The North America athleisure market is expected to exhibit a growth rate (CAGR) of 9.2% during 2023-2028.
Athleisure refers to a type of casual wear that is primarily worn during workouts, athletic activities, sports, etc. Some of the common raw materials used for the manufacturing of these clothes include polyester, nylon, polypropylene, spandex, neoprene, etc. These materials help in reducing skin irritation and inflammation due to sweat, controlling body odor, minimizing the risks of muscle sprain during workout, providing proper body posture, etc. Athleisure generally includes sneakers, leggings, hoodies, joggers, shorts, etc.
North America Athleisure Market Trends:
The high prevalence of numerous lifestyle diseases due to unhealthy eating habits and hectic work schedules has led to a growing consumer inclination towards fitness activities. This, along with the increasing focus on maintaining health and wellness is primarily driving the demand for athleisure in North America. Additionally, the rising number of gymnasiums, health clubs, yoga centers, etc., that offer their customized hoodies, joggers, sneakers, etc., is also augmenting the market growth. In line with this, the growing consumer concerns towards the increasing incidences of muscle cramps, heat rash, ankle/knee sprains, etc., due the lack of proper gear during workouts are further propelling the market for athleisure in the region. Additionally, several activewear brands in North America are adopting sustainably-sourced raw materials, such as BCI cotton, recycled polyester and nylon, eco-friendly chemicals, etc., to promote ecological sustainability. Furthermore, the increasing influence of lifestyle blogs/vlogs and numerous celebrity endorsements for promoting athleisure products among a wider consumer base, is also creating a positive outlook for the market. Besides this, various product manufacturers are focusing on the development of hypoallergic and anti-microbial fabrics to balance the moisture and control odor, itching, rashes, etc. In the coming years, extensive R&D activities for the launch of innovative product variants with thermoregulation, UV protection, and odor neutralizing properties will continue to drive the market for athleisure in North America.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the North America athleisure market report, along with forecasts at the regional and country levels from 2023-2028. Our report has categorized the market based on product type, fabric, gender and distribution channel.
Breakup by Product Type:
Breakup by Fabric:
Breakup by Gender:
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Specialty Stores
- Company Owned Portals
Breakup by Country:
The competitive landscape of the industry has also been examined with some of the key players being Alala, Fabletics (TechStyle Fashion Group), IVL Collective, Lululemon Athletica Inc., Nike Inc., Skechers, Tory Burch, Ultracore, Unbriddled Apparel and Under Armour Inc.
|Base Year of the Analysis
| Historical Period
|Product Type, Fabric, Gender, Distribution Channel, Country
|United States, Canada
|Alala, Fabletics (TechStyle Fashion Group), IVL Collective, Lululemon Athletica Inc., Nike Inc., Skechers, Tory Burch, Ultracore, Unbriddled Apparel and Under Armour Inc.
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Key Questions Answered in This Report:
- How has the North America athleisure market performed so far and how will it perform in the coming years?
- What has been the impact of COVID-19 on the North America athleisure market?
- What are the key country markets?
- What is the breakup of the market based on the product type?
- What is the breakup of the market based on the fabric?
- What is the breakup of the market based on the gender?
- What is the breakup of the market based on the distribution channel?
- What are the various stages in the value chain of the industry?
- What are the key driving factors and challenges in the industry?
- What is the structure of the North America athleisure market and who are the key players?
- What is the degree of competition in the industry?