The North America peanut butter market reached a value of US$ 1.45 Billion in 2018. Peanut butter is a food paste which is essentially prepared from ground dry roasted peanuts. In comparison with other spreads, it is a low-calorie product with a high protein content that serves as an ideal substitute of milk butter. Largely used as a sandwich spread, it can either be used with other kind of spreads or in savory sauces, bakery products and smoothies.
The North America peanut butter market is currently being driven by several factors. Peanut butter is considered as a staple food and it is used in households as a spread for breakfast and lunch, or as a snack. The rising demand for peanut butter in bakeries and confectionaries for preparing cookies, cupcakes, pies, biscuits, muffins, cakes, stuffed celery, frosting, peanut butter rolls, and brownies, has catalyzed the market growth in the region. Furthermore, it is also utilized in salad dressings, vegetable sauces, soups, corn bread, meat loaf and boiled custard. Apart from this, the easy availability of peanut butter variants, including creamy, crunchy/chunky, natural, reduced fat and honey roasted peanut butter, has also spurred its demand in the region. Moreover, the increasing health-consciousness, rising cases of lifestyle diseases, and the need for nutritious and low-calorie food products is anticipated to support the demand for peanut butter in the upcoming years owing to its numerous health benefits. Looking forward, IMARC Group expects the market to reach a value of US$ 1.81 Billion by 2024, registering a CAGR of 3.7% during 2019-2024.
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