India Home Decor Market to Generate a Revenue of USD 40.80 Billion by 2033, Driven by Rising Disposable Incomes and E-Commerce Growth

23-Jul-2025

The India home decor market was valued at USD 25.50 Billion in 2024 and is projected to reach USD 40.80 Billion by 2033, expanding at a compound annual growth rate (CAGR) of 5.40% during the forecast period (2025-2033). It is fueled by increasing disposable incomes, rapid urbanization, a growing middle class, and the expansion of e-commerce platforms.

Some of the key trends which are revolutionizing this market are the role of social media in home furnishings purchase decisions, the growing demand for space-saving furniture, and the trend of online shopping websites. These are all revolutionizing the future of the market. Growing demand for space-saving, functional, and fashionable home furnishings and decor is driving the market growth.

India Home Decor Market Analysis 2025-2033:

Key Takeaways

The India home decor market size was valued at USD 25.50 Billion in 2024.
The market is projected to reach USD 40.80 Billion by 2033.
The CAGR during the forecast period (2025-2033) is expected to be 5.40%.
Home furniture accounted for a dominant share of the market in 2024.
Home décor stores account for the majority of the share in the distribution of home decor products in 2024.
The demand for space-saving and multifunctional furniture is growing due to smaller living spaces.

Key Metrics and Overview:

Metric	Details
Market Size (2024)	USD 25.50 Billion
Projected Market Size (2033)	USD 40.80 Billion
CAGR (2025-2033)	5.40%
Market Segmentation	By Product Type, By Distribution Channel

Market Overview:

The home decor market in India comprises numerous items designed to improve the beauty and practicality of living spaces. It includes furnishings, fabrics, flooring, illumination, wall art, and additional items. The market is essential in facilitating the increasing urbanization and heightened consumer desire for improved living conditions. Elements such as rising disposable income levels of the consumers, considerable growth in e-commerce transactions offering convenient delivery and installation services, and changing consumer tastes for stylish, versatile furniture are greatly influencing the market’s direction.

Trends in the India Home Decor Market:

Expansion of E-commerce: The surge in online shopping sites is greatly aiding market growth by presenting a diverse range of home decor items at attractive prices, giving consumers access to both domestic and global products.
Social Media Influence: Websites such as Instagram and Pinterest are shaping home decor trends, allowing consumers to embrace international design styles and sparking the desire for modern and chic home items.
Urban Growth and Space-Efficient Designs: As individuals move to cities and live in smaller areas, the need for space-saving and multifunctional furniture options, like collapsible tables and wall-mounted storage, is increasing.
Increased Disposable Incomes: As India’s middle class continues to grow, more people are able to invest in home decor products that offer both functionality and aesthetic appeal, particularly in urban regions.

Role of AI in the India Home Decor Market:

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Market Dynamics:

Driver: Increased Disposable Incomes

As disposable incomes rise, particularly in urban areas, consumers are more willing to invest in home decor products, fueling market demand. The expanding middle class, expected to reach 60% of the population by 2047, is a key driver for this trend.

Opportunity: E-Commerce Growth

The expansion of e-commerce platforms is a key opportunity for growth. It allows consumers across urban and rural areas to access a broader range of products and purchase home decor more conveniently, driving market expansion.

Segment Insights:

Which Product Type Dominated in 2024?
- The home furniture segment dominated the India home decor market in 2024, accounting for 52.1% of the total market share. Furniture is central to both the functionality and aesthetics of home decor. Demand for multifunctional and space-saving furniture is particularly strong in urban areas, where smaller living spaces are common.
Which Distribution Channel is the Largest?
- Home décor stores are the largest distribution channel segment that is growing rapidly. A vast range of products with a touch-and-feel shopping experience are playing a pivotal role in driving the home decor market by offering a broad selection of products at competitive prices.

Regional Insights:

South India: South India, including cities like Bengaluru, Chennai, and Hyderabad, is experiencing growing demand for fusion home decor designs that blend traditional and modern styles. The region’s expanding real estate market supports this rise.
North India: North India, particularly Delhi and Uttar Pradesh, sees rising disposable incomes and urbanization, fueling demand for contemporary furniture and fashionable accessories. The region also experiences a growing market for luxury home decor products.
West and Central India: The region, which includes cities like Mumbai and Pune, is witnessing a shift toward modern, minimalist home decor styles. With a cosmopolitan population, demand for premium home decor products is on the rise, alongside the increasing adoption of online shopping.
East India: East India, encompassing cities such as Kolkata and Bhubaneswar, has a rising demand for traditional home decor designs. Urbanization is driving the popularity of modern furniture, while online shopping is contributing to market growth.

Recent Developments:

US home décor brand Lush Decor launched in New Delhi at Bharat Tex 2025 in February 2025.
Nitori, a Japanese furniture retailer, opened its first store in India at R City Mall in Ghatkopar, Mumbai in December 2024.
Nilkamal launched Nilkamal Homes and opened 60 stores in 35 cities in October 2024.
Asian Paints opened a 16,000 sq ft Beautiful Homes Studio in Guwahati in June 2024.

Key Benefits of the Report:

Comprehensive Market Size Analysis: Understand the market size, growth projections, and key drivers shaping the India home decor market.
Insight into Key Trends: Learn about the latest market trends, including the impact of social media, urbanization, and e-commerce growth.
Detailed Segment Breakdown: Explore the various product types and distribution channels contributing to the growth of the home decor market.
Regional Insights: Gain a deeper understanding of the regional dynamics and growth patterns in South, North, West, and East India.

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