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North America Athleisure Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026

Market Overview:

The North America athleisure market exhibited moderate growth during 2015-2020. Looking forward, IMARC Group expects the market to grow at a CAGR of 7% during 2021-2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end-use sectors. These insights are included in the report as a major market contributor.

Athleisure refers to a type of casual wear that is primarily worn during workouts, athletic activities, sports, etc. Some of the common raw materials used for the manufacturing of these clothes include polyester, nylon, polypropylene, spandex, neoprene, etc. These materials help in reducing skin irritation and inflammation due to sweat, controlling body odor, minimizing the risks of muscle sprain during workout, providing proper body posture, etc. Athleisure generally includes sneakers, leggings, hoodies, joggers, shorts, etc.

North America Athleisure Market Trends:

The high prevalence of numerous lifestyle diseases due to unhealthy eating habits and hectic work schedules has led to a growing consumer inclination towards fitness activities. This, along with the increasing focus on maintaining health and wellness is primarily driving the demand for athleisure in North America. Additionally, the rising number of gymnasiums, health clubs, yoga centers, etc., that offer their customized hoodies, joggers, sneakers, etc., is also augmenting the market growth. In line with this, the growing consumer concerns towards the increasing incidences of muscle cramps, heat rash, ankle/knee sprains, etc., due the lack of proper gear during workouts are further propelling the market for athleisure in the region. Additionally, several activewear brands in North America are adopting sustainably-sourced raw materials, such as BCI cotton, recycled polyester and nylon, eco-friendly chemicals, etc., to promote ecological sustainability. Furthermore, the increasing influence of lifestyle blogs/vlogs and numerous celebrity endorsements for promoting athleisure products among a wider consumer base, is also creating a positive outlook for the market. Besides this, various product manufacturers are focusing on the development of hypoallergic and anti-microbial fabrics to balance the moisture and control odor, itching, rashes, etc. In the coming years, extensive R&D activities for the launch of innovative product variants with thermoregulation, UV protection, and odor neutralizing properties will continue to drive the market for athleisure in North America.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the North America athleisure market, along with forecasts at the regional and country level from 2021-2026. Our report has categorized the market based on product type, fabric, gender and distribution channel.

Breakup by Product Type:

  • Sneakers
  • Joggers
  • Shorts
  • Hoodies
  • Leggings
  • Others
     

Breakup by Fabric:

  • Polyester
  • Nylon
  • Polypropylene
  • Spandex
  • Neoprene
  • Others
     

Breakup by Gender:

  • Male
  • Female
     

Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Specialty Stores
  • Company Owned Portals
  • Online
  • Others
     

Breakup by Country:

  • United States
  • Canada
     

Competitive Landscape:

The competitive landscape of the industry has also been examined with some of the key players being Alala, Fabletics (Tech Style Fashion Group), IVL Collective, Lululemon Athletica Inc., Nike Inc., Skechers, Tory Burch, Ultracor, Unbridled Apparel and Under Armour Inc.

Report Coverage:

Report Features Details
Base Year of the Analysis 2020
 Historical Period 2015-2020
Forecast Period 2021-2026
Units US$ Billion
Segment Coverage Product Type, Fabric, Gender, Distribution Channel, Country
Countries Covered United States, Canada
Companies Covered Alala, Fabletics (Tech Style Fashion Group), IVL Collective, Lululemon Athletica Inc., Nike Inc., Skechers, Tory Burch, Ultracor, Unbridled Apparel and Under Armour Inc.
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2499
Five User License: US$ 3499
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)


Key Questions Answered in This Report:

  • How has the North America athleisure market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the North America athleisure market?
  • What are the key country markets?
  • What is the breakup of the market based on the product type?
  • What is the breakup of the market based on the fabric?
  • What is the breakup of the market based on the gender?
  • What is the breakup of the market based on the distribution channel?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the North America athleisure market and who are the key players?
  • What is the degree of competition in the industry?

