Moscato Wine Market

Market Overview:

The global Moscato wine market size reached USD 2.1 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 4.9 Billion by 2033, exhibiting a growth rate (CAGR) of 9.24% during 2025-2033. The changing consumer preferences, rising disposable income in emerging economies, the implementation of various effective marketing strategies, and the wine's versatility and approachability are some of the major factors propelling the market.

Moscato wine refers to a type of sweet, white wine made from Muscat grapes, known for their fruity and floral aromas. The wine's production involves fermenting these grapes, resulting in a delightful and refreshing beverage with a lower alcohol content compared to many other wines. Moscato's popularity stems from its approachable and easy-drinking nature, appealing to those who prefer sweeter and aromatic wines. Due to its versatile taste profile, Moscato pairs well with a variety of dishes, particularly desserts, and is often enjoyed as a standalone option. Its light-bodied and effervescent qualities make it a go-to choice for casual gatherings, summer events, and wine enthusiasts seeking a delightful and fragrant experience.

The changing consumer preferences and increasing demand for sweet and aromatic wines have significantly boosted the popularity of Moscato wines worldwide, fueling its market growth. Moreover, the wine's fruity and floral characteristics cater to a broad range of palates, attracting both seasoned wine enthusiasts and new consumers exploring the wine market. Additionally, the rising disposable income in emerging economies has led to an expansion of the middle-class population, resulting in higher spending on luxury goods, including premium wines such as Moscato. Besides this, effective marketing strategies by wine producers, coupled with a growing presence of e-commerce platforms, have facilitated easier access to Moscato wines, further impelling the market growth. Furthermore, the wine's versatility as a refreshing beverage for various occasions, such as parties, celebrations, and casual gatherings, has also contributed to its increasing demand in the global market.

Moscato Wine Market Trends/Drivers:

Changing consumer preferences

One of the primary drivers behind the Moscato wine market's growth is the shift in consumer preferences towards sweeter and more aromatic wines. Traditional wine consumers are increasingly exploring diverse taste profiles, and Moscato's fruity and floral characteristics cater to this evolving demand. The wine's inherent sweetness, often accompanied by a slight fizziness, appeals to a broad range of palates, making it an attractive option for both novice and seasoned wine enthusiasts. Moreover, as wine consumption becomes more mainstream globally, the accessibility and acceptance of sweeter wines such as Moscato have significantly increased, further driving its market demand.

Growing middle-class population in emerging economies

The rising disposable income and expanding middle-class population in emerging economies play a vital role in the surge of the Moscato wine market. As countries experience economic growth and improved living standards, consumers have more discretionary income to spend on luxury goods, including premium wines. Moscato's perceived affordability, compared to some other high-end wines, makes it an appealing choice for consumers in these regions. Additionally, the wine's association with celebratory occasions and its light, approachable nature aligns well with social and cultural customs, contributing to its rising popularity in emerging markets.

Effective marketing and distribution strategies

Successful marketing campaigns and efficient distribution networks have significantly contributed to the growth of Moscato wine. Producers and distributors have strategically positioned Moscato as a refreshing and versatile beverage suitable for various occasions. Through targeted advertising, social media, and wine tastings, they have successfully created brand awareness and educated consumers about the unique characteristics of Moscato. The increasing presence of e-commerce platforms and online wine retailers has made it easier for consumers to access and purchase Moscato wines, further propelling its market expansion. Furthermore, partnerships with restaurants, bars, and event organizers have extended the wine's reach, boosting its visibility and driving consumer interest.

Moscato Wine Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global Moscato wine market report, along with forecasts at the global, regional, and country levels from 2025-2033. Our report has categorized the market based on type and sales channel.

Breakup by Type:

• Moscato Bianco
• Moscato Rosa
• Moscato Giallo
• Others
   

Moscato Bianco dominate the market

The report has provided a detailed breakup and analysis of the market based on the type. This includes Moscato bianco, Moscato rosa, Moscato giallo, and others. According to the report, Moscato bianco represented the largest segment.

The market for Moscato wine is driven by the prevalent popularity of the most common type of Moscato Bianco, made from Muscat Blanc à Petits Grains grapes, known for its floral and fruity aromas and sweet, refreshing character. The second type, Moscato Rosa or Pink Moscato, is derived from Black Muscat grapes, exhibiting a pink hue and a similar aromatic profile to Moscato Bianco, with added hints of red berries and floral notes. Moscato giallo, the third type, is produced from Muscat yellow grapes, offering a delightful fruity bouquet with pronounced aromas of ripe grapes, peaches, and citrus. The other category includes various Moscato wines made from different Muscat grape varieties or blends, catering to diverse consumer preferences. This segmentation allows consumers to select Moscato wines that suit their tastes while giving winemakers opportunities to create unique offerings, expanding the overall market appeal of Moscato wines.

