North America Athleisure Market Share, Size, Growth, Opportunity and Forecast 2021-2026

*As the coronavirus disease (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the purchase behaviours of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.

North America Athleisure Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026

Market Overview:

The North America athleisure market exhibited moderate growth during 2015-2020. Looking forward, IMARC Group expects the market to grow at a CAGR of 7% during 2021-2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end-use sectors. These insights are included in the report as a major market contributor.

Athleisure refers to a type of casual wear that is primarily worn during workouts, athletic activities, sports, etc. Some of the common raw materials used for the manufacturing of these clothes include polyester, nylon, polypropylene, spandex, neoprene, etc. These materials help in reducing skin irritation and inflammation due to sweat, controlling body odor, minimizing the risks of muscle sprain during workout, providing proper body posture, etc. Athleisure generally includes sneakers, leggings, hoodies, joggers, shorts, etc.

North America Athleisure Market Trends:

The high prevalence of numerous lifestyle diseases due to unhealthy eating habits and hectic work schedules has led to a growing consumer inclination towards fitness activities. This, along with the increasing focus on maintaining health and wellness is primarily driving the demand for athleisure in North America. Additionally, the rising number of gymnasiums, health clubs, yoga centers, etc., that offer their customized hoodies, joggers, sneakers, etc., is also augmenting the market growth. In line with this, the growing consumer concerns towards the increasing incidences of muscle cramps, heat rash, ankle/knee sprains, etc., due the lack of proper gear during workouts are further propelling the market for athleisure in the region. Additionally, several activewear brands in North America are adopting sustainably-sourced raw materials, such as BCI cotton, recycled polyester and nylon, eco-friendly chemicals, etc., to promote ecological sustainability. Furthermore, the increasing influence of lifestyle blogs/vlogs and numerous celebrity endorsements for promoting athleisure products among a wider consumer base, is also creating a positive outlook for the market. Besides this, various product manufacturers are focusing on the development of hypoallergic and anti-microbial fabrics to balance the moisture and control odor, itching, rashes, etc. In the coming years, extensive R&D activities for the launch of innovative product variants with thermoregulation, UV protection, and odor neutralizing properties will continue to drive the market for athleisure in North America.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the North America athleisure market report, along with forecasts for growth at the region level from 2021-2026. Our report has categorized the market based on region, product type, fabric, gender and distribution channel.

Breakup by Product Type:

Sneakers
Joggers
Shorts
Hoodies
Leggings
Others

Breakup by Fabric:

Polyester
Nylon
Polypropylene
Spandex
Neoprene
Others

Breakup by Gender:

Male
Female

Breakup by Distribution Channel:

Supermarkets and Hypermarkets
Specialty Stores
Company Owned Portals
Online
Others

Breakup by Country:

United States
Canada

Competitive Landscape:

The competitive landscape of the industry has also been examined with some of the key players being Alala, Fabletics (Tech Style Fashion Group), IVL Collective, Lululemon Athletica Inc., Nike Inc., Skechers, Tory Burch, Ultracor, Unbridled Apparel and Under Armour Inc.

Report Coverages:

Report Features	Details
Base Year of the Analysis	2020
Historical Period	2015-2020
Forecast Period	2021-2026
Units	US$ Billion
Segment Coverage	Product Type, Fabric, Gender, Distribution Channel, Country
Countries Covered	United States, Canada
Companies Covered	Alala, Fabletics (Tech Style Fashion Group), IVL Collective, Lululemon Athletica Inc., Nike Inc., Skechers, Tory Burch, Ultracor, Unbridled Apparel and Under Armour Inc.
Customization Scope	10% Free Customization
Report Price and Purchase Option	Single User License: US$ 2499 Five User License: US$ 3499 Corporate License: US$ 4499
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

How has the North America athleisure market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the North America athleisure market?
What are the key country markets?
What is the breakup of the market based on the product type?
What is the breakup of the market based on the fabric?
What is the breakup of the market based on the gender?
What is the breakup of the market based on the distribution channel?
What are the various stages in the value chain of the industry?
What are the key driving factors and challenges in the industry?
What is the structure of the North America athleisure market and who are the key players?
What is the degree of competition in the industry?