The global mobile commerce market grew at a CAGR of around 30% during 2014-2019. Mobile commerce, or m-commerce, is a subset of e-commerce that refers to the use of wireless handheld devices for conducting commercial transactions online. It comprises mobile banking, in-app purchases, virtual marketplace apps, such as the Amazon mobile app, and digital wallets like Google Pay, Apple Pay, and Samsung Pay. It utilizes wireless devices, like cellphones, smartphones, smartwatches, and tablets, to authorize, initiate, and confirm the exchange of money. This is facilitated by the availability of point-of-sale (POS) terminals that process transactions using nearfield communications or the internet.
The increasing usage of wireless handheld devices that offer enhanced security, convenience and easy access to the internet has encouraged tech-savvy consumers to make mobile-based payments through digital wallets and online payment gateways. These methods enable buyers to make contactless payments, thereby eliminating card swiping and manual entry, which helps in reducing human error and facilitating a smoother checkout experience. This trend has further been facilitated by the introduction of multiple safety features in mobile and wearable devices, including biometrics authentication such as fingerprint and facial recognition, which have made mobile payments more secure. Moreover, many service providers are collaborating with mobile operators to offer advanced payment solutions. Along with this, governments of various countries are undertaking initiatives to promote digital payment methods, which is providing a positive impact on market growth. Furthermore, the rising trend of bring-your-own-device (BYOD) and growing broadband connectivity are among the other factors stimulating the growth of the industry. Looking forward, IMARC Group expects the market to continue its strong growth during the next five years.
Breakup by Transaction Type:
- M-Retailing
- M-Ticketing
- M-Billing
- Others
Breakup by Payment Mode:
- Near Field Communication (NFC)
- Premium SMS
- Wireless Application Protocol (WAP)
- Others
Breakup by Type of User:
- Smart Device Users
- Feature Phone Users
Breakup by Region:
- North America
- Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
- Latin America
- Middle East and Africa
Competitive Landscape:
The competitive landscape of the industry has also been examined with some of the key players being Amazon.com Inc, Apple Inc., ASOS, eBay, Ericsson Inc., Gemalto, Google, IBM, Mastercard Inc., Mopay, Netflix, PayPal, SAP, Visa, etc.
Key Questions Answered in This Report:
- How has the global mobile commerce market performed so far and how will it perform in the coming years?
- What are the key regional markets?
- What is the breakup of the market based on the transaction type?
- What is the breakup of the market based on the payment mode?
- What is the breakup of the market based on the type of user?
- What are the various stages in the value chain of the industry?
- What are the key driving factors and challenges in the industry?
- What is the structure of the global mobile commerce market and who are the key players?
- What is the degree of competition in the industry?
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Mobile Commerce Market
5.1 Market Overview
5.2 Market Performance
5.3 Market Forecast
6 Market Breakup by Transaction Type
6.1 M-Retailing
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 M-Ticketing
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 M-Billing
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Others
6.4.1 Market Trends
6.4.2 Market Forecast
7 Market Breakup by Payment Mode
7.1 Near Field Communication (NFC)
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Premium SMS
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Wireless application protocol (WAP)
