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The North America athleisure market exhibited moderate growth during 2015-2020. Looking forward, IMARC Group expects the market to grow at a CAGR of 7% during 2021-2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end-use sectors. These insights are included in the report as a major market contributor.
Athleisure refers to a type of casual wear that is primarily worn during workouts, athletic activities, sports, etc. Some of the common raw materials used for the manufacturing of these clothes include polyester, nylon, polypropylene, spandex, neoprene, etc. These materials help in reducing skin irritation and inflammation due to sweat, controlling body odor, minimizing the risks of muscle sprain during workout, providing proper body posture, etc. Athleisure generally includes sneakers, leggings, hoodies, joggers, shorts, etc.
The high prevalence of numerous lifestyle diseases due to unhealthy eating habits and hectic work schedules has led to a growing consumer inclination towards fitness activities. This, along with the increasing focus on maintaining health and wellness is primarily driving the demand for athleisure in North America. Additionally, the rising number of gymnasiums, health clubs, yoga centers, etc., that offer their customized hoodies, joggers, sneakers, etc., is also augmenting the market growth. In line with this, the growing consumer concerns towards the increasing incidences of muscle cramps, heat rash, ankle/knee sprains, etc., due the lack of proper gear during workouts are further propelling the market for athleisure in the region. Additionally, several activewear brands in North America are adopting sustainably-sourced raw materials, such as BCI cotton, recycled polyester and nylon, eco-friendly chemicals, etc., to promote ecological sustainability. Furthermore, the increasing influence of lifestyle blogs/vlogs and numerous celebrity endorsements for promoting athleisure products among a wider consumer base, is also creating a positive outlook for the market. Besides this, various product manufacturers are focusing on the development of hypoallergic and anti-microbial fabrics to balance the moisture and control odor, itching, rashes, etc. In the coming years, extensive R&D activities for the launch of innovative product variants with thermoregulation, UV protection, and odor neutralizing properties will continue to drive the market for athleisure in North America.
IMARC Group provides an analysis of the key trends in each sub-segment of the North America athleisure market, along with forecasts at the regional and country level from 2021-2026. Our report has categorized the market based on product type, fabric, gender and distribution channel.
Breakup by Product Type:
Breakup by Fabric:
Breakup by Gender:
Breakup by Distribution Channel:
Breakup by Country:
The competitive landscape of the industry has also been examined with some of the key players being Alala, Fabletics (Tech Style Fashion Group), IVL Collective, Lululemon Athletica Inc., Nike Inc., Skechers, Tory Burch, Ultracor, Unbridled Apparel and Under Armour Inc.
|Base Year of the Analysis||2020|
|Segment Coverage||Product Type, Fabric, Gender, Distribution Channel, Country|
|Countries Covered||United States, Canada|
|Companies Covered||Alala, Fabletics (Tech Style Fashion Group), IVL Collective, Lululemon Athletica Inc., Nike Inc., Skechers, Tory Burch, Ultracor, Unbridled Apparel and Under Armour Inc.|
|Customization Scope||10% Free Customization|
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|Post-Sale Analyst Support||10-12 Weeks|
|Delivery Format||PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)|
Key Questions Answered in This Report:
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