Natural Hair Care Product Market

Market Overview:

The global natural hair care product market size reached US$ 11.2 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 17.0 Billion by 2032, exhibiting a growth rate (CAGR) of 4.8% during 2024-2032. The increasing demand for natural and organic products, rising expenditure capacities, and the growing environmental consciousness among the masses represent some of the key factors driving the market.

Natural hair care products are specifically formulated products made from natural ingredients rather than synthetic chemicals. They include serums, oils, shampoos, conditioners, and colorants. They are manufactured using plant- or mineral-based ingredients derived from botanicals such as herbs, flowers, and fruits. They are rich in antioxidants and vitamin E and are formulated without sulfates, parabens, and other harsh chemicals. Natural hair care products provide nourishment to the scalp and promote hair growth using gentle, non-toxic ingredients that are free from chemicals and artificial fragrances. They are widely used to nourish and moisturize hair, reduce frizz, improve shine, reduce inflammation, and promote healthy hair growth. They assist in preventing thinning of hair, reducing the risk of irritation, dryness, and breakage, and restoring moisture and nutrients.

Natural Hair Care Product Market Trends:

The increasing demand for natural and organic products across the globe is one of the key factors driving the market growth. Natural hair care products are widely used due to the rising consumer awareness regarding potential health risks associated with synthetic chemicals. In line with this, the widespread adoption of natural shampoos and conditioners, as they are great for the overall health of the hair and boost hair growth, is acting as another growth-inducing actor. Moreover, the rising consumer inclination toward natural hair care products due to the increasing side effects of using chemical-based shampoos and conditioners, such as bad hair quality and rough scalp, is favoring the market growth. Apart from this, the introduction of customized natural hair care products that cater to different hair types and needs is providing an impetus to the market growth. Additionally, the widespread product adoption due to the rising environmental consciousness among the masses regarding the impact of synthetic chemicals on health and the environment is propelling the market growth. Besides this, the launch of vegan natural hair care products manufactured without using animal-derived ingredients or byproducts is creating a positive outlook for the market. Furthermore, the growing concerns, such as hair fall, dull hair, lack of hair volume, and thinning hair, are providing a considerable boost to the market growth. Other factors, including the rising expenditure capacities of consumers, the emerging e-commerce industry, increasing advertising campaigns and celebrity endorsements, and the implementation of various government initiatives to promote natural products, are anticipated to drive the market growth.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global natural hair care product market, along with forecasts at the global, regional, and country levels from 2024-2032. Our report has categorized the market based on product type, distribution channel, and end use.

Product Type Insights:

• Shampoo
• Conditioners
• Hair Oil
• Colorants
• Others
   

The report has provided a detailed breakup and analysis of the natural hair care product type market based on the component. This includes shampoo, conditioners, hair oil, colorants and others. According to the report, hair oil represented the largest segment.

Distribution Channel Insights:

• Online
  • Company Owned Websites
  • E-Commerce Websites
• Offline
  • Specialty Stores
  • Supermarkets and Hypermarkets
     

A detailed breakup and analysis of the natural hair care product market based on the distribution channel has also been provided in the report. This includes online (company owned websites, and e-commerce websites), and offline (specialty stores and supermarkets and hypermarkets). According to the report, offline accounted for the largest market share.

End Use Insights:

• Men
• Women
   

The report has provided a detailed breakup and analysis of the natural hair care product market based on the end use. This includes men and women. According to the report, women represented the largest segment.

Regional Insights:

• North America
  • United States
  • Canada
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Others
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Europe was the largest market for natural hair care product. Some of the factors driving the Europe natural hair care product market included the implementation of various government initiatives, the increasing demand for natural and organic products, and significant various product innovations.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the global natural hair care product market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered include Amazon Beauty Inc., Davines S.p.A., Honasa Consumer Limited, John Masters Organics Inc., Naturelab. Co. Ltd., Organic Harvest, Phyto Botanical Power, St Botanica Beauty Private Limited, The Estée Lauder Companies Inc., The Procter & Gamble Company, etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.

Report Coverage:

Key Questions Answered in This Report:

• How has the global natural hair care product market performed so far, and how will it perform in the coming years?
• What are the drivers, restraints, and opportunities in the global natural hair care product market?
• What is the impact of each driver, restraint, and opportunity on the global natural hair care product market?
• What are the key regional markets?
• Which countries represent the most attractive natural hair care product market?
• What is the breakup of the market based on the product type?
• Which is the most attractive product type in the natural hair care product market?
• What is the breakup of the market based on the distribution channel?
• Which is the most attractive distribution channel in the natural hair care product market?
• What is the breakup of the market based on the end use?
• Which is the most attractive end use in the natural hair care product market?
• What is the competitive structure of the global natural hair care product market?
• Who are the key players/companies in the global natural hair care product market?

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the natural hair care product market from 2018-2032.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global natural hair care product market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the natural hair care product industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.