Non-Alcoholic Beverage Market

Global Non-Alcoholic Beverage Market:

The global non-alcoholic beverage market size reached US$ 928.2 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 1,400.9 Billion by 2032, exhibiting a growth rate (CAGR) of 4.5% during 2024-2032. The market growth is primarily driven by the increasing demand for healthier beverage options, the elevating requirement for single-serve, ready-to-drink non-alcoholic variants, and the inflating income levels of consumers.

Global Non-Alcoholic Beverage Market Analysis:

• Major Market Drivers: The rising consumer health awareness and the elevating demand for healthier beverage choices, including natural fruit juices, kombucha, and functional drinks enriched with vitamins and minerals represent the major factors augmenting the market growth. Besides this, the increasing eco-consciousness and sustainability trends are also propelling the non-alcoholic beverage market.
• Key Market Trends: The growing influence of social media trends and celebrity endorsements that drive consumer preferences towards exotic and unique drinks, such as craft sodas, specialty teas, and artisanal coffee, is impelling the market growth. Moreover, the emergence of several distribution channels, including e-commerce and direct-to-consumer sales, and the growing individual awareness towards the impact of sugar and artificial ingredients on health are also catalyzing the market outlook.
• Competitive Landscape: The leading players in the non-alcoholic beverage companies comprise Arizona Beverage Company, Asahi Group Holdings Ltd., Danone S.A., Keurig Dr Pepper Inc., Nestlé S.A., Parle Agro Pvt. Ltd., PepsiCo Inc., Primo Water Corporation, Red Bull GmbH, Suja Life LLC, Suntory Beverage & Food Limited, and The Coca-Cola Company among others.
• Geographical Trends: Asia Pacific accounted for the largest region in the non-alcoholic beverage market, owing to the expanding food and beverage industry and the rising demand for cleaner and more minimalistic drinks. In addition to this, the elevating consumer requirement for variants that claim to be ‘free from’ or ‘organic’, on account of the rising awareness towards allergies, hormones, and unethical animal husbandry practices used, is also catalyzing the market growth. Moreover, the widespread adoption of plant-based drinks and the rising popularity of veganism are further augmenting the market growth across the region.
• Challenges and Opportunities: Increasing consumer concern towards severe health issues, such as obesity and diabetes, are among the primary challenges affecting the non-alcoholic beverage market statistics. Moreover, supply chain disruptions, including raw material shortages, transportation challenges, and geopolitical instability, are also hampering the market growth. However, the expanding number of e-commerce and DTC channels provides non-alcoholic beverage companies with new opportunities to reach consumers directly and sidestep traditional retail channels, which are acting as significant factors for market expansion.
   

Global Non-Alcoholic Beverage Market Trends:

Escalating Demand from Fitness-Conscious Consumers

The rising demand for healthy drinks and the shifting consumer preferences towards unique and innovative flavors are primarily influencing the non-alcoholic beverage market demand. The young population is increasingly becoming health-conscious, which is further augmenting the need for zero-calorie beverages or those with fewer calories. Moreover, athletes, gym-goers, sportspersons, and fitness enthusiasts typically consume sports and energy drinks during high-intensity exercise to replenish fluids and electrolytes and get instant energy. For instance, Applied Nutrition launched its new L-Carnitine sports drink, which contains zero sugar, zero calories, 1,500 mg of L-Carnitine, and vitamins B3, B6, and B12. Besides this, the expanding functional beverage segment and the escalating participation of individuals in sports activities are also catalyzing the market globally. For example, GO MATE introduced a product line of natural energy drinks. The company has made a set of flavors that use all-natural ingredients. In addition to this, Red Bull released the summer edition dragon fruit flavored drink. This Summer Edition was inspired by the Asian native and exotic fruit called dragonfruit or pitaya and is available in 250 ml and 350 ml cans.

Increasing Need for Ready-to-Drink Beverages

With the rising focus on overall well-being, consumers are looking for alternatives to conventional sugary sodas and prefer non-alcoholic ready-to-drink (RTD) beverages that typically offer natural ingredients and functional benefits, which is augmenting the market growth forward. Besides this, the elevating individual requirement for healthier and innovative drink formulations is also stimulating the non-alcoholic beverage market outlook. For instance, in February 2024, the Coca-Cola Company launched Coca-Cola Spiced in North America. The drink is available in two variants-Coca-Cola Spiced and Coca-Cola Spiced Zero Sugar. Moreover, PepsiCo, Inc. introduced the new and improved Pepsi Zero. This drink uses new sweeteners and has a more refreshing taste. This product release reflects the company's commitment to staying relevant in the ever-evolving beverage industry, meeting consumer preferences, and addressing the need for innovation. Apart from this, major companies are focusing on incorporating natural ingredients, functional benefits, and novel flavors to stay forward in the competitive landscape, which is stimulating the market globally.

Innovative Product Launches

Health consciousness refers to a prominent trend augmenting the non-alcoholic beverage market revenue, owing to the rising demand for healthier alternatives to traditional sugary drinks. Consumers are increasingly prioritizing liquids that offer functional benefits, such as hydration, vitamins, and antioxidants, while reducing calories, sugar, and artificial ingredients. This trend has fueled the growth of several categories, including bottled water, flavored water, herbal teas, and natural fruit juices. Moreover, various non-alcoholic beverage companies are responding to this trend by innovating with low-calorie formulations, natural sweeteners, and functional ingredients to meet the evolving customer preferences for healthier and more nutritious options. For instance, according to a Waitrose Food and Drink Report published, searches for alcohol-free drinks continue to increase by 22% every year. Additionally, U.S.-based tea brand Good Earth expanded its product offering in the UK. The company’s portfolio includes a diverse range of fruit & herbal, green, and black teas, as well as original and flavored kombucha, each blended with natural ingredients. Apart from this, according to the Bacardi Cocktail Trends Report, approximately 58% of consumers globally are shifting to non-alcoholic and low-ABV cocktails and beverages.

