The global natural food color market is expected to grow at a CAGR of around 5% during 2019-2024. Natural food colors are additives that are used in the food and beverages industry to enhance the color of cooked or processed food products. They are most commonly obtained from annatto, turmeric, beet juice, red cabbage, spinach and caramel. Natural food colors are free of genetically modified organisms (GMO) and allergens and consist of natural extracts, pigments and dyes. They are non-toxic and environment-friendly and form an essential additive in the manufacturing of liquids, gels, gel pastes and edible powders. Extensively utilized in both commercial and domestic cooking, they provide a decorative appeal to the food and aid in keeping it fresh for a long duration.
Natural food colors are used for preparing flavored drinks and juices as well as bakery and confectionary items. At present, the rising demand for natural food colors in the food and beverages industry is the key factor driving the growth of the market. Moreover, the increasing population across the globe has led to an increase in the demand for healthy and natural food products that contain less or no artificial colors, preservatives and additives. Additionally, increasing awareness among consumers regarding the health benefits of natural ingredients is also expected to augment the demand of the natural food colors in the near future. Furthermore, strict governmental regulations on the trading and manufacturing of synthetic colors have stimulated the food and beverage manufacturers to adopt natural alternatives. Food security authorities are also encouraging the use of natural food colors for manufacturing toys and textiles, which is further driving the market.
IMARC Group’s latest report provides a deep insight into the global natural food color market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for industry players, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the natural food color market in any manner.
The report has also analyzed the competitive landscape of the market with some of the key players being Archer Daniels Midland Company, Chr. Hansen, Naturex, Sensient Technologies Corporation, DowDuPont, FMC Corporation, Allied Biotech Corporation, DDW The Colour House, Kalsec Inc., Doehler, etc.
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