1    Preface
2    Scope and Methodology 
    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction
    4.1    Overview
    4.2    Properties
    4.3    Key Industry Trends
5    North America Athleisure Market 
    5.1    Market Overview
    5.2    Market Performance    
    5.3    Impact of COVID-19
    5.4    Market Forecast     
6    Market Breakup by Product Type
    6.1    Sneakers
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Joggers
        6.2.1 Market Trends
        6.2.2 Market Forecast
    6.3    Shorts
        6.3.1 Market Trends
        6.3.2 Market Forecast
    6.4    Hoodies
        6.4.1 Market Trends
        6.4.2 Market Forecast
    6.5    Leggings
        6.5.1 Market Trends
        6.5.2 Market Forecast
    6.6    Others
        6.6.1 Market Trends
        6.6.2 Market Forecast
7    Market Breakup by Fabric
    7.1    Polyester
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Nylon
        7.2.1 Market Trends
        7.2.2 Market Forecast
    7.3    Polypropylene
        7.3.1 Market Trends
        7.3.2 Market Forecast
    7.4    Spandex
        7.4.1 Market Trends
        7.4.2 Market Forecast
    7.5    Neoprene
        7.5.1 Market Trends
        7.5.2 Market Forecast
    7.6    Others
        7.6.1 Market Trends
        7.6.2 Market Forecast
8    Market Breakup by Gender
    8.1    Male
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Female
        8.2.1 Market Trends
        8.2.2 Market Forecast
9    Market Breakup by Distribution Channel
    9.1    Supermarkets & Hypermarkets
        9.1.1 Market Trends
        9.1.2 Market Forecast
    9.2    Specialty Stores
        9.2.1 Market Trends
        9.2.2 Market Forecast
    9.3    Company Owned Portal
        9.3.1 Market Trends
        9.3.2 Market Forecast
    9.4    Online 
        9.4.1 Market Trends
        9.4.2 Market Forecast
    9.5    Others
        9.5.1 Market Trends
        9.5.2 Market Forecast
10    Market Breakup by Country
    10.1    United States
        10.1.1 Market Trends
        10.1.2 Market Breakup by Product Type
        10.1.3 Market Breakup by Fabric
        10.1.4 Market Breakup by Gender
        10.1.5 Market Breakup by Distribution Channel
        10.1.6 Market Forecast
    10.2    Canada
        10.2.1 Market Trends
        10.2.2 Market Breakup by Product Type
        10.2.3 Market Breakup by Fabric
        10.2.4 Market Breakup by Gender
        10.2.5 Market Breakup by Distribution Channel
        10.2.6 Market Forecast        
11    SWOT Analysis
    11.1    Overview
    11.2    Strengths
    11.3    Weaknesses
    11.4    Opportunities
    11.5    Threats
12    Value Chain Analysis
13    Porters Five Forces Analysis
    13.1    Overview
    13.2    Bargaining Power of Buyers
    13.3    Bargaining Power of Suppliers
    13.4    Degree of Competition
    13.5    Threat of New Entrants
    13.6    Threat of Substitutes
14    Price Analysis
15    Competitive Landscape
    15.1    Market Structure
    15.2    Key Players
    15.3    Profiles of Key Players
        15.3.1    Alala 
           15.3.1.1 Company Overview
           15.3.1.2 Product Portfolio 
        15.3.2    Fablectis (Techstyle Fashion Group)
           15.3.2.1 Company Overview
           15.3.2.2 Product Portfolio 
        15.3.3    IVL Collective
           15.3.3.1 Company Overview
           15.3.3.2 Product Portfolio
        15.3.4    Lululemon Athletica Inc 
           15.3.4.1 Company Overview
           15.3.4.2 Product Portfolio
           15.3.4.3 Financials
           15.3.4.4 SWOT Analysis 
        15.3.5    Nike Inc. 
           15.3.5.1 Company Overview
           15.3.5.2 Product Portfolio 
           15.3.5.3 Financials
           15.3.5.4 SWOT Analysis
        15.3.6    Skechers 
           15.3.6.1 Company Overview
           15.3.6.2 Product Portfolio 
           15.3.6.3 Financials
        15.3.7    Tory Burch 
           15.3.7.1 Company Overview
           15.3.7.2 Product Portfolio 
        15.3.8    Ultracore 
           15.3.8.1 Company Overview
           15.3.8.2 Product Portfolio 
        15.3.9    Unbriddled Apparel
           15.3.9.1 Company Overview
           15.3.9.2 Product Portfolio 
        15.3.10    Under Armour Inc.
           15.3.10.1 Company Overview
           15.3.10.2 Product Portfolio 
           15.3.10.3 Financials
           15.3.10.4 SWOT Analysis

