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North America Smart TV Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

Market Overview:

The North America smart TV market size reached US$ 51.3 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 119.2 Billion by 2027, exhibiting a growth rate (CAGR) of 14.97% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use sectors. These insights are included in the report as a major market contributor.

A smart TV is a type of television that offers numerous features when connected to the internet. These include on-demand content from various apps, access to streaming services like Netflix, and the capability to communicate with other wireless devices, such as smartphones and tablets. Besides having the ability to passively receive cable and satellite or over-the-air (OTA) transmission, smart TVs have extra hardware and connection types, along with a TV operating system with a GUI. These adaptations enable viewers to access and control features of connected devices and stream content from internet video platforms. Smart TVs can wirelessly connect to various input devices to enhance usability and control. For instance, smartphones, tablets, and wireless keyboards and mouse can be connected to these TVs for enabling text entry, navigation and internet browsing.

The North America smart TV market is currently being driven by several factors. With the rising penetration of high-speed internet, the viewership of online content has increased significantly over the last few years. Moreover, growing electronics industry has been incorporating various technological innovations, such as voice control and artificial intelligence, with smart devices like smart TVs, thus inducing the demand. Apart from this, rapid digitalization across the region has resulted in the replacement of traditional TV sets with digital and smart alternatives, thereby driving the market growth. Additionally, rising per capita incomes of consumers coupled with the easy availability of products in the region has fueled the demand for smart TVs.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the North America smart TV market report. Our report has categorized the market based on resolution type, screen size, screen type, technology, platform, application and distribution channel.

  • Key Regions Analysed
    • United States
    • Canada
    • Mexico
       
  • Analysis for Each Country
     
  • Market by Resolution Type
    • 4K UHD TV
    • HD TV
    • Full HD TV
    • 8K TV
       
  • Market by Screen Size
    • Below 32 Inches
    • 32 to 45 Inches
    • 46 to 55 Inches
    • 56 to 65 Inches
    • Above 65 Inches
       
  • Market by Screen Type
    • Flat
    • Curved
       
  • Market by Technology
    • LCD (Liquid Crystal Display)
    • LED (Light Emitting Diode)
    • OLED (Organic Light Emitting Diode)
    • QLED (Quantum Dot Light Emitting Diode)
       
  • Market by Platform
    • Android
    • Roku
    • WebOS
    • Tizen OS
    • iOS
    • MyHomeScreen
    • Others
       
  • Market by Distribution Channel
    • Offline
    • Online
       
  • Market by Application
    • Residential
    • Commercial
       
  • Value Chain Analysis
  • Key Drivers and Challenges
  • Porters Five Forces Analysis
  • PESTEL Analysis
  • Government Regulations
  • Competitive Landscape
    • Competitive Structure
    • Key Player Profiles
       

Key Questions Answered in This Report:

  • How has the North America smart TV market performed so far and how will it perform in the coming years?
  • What are the key regions in the North America smart TV market?
  • What has been the impact of COVID-19 on the North America smart TV market?
  • What is the breakup of the North America smart TV market on the basis of resolution type?
  • What is the breakup of the North America smart TV market on the basis of screen size?
  • What is the breakup of the North America smart TV market on the basis of screen type?
  • What is the breakup of the North America smart TV market on the basis of technology?
  • What is the breakup of the North America smart TV market on the basis of platform?
  • What is the breakup of the North America smart TV market on the basis of distribution channel?
  • What is the breakup of the North America smart TV market on the basis of application?
  • What are the various stages in the value chain of the North America smart TV industry?
  • What are the key driving factors and challenges in the North America smart TV industry?
  • What is the structure of the North America smart TV industry and who are the key players?
  • What is the degree of competition in the North America smart TV industry?
  • What are the profit margins in the North America smart TV industry?