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Others
7.4.1 Market Trends
7.4.2 Market Forecast
8 Market Breakup by Type of User
8.1 Smart Device Users
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Feature Phone Users
8.2.1 Market Trends
8.2.2 Market Forecast
9 Market Breakup by Region
9.1 North America
9.1.1 United States
9.1.1.1 Market Trends
9.1.1.2 Market Forecast
9.1.2 Canada
9.1.2.1 Market Trends
9.1.2.2 Market Forecast
9.2 Asia Pacific
9.2.1 China
9.2.1.1 Market Trends
9.2.1.2 Market Forecast
9.2.2 Japan
9.2.2.1 Market Trends
9.2.2.2 Market Forecast
9.2.3 India
9.2.3.1 Market Trends
9.2.3.2 Market Forecast
9.2.4 South Korea
9.2.4.1 Market Trends
9.2.4.2 Market Forecast
9.2.5 Australia
9.2.5.1 Market Trends
9.2.5.2 Market Forecast
9.2.6 Indonesia
9.2.6.1 Market Trends
9.2.6.2 Market Forecast
9.2.7 Others
9.2.7.1 Market Trends
9.2.7.2 Market Forecast
9.3 Europe
9.3.1 Germany
9.3.1.1 Market Trends
9.3.1.2 Market Forecast
9.3.2 France
9.3.2.1 Market Trends
9.3.2.2 Market Forecast
9.3.3 United Kingdom
9.3.3.1 Market Trends
9.3.3.2 Market Forecast
9.3.4 Italy
9.3.4.1 Market Trends
9.3.4.2 Market Forecast
9.3.5 Spain
9.3.5.1 Market Trends
9.3.5.2 Market Forecast
9.3.6 Russia
9.3.6.1 Market Trends
9.3.6.2 Market Forecast
9.3.7 Others
9.3.7.1 Market Trends
9.3.7.2 Market Forecast
9.4 Latin America
9.4.1 Brazil
9.4.1.1 Market Trends
9.4.1.2 Market Forecast
9.4.2 Mexico
9.4.2.1 Market Trends
9.4.2.2 Market Forecast
9.4.3 Others
9.4.3.1 Market Trends
9.4.3.2 Market Forecast
9.5 Middle East and Africa
9.5.1 Market Trends
9.5.2 Market Breakup by Country
9.5.3 Market Forecast
10 SWOT Analysis
10.1 Overview
10.2 Strengths
10.3 Weaknesses
10.4 Opportunities
10.5 Threats
11 Value Chain Analysis
12 Porters Five Forces Analysis
12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Competition
12.5 Threat of New Entrants
12.6 Threat of Substitutes
13 Competitive Landscape
13.1 Market Structure
13.2 Key Players
13.3 Profiles of Key Players
13.3.1 Amazon.com, Inc
13.3.1.1 Company Overview
13.3.1.2 Product Portfolio
13.3.1.3 Financials
13.3.1.4 SWOT Analysis
13.3.2 Apple Inc.
13.3.2.1 Company Overview
13.3.2.2 Product Portfolio
13.3.2.3 Financials
13.3.2.4 SWOT Analysis
13.3.3 ASOS
13.3.3.1 Company Overview
13.3.3.2 Product Portfolio
13.3.3.3 Financials
13.3.4 eBay
13.3.4.1 Company Overview
13.3.4.2 Product Portfolio
13.3.4.3 Financials
13.3.4.4 SWOT Analysis
13.3.5 Ericsson Inc.
13.3.5.1 Company Overview
13.3.5.2 Product Portfolio
13.3.5.3 Financials
13.3.6 Gemalto
13.3.6.1 Company Overview
13.3.6.2 Product Portfolio
13.3.6.3 Financials
13.3.6.4 SWOT Analysis
13.3.7 Google
13.3.7.1 Company Overview
13.3.7.2 Product Portfolio
13.3.7.3 SWOT Analysis
13.3.8 IBM
13.3.8.1 Company Overview
13.3.8.2 Product Portfolio
13.3.8.3 Financials
13.3.8.4 SWOT Analysis
13.3.9 Mastercard Inc.
13.3.9.1 Company Overview
13.3.9.2 Product Portfolio
13.3.9.3 Financials
13.3.9.4 SWOT Analysis
13.3.10 Mopay
13.3.10.1 Company Overview
13.3.10.2 Product Portfolio
13.3.11 Netflix
13.3.11.1 Company Overview
13.3.11.2 Product Portfolio
13.3.11.3 Financials
13.3.11.4 SWOT Analysis
13.3.12 PayPal
13.3.12.1 Company Overview
13.3.12.2 Product Portfolio
13.3.12.3 Financials
13.3.12.4 SWOT Analysis
13.3.13 SAP
13.3.13.1 Company Overview
13.3.13.2 Product Portfolio
13.3.13.3 Financials
13.3.13.4 SWOT Analysis
13.3.14 Visa
13.3.14.1 Company Overview
13.3.14.2 Product Portfolio
13.3.14.3 Financials
13.3.14.4 SWOT Analysis
List of Figures
Figure 1: Global: Mobile Commerce Market: Major Drivers and Challenges
Figure 2: Global: Mobile Commerce Market: Sales Value (in Billion US$), 2014-2019
Figure 3: Global: Mobile Commerce Market: Breakup by Transaction Type (in %), 2019
Figure 4: Global: Mobile Commerce Market: Breakup by Payment Mode (in %), 2019
Figure 5: Global: Mobile Commerce Market: Breakup by Type of User (in %), 2019
Figure 6: Global: Mobile Commerce Market: Breakup by Region (in %), 2019
Figure 7: Global: Mobile Commerce Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 8: Global: Mobile Commerce (M-Retailing) Market: Sales Value (in Million US$), 2014 & 2019
Figure 9: Global: Mobile Commerce (M-Retailing) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 10: Global: Mobile Commerce (M-Ticketing) Market: Sales Value (in Million US$), 2014 & 2019
Figure 11: Global: Mobile Commerce (M-Ticketing) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 12: Global: Mobile Commerce (M-Billing) Market: Sales Value (in Million US$), 2014 & 2019
Figure 13: Global: Mobile Commerce (M-Billing) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 14: Global: Mobile Commerce (Other Transaction Types) Market: Sales Value (in Million US$), 2014 & 2019
Figure 15: Global: Mobile Commerce (Other Transaction Types) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 16: Global: Mobile Commerce (Near Field Communication (NFC)) Market: Sales Value (in Million US$), 2014 & 2019
Figure 17: Global: Mobile Commerce (Near Field Communication (NFC)) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 18: Global: Mobile Commerce (Premium SMS) Market: Sales Value (in Million US$), 2014 & 2019
Figure 19: Global: Mobile Commerce (Premium SMS) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 20: Global: Mobile Commerce (Wireless application protocol (WAP)) Market: Sales Value (in Million US$), 2014 & 2019
Figure 21: Global: Mobile Commerce (Wireless application protocol (WAP)) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 22: Global: Mobile Commerce (Others) Market: Sales Value (in Million US$), 2014 & 2019