List of Figures

Figure 1: North America: Athleisure Market: Major Drivers and Challenges
Figure 2: North America: Athleisure Market: Sales Value (in Billion US$), 2015-2020
Figure 3: North America: Athleisure Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 4: North America: Athleisure Market: Breakup by Product Type (in %), 2020
Figure 5: North America: Athleisure Market: Breakup by Fabric (in %), 2020
Figure 6: North America: Athleisure Market: Breakup by Gender (in %), 2020
Figure 7: North America: Athleisure Market: Breakup by Distribution Channel (in %), 2020
Figure 8: North America: Athleisure Market: Breakup by Country (in %), 2020
Figure 9: North America: Athleisure (Sneakers) Market: Sales Value (in Million US$), 2015 & 2020
Figure 10: North America: Athleisure (Sneakers) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 11: North America: Athleisure (Joggers) Market: Sales Value (in Million US$), 2015 & 2020
Figure 12: North America: Athleisure (Joggers) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 13: North America: Athleisure (Shorts) Market: Sales Value (in Million US$), 2015 & 2020
Figure 14: North America: Athleisure (Shorts) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 15: North America: Athleisure (Hoodies) Market: Sales Value (in Million US$), 2015 & 2020
Figure 16: North America: Athleisure (Hoodies) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 17: North America: Athleisure (Leggings) Market: Sales Value (in Million US$), 2015 & 2020
Figure 18: North America: Athleisure (Leggings) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 19: North America: Athleisure (Other Product Types) Market: Sales Value (in Million US$), 2015 & 2020
Figure 20: North America: Athleisure (Other Product Types) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 21: North America: Athleisure (Polyester) Market: Sales Value (in Million US$), 2015 & 2020
Figure 22: North America: Athleisure (Polyester) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 23: North America: Athleisure (Nylon) Market: Sales Value (in Million US$), 2015 & 2020
Figure 24: North America: Athleisure (Nylon) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 25: North America: Athleisure (Polypropylene) Market: Sales Value (in Million US$), 2015 & 2020
Figure 26: North America: Athleisure (Polypropylene) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 27: North America: Athleisure (Spandex) Market: Sales Value (in Million US$), 2015 & 2020
Figure 28: North America: Athleisure (Spandex) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 29: North America: Athleisure (Neoprene) Market: Sales Value (in Million US$), 2015 & 2020
Figure 30: North America: Athleisure (Neoprene) Market Forecast  Sales Value (in Million US$), 2021-2026
Figure 31: North America: Athleisure (Other Fabrics) Market: Sales Value (in Million US$), 2015 & 2020
Figure 32: North America: Athleisure (Other Fabrics) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 33: North America: Athleisure (Male) Market: Sales Value (in Million US$), 2015 & 2020
Figure 34: North America: Athleisure (Male) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 35: North America: Athleisure (Female) Market: Sales Value (in Million US$), 2015 & 2020
Figure 36: North America: Athleisure (Female) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 37: North America: Athleisure (Supermarkets & Hypermarkets) Market: Sales Value (in Million US$), 2015 & 2020
Figure 38: North America: Athleisure (Supermarkets & Hypermarkets) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 39: North America: Athleisure (Specialty Stores) Market: Sales Value (in Million US$), 2015 & 2020
Figure 40: North America: Athleisure (Specialty Stores) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 41: North America: Athleisure (Company Owned Portals) Market: Sales Value (in Million US$), 2015 & 2020
Figure 42: North America: Athleisure (Company Owned Portals) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 43: North America: Athleisure (Online) Market: Sales Value (in Million US$), 2015 & 2020
Figure 44: North America: Athleisure (Online) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 45: North America: Athleisure (Other Distribution Channels) Market: Sales Value (in Million US$), 2015 & 2020
Figure 46: North America: Athleisure (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 47: United States: Athleisure Market: Sales Value (in Million US$), 2015 & 2020
Figure 48: United States: Athleisure Market: Breakup by Product Type (in %), 2020
Figure 49: United States: Athleisure Market: Breakup by Fabric (in %), 2020
Figure 50: United States: Athleisure Market: Breakup by Gender (in %), 2020
Figure 51: United States: Athleisure Market: Breakup by Distribution Channel (in %), 2020
Figure 52: United States: Athleisure Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 53: Canada: Athleisure Market: Sales Value (in Million US$), 2015 & 2020
Figure 54: Canada: Athleisure Market: Breakup by Product Type (in %), 2020
Figure 55: Canada: Athleisure Market: Breakup by Fabric (in %), 2020
Figure 56: Canada: Athleisure Market: Breakup by Gender (in %), 2020
Figure 57: Canada: Athleisure Market: Breakup by Distribution Channel (in %), 2020
Figure 58: Canada: Athleisure Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 59: North America: Athleisure Industry: SWOT Analysis
Figure 60: North America: Athleisure Industry: Value Chain Analysis
Figure 61: North America: Athleisure Industry: Porter’s Five Forces Analysis

List of Tables

Table 1: North America: Athleisure Market: Key Industry Highlights, 2020 and 2026
Table 2: North America: Athleisure Market Forecast: Breakup by Product Type (in Million US$), 2021-2026
Table 3: North America: Athleisure Market Forecast: Breakup by Fabric (in Million US$), 2021-2026
Table 4: North America: Athleisure Market Forecast: Breakup by Gender (in Million US$), 2021-2026
Table 5: North America: Athleisure Market Forecast: Breakup by Distribution Channel (in Million US$), 2021-2026
Table 6: North America: Athleisure Market Forecast: Breakup by Country (in Million US$), 2021-2026
Table 7: North America: Athleisure Market: Competitive Structure
Table 8: North America: Athleisure Market: Key Players


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