The North America smart TV market grew at a CAGR of 17.2% during 2014-2019. A smart TV is a type of television that offers numerous features when connected to the internet. These include on-demand content from various apps, access to streaming services like Netflix, and the capability to communicate with other wireless devices, such as smartphones and tablets. Besides having the ability to passively receive cable and satellite or over-the-air (OTA) transmission, smart TVs have extra hardware and connection types, along with a TV operating system with a GUI. These adaptations enable viewers to access and control features of connected devices and stream content from internet video platforms. Smart TVs can wirelessly connect to various input devices to enhance usability and control. For instance, smartphones, tablets, and wireless keyboards and mouse can be connected to these TVs for enabling text entry, navigation and internet browsing.
The North America smart TV market is currently being driven by several factors. With the rising penetration of high-speed internet, the viewership of online content has increased significantly over the last few years. Moreover, growing electronics industry has been incorporating various technological innovations, such as voice control and artificial intelligence, with smart devices like smart TVs, thus inducing the demand. Apart from this, rapid digitalization across the region has resulted in the replacement of traditional TV sets with digital and smart alternatives, thereby driving the market growth. Additionally, rising per capita incomes of consumers coupled with the easy availability of products in the region has fueled the demand for smart TVs. Looking forward, IMARC Group expects the North America smart TV market to exhibit strong growth during 2020-2025.
Report Scope:
- North America Smart TV Market
- Key Regions Analysed
- United States
- Canada
- Mexico
- Analysis for Each Country
- Market by Resolution Type
- 4K UHD TV
- HD TV
- Full HD TV
- 8K TV
- Market by Screen Size
- Below 32 Inches
- 32 to 45 Inches
- 46 to 55 Inches
- 56 to 65 Inches
- Above 65 Inches
- Market by Screen Type
- Market by Technology
- LCD (Liquid Crystal Display)
- LED (Light Emitting Diode)
- OLED (Organic Light Emitting Diode)
- QLED (Quantum Dot Light Emitting Diode)
- Market by Platform
- Android
- Roku
- WebOS
- Tizen OS
- iOS
- MyHomeScreen
- Others
- Market by Distribution Channel
- Market by Application
- Value Chain Analysis
- Key Drivers and Challenges
- Porters Five Forces Analysis
- PESTEL Analysis
- Government Regulations
- Competitive Landscape
- Competitive Structure
- Key Player Profiles
Key Questions Answered in This Report:
- How has the North America smart TV market performed so far and how will it perform in the coming years?
- What are the key regions in the North America smart TV market?
- What is the breakup of the North America smart TV market on the basis of resolution type?
- What is the breakup of the North America smart TV market on the basis of screen size?
- What is the breakup of the North America smart TV market on the basis of screen type?
- What is the breakup of the North America smart TV market on the basis of technology?
- What is the breakup of the North America smart TV market on the basis of platform?
- What is the breakup of the North America smart TV market on the basis of distribution channel?
- What is the breakup of the North America smart TV market on the basis of application?
- What are the various stages in the value chain of the North America smart TV industry?
- What are the key driving factors and challenges in the North America smart TV industry?
- What is the structure of the North America smart TV industry and who are the key players?
- What is the degree of competition in the North America smart TV industry?
- What are the profit margins in the North America smart TV industry?
Report Coverage:
- Base Year Considered: 2019
- Historical Data Coverage: 2014-2019
- Market Forecast: 2020-2025
- Currency: US$
- Geography Covered: North America, United States, Canada and Mexico
- Segments Covered: Resolution Type, Screen Size, Screen Type, Technology, Platform, Distribution Channel and Application
Report Customization: Although IMARC has tried to cover everything in the North America smart TV market landscape, we believe that every stakeholder may have their own specific needs. In view of this, we provide up to 20-man hours of free customization for each report.
