Mutual Fund Assets Market Report by Fund Type (Equity Funds, Bond Funds, Money Market Funds, Hybrid and Other Funds), Investor Type (Institutional, Individual), Distribution Channel (Banks, Financial Advisors/Brokers, Direct Sellers), and Region 2024-2032

Mutual Fund Assets Market Report by Fund Type (Equity Funds, Bond Funds, Money Market Funds, Hybrid and Other Funds), Investor Type (Institutional, Individual), Distribution Channel (Banks, Financial Advisors/Brokers, Direct Sellers), and Region 2024-2032

Report Format: PDF+Excel | Report ID: SR112024A19259
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Market Overview:

The global mutual fund assets market size reached US$ 69.16 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 168.72 Billion by 2032, exhibiting a growth rate (CAGR) of 10.42% during 2024-2032. The market is driven by technological advancements, demographic shifts, increasing disposable incomes in emerging economies, and a growing emphasis on diversified and sustainable investment strategies.

Report Attribute
Key Statistics
Base Year
Forecast Years
Historical Years
Market Size in 2023 US$ 69.16 Billion
Market Forecast in 2032 US$ 168.72 Billion
Market Growth Rate (2024-2032) 10.42%

Mutual Fund Assets Market Trends/Drivers:

  • Diversified Investment Portfolios: The global mutual fund assets market is growing on account of the increased investor preference for diversified portfolios. Mutual funds offer an accessible way to spread risk across various asset classes, appealing to both novice and experienced investors.
  • Technological Advancements: Digital platforms and fintech innovations have democratized access to mutual funds. The integration of artificial intelligence (AI) and machine learning in investment strategies is enhancing personalization and optimizing portfolio management, attracting a tech-savvy investor base.
  • Evolving Regulatory Landscape: Regulatory changes globally are aiming to increase transparency and investor protection. Stricter disclosure requirements and the enforcement of fiduciary responsibilities are building investor confidence and stimulating market growth.
  • Shifting Demographic Profiles: An aging population in developed countries and rising disposable incomes in emerging markets are key drivers. Mutual funds cater to the varying needs of these demographics, from retirement planning to entry-level investment options.
  • Sustainable Investing Trends: There is a noticeable shift toward environmental, social, and governance (ESG) themed mutual funds. This trend reflects a growing awareness of sustainability issues and their long-term impact on investment returns.
  • Market Breakup by Investor Type: Institutional investors, with their large capital and long-term investment strategies, significantly influence the mutual fund assets market. Their substantial investments and strategic decision-making shape market dynamics.
  • Regional Markets: North America leads in market share due to its advanced financial infrastructure and investment culture. Europe and Asia Pacific also show strong market presence, each with unique growth drivers and challenges.
  • Distribution Channels: Financial advisors and brokers are the largest distribution channel, offering personalized investment advice. Banks and direct sellers, including online platforms, also play significant roles, catering to different investor preferences and behaviors.
  • Market Potential and Challenges: The mutual fund assets market is supported by its adaptability to investor needs and market conditions. However, it faces challenges like market volatility, geopolitical uncertainties, and evolving regulatory environments.

Mutual Fund Assets Market

Mutual Fund Assets Market Trends/Drivers:

Rising interest in diversified investment portfolios

One primary driver of the industry is the increasing inclination toward diversified investment portfolios. With the growing awareness of the risks associated with investing in a single asset class, individual and institutional investors are progressively seeking mutual funds as a means to diversify their investments. Mutual funds offer a blend of stocks, bonds, and other securities, thereby spreading the risk across various financial instruments and markets. This diversification helps mitigate the impact of volatility in any one sector or region and provides exposure to a broader range of growth opportunities. Additionally, mutual funds are managed by professional fund managers, who bring expertise in market analysis and portfolio strategy, further appealing to investors who may lack the time or expertise to manage their investments. This trend is particularly noticeable among new investors and those in emerging markets, where mutual funds are seen as a gateway to more sophisticated investment strategies.

Advancements in fintech

Another key driver is the technological advancements in the financial sector, particularly the emergence of fintech and robo-advisors. These innovations have significantly democratized access to mutual fund investments, making them more accessible to a broader audience. Online platforms and mobile applications have simplified the process of investing in mutual funds, offering user-friendly interfaces, easy account management, and lower entry barriers in terms of minimum investment requirements. Furthermore, the integration of artificial intelligence (AI) and machine learning (ML) in investment management has enabled more personalized and optimized investment strategies, enhancing the appeal of mutual funds. These technological advancements have streamlined the investment process as well as provided educational resources, thereby attracting a tech-savvy generation of investors and those new to financial markets.