Global Non-Alcoholic Beverage Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global non-alcoholic beverage market report, along with forecast at the global, regional, and country levels from 2024-2032. Our report has categorized the market based on product type, packaging type, and distribution channel.

Breakup by Product Type:

• Carbonated Soft Drinks
• Juices
• Bottled Water
• Sports and Energy Drinks
• RTD Tea and Coffee
• Others
   

Carbonated soft drinks account for the major market share

The report has provided a detailed breakup and analysis of the market based on the product type. This includes carbonated soft drinks, juices, bottled water, sports and energy drinks, RTD tea and coffee, and others. According to the report, carbonated soft drinks hold the major share of the market.

Carbonated soft drinks accounted for the largest share in the non-alcoholic beverage market. They are recognized for their effervescence and wide array of flavors, catering to diverse taste and preferences. The convenience and availability of CSDs in various packaging sizes further contribute to their popularity, making them a go-to choice for individuals seeking a quick and satisfying thirst-quencher. For instance, United Kingdom-based start-up PerfectTed launched a range of canned natural energy drinks powered by matcha green tea. The three flavors include pineapple yuzu, apple raspberry, and pear ginger, all made from real fruit juice. The drinks are 100% natural, plant-based, gluten-free, and free from additives, preservatives, and added sugars.

Breakup by Packaging Type:

• Bottles
• Cans
• Cartons
• Others
   

The report has provided a detailed breakup and analysis of the market based on the packaging type. This includes bottles, cans, cartons, and others.

In the non-alcoholic beverages market, packaging plays an important role in attracting consumers and preserving product freshness. Bottles, cans, and cartons are the primary packaging formats used for various beverages. Bottles offer versatility and convenience, with options including glass and plastic in diverse sizes and shapes. For instance, PepsiCo opened its largest US bottling plant in Colorado. The proposed facility might achieve 100% renewable electricity, best-in-class water efficiency, and reduced virgin plastic usage. Moreover, cans provide portability and durability, making them ideal for carbonated and energy drinks, while cartons are popular for juices, flavored water, and dairy-based beverages, offering lightweight and eco-friendly packaging solutions. Each packaging format provides unique benefits in terms of convenience, shelf-life, and environmental sustainability.

Breakup by Distribution Channel:

• Retail
• Food Service
• Supermarkets and Hypermarkets
• Online Stores
• Others
   

Retail sector dominates the market

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes retail, food service, supermarkets and hypermarkets, online stores, and others. According to the report, the retail sector accounted for the largest market share.

Owing to the availability of a broad category of brands and goods under one roof, retail stores in this subsection hold the largest share. In addition to this, several retail stores are increasing their selections in the alcohol-free market, including Whole Foods, Target, Aldi, and Walmart. For instance, Red Bull launched its limited-edition strawberry and apricot-flavored extension. Red Bull Summer Edition Strawberry Apricot was made available on Walmart's shelves in the United States from April 4, 2022, and was sold in single cans in both 8.4oz (25cl) and 12oz (35cl) formats.

Breakup by Region:

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

Asia Pacific leads the market, accounting for the largest non-alcoholic beverage market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific accounted for the largest segment.

As per the non-alcoholic beverage market report, Asia Pacific accounted for the largest segment of the market, owing to the expanding food and beverage industry and the rising demand for cleaner and more minimalistic drinks. In addition to this, the elevating individual requirement for variants that claim to be ‘free from’ or ‘organic’, on account of the rising awareness towards allergies, hormones, and unethical animal husbandry practices used, is also catalyzing the market growth. Moreover, the widespread adoption of plant-based drinks and the rising popularity of veganism are further affecting non-alcoholic beverage market recent prices across the region. For instance, in July 2022, GO MATE launched a product line of natural energy drinks. The company has made a set of flavors that utilize all-natural ingredients. Furthermore, in developing countries, such as China, India, etc., consumers' inclination and participation in fitness activities and sports have significantly increased to attain a healthy lifestyle. For example, Red Bull released the summer edition dragon fruit flavored drink. This Summer Edition was inspired by the Asian native and exotic fruit called dragonfruit or pitaya, depending on the location, which is available in 250 ml and 350 ml cans.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the global non-alcoholic beverage market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered include:

• Arizona Beverage Company
• Asahi Group Holdings Ltd.
• Danone S.A.
• Keurig Dr Pepper Inc.
• Nestlé S.A.
• Parle Agro Pvt. Ltd.
• PepsiCo Inc.
• Primo Water Corporation
• Red Bull GmbH
• Suja Life LLC
• Suntory Beverage & Food Limited
• The Coca-Cola Company
   

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Global Non-Alcoholic Beverage Market Recent Developments:

• April 2024: Boston Beer Co. launched a non-alcoholic, ready-to-drink (RTD) fruit brew called General Admission in the U.S.
• December 2023: Loverboy launched non-alcoholic versions of two of its original, top-rated sparking tea flavors. Non-Alcoholic White Tea Peach and Non-Alcoholic Lemon Iced Tea, contain zero sugar and are super low in calories.
• November 2023: White Claw, a Mark Anthony Brands Inc. company, entered the non-alcoholic beverage segment with the launch of White Claw 0% Alcohol. The product’s alcohol-free formulation combines seltzer and existing White Claw flavors with secondary alcohol drink notes and electrolytes.

Global Non-Alcoholic Beverage Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the non-alcoholic beverage market from 2018-2032.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global non-alcoholic beverage market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region. 
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the non-alcoholic beverage industry and its attractiveness. 
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.