Oats Market Report by Product Type (Flakes, Flour, Bran, and Others), Application (Food Use, Feed Use), and Region 2025-2033

Oats Market Report by Product Type (Flakes, Flour, Bran, and Others), Application (Food Use, Feed Use), and Region 2025-2033

Report Format: PDF+Excel | Report ID: SR112024A588
Year End sale Buy Now

Oats Market Size:

The global oats market size reached USD 5.6 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 6.6 Billion by 2033, exhibiting a growth rate (CAGR) of 1.69% during 2025-2033. Increasing health awareness, growing preference for healthy lifestyles and plant-based diets, the versatility of oats in various food applications, rising gluten intolerance, government support for sustainable agriculture, technological advancements, digital media influence, and expanding distribution channels are some of the factors supporting the market growth.

Report Attribute
 Key Statistics
Base Year
2024
Forecast Years
2025-2033
Historical Years
2019-2024
Market Size in 2024 USD 5.6 Billion
Market Forecast in 2033 USD 6.6 Billion
Market Growth Rate 2025-2033 1.69%


Oats Market Analysis:

  • Major Market Drivers: As per the oats market analysis, several factors are contributing to the market growth, including the rising consumer interest in natural and minimally processed foods, the development of personalized nutrition trends, and progressing investments in research and development (R&D) to improve oat breeds and product formulations. In line with this, the increasing use of oats in the pharmaceutical and nutraceutical industries and burgeoning disposable incomes in emerging economies promoting premiumization of oats products are stimulating the oats market growth. Furthermore, the shift in consumer preference towards sustainability and ingredients that are sourced from ethical sources are providing a thrust to the market growth. Apart from this, government subsidies and incentives, development of new packaging technologies that increase product shelf life and convenience, and the surging use of oats in pet food products are fueling the oats market share.
  • Key Market Trends: There are several oats market trends, such as the emergence of novel oat-based product forms, as observed with the rise of oat milk and oat-based meat substitutes, are some of the primary factors bolstering the market growth. In line with this, increased consumer awareness in ancient grain varieties, such as steel-cut and rolled oats, and the growing popularity of organic and non-genetically modified organism (GMO) oats dishes are supporting the oats market trends. Furthermore, the increasing demand for nutritious eating, the growing demand for ready-to-eat (RTE) oats snacks and convenience foods, and burgeoning product use in beauty industry due to their skin-healing qualities are providing a thrust to the market growth. There is also a spike in recognition of online reading sites that showcase various dishes inspired by oats, which is accelerating the market growth. Apart from this, the escalating demand for gluten-free oats dishes among health-conscious customers and the integration of oats into functional drinking and food-making processes are further driving the global oats demand.
  • Geographical Trends: The global oat’s market is led by the North America, as a result of the rising health consciousness, presence of leading key market players and effective distribution infrastructure enabling easy accessibility, and supportive government regulations promoting oats cultivation. As per the oats market report, the European market also acquires a notable share of the oats market, as a result of the sustained cultural dietary habits, elevated demand for gluten-free and organic oats products, and increased inclination of consumers toward vegetarianism.
  • Competitive Landscape: As per the oats market 2021, some of the key oats companies include Avena Foods Limited, B&G Foods, Inc., Bagrrys India Limited, Blue Lake Milling Pty Ltd. (CBH Group), Bob’s Red Mill Natural Foods, Grain Millers, Inc., Kellogg Company, Marico Limited, Morning Foods Ltd., Nature's Path Foods, PepsiCo, Inc., Post Holdings, Inc., etc.
  • Challenges and Opportunities: Challenges facing the oats market include price fluctuations in raw oat materials, supply chain disruptions impacting production and distribution, regulatory complexities related to labeling and health claims, and consumer skepticism towards unfamiliar oat-based products. However, opportunities abound in areas such as the development of value-added oats formulations targeting specific health conditions, expansion into untapped markets in Asia-Pacific and Latin America, collaboration with foodservice providers to introduce oats-based menu options and leveraging digital marketing strategies to engage with tech-savvy consumers and drive product adoption, which is further driving the oats market outlook.


Oats Market Trends:

Escalating Health Awareness

The primary driver of the global oats market is the increasing awareness levels concerning the health benefits presented by oats consumption. Oats are a splendid source of fiber, a dietary component necessary for lowering cholesterol levels while also boosting digestion. The food is also monied in essential nutrients such as minerals, vitamins, and antioxidants, making them a nutritious option. With people becoming more concerned about their health and opting for natural and healthy foods, the demand for oats and oat-containing products is, consequently, increasing. The oats market forecast is also being driven by growing realizations regarding the influence of diet on the state of an individual’s health. As per the USDA Foreign Agricultural Services, in the European Union, about 5.39 million metric tons of oats were produced in 2023.

Shifting Trend Towards Healthy Lifestyle

The global movement towards healthier food choices and lifestyle is supporting the oats market. Consumers are becoming increasingly aware of the role of proper nutrition in preventing chronic diseases and maintaining sound health, which has further resulted in a growing interest in whole grains, such as oats. Moreover, the rising prevalence of obesity, cardiovascular diseases (CVDs), and other health problems linked to unhealthy dietary habits is positively driving the market growth. Oats are perceived as healthy and safe food and fit perfectly into the goals of people willing to eat more consciously, which is further driving the oats market revenue.

Surging Plant Based Diets

Another driver that affects the global oats market on a macro-environmental level is the growing popularity of plant-based diets. The increase in vegetarianism and veganism influences the demand for oats as they are naturally plant-derived and are consumable by vegans and vegetarians. Oats are also rich in protein, fiber, and most essential nutrients, which is why vegans and vegetarians use it as a protein source. Furthermore, the expanding vegan and plant-based markets have increased demand for porridge products with preferences for organic and environmentally superior crops, which is propelling the market growth.

Oats Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global and country levels for 2025-2033. Our report has categorized the market based on product type and application.

Breakup by Product Type:

  • Flakes
  • Flour
  • Bran
  • Others
     

Flakes represents the leading market segment 

The report has provided a detailed breakup and analysis of the market based on the product type. This includes flakes, flour, bran, and others. According to the report, flakes represented the largest segment.

The flakes segment in the oats market is driven by several key factors, such as the increasing consumer demand for convenient and ready-to-eat (RTE) breakfast options which fuels the growth of the flakes segment. As individuals lead busy lifestyles with limited time for meal preparation, they seek quick and hassle-free breakfast solutions, making flakes an attractive choice. Additionally, the rising awareness of the health benefits associated with oats consumption drives the demand for oat flakes. Consumers are increasingly opting for nutritious breakfast options that provide sustained energy and promote overall well-being, making oat flakes a popular choice due to their high fiber content and other essential nutrients. Moreover, the growing trend towards healthy eating habits and wellness lifestyles further propels the flakes segment. As consumers become more health-conscious and prioritize wholesome food choices, they turn to oat flakes as a nutritious and satiating breakfast option. Furthermore, the versatility of oat flakes in culinary applications drives their popularity.

Breakup by Application:

  • Food use
  • Feed use
     

Feed-use represents the leading market segment 

The report has provided a detailed breakup and analysis of the market based on the application. This includes food use and feed use. According to the report, feed-use represented the largest segment.

The feed-use segment in the oats market is driven by several key factors, such as the increasing demand for livestock feed additives and supplements, particularly those promoting animal health and productivity, propels the growth of oats as a feed ingredient. Oats offer nutritional benefits for livestock, including high fiber content, essential vitamins, and minerals, which contribute to improved digestion and overall animal well-being. Additionally, oats are favored for their palatability and digestibility among various livestock species, including horses, cattle, poultry, and swine, further driving their use in feed formulations. Moreover, the rising trend towards sustainable and natural farming practices drives the demand for oats-based feed solutions as an alternative to synthetic additives and genetically modified ingredients, aligning with consumer preferences for clean label products in animal agriculture. Furthermore, the increasing awareness of the importance of animal nutrition in optimizing meat, milk, and egg production efficiency fuels the adoption of oats-based feed formulations by livestock producers seeking to enhance the quality and quantity of their agricultural outputs.