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Smart TV Market
5.1 Market Performance
5.2 Market Breakup by Resolution Type
5.3 Market Breakup by Screen Size
5.4 Market Breakup by Screen Type
5.5 Market Breakup by Technology
5.6 Market Breakup by Platform
5.7 Market Breakup by Distribution Channel
5.8 Market Breakup by Application
5.9 Market Breakup by Region
5.10 Market Forecast
6 North America Smart TV Market
6.1 Market Performance
6.2 Market Forecast
7 North America Smart TV Market: Breakup by Resolution Type
7.1 4K UHD TV
7.2 HD TV
7.3 Full HD TV
7.4 8K TV
8 North America Smart TV Market: Breakup by Screen Size
8.1 Below 32 Inches
8.2 32 to 45 Inches
8.3 46 to 55 Inches
8.4 56 to 65 Inches
8.5 Above 65 Inches
9 North America Smart TV Market: Breakup by Screen Type
9.1 Flat
9.2 Curved
10 North America Smart TV Market: Breakup by Technology
10.1 LCD (Liquid Crystal Display)
10.2 LED (Light Emitting Diode)
10.3 OLED (Organic Light Emitting Diode)
10.4 QLED (Quantum Dot Light Emitting Diode)
11 North America Smart TV Market: Breakup by Platform
11.1 Android
11.2 Roku
11.3 WebOS
11.4 Tizen OS
11.5 iOS
11.6 MyHomeScreen
11.7 Others
12 North America Smart TV Market: Breakup by Distribution Channel
12.1 Offline
12.2 Online
13 North America Smart TV Market: Breakup by Application
13.1 Residential
13.2 Commercial
14 North America Smart TV Market: Breakup by Country
14.1 United States
14.1.1 Historical Market Trends
14.1.2 Market Breakup by Resolution Type
14.1.3 Market Breakup by Screen Size
14.1.4 Market Breakup by Screen Type
14.1.5 Market Breakup by Technology
14.1.6 Market Breakup by Platform
14.1.7 Market Breakup by Distribution Channel
14.1.8 Market Breakup by Application
14.1.9 Market Forecast
14.2 Canada
14.2.1 Historical Market Trends
14.2.2 Market Breakup by Resolution Type
14.2.3 Market Breakup by Screen Size
14.2.4 Market Breakup by Screen Type
14.2.5 Market Breakup by Technology
14.2.6 Market Breakup by Platform
14.2.7 Market Breakup by Distribution Channel
14.2.8 Market Breakup by Application
14.2.9 Market Forecast
14.3 Mexico
14.3.1 Historical Market Trends
14.3.2 Market Breakup by Resolution Type
14.3.3 Market Breakup by Screen Size
14.3.4 Market Breakup by Screen Type
14.3.5 Market Breakup by Technology
14.3.6 Market Breakup by Platform
14.3.7 Market Breakup by Distribution Channel
14.3.8 Market Breakup by Application
14.3.9 Market Forecast
15 SWOT Analysis
15.1 Overview
15.2 Strengths
15.3 Weaknesses
15.4 Opportunities
15.5 Threats
16 Value Chain Analysis
16.1 Overview
16.2 Research and Development
16.3 Raw Material Procurement
16.4 Manufacturing
16.5 Marketing
16.6 Distribution
16.7 Export
16.8 End-User
17 Porter’s Five Forces Analysis
17.1 Overview
17.2 Bargaining Power of Buyers
17.3 Bargaining Power of Suppliers
17.4 Degree of Rivalry
17.5 Threat of New Entrants
17.6 Threat of Substitutes
18 Price Analysis
19 Competitive Landscape
19.1 Market Structure
19.2 Key Players
19.3 Profiles of Key Players
List of Figures
Figure 1: Global: Smart TV Market: Sales Value (in Billion US$), 2014-2019
Figure 2: Global: Smart TV Market: Breakup by Resolution Type (in %), 2019
Figure 3: Global: Smart TV Market: Breakup by Screen Size (in %), 2019
Figure 4: Global: Smart TV Market: Breakup by Screen Type (in %), 2019
Figure 5: Global: Smart TV Market: Breakup by Technology (in %), 2019
Figure 6: Global: Smart TV Market: Breakup by Platform (in %), 2019
Figure 7: Global: Smart TV Market: Breakup by Distribution Channel (in %), 2019
Figure 8: Global: Smart TV Market: Breakup by Application (in %), 2019
Figure 9: Global: Smart TV Market: Breakup by Region (in %), 2019
Figure 10: Global: Smart TV Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 11: North America: Smart TV Market: Sales Value (in Billion US$), 2014-2019
Figure 12: North America: Smart TV Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 13: North America: Smart TV Market: Breakup by Resolution Type (in %), 2019
Figure 14: North America: Smart TV (4K UHD TV) Market: Sales Value (in Billion US$), 2014 & 2019
Figure 15: North America: Smart TV (4K UHD TV) Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 16: North America: Smart TV (HD TV) Market: Sales Value (in Billion US$), 2014 & 2019