1    Preface
2    Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    Global Smart TV Market
    5.1    Market Performance
    5.2    Market Breakup by Resolution Type
    5.3    Market Breakup by Screen Size
    5.4    Market Breakup by Screen Type 
    5.5    Market Breakup by Technology 
    5.6    Market Breakup by Platform
    5.7    Market Breakup by Distribution Channel
    5.8    Market Breakup by Application
    5.9    Market Breakup by Region 
    5.10    Market Forecast 
6    North America Smart TV Market
    6.1    Market Performance
    6.2    Impact of COVID-19
    6.3    Market Forecast 
7    North America Smart TV Market: Breakup by Resolution Type 
    7.1   4K UHD TV
    7.2   HD TV
    7.3   Full HD TV
    7.4   8K TV
8    North America Smart TV Market: Breakup by Screen Size
    8.1    Below 32 Inches
    8.2    32 to 45 Inches
    8.3    46 to 55 Inches
    8.4    56 to 65 Inches
    8.5    Above 65 Inches
9    North America Smart TV Market: Breakup by Screen Type
    9.1    Flat
    9.2    Curved
10    North America Smart TV Market: Breakup by Technology
    10.1    LCD (Liquid Crystal Display)
    10.2    LED (Light Emitting Diode)
    10.3    OLED (Organic Light Emitting Diode)
    10.4    QLED (Quantum Dot Light Emitting Diode)
11    North America Smart TV Market: Breakup by Platform 
    11.1    Android
    11.2    Roku
    11.3    WebOS
    11.4    Tizen OS
    11.5    iOS
    11.6    MyHomeScreen
    11.7    Others
12    North America Smart TV Market: Breakup by Distribution Channel 
    12.1    Offline
    12.2    Online
13    North America Smart TV Market: Breakup by Application 
    13.1    Residential
    13.2    Commercial
14    North America Smart TV Market: Breakup by Country 
    14.1   United States
      14.1.1    Historical Market Trends
      14.1.2    Market Breakup by Resolution Type
      14.1.3    Market Breakup by Screen Size
      14.1.4    Market Breakup by Screen Type
      14.1.5    Market Breakup by Technology
      14.1.6    Market Breakup by Platform
      14.1.7    Market Breakup by Distribution Channel
      14.1.8    Market Breakup by Application
    14.2   Canada
      14.2.1    Historical Market Trends
      14.2.2    Market Breakup by Resolution Type 
      14.2.3    Market Breakup by Screen Size
      14.2.4    Market Breakup by Screen Type
      14.2.5    Market Breakup by Technology
      14.2.6    Market Breakup by Platform
      14.2.7    Market Breakup by Distribution Channel
      14.2.8    Market Breakup by Application
    14.3   Mexico
      14.3.1    Historical Market Trends
      14.3.2    Market Breakup by Resolution Type 
      14.3.3    Market Breakup by Screen Size
      14.3.4    Market Breakup by Screen Type
      14.3.5    Market Breakup by Technology
      14.3.6    Market Breakup by Platform
      14.3.7    Market Breakup by Distribution Channel
      14.3.8    Market Breakup by Application
15    SWOT Analysis 
    15.1    Overview 
    15.2    Strengths
    15.3    Weaknesses 
    15.4    Opportunities
    15.5    Threats
16    Value Chain Analysis 
    16.1     Overview
    16.2     Research and Development
    16.3     Raw Material Procurement
    16.4     Manufacturing
    16.5     Marketing
    16.6     Distribution
    16.7     Export
    16.8     End-User
17    Porter’s Five Forces Analysis 
    17.1     Overview
    17.2     Bargaining Power of Buyers
    17.3     Bargaining Power of Suppliers
    17.4     Degree of Rivalry
    17.5     Threat of New Entrants
    17.6     Threat of Substitutes
18    Price Analysis 
19    Competitive Landscape