Figure 23: Global: Mobile Commerce (Others) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 24: Global: Mobile Commerce (Smart Device Users) Market: Sales Value (in Million US$), 2014 & 2019
Figure 25: Global: Mobile Commerce (Smart Device Users) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 26: Global: Mobile Commerce (Feature Phone Users) Market: Sales Value (in Million US$), 2014 & 2019
Figure 27: Global: Mobile Commerce (Feature Phone Users) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 28: North America: Mobile Commerce Market: Sales Value (in Million US$), 2014 & 2019
Figure 29: North America: Mobile Commerce Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 30: United States: Mobile Commerce Market: Sales Value (in Million US$), 2014 & 2019
Figure 31: United States: Mobile Commerce Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 32: Canada: Mobile Commerce Market: Sales Value (in Million US$), 2014 & 2019
Figure 33: Canada: Mobile Commerce Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 34: Asia Pacific: Mobile Commerce Market: Sales Value (in Million US$), 2014 & 2019
Figure 35: Asia Pacific: Mobile Commerce Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 36: China: Mobile Commerce Market: Sales Value (in Million US$), 2014 & 2019
Figure 37: China: Mobile Commerce Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 38: Japan: Mobile Commerce Market: Sales Value (in Million US$), 2014 & 2019
Figure 39: Japan: Mobile Commerce Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 40: India: Mobile Commerce Market: Sales Value (in Million US$), 2014 & 2019
Figure 41: India: Mobile Commerce Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 42: South Korea: Mobile Commerce Market: Sales Value (in Million US$), 2014 & 2019
Figure 43: South Korea: Mobile Commerce Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 44: Australia: Mobile Commerce Market: Sales Value (in Million US$), 2014 & 2019
Figure 45: Australia: Mobile Commerce Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 46: Indonesia: Mobile Commerce Market: Sales Value (in Million US$), 2014 & 2019
Figure 47: Indonesia: Mobile Commerce Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 48: Others: Mobile Commerce Market: Sales Value (in Million US$), 2014 & 2019
Figure 49: Others: Mobile Commerce Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 50: Europe: Mobile Commerce Market: Sales Value (in Million US$), 2014 & 2019
Figure 51: Europe: Mobile Commerce Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 52: Germany: Mobile Commerce Market: Sales Value (in Million US$), 2014 & 2019
Figure 53: Germany: Mobile Commerce Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 54: France: Mobile Commerce Market: Sales Value (in Million US$), 2014 & 2019
Figure 55: France: Mobile Commerce Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 56: United Kingdom: Mobile Commerce Market: Sales Value (in Million US$), 2014 & 2019
Figure 57: United Kingdom: Mobile Commerce Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 58: Italy: Mobile Commerce Market: Sales Value (in Million US$), 2014 & 2019
Figure 59: Italy: Mobile Commerce Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 60: Spain: Mobile Commerce Market: Sales Value (in Million US$), 2014 & 2019
Figure 61: Spain: Mobile Commerce Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 62: Russia: Mobile Commerce Market: Sales Value (in Million US$), 2014 & 2019
Figure 63: Russia: Mobile Commerce Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 64: Others: Mobile Commerce Market: Sales Value (in Million US$), 2014 & 2019
Figure 65: Others: Mobile Commerce Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 66: Latin America: Mobile Commerce Market: Sales Value (in Million US$), 2014 & 2019
Figure 67: Latin America: Mobile Commerce Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 68: Brazil: Mobile Commerce Market: Sales Value (in Million US$), 2014 & 2019
Figure 69: Brazil: Mobile Commerce Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 70: Mexico: Mobile Commerce Market: Sales Value (in Million US$), 2014 & 2019
Figure 71: Mexico: Mobile Commerce Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 72: Others: Mobile Commerce Market: Sales Value (in Million US$), 2014 & 2019
Figure 73: Others: Mobile Commerce Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 74: Middle East and Africa: Mobile Commerce Market: Sales Value (in Million US$), 2014 & 2019
Figure 75: Middle East and Africa: Mobile Commerce Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 76: Global: Mobile Commerce Industry: SWOT Analysis
Figure 77: Global: Mobile Commerce Industry: Value Chain Analysis
Figure 78: Global: Mobile Commerce Industry: Porter’s Five Forces Analysis
List of Tables
Table 1: Global: Mobile Commerce Market: Key Industry Highlights, 2019 and 2025
Table 2: Global: Mobile Commerce Market Forecast: Breakup by Transaction Type (in Million US$), 2020-2025
Table 3: Global: Mobile Commerce Market Forecast: Breakup by Payment Mode (in Million US$), 2020-2025
Table 4: Global: Mobile Commerce Market Forecast: Breakup by Type of User (in Million US$), 2020-2025
Table 5: Global: Mobile Commerce Market Forecast: Breakup by Region (in Million US$), 2020-2025
Table 6: Global: Mobile Commerce Market: Competitive Structure
Table 7: Global: Mobile Commerce Market: Key Players