On-the-go Healthy Snacks Market

Market Overview:

The global on-the-go healthy snacks market size reached US$ 97.3 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 145.0 Billion by 2028, exhibiting a growth rate (CAGR) of 7.02% during 2023-2028.

On-the-go healthy snacks are rich in protein, carbohydrates, minerals, vitamins, and other essential nutrients. They decrease hunger pangs to prevent overeating, aid weight management, enhance digestive health, and minimize the risk of developing cardiovascular ailments, diabetes, obesity and gastrointestinal disorders. Some of the commonly available on-the-go healthy snacks include peanut butter, dark, chocolate, fruits, oats, granola bars, muesli, dry fruits, pita bread, and yoghurt. At present, product manufacturers are offering product customization to meet different customer requirements.

On-the-go Healthy Snacks Market Trends:

A rapid shift in the consumer preferences towards on-the-go healthy snacks due to increasing health consciousness represents one of the major factors bolstering the market growth. In addition, there is a considerable reliance on online shopping apps as they provide convenience, vast catalog, and fast shipping facilities. This, in confluence with the thriving e-commerce industry, is contributing to the market growth. Moreover, the growing awareness among individuals about the health benefits of consuming health snacks is impelling the market growth. Apart from this, due to the emerging adoption of veganism, key players are introducing gluten-free, plant-based, and organic product variants to expand their product portfolio and increase existing sales. They are also investing in promotional activities, such as celebrity and social media influencer endorsements, for improving profitability. In line with this, they are focusing on improving packaging and labels on account of the emerging trend of gifting unique premium items.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global on-the-go healthy snacks market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on product type, nutritional content, packaging type and distribution channel.

Breakup by Product Type:

• Cereal and Granola Bar
• Nuts/Seed Snacks
• Biscuits and Cookies
• Dried Fruits
• Meat Snacks
• Healthy Beverages
• Others

Nuts/seed snacks currently dominate the market due to their associated health benefits.

Breakup by Nutritional Content:

• Gluten-Free
• Low-Fat
• Sugar-Free
• Others

Gluten-free healthy snacks dominate the market as they reduce chronic inflammation among patients of celiac disease.

Breakup by Packaging Type:

• Boxes
• Pouches
• Wraps
• Others

Wraps hold the majority of the total market share as they offer an unprecedented degree of protection and are abrasion resistant.

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Speciality Stores
• Convenience Stores
• Online
• Others

Supermarkets and hypermarkets exhibit a clear dominance in the market as they have a wider collection of products.

Breakup by Region:

• Europe
  • United Kingdom
  • Germany
  • France
  • Italy
  • Spain
  • Russia
  • Others
• North America
  • United States
  • Canada
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
  • Turkey
  • Saudi Arabia
  • Others

North America enjoy the leading position in the market due to the rising sales of healthy snacks in the region.

Competitive Landscape:

The competitive landscape of the industry has also been examined with some of the key players being B&G Foods Inc., Calbee Inc., DANONE SA (DANONE), General Mills Inc., Hormel Foods Corporation, Kellogg Company, Mondelez International Inc., Nestlé S.A., PepsiCo Inc., Select Harvests Limited, The Hain Celestial Group Inc and Tyson Foods, Inc.

Report Coverage: