Netherlands Alternative Data Market

Netherlands Alternative Data Market Overview: 

The Netherlands alternative data market size reached USD 93.40 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 1,412.49 Million by 2033, exhibiting a growth rate (CAGR) of 35.23% during 2025-2033. The market is driven by growing demand for data-driven investment decisions, advancements in AI and analytics, and increasing adoption of alternative data by financial institutions. Regulatory support for open data and fintech innovation also fosters the Netherlands alternative data market share.

Netherlands Alternative Data Market Trends: 

Integration of Geospatial and Mobility Data

Geospatial and mobility data are becoming essential tools in sectors such as real estate, logistics, and financial forecasting in the Netherlands. Companies are utilizing satellite imagery, traffic flow data, and mobile device location information to understand foot traffic, retail performance, and infrastructure usage patterns. In financial services, such data aids in real-time market assessments and helps track economic activity down to specific geographic zones. This type of alternative data supports more localized, accurate forecasting, particularly useful in an economy as geographically diverse as the Netherlands. Moreover, the growing availability of open geolocation data, driven by smart city initiatives and public-private partnerships, is fueling innovation and adoption, further contributing to Netherlands alternative data market growth. For instance, in November 2024, Goldman Sachs started leveraging alternative data sources, such as satellite imagery and credit card transaction data, to enhance its retail trend forecasting. By examining these non-traditional datasets, the firm aims to gain deeper insights into consumer behavior and spending patterns, enabling clients to make more precise and informed investment decisions in the retail sector.

Increased Use of Web Scraping and Transactional Data

The Netherlands is witnessing a significant uptick in the use of web scraping and transactional data to derive actionable insights in areas such as e-commerce, retail, and consumer finance. Web scraping enables organizations to monitor competitor pricing, customer reviews, and product availability in real time, enhancing strategic planning. Concurrently, transactional data, sourced from anonymized credit card purchases, digital wallets, and POS systems, provides granular visibility into consumer spending patterns and market dynamics. As Dutch consumers increasingly shift to digital payments, this rich stream of behavioral data is being harnessed to support targeted marketing and investment strategies. The growing reliance on such high-frequency, real-time data sources is a key contributor to Netherlands alternative data market growth. For instance, in July 2025, Sia, a global consulting group, expanded in the Netherlands by acquiring Precedence, a firm specializing in digital transformation, data, and AI. This move strengthens Sia’s presence in the Dutch market and enhances its capabilities in AI-driven consulting. The acquisition aligns with Sia’s growth strategy supported by Blackstone and aims to deliver comprehensive digital and AI solutions across the Benelux region and beyond.

Netherlands Alternative Data Market Segmentation: 

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country/provincial level for 2025-2033. Our report has categorized the market based on data type, industry, and end user. 

Data Type Insights: 

• Credit and Debit Card Transactions 
• Email Receipts 
• Geo-location (Foot Traffic) Records 
• Mobile Application Usage 
• Satellite and Weather Data 
• Social and Sentiment Data 
• Web Scraped Data 
• Web Traffic 
• Others 

The report has provided a detailed breakup and analysis of the market based on the data type. This includes credit and debit card transactions, email receipts, geo-location (foot traffic) records, mobile application usage, satellite and weather data, social and sentiment data, web scraped data, web traffic, and others. 

Industry Insights: 

• Automotive 
• BFSI 
• Energy 
• Industrial 
• IT and Telecommunications 
• Media and Entertainment 
• Real Estate and Construction 
• Retail 
• Transportation and Logistics 
• Others 

A detailed breakup and analysis of the market based on the industry have also been provided in the report. This includes automotive, BFSI, energy, industrial, IT and telecommunications, media and entertainment, real estate and construction, retail, transportation and logistics, and others. 

End User Insights: 

• Hedge Fund Operators 
• Investment Institutions 
• Retail Companies 
• Others 

A detailed breakup and analysis of the market based on the end user have also been provided in the report. This includes hedge fund operators, investment institutions, retail companies, and others. 

Province Insights:

• Noord-Holland
• Zuid-Holland
• Noord-Brabant
• Gelderland
• Utrecht
• Others

The report has also provided a comprehensive analysis of all the major regional markets, which include Noord-Holland, Zuid-Holland, Noord-Brabant, Gelderland, Utrecht, and others.

Competitive Landscape: 

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. 

Netherlands Alternative Data Market News:

• In June 2025, Bloomberg integrated Similarweb’s web traffic data into its Terminal, enhancing its alternative data offering with near real-time insights on over 3,000 companies across 190 countries. This partnership allows investors to track digital performance, better forecast KPIs, and spot trends faster. Combined with other datasets like consumer transactions and foot traffic, this multi-dimensional data boosts investment decision-making in sectors such as SaaS, e-commerce, AI, and healthcare.

Netherlands Alternative Data Market Report Coverage: 

Key Questions Answered in This Report: 

• How has the Netherlands alternative data market performed so far and how will it perform in the coming years? 
• What is the breakup of the Netherlands alternative data market on the basis of data type? 
• What is the breakup of the Netherlands alternative data market on the basis of industry? 
• What is the breakup of the Netherlands alternative data market on the basis of end user? 
• What is the breakup of the Netherlands alternative data market on the basis of province? 
• What are the various stages in the value chain of the Netherlands alternative data market?
• What are the key driving factors and challenges in the Netherlands alternative data market? 
• What is the structure of the Netherlands alternative data market and who are the key players? 
• What is the degree of competition in the Netherlands alternative data market?

Key Benefits for Stakeholders: 

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Netherlands alternative data market from 2019-2033. 
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Netherlands alternative data market. 
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Netherlands alternative data industry and its attractiveness. 
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.