Breakup by Region:

Oats Market Report

  • Russia
  • Canada
  • Australia
  • United States
  • Chile
  • China
  • Ukraine
  • Others
     

Russia leads the market, accounting for the largest oats market share

The report has also provided a comprehensive analysis of all the major regional markets, which include Russia, Canada, Australia, the United States, Chile, China, Ukraine, and others. According to the report, Russia represents the largest regional market for oats.

The oats market in Russia is driven by several key factors, such as the region is driven by the increasing awareness of the health benefits associated with oats consumption among Russian consumers. Oats are recognized for their high fiber content, which aids in digestion and contributes to overall well-being, aligning with the growing trend towards healthier lifestyles in the country. Additionally, the rise of lifestyle diseases such as obesity and cardiovascular ailments has prompted individuals to seek out nutritious food options like oats to mitigate health risks. Moreover, the affordability and accessibility of oats products in Russia further propel market growth, making it a popular choice for consumers across various income segments. Furthermore, the region is driven by the expanding use of oats in the food processing industry, with manufacturers incorporating oats into a wide range of products such as breakfast cereals, snacks, and bakery items to cater to evolving consumer preferences. This diversification of oats applications not only boosts consumption but also drives innovation in product formulations and packaging. Apart from this, government initiatives to promote domestic oat cultivation and support sustainable agricultural practices contribute to the growth of the oats market in Russia.

Competitive Landscape:

  • The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the major market players in the oats industry include Avena Foods Limited, B&G Foods, Inc., Bagrrys India Limited, Blue Lake Milling Pty Ltd. (CBH Group), Bob’s Red Mill Natural Foods, Grain Millers, Inc., Kellogg Company, Marico Limited, Morning Foods Ltd., Nature's Path Foods, PepsiCo, Inc., Post Holdings, Inc., etc.

    (Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
     
  • Key players in the oats market are actively engaged in various strategies to maintain and strengthen their positions, such as they are investing significantly in research and development to innovate and introduce new oat-based products that cater to evolving consumer preferences and dietary trends. These innovations include the development of gluten-free, organic, and non-GMO oat products to meet the growing demand for healthier and more sustainable options. Additionally, key players are focusing on expanding their distribution networks to reach a wider consumer base, both domestically and internationally. This expansion involves partnerships with retailers, e-commerce platforms, and foodservice providers to ensure the availability of their products across multiple channels. Moreover, key players are prioritizing marketing and advertising efforts to promote the health benefits and versatility of oats, targeting consumers through various channels such as social media, influencer collaborations, and traditional advertising campaigns. Furthermore, strategic acquisitions, mergers, and collaborations with other companies in the food and beverage industry are also common strategies employed by key players to strengthen their market presence, expand their product portfolios, and gain access to new markets and distribution channels.


Oats Market News:

  • In February 2020: Avena Foods Limited, the Canadian premier processor of Purity Protocol gluten-free oats, announced the construction of a new oat processing facility to meet the growing demand for safe, plant-based, nutritious, gluten-free foods and beverages. This investment will more than double Avena’s current production capacity of ‘start safe, stay safe’ ready-to-eat ‘Avena Purity Protocol’ conventional and certified-organic oats.
  • In March 2020: Nature's Path Foods launched a new line of single-serve oatmeal cups featuring innovative packaging made from recyclable and compostable materials. The eco-friendly packaging aligns with the company's commitment to sustainability and addresses consumer concerns about plastic waste.


Oats Market Report Scope:

Report Features Details
Base Year of the Analysis 2024
Historical Period 2019-2024
Forecast Period 2025-2033
Units Million Tons, Billion USD
Scope of the Report Exploration of Historical and Forecast Trends, Industry Catalysts and Challenges, Segment-Wise Historical and Predictive Market Assessment:
  • Product Type
  • Application
  • Region
Product Types Covered Flakes, Flour, Bran, Others
Applications Covered Food Use, Feed Use
Countries Covered Russia, Canada, Australia, United States, Chile, China, Ukraine, Others
Companies Covered Avena Foods Limited, B&G Foods, Inc., Bagrrys India Limited, Blue Lake Milling Pty Ltd. (CBH Group), Bob’s Red Mill Natural Foods, Grain Millers, Inc., Kellogg Company, Marico Limited, Morning Foods Ltd., Nature's Path Foods, PepsiCo, Inc., Post Holdings, Inc., etc.
Customization Scope 10% Free Customization
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)


Key Benefits for Stakeholders:

  • IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the oats market from 2019-2033.
  • The research study provides the latest information on the market drivers, challenges, and opportunities in the global oats market.
  • The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
  • Porter's five forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the oats industry and its attractiveness.
  • Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

Key Questions Answered in This Report

The global oats market was valued at USD 5.6 Billion in 2024.

We expect the global oats market to exhibit a CAGR of 1.69% during 2025-2033.

The rising consumer awareness towards the numerous health benefits associated with oats, such as easing constipation, promoting the growth of healthy bacteria in the gut, providing antioxidants for improved blood circulation in the body, etc., is primarily driving the global oats market.

The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of oats.

Based on the product type, the global oats market has been segregated into flakes, flour, bran, and others. Among these, flakes currently hold the largest market share.

Based on the application, the global oats market can be bifurcated into food use and feed use. Currently, feed use exhibits a clear dominance in the market.

On a regional level, the market has been classified into Russia, Canada, Australia, United States, Chile, China, Ukraine, and others, where Russia currently dominates the global market.

Need more help?

  • Speak to our experienced analysts for insights on the current market scenarios.
  • Include additional segments and countries to customize the report as per your requirement.
  • Gain an unparalleled competitive advantage in your domain by understanding how to utilize the report and positively impacting your operations and revenue.
  • For further assistance, please connect with our analysts.
Oats Market Report by Product Type (Flakes, Flour, Bran, and Others), Application (Food Use, Feed Use), and Region 2025-2033
Purchase Options Year End sale




Benefits of Customization

Personalize this research

Triangulate with your data

Get data as per your format and definition

Gain a deeper dive into a specific application, geography, customer, or competitor

Any level of personalization

Get in Touch With Us
UNITED STATES

Phone: +1-631-791-1145

INDIA

Phone: +91-120-433-0800

UNITED KINGDOM

Phone: +44-753-714-6104

Email: sales@imarcgroup.com

Client Testimonials

Aktive Services

IMARC made the whole process easy. Everyone I spoke with via email was polite, easy to deal with, kept their promises regarding delivery timelines and were solutions focused. From my first contact, I was grateful for the professionalism shown by the whole IMARC team. I recommend IMARC to all that need timely, affordable information and advice. My experience with IMARC was excellent and I can not fault it.

Read More
Greenfish S.A.

The IMARC team was very reactive and flexible with regard to our requests. A very good overall experience. We are happy with the work that IMARC has provided, very complete and detailed. It has contributed to our business needs and provided the market visibility that we required

Read More
Colruyt Group

We were very happy with the collaboration between IMARC and Colruyt. Not only were your prices competitive, IMARC was also pretty fast in understanding the scope and our needs for this project. Even though it was not an easy task, performing a market research during the COVID-19 pandemic, you were able to get us the necessary information we needed. The IMARC team was very easy to work with and they showed us that it would go the extra mile if we needed anything extra

Read More
KRISHAK BHARATI CO-OP LTD

Last project executed by your team was as per our expectations. We also would like to associate for more assignments this year. Kudos to your team.

Read More
Zee Media Corp. Ltd.