    19.1    Market Structure
    19.2    Key Players
    19.3    Profiles of Key Players

List of Figures

Figure 1: North America: Smart TV Market: Major Drivers and Challenges
Figure 2: Global: Smart TV Market: Sales Value (in Billion US$), 2016-2021
Figure 3: Global: Smart TV Market: Breakup by Resolution Type (in %), 2021
Figure 4: Global: Smart TV Market: Breakup by Screen Size (in %), 2021
Figure 5: Global: Smart TV Market: Breakup by Screen Type (in %), 2021
Figure 6: Global: Smart TV Market: Breakup by Technology (in %), 2021
Figure 7: Global: Smart TV Market: Breakup by Platform (in %), 2021
Figure 8: Global: Smart TV Market: Breakup by Distribution Channel (in %), 2021
Figure 9: Global: Smart TV Market: Breakup by Application (in %), 2021
Figure 10: Global: Smart TV Market: Breakup by Region (in %), 2021
Figure 11: Global: Smart TV Market Forecast: Sales Value (in Billion US$), 2022-2027
Figure 12: North America: Smart TV Market: Sales Value (in Billion US$), 2016-2021
Figure 13: North America: Smart TV Market Forecast: Sales Value (in Billion US$), 2022-2027
Figure 14: North America: Smart TV Market: Breakup by Resolution Type (in %), 2021
Figure 15: North America: Smart TV (4K UHD TV) Market: Sales Value (in Billion US$), 2016-2021
Figure 16: North America: Smart TV (HD TV) Market: Sales Value (in Billion US$), 2016-2021
Figure 17: North America: Smart TV (Full HD TV) Market: Sales Value (in Billion US$), 2016-2021
Figure 18: North America: Smart TV (8K TV) Market: Sales Value (in Billion US$), 2016-2021
Figure 19: North America: Smart TV Market: Breakup by Screen Size (in %), 2021
Figure 20: North America: Smart TV (Below 32 Inches) Market: Sales Value (in Billion US$), 2016-2021
Figure 21: North America: Smart TV (32 to 45 Inches) Market: Sales Value (in Billion US$), 2016-2021
Figure 22: North America: Smart TV (46 to 55 Inches) Market: Sales Value (in Billion US$), 2016-2021
Figure 23: North America: Smart TV (56 to 65 Inches) Market: Sales Value (in Billion US$), 2016-2021
Figure 24: North America: Smart TV (Above 65 Inches) Market: Sales Value (in Billion US$), 2016-2021
Figure 25: North America: Smart TV Market: Breakup by Screen Type (in %), 2021
Figure 26: North America: Smart TV (Flat) Market: Sales Value (in Billion US$), 2016-2021
Figure 27: North America: Smart TV (Curved) Market: Sales Value (in Billion US$), 2016-2021
Figure 28: North America: Smart TV Market: Breakup by Technology (in %), 2021
Figure 29: North America: Smart TV (LCD - Liquid Crystal Display) Market: Sales Value (in Billion US$), 2016-2021
Figure 30: North America: Smart TV (LED - Light Emitting Diode) Market: Sales Value (in Billion US$), 2016-2021
Figure 31: North America: Smart TV (OLED - Organic Light Emitting Diode) Market: Sales Value (in Billion US$), 2016-2021
Figure 32: North America: Smart TV (QLED - Quantum Dot Light Emitting Diode) Market: Sales Value (in Billion US$), 2016-2021
Figure 33: North America: Smart TV Market: Breakup by Platform (in %), 2021
Figure 34: North America: Smart TV (Android) Market: Sales Value (in Billion US$), 2016-2021
Figure 35: North America: Smart TV (Roku) Market: Sales Value (in Billion US$), 2016-2021
Figure 36: North America: Smart TV (WebOS) Market: Sales Value (in Billion US$), 2016-2021
Figure 37: North America: Smart TV (Tizen OS) Market: Sales Value (in Billion US$), 2016-2021
Figure 38: North America: Smart TV (iOS) Market: Sales Value (in Billion US$), 2016-2021
Figure 39: North America: Smart TV (MyHomeScreen) Market: Sales Value (in Billion US$), 2016-2021
Figure 40: North America: Smart TV (Other Platforms) Market: Sales Value (in Billion US$), 2016-2021
