Oat Milk Market

Oat Milk Market Size:

The global oat milk market size reached US$ 644 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 1,966 Million by 2032, exhibiting a growth rate (CAGR) of 11.5% during 2024-2032. The increasing product demand as a dairy milk substitute worldwide, the inflating disposable incomes of consumers, the rising awareness regarding the health benefits offered by the product, and the growing number of lactose-intolerant individuals are some of the factors propelling the market.

Oat Milk Market Analysis:

• Market Growth and Size: The global oat milk market reveals strong growth, on account of the rising consumer inclination towards plant-based diets and dairy alternatives.
• Major Market Drivers: Key factors include the rise in veganism and concerns about sustainability and animal welfare. Additionally, the health benefits associated with oat milk, such as high fiber content and low cholesterol levels, are compelling consumers to switch from traditional dairy to oat milk alternatives.
• Key Market Trends: Innovation in flavor and fortification, such as with vitamins and minerals, is enhancing the appeal of oat milk. There is also a noticeable trend in the integration of oat milk into various food and beverage products.
• Geographical Trends: Europe dominates the market, driven by the well-established health-conscious culture and dietary trends favoring plant-based products. However, North America is emerging as a fast-growing market on account of the increasing awareness of lactose intolerance and the nutritional benefits of oat milk.
• Competitive Landscape: Companies are focusing on product innovation, strategic partnerships, and expanding distribution channels to consolidate their market position and cater to the global demand for oat milk.
• Challenges and Opportunities: Challenges include the fluctuating prices of oats and the logistical complexities of sourcing sustainably. Nonetheless, opportunities for catering to the increasing demand for plant-based products and expanding into new markets, especially in regions where dairy alternatives are still gaining ground, are projected to overcome these challenges.
   

Oat Milk Market Trends/Drivers:

Easy product availability in convenient packaging solutions

The easy product availability in convenient packaging solutions is a major driver behind the market growth. The accessibility of oat milk in various sizes, including single-serve containers and larger cartons, makes it incredibly convenient for consumers to incorporate into their daily routines. This packaging convenience aligns well with modern, fast-paced lifestyles, allowing people to enjoy oat milk on the go, at work, or at home without hassle. The portability of these packaging solutions has also contributed to oat milk's popularity in cafes and coffee shops, enabling baristas to incorporate it into beverages easily. The widespread distribution of oat milk in grocery stores, along with its user-friendly packaging, has increased its exposure and made it a viable option for a broader range of consumers, thus bolstering the market.

Increasing product endorsement by celebrities

The increasing product endorsement by celebrities has significantly contributed to the oat milk market growth. Celebrities often have a large and dedicated fan base and wield considerable influence over consumer choices. When well-known individuals openly endorse oat milk, whether through social media posts, interviews, or partnerships, it not only boosts the product's visibility but also lends it an element of desirability. Consumers often seek to emulate the lifestyles and choices of their favorite celebrities, and when they see them enjoying oat milk, it can motivate them to try it as well. This form of indirect recommendation can lead to a rapid expansion of the consumer base. As more and more celebrities choose to promote oat milk as part of their health-conscious or environment-friendly lifestyles, the market for oat milk experiences a corresponding boost in demand and popularity.

Rising product innovations and varieties

The continuous rise in product innovations and varieties is fostering the market. As consumer preferences diversify and evolve, manufacturers have responded by introducing a wide array of oat milk options to cater to different tastes, dietary needs, and usage scenarios. Innovations such as flavored oat milk (vanilla, chocolate, etc.), barista blends for coffee, low-sugar or unsweetened variations, and organic options have expanded the appeal of oat milk to a broader audience. These innovations ensure that oat milk can seamlessly integrate into various culinary applications, from coffee to cooking and baking. Furthermore, specialized formulations targeting specific dietary requirements, such as gluten-free or nut-free oat milk, have extended oat milk's accessibility to those with allergies or sensitivities. By continually pushing the boundaries of what oat milk can offer, manufacturers have managed to captivate the interest of consumers seeking novel and customizable alternatives to dairy milk, thereby propelling the market. The oat milk market revenue is on an upward trajectory, reflecting the robust growth driven by consumer demand for plant-based dairy alternatives and expanding product offerings.

