Netherlands Lingerie Market

Netherlands Lingerie Market Overview:

The Netherlands lingerie market size reached USD 1.08 Billion in 2024. The market is projected to reach USD 1.97 Billion by 2033, exhibiting a growth rate (CAGR) of 6.21% during 2025-2033. The market is driven by increasing consumer demand for comfortable, high-quality lingerie. Apart from this, the heightened awareness around sustainability is prompting demand for eco-friendly and ethically produced lingerie, aligning with the Netherlands' progressive consumer values. Also, the growing influence of fashion trends, e-commerce penetration, and inclusive marketing strategies by global and local brands further accelerates lingerie purchases across diverse consumer groups, thereby augmenting the Netherlands lingerie market share.

Netherlands Lingerie Market Trends:

E-Commerce Expansion and Digital Convenience

E-commerce has emerged as a leading platform in the market, fueled by ubiquitous internet penetration, mobile-first consumerism, and a desire for private, easy shopping. According to an industry survey conducted in the first half of 2024, 81% of those aged 12 and older in the Netherlands made online purchases. Also, Dutch customers spent EUR 36 Billion (approximately USD 38.5 Billion) on online shopping collectively, which is a 5% increase from last year. Thus, lingerie companies have improved their virtual stores by adding virtual fitting rooms, size guidance technology, and AI-based recommendation systems to avoid the conventional sizing apprehension while buying lingerie online. Apart from this, social media sites, particularly Instagram and TikTok, also play a crucial role in brand discovery and interaction since influencer marketing and short videos affect buying decisions. Moreover, numerous local and international brands now also provide click-and-collect, hassle-free returns, and customer chat support, further enhancing the online shopping experience. Furthermore, the move to e-commerce is not only reserved for young consumers; mature buyers are also contributing more actively, spurred by user interfaces that are easy to understand and secure payment methods. The trend contributes significantly to the Netherlands lingerie market growth.

Premiumization and the Rise of Conscious Luxury

Premiumization is a rising trend in the market, driven by consumer habits for quality, comfort, and craftsmanship over fast-fashion, mass-produced substitutes. Dutch consumers are demonstrating a propensity for spending money on high-quality lingerie that is both aesthetically pleasing and long-lasting, and functional. Furthermore, Dutch consumers in 2024 saw increased spending power, with real household disposable income increasing by 3% over 2023. Increased purchasing power helped to drive a discernible change in consumer habits, notably in the lingerie sector. With more financial flexibility, shoppers showed a growing preference for high-quality, durable, and aesthetically refined products over mass-produced alternatives. This is symptomatic of an overall lifestyle shift toward mindful consumption, where consumers want less, better products. Additionally, premier lingerie companies service this need by highlighting higher-quality materials, like silk blends, French lace, and Italian microfibers, as well as increased focus on workmanship and fit. Limited edition lines, handmade craftsmanship, and heritage branding all play their part in the high-end value proposition. In addition, there is growing interest in domestically sourced or European-source lingerie, reflecting values of ethical sourcing and traceability. This drive for quality is also being pursued in packaging, with luxury brands increasingly taking up eco-friendly materials and minimalism in design. As consumers equate lingerie with personal empowerment and self-care, premiumization becomes both a functional and emotional buying choice.

Netherlands Lingerie Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels 2025-2033. Our report has categorized the market based on product type, material, price range, and distribution channel.

Product Type Insights:

• Brassiere
• Knickers or Panties
• Shapewear
• Others

The report has provided a detailed breakup and analysis of the market based on the product type. This includes brassiere, knickers or panties, shapewear, and others.

Material Insights:

• Cotton
• Silk
• Satin
• Nylon
• Others

A detailed breakup and analysis of the market based on the material have also been provided in the report. This includes cotton, silk, satin, nylon, and others.

Price Range Insights:

• Economy
• Premium

The report has provided a detailed breakup and analysis of the market based on the price range. This includes economy and premium.

Distribution Channel Insights:

• Mass Merchandizers
• Specialized Stores
• Online Stores
• Others

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes mass merchandizers, specialized stores, online stores, and others.

Province Insights:

• Noord-Holland 
• Zuid-Holland 
• Noord-Brabant 
• Gelderland 
• Utrecht 
• Others

The report has also provided a comprehensive analysis of all the major regional markets, which include Noord-Holland, Zuid-Holland, Noord-Brabant, Gelderland, Utrecht, and others. 

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Netherlands Lingerie Market News:

• On March 15, 2025, Wahat Alsafa officially opened Qatar’s first Hunkemöller store, a Dutch-origin company, at Doha Festival City Mall. The launch event, held on February 13, 2025, was attended by senior executives, along with media representatives and social media influencers. The new boutique offers a curated selection of luxury lingerie, sleepwear, and activewear, reflecting Hunkemöller’s commitment to combining elegant design with premium quality for the modern woman.

Netherlands Lingerie Market Report Coverage:

Key Questions Answered in This Report:

• How has the Netherlands lingerie market performed so far and how will it perform in the coming years?
• What is the breakup of the Netherlands lingerie market on the basis of product type?
• What is the breakup of the Netherlands lingerie market on the basis of material?
• What is the breakup of the Netherlands lingerie market on the basis of price range?
• What is the breakup of the Netherlands lingerie market on the basis of distribution channel?
• What is the breakup of the Netherlands lingerie market on the basis of province?
• What are the various stages in the value chain of the Netherlands lingerie market? 
• What are the key driving factors and challenges in the Netherlands lingerie market?
• What is the structure of the Netherlands lingerie market and who are the key players?
• What is the degree of competition in the Netherlands lingerie market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Netherlands lingerie market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Netherlands lingerie market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Netherlands lingerie industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.