Figure 17: North America: Smart TV (HD TV) Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 18: North America: Smart TV (Full HD TV) Market: Sales Value (in Billion US$), 2014 & 2019
Figure 19: North America: Smart TV (Full HD TV) Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 20: North America: Smart TV (8K TV) Market: Sales Value (in Billion US$), 2014 & 2019
Figure 21: North America: Smart TV (8K TV) Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 22: North America: Smart TV Market: Breakup by Screen Size (in %), 2019
Figure 23: North America: Smart TV (Below 32 Inches) Market: Sales Value (in Billion US$), 2014 & 2019
Figure 24: North America: Smart TV (Below 32 Inches) Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 25: North America: Smart TV (32 to 45 Inches) Market: Sales Value (in Billion US$), 2014 & 2019
Figure 26: North America: Smart TV (32 to 45 Inches) Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 27: North America: Smart TV (46 to 55 Inches) Market: Sales Value (in Billion US$), 2014 & 2019
Figure 28: North America: Smart TV (46 to 55 Inches) Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 29: North America: Smart TV (56 to 65 Inches) Market: Sales Value (in Billion US$), 2014 & 2019
Figure 30: North America: Smart TV (56 to 65 Inches) Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 31: North America: Smart TV (Above 65 Inches) Market: Sales Value (in Billion US$), 2014 & 2019
Figure 32: North America: Smart TV (Above 65 Inches) Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 33: North America: Smart TV Market: Breakup by Screen Type (in %), 2019
Figure 34: North America: Smart TV (Flat) Market: Sales Value (in Billion US$), 2014 & 2019
Figure 35: North America: Smart TV (Flat) Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 36: North America: Smart TV (Curved) Market: Sales Value (in Billion US$), 2014 & 2019
Figure 37: North America: Smart TV (Curved) Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 38: North America: Smart TV Market: Breakup by Technology (in %), 2019
Figure 39: North America: Smart TV (LCD - Liquid Crystal Display) Market: Sales Value (in Billion US$), 2014 & 2019
Figure 40: North America: Smart TV (LCD - Liquid Crystal Display) Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 41: North America: Smart TV (LED - Light Emitting Diode) Market: Sales Value (in Billion US$), 2014 & 2019
Figure 42: North America: Smart TV (LED - Light Emitting Diode) Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 43: North America: Smart TV (OLED - Organic Light Emitting Diode) Market: Sales Value (in Billion US$), 2014 & 2019
Figure 44: North America: Smart TV (OLED - Organic Light Emitting Diode) Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 45: North America: Smart TV (QLED - Quantum Dot Light Emitting Diode) Market: Sales Value (in Billion US$), 2014 & 2019
Figure 46: North America: Smart TV (QLED - Quantum Dot Light Emitting Diode) Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 47: North America: Smart TV Market: Breakup by Platform (in %), 2019
Figure 48: North America: Smart TV (Android) Market: Sales Value (in Billion US$), 2014 & 2019
Figure 49: North America: Smart TV (Android) Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 50: North America: Smart TV (Roku) Market: Sales Value (in Billion US$), 2014 & 2019
Figure 51: North America: Smart TV (Roku) Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 52: North America: Smart TV (WebOS) Market: Sales Value (in Billion US$), 2014 & 2019
Figure 53: North America: Smart TV (WebOS) Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 54: North America: Smart TV (Tizen OS) Market: Sales Value (in Billion US$), 2014 & 2019
Figure 55: North America: Smart TV (Tizen OS) Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 56: North America: Smart TV (iOS) Market: Sales Value (in Billion US$), 2014 & 2019
Figure 57: North America: Smart TV (iOS) Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 58: North America: Smart TV (MyHomeScreen) Market: Sales Value (in Billion US$), 2014 & 2019
Figure 59: North America: Smart TV (MyHomeScreen) Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 60: North America: Smart TV (Other Platforms) Market: Sales Value (in Billion US$), 2014 & 2019