Figure 41: North America: Smart TV Market: Breakup by Distribution Channel (in %), 2021
Figure 42: North America: Smart TV Market: Online Sales (in Billion US$), 2016-2021
Figure 43: North America: Smart TV Market: Offline Sales (in Billion US$), 2016-2021
Figure 44: North America: Smart TV Market: Breakup by Application (in %), 2021
Figure 45: North America: Smart TV (Residential) Market: Sales Value (in Billion US$), 2016-2021
Figure 46: North America: Smart TV (Commercial) Market: Sales Value (in Billion US$), 2016-2021
Figure 47: North America: Smart TV Market: Breakup by Country (in %), 2021
Figure 48: United States: Smart TV Market: Sales Value (in Billion US$), 2016-2021
Figure 49: United States: Smart TV Market: Breakup by Resolution Type (in %), 2021
Figure 50: United States: Smart TV Market: Breakup by Screen Size (in %), 2021
Figure 51: United States: Smart TV Market: Breakup by Screen Type (in %), 2021
Figure 52: United States: Smart TV Market: Breakup by Technology (in %), 2021
Figure 53: United States: Smart TV Market: Breakup by Platform (in %), 2021
Figure 54: United States: Smart TV Market: Breakup by Distribution Channel (in %), 2021
Figure 55: United States: Smart TV Market: Breakup by Application (in %), 2021
Figure 56: Canada: Smart TV Market: Sales Value (in Billion US$), 2016-2021
Figure 57: Canada: Smart TV Market: Breakup by Resolution Type (in %), 2021
Figure 58: Canada: Smart TV Market: Breakup by Screen Size (in %), 2021
Figure 59: Canada: Smart TV Market: Breakup by Screen Type (in %), 2021
Figure 60: Canada: Smart TV Market: Breakup by Technology (in %), 2021
Figure 61: Canada: Smart TV Market: Breakup by Platform (in %), 2021
Figure 62: Canada: Smart TV Market: Breakup by Distribution Channel (in %), 2021
Figure 63: Canada: Smart TV Market: Breakup by Application (in %), 2021
Figure 64: Mexico: Smart TV Market: Sales Value (in Billion US$), 2016-2021
Figure 65: Mexico: Smart TV Market: Breakup by Resolution Type (in %), 2021
Figure 66: Mexico: Smart TV Market: Breakup by Screen Size (in %), 2021
Figure 67: Mexico: Smart TV Market: Breakup by Screen Type (in %), 2021
Figure 68: Mexico: Smart TV Market: Breakup by Technology (in %), 2021
Figure 69: Mexico: Smart TV Market: Breakup by Platform (in %), 2021
Figure 70: Mexico: Smart TV Market: Breakup by Distribution Channel (in %), 2021
Figure 71: Mexico: Smart TV Market: Breakup by Application (in %), 2021
Figure 72: North America: Smart TV Industry: SWOT Analysis
Figure 73: North America: Smart TV Industry: Value Chain Analysis
Figure 74: North America: Smart TV Industry: Porter’s Five Forces Analysis

List of Tables

Table 1: North America: Smart TV Market: Key Industry Highlights, 2021 and 2027
Table 2: North America: Smart TV Market: Breakup by Resolution Type (in Billion US$), 2016-2021
Table 3: North America: Smart TV Market: Breakup by Screen Size (in Billion US$), 2016-2021
Table 4: North America: Smart TV Market: Breakup by Screen Type (in Billion US$), 2016-2021
Table 5: North America: Smart TV Market: Breakup by Technology (in Billion US$), 2016-2021
Table 6: North America: Smart TV Market: Breakup by Platform (in Billion US$), 2016-2021
Table 7: North America: Smart TV Market: Breakup by Distribution Channel (in Billion US$), 2016-2021
Table 8: North America: Smart TV Market: Breakup by Application (in Billion US$), 2016-2021
Table 9: North America: Smart TV Market: Breakup by Country (in Billion US$), 2016-2021
Table 10: North America: Smart TV Market: Competitive Structure
Table 11: North America: Smart TV Market: Key Players


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