North America Pulses Market

Market Overview:

The North America pulses market size reached USD 18.0 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 24.6 Billion by 2033, exhibiting a growth rate (CAGR) of 3.2% during 2025-2033. The increasing demand for plant-based protein sources among consumers, growing awareness of the health benefits associated with pulses, the increasing emphasis on sustainable and environment-friendly food production methods, and versatility of pulses in culinary applications are among the key factors driving the market growth.

Pulses are edible seeds that belong to the legume family. They are widely recognized for their high nutritional value and have been cultivated for thousands of years. Pulses are a staple food in many cultures around the world and play a significant role in food security. Common examples of pulses include beans, lentils, chickpeas, and peas. These seeds are rich in protein, dietary fiber, complex carbohydrates, vitamins, and minerals, making them a valuable source of nutrients for human consumption. Pulses are also low in fat and cholesterol, making them a healthy alternative to animal-based protein sources. Pulses have the ability to fix atmospheric nitrogen through a symbiotic relationship with bacteria in their root nodules. This process enriches the soil with nitrogen, reducing the need for synthetic fertilizers and promoting sustainable agriculture.

The increasing demand for plant-based protein sources among consumers is a major factor driving the market. Pulses are an excellent vegetarian and vegan protein options, offering a sustainable and nutritious alternative to animal-based protein. Additionally, the growing awareness about the health benefits associated with pulses is escalated its demand across the North American region. Pulses are rich in fiber, vitamins, minerals, and antioxidants, making them beneficial for digestive health, weight management, and reducing the risk of chronic diseases. Besides this, the emphasis on sustainable and environment-friendly food production is creating a positive market outlook. Other than this, the versatility of pulses in culinary applications is accelerating product sales as pulses can be incorporated into a wide range of dishes, including soups, salads, snacks, and baked goods.

North America Pulses Market Trends/Drivers:

Increasing demand for plant-based protein sources among consumers

As more individuals adopt flexitarian, vegetarian, or vegan lifestyles, there is a growing need for alternative protein options. Pulses are recognized as an excellent source of plant-based protein, making them highly desirable for consumers seeking to reduce their reliance on animal-based protein sources. They offer a sustainable and nutritious alternative that aligns with the values of health-conscious and environmentally aware individuals. The rising awareness of the health benefits associated with plant-based diets further drives the demand for pulses. Pulses are rich in protein and also contain dietary fiber, vitamins, minerals, and antioxidants. This nutritional profile makes them highly appealing to those looking to improve their overall well-being and reduce the risk of chronic diseases.

Emphasis on sustainable and environment-friendly food production

Pulses are inherently aligned with sustainable agricultural practices, making them a preferred choice for environmentally conscious consumers and stakeholders. While cultivating pulses, farmers can adopt sustainable farming techniques that promote soil health, reduce greenhouse gas emissions, and minimize water pollution. The emphasis on sustainable agriculture resonates with the growing consumer awareness and demand for ethically produced and environmentally friendly food. Pulses, as a sustainable crop, offer a solution to address these concerns. Their cultivation requires less water compared to many other crops, and they have a lower carbon footprint. Furthermore, the crop rotation benefits associated with pulses contribute to sustainable farming systems. Pulses can break pest and disease cycles, reducing the reliance on chemical pesticides and promoting biodiversity on farms.

North America Pulses Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the North America pulses market report, along with forecasts at the regional and country levels from 2025-2033. Our report has categorized the market based on type and end-use.

Breakup by Type:

• Chickpeas
• Kaspa peas
• Lentils
• Pigeon peas
• Fava beans
• Black gram
• Mung beans 
• Others

The report has provided a detailed breakup and analysis of the market based on the product type. This includes chickpeas, kaspa peas, lentils, pigeon peas, fava beans, black gram, mung beans, and others.

Chickpeas, also known as garbanzo beans, have a rich nutty flavor and a versatile texture, which makes them suitable for various culinary applications such as salads, hummus, curries, and stews. Other than this, chickpeas are highly nutritious, packed with proteins, dietary fiber, vitamins, and minerals. They are particularly valued by those following vegetarian, vegan, or plant-based diets as a plant-based protein source. Moreover, chickpeas have a long shelf life and are easily stored, making them convenient for both consumers and food manufacturers.

Kaspa peas, also referred to as yellow or split peas, are widely used due to their mild flavor, creamy texture, and high nutritional value. They are commonly used in soups, stews, and curries, and helps add thickness and substance to dishes. They are also known for their ability to cook quickly, which makes them a convenient option for time-sensitive meal preparation. Additionally, kaspa peas are an excellent source of plant-based protein, dietary fiber, and essential minerals like iron and potassium, contributing to their popularity in the market.