Figure 61: North America: Smart TV (Other Platforms) Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 62: North America: Smart TV Market: Breakup by Distribution Channel (in %), 2019
Figure 63: North America: Smart TV Market: Online Sales (in Billion US$), 2014 & 2019
Figure 64: North America: Smart TV Market Forecast: Online Sales (in Billion US$), 2020-2025
Figure 65: North America: Smart TV Market: Offline Sales (in Billion US$), 2014 & 2019
Figure 66: North America: Smart TV Market Forecast: Offline Sales (in Billion US$), 2020-2025
Figure 67: North America: Smart TV Market: Breakup by Application (in %), 2019
Figure 68: North America: Smart TV (Residential) Market: Sales Value (in Billion US$), 2014 & 2019
Figure 69: North America: Smart TV (Residential) Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 70: North America: Smart TV (Commercial) Market: Sales Value (in Billion US$), 2014 & 2019
Figure 71: North America: Smart TV (Commercial) Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 72: North America: Smart TV Market: Breakup by Country (in %), 2019
Figure 73: United States: Smart TV Market: Sales Value (in Billion US$), 2014-2019
Figure 74: United States: Smart TV Market: Breakup by Resolution Type (in %), 2019
Figure 75: United States: Smart TV Market: Breakup by Screen Size (in %), 2019
Figure 76: United States: Smart TV Market: Breakup by Screen Type (in %), 2019
Figure 77: United States: Smart TV Market: Breakup by Technology (in %), 2019
Figure 78: United States: Smart TV Market: Breakup by Platform (in %), 2019
Figure 79: United States: Smart TV Market: Breakup by Distribution Channel (in %), 2019
Figure 80: United States: Smart TV Market: Breakup by Application (in %), 2019
Figure 81: United States: Smart TV Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 82: Canada: Smart TV Market: Sales Value (in Billion US$), 2014-2019
Figure 83: Canada: Smart TV Market: Breakup by Resolution Type (in %), 2019
Figure 84: Canada: Smart TV Market: Breakup by Screen Size (in %), 2019
Figure 85: Canada: Smart TV Market: Breakup by Screen Type (in %), 2019
Figure 86: Canada: Smart TV Market: Breakup by Technology (in %), 2019
Figure 87: Canada: Smart TV Market: Breakup by Platform (in %), 2019
Figure 88: Canada: Smart TV Market: Breakup by Distribution Channel (in %), 2019
Figure 89: Canada: Smart TV Market: Breakup by Application (in %), 2019
Figure 90: Canada: Smart TV Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 91: Mexico: Smart TV Market: Sales Value (in Billion US$), 2014-2019
Figure 92: Mexico: Smart TV Market: Breakup by Resolution Type (in %), 2019
Figure 93: Mexico: Smart TV Market: Breakup by Screen Size (in %), 2019
Figure 94: Mexico: Smart TV Market: Breakup by Screen Type (in %), 2019
Figure 95: Mexico: Smart TV Market: Breakup by Technology (in %), 2019
Figure 96: Mexico: Smart TV Market: Breakup by Platform (in %), 2019
Figure 97: Mexico: Smart TV Market: Breakup by Distribution Channel (in %), 2019
Figure 98: Mexico: Smart TV Market: Breakup by Application (in %), 2019
Figure 99: Mexico: Smart TV Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 100: North America: Smart TV Industry: SWOT Analysis
Figure 101: North America: Smart TV Industry: Value Chain Analysis
Figure 102: North America: Smart TV Industry: Porter’s Five Forces Analysis
List of Tables
Table 1: North America: Smart TV Market: Key Industry Highlights, 2019 and 2025
Table 2: North America: Smart TV Market Forecast: Breakup by Resolution Type (in Billion US$), 2020-2025
Table 3: North America: Smart TV Market Forecast: Breakup by Screen Size (in Billion US$), 2020-2025
Table 4: North America: Smart TV Market Forecast: Breakup by Screen Type (in Billion US$), 2020-2025
Table 5: North America: Smart TV Market Forecast: Breakup by Technology (in Billion US$), 2020-2025
Table 6: North America: Smart TV Market Forecast: Breakup by Platform (in Billion US$), 2020-2025
Table 7: North America: Smart TV Market Forecast: Breakup by Distribution Channel (in Billion US$), 2020-2025
Table 8: North America: Smart TV Market Forecast: Breakup by Application (in Billion US$), 2020-2025
Table 9: North America: Smart TV Market Forecast: Breakup by Region (in Billion US$), 2020-2025
Table 10: North America: Smart TV Market: Competitive Structure
Table 11: North America: Smart TV Market: Key Players