Evolving regulatory landscape

The evolving regulatory landscape plays a crucial role in shaping the industry. Regulatory bodies worldwide have been focusing on increasing transparency, improving investor protection, and ensuring the stability of financial markets. These efforts include the implementation of stringent disclosure requirements, the promotion of fair valuation practices, and the enforcement of fiduciary responsibilities of fund managers. Such regulations aim to build investor confidence by ensuring that mutual funds operate in a fair, transparent, and accountable manner. Moreover, some regions have introduced tax incentives for mutual fund investments, further stimulating market growth.

Mutual Fund Assets Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on fund type, investor type, and distribution channel.

Breakup by Fund Type:

Mutual Fund Assets Market

  • Equity Funds
  • Bond Funds
  • Money Market Funds
  • Hybrid and Other Funds

Equity funds account for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the fund type. This includes equity funds, bond funds, money market funds, and hybrid and other funds. According to the report, equity funds represented the largest segment.

Equity funds represent the leading fund type segment primarily due to their potential for higher returns over the long term. Despite the associated risks and market volatility, equity funds attract a broad spectrum of investors, from individuals seeking growth to institutional investors looking to maximize returns. Equity funds have gained traction due to historical performance, where equities have outperformed other asset classes over long periods. Additionally, with the increasing accessibility of global markets, equity funds offer diverse international exposure, allowing investors to benefit from growth in various economies. The popularity of these funds is also driven by their adaptability to cater to various investment strategies, from aggressive growth to value-oriented approaches, making them a versatile choice for many investors.

Bond funds are focused on investing in bonds and other debt securities. They are typically less volatile than equity funds. They appeal to investors seeking regular income and lower risk, making them suitable for conservative investment strategies.

Money market funds invest in short-term debt securities and are considered the safest among mutual fund types. They offer liquidity and stability, appealing to investors looking for a safe place to park their money in the short term with relatively lower returns.

Hybrid and other funds include balanced or hybrid funds that invest in a mix of stocks and bonds, offering a balance between risk and return. They are ideal for investors seeking both income and moderate capital appreciation. Other specialized funds in this segment may focus on sectors, regions, or specific investment themes.

Breakup by Investor Type:

  • Institutional
  • Individual

Institutional holds the largest share in the industry

A detailed breakup and analysis of the market based on the investor type have also been provided in the report. This includes institutional and individual. According to the report, institutional accounted for the largest market share.

Institutional investors represent the leading investor type in the market primarily due to their substantial capital bases and long-term investment horizons. These entities, including pension funds, insurance companies, and endowments, manage large pools of money and are attracted to mutual funds for their diversification benefits, professional management, and ability to tailor investments to specific goals. Their significant investments have a profound impact on fund inflows and market dynamics. Furthermore, institutional investors often have better access to market research and trends, enabling them to make informed decisions and invest large sums in mutual funds that align with their strategic objectives.

For the individual investor segment, mutual funds are a popular choice due to their accessibility, ease of diversification, and professional management. Individual or retail investors, ranging from novice to experienced, are drawn to mutual funds as they allow participation in a variety of asset classes with relatively smaller capital outlays. This segment also benefits from the educational resources and tools offered by mutual fund companies, helping them make more informed investment decisions. Additionally, the rise of online platforms and mobile apps has made it easier for individual investors to access and manage their mutual fund investments, contributing to the growth of this segment.

Breakup by Distribution Channel:

  • Banks
  • Financial Advisors/Brokers
  • Direct Sellers

Financial advisors/brokers represent the leading market segment

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes banks, financial advisors/brokers, and direct sellers. According to the report, financial advisors/brokers represented the largest segment.

Financial advisors and brokers offer personalized advice and tailor investment strategies to individual investor needs, due to which they are preferred by investors who seek professional guidance. Their expertise in portfolio management and market trends is crucial for investors who might lack the time or expertise to manage their investments actively. Furthermore, as financial markets become more complex, the role of advisors and brokers has become increasingly vital in helping investors navigate investment choices, including a wide array of mutual fund options.

Banks are a traditional and significant channel for mutual fund distribution. They leverage their extensive customer base and established trust to offer mutual funds, often integrating these investment products within their broader financial services portfolio. For many investors, especially those less familiar with the securities market, banks represent a familiar and accessible point of entry into mutual fund investments. Banks also provide the added advantage of enabling investors to manage their savings and investment products under one roof, which can simplify personal financial management.

Direct selling of mutual funds, often through online platforms, is gaining traction as technology advances. This channel appeals to tech-savvy and cost-conscious investors who prefer a hands-on approach to their investments. Direct selling eliminates intermediaries, potentially reducing transaction costs, and offers investors direct access to fund information, performance data, and management insights. This method is particularly favored by a growing segment of younger investors who are comfortable with digital platforms and value the autonomy and speed of online transactions. Direct sellers are continually enhancing their platforms to provide more user-friendly and comprehensive investment tools, further fueling their growth in the mutual fund assets market.

Breakup by Region:

Mutual Fund Assets Market

  • North America
    • United States
    • Canada
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa

North America leads the market, accounting for the largest mutual fund assets market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.