Breakup by Sales Channel:

• Restaurants and Bars
• Winery
• Liquor Stores
• Online Retail
• Supermarkets and Hypermarkets
• Others
   

Supermarkets and hypermarkets hold the largest share in the market

A detailed breakup and analysis of the market based on the sales channel has also been provided in the report. This includes restaurants and bars, winery, liquor stores, online retail, supermarkets and hypermarkets, and others. According to the report, supermarkets and hypermarkets accounted for the largest market share.

The market of Moscato wine is propelled by the growing demand from the restaurants and bars channel involving on-premise consumption. Moreover, wineries offer direct sales through tasting rooms and online platforms, allowing visitors to experience unique offerings and potentially join wine clubs for regular shipments. Besides this, Moscato wines are widely available in liquor stores, providing a convenient option for consumers to purchase for home use or special occasions. The online retail segment includes e-commerce platforms and wine-specific websites, offering accessibility and a wide selection of Moscato wines from various producers. Additionally, Moscato wines are commonly found in supermarkets and hypermarkets, facilitating easy purchasing alongside groceries. The "others" category encompasses specialty wine shops, duty-free stores, and niche retail outlets, contributing to a multi-channel approach that ensures widespread availability and accessibility of Moscato wines, thereby driving market growth and popularity.

Breakup by Region:

• North America
  • United States
  • Canada
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Others
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

Europe exhibits a clear dominance, accounting for the largest Moscato wine market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. 

In North America, the increasing popularity of Moscato wine can be attributed to its appeal among the millennial and younger consumer segments, who favor its sweet and approachable taste. Additionally, a growing interest in wine and food pairings has driven the demand for Moscato as a complement to diverse cuisines.

In the Asia Pacific region, the rising disposable incomes, urbanization, and burgeoning wine culture have fueled the demand for Moscato wine, especially in countries such as China and Japan, creating a positive outlook for market expansion. Furthermore, the wine's light, fruity profile aligns well with the preferences of Asian consumers and has become a popular choice for celebratory occasions.

In Europe, the demand for Moscato wine is driven by its historical significance, as the grape variety has been cultivated in the region for centuries. Additionally, the rising trend of low-alcohol and sweet wine consumption, coupled with a growing appreciation for sparkling wines, has considerably fueled the demand for Moscato in European countries.

Competitive Landscape:

The global Moscato wine market is characterized by a competitive landscape, with numerous players vying for market share. Established wine producers and renowned vineyards, especially those located in traditional winemaking regions such as Italy and France, dominate the market with their well-established brands and extensive distribution networks. These players often leverage their long-standing reputation and expertise in winemaking to attract consumers seeking authentic and high-quality Moscato wines. However, the market also features a significant presence of emerging wineries and boutique producers, especially in regions including Australia, the United States, and South America. These smaller players focus on crafting unique and innovative Moscato offerings, catering to niche consumer preferences, and diversifying the market. Additionally, private label wines from retailers and supermarkets contribute to the competition, offering cost-effective options to price-conscious consumers.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

• Azienda Agricola Saracco
• Barefoot Cellars (E & J Gallo Winery Inc.)
• Bartenura
• Coppo S.R.L.
• Innocent Bystander
• La Spinetta
• Michele Chiarlo
• Risata Wines (Prestige Beverage Group)
• San Antonio Winery
• Skinnygirl Cocktails (Beam Inc.)
• Sutter Home Winery Inc. (Trinchero Family Estates Inc.)
• Vietti Ltd
• Yellow Tail (Casella Family Brands)

Moscato Wine Market Report Scope:

Key Questions Answered in This Report:

• How has the global Moscato wine market performed so far, and how will it perform in the coming years?
• What are the drivers, restraints, and opportunities in the global Moscato wine market?
• What is the impact of each driver, restraint, and opportunity on the global Moscato wine market?
• What are the key regional markets?
• Which countries represent the most attractive Moscato wine market?
• What is the breakup of the market based on the type?
• Which is the most attractive type in the Moscato wine market?
• What is the breakup of the market based on the sales channel?
• Which is the most attractive sales channel in the Moscato wine market?
• What is the competitive structure of the global Moscato wine market?
• Who are the key players/companies in the global Moscato wine market?

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Moscato wine market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global Moscato wine market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Moscato wine industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.