We would be happy to reach out to IMARC again, if we need Market Research/Consulting/Consumer Research or any associated service. Overall experience was good, and the data points were quite helpful.

Read More
Arabian Plastic Manufacturing Company Ltd.

The figures of market study were very close to our assumed figures. The presentation of the study was neat and easy to analyse. The requested details of the study were fulfilled. My overall experience with the IMARC Team was satisfactory.

Read More
Sumitomo Corporation

The overall cost of the services were within our expectations. I was happy to have good communications in a timely manner. It was a great and quick way to have the information I needed.

Read More
Hameln Rds

My questions and concerns were answered in a satisfied way. The costs of the services were within our expectations. My overall experience with the IMARC Team was very good.

Read More
Quality Consultants BV

I agree the report was timely delivered, meeting the key objectives of the engagement. We had some discussion on the contents, adjustments were made fast and accurate. The response time was minimum in each case. Very good. You have a satisfied customer.

Read More
TATA Advanced Systems Limited

We would be happy to reach out to IMARC for more market reports in the future. The response from the account sales manager was very good. I appreciate the timely follow ups and post purchase support from the team. My overall experience with IMARC was good.

Read More
Stax

IMARC was a good solution for the data points that we really needed and couldn't find elsewhere. The team was easy to work, quick to respond, and flexible to our customization requests.

Read More
DEinternational Egypt

IMARC did an outstanding job in preparing our study. They were punctual and precise, delivering all the data we required in a clear and well-organized format. Their attention to detail and ability to meet deadlines was impressive, making them a reliable partner for our project.

Read More
Gulf Excellent Group

I wanted to express my sincere appreciation for your efforts in handling this matter. Your dedication and commitment have truly been commendable. It is evident that you have put in a tremendous amount of hard work and expertise into resolving the issues at hand. I would also like to take this opportunity to inform you that we are greatly interested

Read More
FS Corporation Inc.

Overall, the deliverable was well organized and my experience with the project team was good. In particular, I appreciated how they responded when I requested additional information and the Japanese version.

Read More
Egyptian Industrial Investment Group

The IMARC team were extremely professional and very cooperative. The team were also extremely flexible in making changes and modifications wherever required. The entire experience right from project kick-off to after sales support was fruitful and smooth.

Read More
Vishnu Chemicals

I’d like to express my gratitude for the work you accomplished with the industry report. The way you responded to the requirements and delivered under tight timelines shows your expertise, exceptional work ethic and commitment to your customer’s success. The entire team and company are incredibly thankful for your dedication. Once again, thank you

Read More
MOUNT EVEREST BREWERIES LIMITED

The market reports from IMARC have been instrumental in guiding our business strategies. We found the reports comprehensive and data-driven, which helped us make informed decisions. The detailed insights and actionable data have consistently provided us with a competitive edge in a rapidly changing alcohol market.

Read More
Borges Branded Foods

One of the best things about IMARC is their flexibility and predisposition to tailor the reports and adapt to our needs. They are not just great in their researching and consulting solutions, but their service is unparallelled. We’ve worked with them a couple of times and we will keep working with them in future projects.

Read More
Godrej Consumer Products Limited

We recently commissioned multiple market research reports from IMARC, and the insights we received were invaluable. The depth of analysis, accuracy of data, and actionable recommendations have greatly enhanced our strategic decision-making.

Read More
ADC Therapeutics

The market estimates provided by your team were pretty much in line with what we were theorizing internally. Really appreciate the work on this.

Read More
Ivanti

The sale account manager and the service was excellent. The data and market trends gathered from the report was insightful and really assisted while planning future product and growth strategies.

Read More
Asiatic Electrical & Switchgear P. Ltd.

The report is excellent and has good amount of data and our team is extremely happy with the information provided.

Read More
Denka Co., Ltd.

Thank you very much for your cooperation and post purchase support. We were really happy with the final deliverable, and the takeaways from the report.

Read More