Lentils, a staple in many cuisines worldwide, are available in various colors, including green, red, brown, and black, each with its own distinct taste and texture. They are valued for their versatility in a wide range of dishes, including soups, stews, salads, and even as a meat substitute in vegetarian dishes. Lentils are a powerhouse of nutrition, providing an excellent source of plant-based protein, dietary fiber, folate, and iron. Moreover, lentils cook relatively quickly compared to other legumes, making them convenient for everyday meal preparation. Their versatility, nutritional value, and ease of cooking contribute to their widespread use and popularity in the market.

Breakup by End Use:

• Home use
• Snack food industry
• Flour industry
• Others

Home use represent the largest end use segment

A detailed breakup and analysis of the market based on the end use has also been provided in the report. This includes home use, snack food industry, flour industry, and others. According to the report, home use accounted for the largest market share.

Pulses are commonly used in home cooking due to their versatility and nutritional benefits. In home use, pulses find their way into various dishes such as soups, stews, curries, and salads. They can be cooked and enjoyed on their own or used as an ingredient to enhance the flavor, texture, and nutritional value of meals. Pulses are valued for their ability to provide plant-based protein, dietary fiber, and essential vitamins and minerals. With their wide range of culinary applications, pulses are a staple ingredient in many households, contributing to nutritious and satisfying meals.

Breakup by Import and Exports:

• Imports
• Exports

A detailed breakup and analysis of the market has been provided based on imports and exports.

Imports of pulses are influenced by domestic factors and consumer demand. Some countries have limited arable land or face challenges in pulse production due to climatic conditions or resource constraints. In such cases, they rely on imports to meet the demand for pulses within their domestic markets. Importing countries also consider factors such as price competitiveness, quality standards, and the availability of specific pulse varieties that may not be grown locally. Moreover, changing dietary preferences, cultural influences, and the desire to diversify food options drive the importation of pulses to cater to the evolving tastes and demands of consumers.

The increasing demand for plant-based protein sources has created a lucrative market. As countries seek to meet the protein needs of their population, they turn to importing pulses from regions known for their production. Additionally, the nutritional benefits and versatility of pulses make them attractive to international markets, where they are used in various culinary applications. The export of pulses is also driven by the ability of producing regions to cultivate and supply these crops efficiently, ensuring a steady and reliable source of pulses for importing countries.

Breakup by Country:

• United States
• Canada

Canada exhibits a clear dominance in the market

A detailed breakup and analysis of the market has been provided based on region. This includes United States and Canada.

Pulses like lentils, chickpeas, peas, and various types of beans are a crucial part of Canadian agriculture. The Canadian prairies, particularly Saskatchewan and Manitoba, have the favorable climatic and weather conditions for the growth of pulses. Apart from this, the government of Canada encourages the cultivation of pulses through various agricultural policies and research programs, recognizing their role in sustainable farming practices due to their nitrogen-fixing properties, which improves soil fertility. Moreover, several farmers have diversified their crop production over the years and embraced pulses due to their economic potential and environmental benefits, thus providing a positive thrust to market growth.

Competitive Landscape:

The market is characterized by a moderate level of competition and a moderate threat of new entrants. While the market is relatively established and dominated by key players, there is still room for competition and growth. Existing players in the market have established distribution networks, brand recognition, and long-standing relationships with suppliers and customers. These factors provide a competitive advantage and make it challenging for new entrants to penetrate the market. Additionally, established players often have economies of scale, allowing them to offer competitive pricing and a wide range of product offerings. However, the growing demand for pulses and the increasing popularity of plant-based diets create opportunities for new entrants. As consumer preferences evolve and demand for sustainable and healthy food options continues to rise, new players can differentiate themselves by offering innovative pulse-based products, unique flavors, or niche market segments.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided.

North America Pulses Market Report Scope:

Key Questions Answered in This Report:

• How has the North America pulses market performed so far, and how will it perform in the coming years?
• What are the drivers, restraints, and opportunities in the North America pulses market?
• What is the impact of each driver, restraint, and opportunity on the North America pulses market?
• What are the key regional markets?
• Which countries represent the most attractive North America pulses market?
• What is the breakup of the market based on the type?
• Which is the most attractive type in the North America pulses market?
• What is the breakup of the market based on the end-use?
• Which is the most attractive end-use in the North America pulses market?
• What is the breakup of the market based on imports and exports?
• What is the competitive structure of the North America pulses market?
• Who are the key players/companies in the North America pulses market?

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the North America pulses market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the North America pulses market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the North America pulses industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.