The latest report by IMARC Group, titled “India Mustard Oil Market: Global Industry Trends, Share, Size, Growth, Opportunity, and Forecast 2022-2027,” finds that the India mustard oil market is expected to exhibit a CAGR of 4.5% during 2022-2027. Mustard oil is a type of vegetable oil that is naturally extracted from the seeds of black, brown, and white mustard. It is dark yellow in color and has a strong, pungent taste. It also has anti-inflammatory, anti-bacterial, anti-fungal, and anti-carcinogenic properties that help maintain blood sugar levels and cardiovascular health. In addition, it is a natural stimulant that is known to stimulate sweat glands, lower body temperature, and remove toxins from the body. Owing to these properties, mustard oil is widely utilized across India for food and non-food applications.
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
India Mustard Oil Market Trends:
The market is primarily driven by the rising consumption of mustard oil in various culinary practices, such as cooking, frying, poaching, and dressing. In addition, the implementation of several government initiatives for enhancing the production of oilseeds in the country to reduce imports and achieve self-sufficiency in edible oil production represents another major growth-inducing factor. Besides this, the expanding agriculture sector contributes to the increasing availability of high-yielding mustard seeds, thus propelling market growth in the country. Moreover, the market is further driven by the rising sales of mustard oil over e-commerce platforms supported by several discounted offers, cashback, and doorstep delivery options. Other factors, such as the rising product adoption across the personal care industry and the increasing number of brick-and-mortar retail centers, including convenience stores, grocery stores, supermarkets, and hypermarkets, are also creating a positive market outlook across the globe.
- Based on the packaging type, the market has been classified into pouches, jars, cans, and bottles.
- On the basis of the packaging material, the market has been segmented into metal, plastic, paper, and others
- Based on the pack size, the market has been segregated into less than 1 liters, 1 liters, 1-5 liters, 5-10 liters, and 10 liters and above.
- On the basis of the application, the market has been categorized into household cooking, HoReCa, and industrial uses.
- Based on the distribution channel, the market has been segregated into direct/institutional sales, supermarkets and hypermarkets, convenience stores, online, and others.
- Region-wise, the market has been divided into North India, West and Central India, East India, and South India.
- The competitive landscape of the market has been examined in the report, with detailed profiles of the key players operating in the industry.
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