The North America pasta market size reached US$ 5.9 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 7.7 Billion by 2028, exhibiting a growth rate (CAGR) of 4.57% during 2023-2028.
Pasta is a staple food of the Italian cuisine, which is prepared using flour, water, eggs, vegetables, and oil. Different types of pasta is currently available in the market, which includes penne, Barbine, fettuccine, farfalle and spaghetti. In the traditional manner, it is prepared by boiling, mixing with sauces and adding different vegetables or meat. Furthermore, pasta can either be added to soups/ salads or stuffed with cheese, meat, vegetable, prior to boiling or baking.
The North America pasta market is currently being driven by several factors. The hectic schedules of the consumers have positively influenced the demand for easy-to-cook food items such as pasta. Moreover, various manufacturers across the region have introduced different variants of flavored pasta along with value-added products that offer more fiber, less carbohydrate, gluten-free, and fortified varieties. The high disposable incomes of the consumers, coupled with the easy availability of pasta in hypermarkets, supermarkets, and departmental stores, have further propelled the market growth in the region.
IMARC Group’s latest report provides a deep insight into the North America pasta market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for industry players, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the North America pasta market in any manner.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the North America pasta market report, along with forecasts at the regional and country level from 2023-2028. Our report has categorized the market based on type, raw material and distribution channel.
Key Regions Analysed
Analysis for Each Country
Market by Type
Market by Raw Material
Durum Wheat Semolina
Market by Distribution Channel
Independent Small Grocers
Value Chain Analysis
Key Drivers and Challenges
Porters Five Forces Analysis
Key Player Profiles
Base Year of the Analysis
Type, Raw Material, Distribution Channel, Country
United States, Canada
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Key Questions Answered in This Report
The North America pasta market was valued at US$ 5.9 Billion in 2022.
We expect the North America pasta market to exhibit a CAGR of 4.57% during 2023-2028.
The growing demand for innovative pasta variants, including organic, vegan, and gluten-free pasta
catering to the changing tastes and preferences of the consumers, is currently catalyzing the North
America pasta market.
The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from
conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of
pasta in North America.
Based on the type, the North America pasta market can be segmented into dried pasta, chilled/fresh
pasta, canned/preserved pasta, and others. Currently, dried pasta holds the majority of the total market
Based on the raw material, the North America pasta market has been divided into durum wheat
semolina, wheat, mix, barley, rice, maize, and others. Among these, durum wheat semolina currently
exhibits a clear dominance in the market.
Based on the distribution channel, the North America pasta market can be categorized into
supermarkets, hypermarkets, discount stores, independent small grocers, online stores, and others.
Currently, supermarkets account for the largest market share.
On a regional level, the market has been classified into United States and Canada, where the United
States currently dominates the North American market.
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