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India Non-Poultry Meat Market to Reach 4.4 Million Tons by 2027, Propelled by Rising Consumption of Protein-Rich Foods

Published on Jun 10, 2022

The latest report by IMARC Group, titled “India Non-Poultry Meat Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027,” finds that the India non-poultry meat market size reached 3.9 Million Tons in 2021. Non-poultry comprises domesticated animals, such as cattle, buffalo, goats, sheep, and pigs, that are raised for meat. It involves the rearing, breeding, and processing of livestock to obtain meat and meat products for human consumption. Non-poultry meat is a rich source of essential nutrients, such as omega-6 fatty acids, proteins, iron, fats, vitamins B6 and B12, niacin, and riboflavin. Compared to poultry meat, it contains higher amounts of myoglobin. It also supports muscle growth, improves energy levels, strengthens the immune system, maintains hemoglobin, and reduces fatigue. As a result, non-poultry meat has gained immense popularity in India among health-conscious consumers. 

We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.           

India Non-Poultry Meat Market Trends:

In India, the rising consumption of protein-rich foods due to the surging health concerns represents the primary factor driving the market growth. Besides this, the growing consumer preferences toward a non-vegetarian diet owing to changing food consumption patterns is another major growth-inducing factor. Additionally, with the increasing penetration of western food culture and rapid globalization, there has been widespread adoption of non-poultry meat products, such as beef- and pork-based dishes. In line with this, the diminishing stigma associated with beef and pork consumption across the country has augmented the demand for non-poultry meat. Furthermore, several key players are offering premium-quality pre-cut, canned, and frozen meat products to expand their product portfolio and customer base. Along with this, the launch of organic non-poultry meat variants free from preservatives, genetically modified organisms (GMOs), and antibiotics has accelerated product sales. Moreover, the escalating demand for ready-to-eat (RTE) meat products, such as sausages, salami, beef jerky, and smoked meat, has propelled the market growth. Other factors, including the expanding meat processing sector, shifting inclination toward a healthy lifestyle, favorable government initiatives to promote livestock cultivation, improving socio-economic conditions, and technological advancements, are also creating a positive market outlook. Looking forward, IMARC Group expects the market to reach 4.4 Million Tons by 2027, growing at a CAGR of 2.4% during 2022-2027.

Market Summary:

  • Based on the product, the market has been divided into beef, buffalo, goat, sheep, and pork.
  • State-wise, the market has been segmented into Uttar Pradesh, Telangana, Maharashtra, West Bengal, Andhra Pradesh, Bihar, Kerala, Rajasthan, Tamil Nadu, Karnataka, Punjab, Orissa, Madhya Pradesh, Haryana, and Gujarat.
  • The competitive landscape of the market has also been analyzed, with some of the key players being Al Marzia Agro Foods, Al-Hamd Agro Foods Products Pvt. Ltd., ALM Industries Limited, AOV Agro Foods Private Limited, Fair Export (India) Private Limited, Frigerio Conserva Allana Private Limited, HMA Agro Industries Limited, India Frozen Foods, Mayur Piggery Farm, Mirha Exports Private Limited, MK Overseas Pvt Ltd, and Rustam Foods Pvt. Ltd.


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