The North America mutual fund assets market is supported by a well-established financial system, a high level of investor sophistication, and a vast array of mutual fund offerings. The United States, in particular, represents a significant portion of this market, with a wide range of domestic and international funds available. The presence of major fund houses and a culture of investment and retirement planning through mutual funds contribute to the leading position of the region. Additionally, technological advancements and regulatory frameworks in North America provide a conducive environment for market growth.

The European mutual fund assets market is characterized by a diverse investor base and a strong presence of both domestic and international funds. Factors such as economic stability, a mature financial market, and a growing interest in sustainable and ESG-focused funds contribute to its significant market share. The European market also benefits from the presence of numerous global financial hubs and a regulatory environment that promotes investor protection and transparency.

The Asia Pacific region is experiencing rapid growth in the mutual fund assets market, driven by increasing economic prosperity, a growing middle class, and heightened financial literacy. Markets such as China and India are seeing a rise in mutual fund participation, fueled by regulatory reforms and technological innovations that make investments more accessible. The diversity of economies in the region, ranging from mature markets like Japan and Australia to emerging ones, offers a broad spectrum of growth opportunities for mutual fund assets companies.

In Latin America, the mutual fund assets market is evolving, with a focus on regional economic growth and increasing financial inclusion. Countries like Brazil and Mexico lead the market, offering a range of investment options to an expanding investor base. The region faces unique challenges, such as currency volatility and political uncertainty, but these are counterbalanced by high potential returns and a growing interest in diversifying investments beyond traditional assets.

In the Middle East and Africa (MEA) region, the market growth is driven by increasing economic diversification away from oil-dependent economies, improvements in financial literacy, and regulatory enhancements. The Gulf Cooperation Council (GCC) countries, in particular, are emerging as key markets, with a focus on attracting both local and international investors through a range of mutual fund offerings. The region also presents untapped potential due to its young, growing population and increasing wealth levels.

Competitive Landscape:

The key players in the market are actively adapting to evolving investor preferences and technological advancements to maintain and expand their market positions. They are increasingly leveraging digital platforms to enhance customer experience and accessibility, incorporating artificial intelligence for personalized investment solutions, and expanding their product offerings to include a wider array of mutual funds, including those focused on ESG criteria. Additionally, these firms are investing in market research and analysis to stay ahead of global economic trends and regulatory changes. To retain and attract a diverse investor base, they are also focusing on educational initiatives, helping investors to make more informed decisions.

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

  • BlackRock Inc.
  • BNP Paribas
  • Capital Group Companies
  • Citigroup Inc.
  • JPMorgan Chase & Co.
  • Morgan Stanley
  • PIMCO (Allianz SE)
  • The Goldman Sachs Group Inc.
  • The Vanguard Group Inc.

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Mutual Fund Assets Market Report Scope:

Report Features Details
Base Year of the Analysis 2023
 Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Scope of the Report Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment
  • Fund Type
  • Investor Type
  • Distribution Channel
  • Region
Fund Types Covered Equity Funds, Bond Funds, Money Market Funds, Hybrid and Other Funds
Investor Types Covered Institutional, Individual
Distribution Channels Covered Banks, Financial Advisors/Brokers, Direct Sellers
Regions Covered Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered BlackRock Inc., BNP Paribas, Capital Group Companies, Citigroup Inc., JPMorgan Chase & Co., Morgan Stanley, PIMCO (Allianz SE), The Goldman Sachs Group Inc., The Vanguard Group Inc., etc. (Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2499
Five User License: US$ 3499
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

  • How has the global mutual fund assets market performed so far, and how will it perform in the coming years?
  • What are the drivers, restraints, and opportunities in the global mutual fund assets market?
  • What is the impact of each driver, restraint, and opportunity on the global mutual fund assets market?
  • What are the key regional markets?
  • Which countries represent the most attractive mutual fund assets market?
  • What is the breakup of the market based on the fund type?
  • Which is the most attractive fund type in the mutual fund assets market?
  • What is the breakup of the market based on the investor type?
  • Which is the most attractive investor type in the mutual fund assets market?
  • What is the breakup of the market based on the distribution channel?
  • Which is the most attractive distribution channel in the mutual fund assets market?
  • What is the competitive structure of the global mutual fund assets market?
  • Who are the key players/companies in the global mutual fund assets market?

Key Benefits for Stakeholders:

  • IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the mutual fund assets market from 2018-2032.
  • The research report provides the latest information on the market drivers, challenges, and opportunities in the global mutual fund assets market.
  • The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
  • Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the mutual fund assets industry and its attractiveness.
  • Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

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Mutual Fund Assets Market Report by Fund Type (Equity Funds, Bond Funds, Money Market Funds, Hybrid and Other Funds), Investor Type (Institutional, Individual), Distribution Channel (Banks, Financial Advisors/Brokers, Direct Sellers), and Region 2024-2032
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