Oat Milk Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global oat milk market report, along with forecasts at the regional and country levels from 2024-2032. Our report has categorized the market based on source, product, packaging type, application, and distribution channel.

Breakup by Source:

• Organic
• Conventional
   

Conventional dominates the market

The report has provided a detailed breakup and analysis of the market based on the source. This includes organic and conventional. According to the report, conventional represented the largest segment.

Conventional oat milk is derived from conventionally grown oats, and it appeals to a wide range of consumers due to its familiarity and relatively lower cost than some specialty or organic options. Its affordability makes it an attractive choice for price-sensitive consumers transitioning from dairy milk to plant-based alternatives. This segment's larger market share also boosts overall oat milk consumption, as it caters to a broader demographic. Oat milk market research underscores the dynamic expansion, highlighting the consumer demand for conventional varieties of oat milk.

Moreover, its availability in mainstream grocery stores and supermarkets ensures that a significant portion of the population can easily access and incorporate it into their daily routines. As the conventional segment continues to drive consumption, it contributes to the market growth.

Breakup by Product:

• Plain
• Flavored
   

Plain dominates the market

The report has provided a detailed breakup and analysis of the market based on the product. This includes plain and flavored. According to the report, the plain represented the largest segment.

Plain oat milk, free from added flavors or sweeteners, appeals to a diverse range of consumers looking for a versatile and neutral base for various culinary uses. Its simplicity makes it an ideal choice for consumers seeking a dairy milk alternative that can seamlessly substitute for milk in various recipes, including cooking, baking, and coffee. Its neutral taste profile also makes it a popular option for those who prefer a more subtle flavor in their beverages or dishes.

Additionally, it often serves as a foundation for customization, allowing consumers to add their preferred sweeteners, flavors, or spices. This flexibility aligns with evolving dietary preferences and creative culinary practices. Its popularity drives its consumption and contributes to expanding the overall oat milk market by appealing to a broader consumer seeking a versatile and unadorned plant-based milk option.

Breakup by Packaging Type:

• Cartons
• Bottles
• Others
   

Cartons dominates the market

The report has provided a detailed breakup and analysis of the market based on the packaging type. This includes cartons, bottles, and others. According to the report, cartons represented the largest segment.

The product packaged in cartons offers several advantages, contributing to its popularity and widespread adoption. Carton packaging provides a convenient and eco-friendly solution for consumers seeking a sustainable alternative to traditional plastic containers. The recyclable nature of cartons aligns with the environmentally-conscious preferences of many consumers.

Moreover, cartons help preserve the freshness and flavor of oat milk, ensuring a longer shelf life without preservatives. This durability makes carton-packaged oat milk suitable for both at-home and on-the-go consumption, catering to modern lifestyles. The visibility of these cartons on store shelves, combined with their ease of storage and stacking, makes them an accessible choice for consumers in grocery stores and supermarkets. The popularity of carton-packaged oat milk underscores its role in propelling the market by meeting consumer demands for convenience, sustainability, and quality.

Breakup by Application:

• Food
• Beverages
   

Beverages dominate the market

The report has provided a detailed breakup and analysis of the market based on the application. This includes food and beverages. According to the report, beverages represented the largest segment.

Oat milk's popularity as a versatile and dairy-free beverage option has contributed significantly to its growth. Its creamy texture and ability to froth well make it a favorite among coffee enthusiasts. It has become a staple in cafes and coffee shops, used to create lattes, cappuccinos, and other espresso-based drinks. This widespread adoption in the coffee industry has introduced oat milk to a broad consumer base. The oat milk market outlook is highly positive, showcasing anticipated sustained growth as evolving consumer preferences towards plant-based nutrition is driving the oat milk market demand.

Furthermore, its neutral flavor makes it a suitable addition to various beverage options beyond coffee, such as smoothies, shakes, and even tea. Its ability to complement and enhance the taste of different beverages has solidified its place in the beverage market. The rising trend of health-conscious and plant-based diets has fueled the demand for oat milk-based beverages. This application segment's popularity continues to contribute to the market as more consumers opt for oat milk as their preferred non-dairy beverage choice.

