North America Perms and Relaxants Market

North America Perms and Relaxants Market Overview:

The North America perms and relaxants market size reached USD 287.02 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 453.15 Billion by 2033, exhibiting a growth rate (CAGR) of 5.21% during 2025-2033. The market is fueled by growing consumer interest in varied hair styling solutions, enhanced awareness of hair care products, and the expanding role of social media beauty trends. Furthermore, the market is supported by developments in formulation technologies for safer, more efficient products.

North America Perms and Relaxants Market Trends:

Growth in Natural and Organic Formulations

One of the most significant trends in the North America perms and relaxants market is the growing consumer preference for organic and natural hair care products. As consumers are becoming increasingly aware of the ingredients used in their beauty products, there is a growing trend towards products that contain no harmful chemicals, parabens, sulfates, and synthetic fragrances. For instance, in October 2023, the FDA proposed a ban on formaldehyde in hair relaxers, a chemical linked to respiratory issues and cancers. Formaldehyde exposure in hair-straightening products can cause harm, including uterine cancer and fertility issues. The proposal follows calls from lawmakers and advocates to address these hazards and promote safer alternatives. As a result, the trend is most clearly observable in the perms and relaxants category, with companies spending in plant-derived ingredients and organics that create healthier hair. These products are not only seen as safer but also being positioned as being green in character, in line with the broader wellness and sustainability trends. Accordingly, companies are reformulating the conventional chemical-based products to meet the growing need for organic and natural solutions, thus increasing their market appeal.

Increasing Popularity of At-Home Perming and Relaxing Kits

The rise of at-home beauty treatments is significantly influencing the perms and relaxants market in North America. With the growing trend of DIY (do-it-yourself) beauty routines, consumers are increasingly opting for at-home perming and relaxing kits, driven by convenience, cost-effectiveness, and a desire for privacy. These kits are becoming more sophisticated, offering easy-to-follow instructions and professional-grade results without the need for salon visits. The accessibility of these products, coupled with innovative packaging and formulation improvements, has made them appealing to a broad consumer base. Additionally, the impact of social media tutorials and beauty influencers showcasing these at-home treatments has contributed to their growing popularity. For instance, as per industry reports, in 2023, 46% of US consumers spent more on beauty products due to social media influence. Consequently, brands are expanding their product offerings to cater to this emerging consumer segment, enhancing their retail presence in the process.

North America Perms and Relaxants Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional and country levels for 2025-2033. Our report has categorized the market based on product type and distribution channel.

Product Type Insights:

• Perms
• Relaxants

The report has provided a detailed breakup and analysis of the market based on the product type. This includes perms and relaxants.

Distribution Channel Insights:

• Supermarkets/Hypermarkets
• Convenience Stores
• Specialist Retailers
• Online Stores
• Others

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes supermarkets/hypermarkets, convenience stores, specialist retailers, online stores, and others.

Country Insights:

• United States
• Canada

The report has also provided a comprehensive analysis of all the major country markets, which include United States and Canada.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

North America Perms and Relaxants Market Report Coverage:

Key Questions Answered in This Report:

• How has the North America perms and relaxants market performed so far and how will it perform in the coming years?
• What is the breakup of the North America perms and relaxants market on the basis of product type?
• What is the breakup of the North America perms and relaxants market on the basis of distribution channel?
• What are the various stages in the value chain of the North America perms and relaxants market? 
• What are the key driving factors and challenges in the North America perms and relaxants?
• What is the structure of the North America perms and relaxants market and who are the key players?
• What is the degree of competition in the North America perms and relaxants market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the North America perms and relaxants market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the North America perms and relaxants market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the North America perms and relaxants industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.