The North America pulses market witnessed a steady growth during 2014-2019. Pulses represent one of the superfoods that provide dietary fiber, vitamins, minerals, phytochemicals and complex carbohydrates. They also assist in improving digestion, reducing blood glucose, minimizing inflammation, lowering blood cholesterol, and preventing chronic health issues such as diabetes, heart diseases and obesity.
North America pulses market is currently being driven by several factors. Pulses are widely utilized in the food processing industry as the flour made from the pulses is healthier as compared to the wheat flour. Consequently, pulses have replaced the latter in making snacks and confectionary items to produce healthier food options in the region. Another major trend driving the consumption of pulses in North America is the rising health consciousness among the consumers on account of increasing chronic diseases. With pulses being a good source of nutrients, such as proteins, fibers, vitamins, and minerals, their popularity among the health-conscious consumers is increasing, thereby, positively influencing their demand in the region. Looking forward, IMARC Group expects the North America pulses market to exhibit stable growth during 2020-2025.
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