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Grocery Stores
• Online Stores
• Others
   

Supermarkets and hypermarkets dominate the market

The report has provided a detailed breakup and analysis of the market based on distribution channel. This includes supermarkets and hypermarkets, grocery stores, online stores, and others. According to the report, supermarkets and hypermarkets represented the largest segment.

Supermarkets and hypermarkets serve as central hubs where consumers can easily find various oat milk brands and options in one place. The wide product assortment, along with the ability to compare different brands and flavors, provides consumers with the freedom to make informed choices. The prevalence of oat milk in supermarkets and hypermarkets also contributes to its visibility, ensuring that a diverse customer base can access and explore this dairy alternative. Additionally, these retail channels offer competitive pricing and promotional campaigns, making oat milk more appealing to cost-conscious shoppers.

The convenience of finding oat milk while shopping for other grocery items enhances the likelihood of spontaneous purchases and encourages consumers to incorporate oat milk into their routine. As supermarkets and hypermarkets remain key avenues for oat milk's availability and exposure, they play a crucial role in stimulating the market.

Breakup by Region:

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

Europe exhibits a clear dominance, accounting for the largest market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Europe was the largest market for oat milk.

The rise of health-conscious lifestyles, increased awareness of environmental sustainability, and a growing preference for plant-based alternatives have all contributed to the popularity of oat milk in Europe. Countries within the region have embraced oat milk as a versatile and nutritious dairy milk substitute, fitting well with diverse culinary traditions. The European market's receptiveness to new food trends and a substantial vegetarian and vegan population have created a fertile ground for oat milk's growth.

Additionally, the development of innovative flavors, formulations, and product varieties tailored to European tastes has further fueled its adoption. Furthermore, collaborations between oat milk manufacturers and European cafes, bakeries, and retailers have facilitated its integration into the local food culture, enhancing its visibility and accessibility. The oat milk market forecast projects promising results, driven by ongoing trends in health and wellness, environmental sustainability, and the global shift towards plant-based dairy alternatives.

Competitive Landscape:

Top companies are strengthening the market through strategic initiatives. They invest in robust marketing campaigns to enhance brand visibility, leveraging celebrity endorsements and social media influencers to reach a wider audience. These companies also focus on widespread distribution, ensuring their products are readily available in grocery stores, cafes, and online platforms, thus maximizing consumer accessibility. Furthermore, continuous product innovation remains a key strategy. These companies introduce new flavors, formulations, and packaging sizes to cater to diverse preferences. Collaborations with coffee chains and food establishments have also helped integrate oat milk into mainstream menus, driving adoption. Top brands also prioritize sustainability, aligning with eco-conscious consumer values. They attract environmentally-aware customers by emphasizing their products' environmental benefits and ethical sourcing practices.

The report has provided a comprehensive analysis of the competitive landscape in the oat milk market. Detailed profiles of all major companies have also been provided.

• Califia Farms LLC
• Earth's Own Food Company Inc
• Elmhurst Milked Direct LLC
• Happy Planet Foods Inc.
• Oatly AB (Cereal Base Ceba AB)
• Pacific Foods of Oregon LLC (Campbell Soup Company)
• Planet Oat Oatmilk (HP Hood LLC.)
• RISE Brewing Co.
• The Hain Celestial Group Inc.
• Thrive Market Inc.

Recent Developments:

• In 2020, Califia Farms expanded its oat milk product line by introducing new flavors and formulations. The company also focused on sustainability, emphasizing eco-friendly packaging materials.
• In 2020, Earth's Own introduced a new product called "So Fresh Oat Unsweetened Creamer." The company continued its commitment to plant-based products, catering to the growing demand for dairy alternatives.
• In 2020, Elmhurst Milked Direct expanded its oat milk product range. The company continued to innovate its milk-making process, focusing on producing dairy alternatives with simple, clean ingredients.

Oat Milk Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the oat milk market from 2018-2032.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global oat milk market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the oat milk industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.