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The global on-the-go healthy snacks market is expected to exhibit a CAGR of 6.6% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.
On-the-go healthy snacks are rich in protein, carbohydrates, minerals, vitamins, and other essential nutrients. They decrease hunger pangs to prevent overeating, aid weight management, enhance digestive health, and minimize the risk of developing cardiovascular ailments, diabetes, obesity and gastrointestinal disorders. Some of the commonly available on-the-go healthy snacks include peanut butter, dark, chocolate, fruits, oats, granola bars, muesli, dry fruits, pita bread, and yoghurt. At present, product manufacturers are offering product customization to meet different customer requirements.
On-the-go Healthy Snacks Market Trends:
A rapid shift in the consumer preferences towards on-the-go healthy snacks due to increasing health consciousness represents one of the major factors bolstering the market growth. In addition, there is a considerable reliance on online shopping apps as they provide convenience, vast catalog, and fast shipping facilities. This, in confluence with the thriving e-commerce industry, is contributing to the market growth. Moreover, the growing awareness among individuals about the health benefits of consuming health snacks is impelling the market growth. Apart from this, due to the emerging adoption of veganism, key players are introducing gluten-free, plant-based, and organic product variants to expand their product portfolio and increase existing sales. They are also investing in promotional activities, such as celebrity and social media influencer endorsements, for improving profitability. In line with this, they are focusing on improving packaging and labels on account of the emerging trend of gifting unique premium items.
IMARC Group provides an analysis of the key trends in each sub-segment of the global on-the-go healthy snacks market report, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on product type, nutritional content, packaging type and distribution channel.
Breakup by Product Type:
Nuts/seed snacks currently dominate the market due to their associated health benefits.
Breakup by Nutritional Content:
Gluten-free healthy snacks dominate the market as they reduce chronic inflammation among patients of celiac disease.
Breakup by Packaging Type:
Wraps hold the majority of the total market share as they offer an unprecedented degree of protection and are abrasion resistant.
Breakup by Distribution Channel:
Supermarkets and hypermarkets exhibit a clear dominance in the market as they have a wider collection of products.
Breakup by Region:
North America enjoy the leading position in the market due to the rising sales of healthy snacks in the region.
The competitive landscape of the industry has also been examined with some of the key players being B&G Foods Inc., Calbee Inc., DANONE SA (DANONE), General Mills Inc., Hormel Foods Corporation, Kellogg Company, Mondelez International Inc., Nestlé S.A., PepsiCo Inc., Select Harvests Limited, The Hain Celestial Group Inc and Tyson Foods, Inc.
|Base Year of the Analysis||2021|
|Segment Coverage||Product Type, Nutritional Content, Packaging Type, Distribution Channel, Region|
|Region Covered||Asia Pacific, Europe, North America, Latin America, Middle East and Africa|
|Countries Covered||United Kingdom, Germany, France, Italy, Spain, Russia, United States, Canada, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico, Turkey, Saudi Arabia|
|Companies Covered||B&G Foods Inc., Calbee Inc., DANONE SA (DANONE), General Mills Inc., Hormel Foods Corporation, Kellogg Company, Mondelez International Inc., Nestlé S.A., PepsiCo Inc., Select Harvests Limited, The Hain Celestial Group Inc and Tyson Foods, Inc.|
|Customization Scope||10% Free Customization|
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We expect the global on-the-go healthy snacks market to exhibit a CAGR of 6.6% during 2022-2027.
The growing trend of veganism, coupled with the wide availability of gluten-free, plant-based, and
organic snacks, is primarily driving the global on-the-go healthy snacks market.
The sudden outbreak of the COVID-19 pandemic has led to the rising consumer inclination towards
online purchase of healthy snacks and customized snacks for individual food requirements as well as
to maintain clean-eating patterns.
Based on the product type, the global on-the-go healthy snacks market has been divided into Cereal
and granola bar, nuts/seed snacks, biscuits and cookies, dried fruits, meat snacks, healthy beverages,
and others. Among these, nuts/seed snacks exhibit a clear dominance in the market.
Based on the nutritional content, the global on-the-go healthy snacks market can be categorized into
gluten-free, low-fat, sugar-free, and others. Currently, gluten-free content holds the majority of the
total market share.
Based on the packaging type, the global on-the-go healthy snacks market has been segmented into
boxes, pouches, wraps, and others. Among these, wraps represent the largest market share.
Based on the distribution channel, the global on-the-go healthy snacks market can be bifurcated into
supermarkets and hypermarkets, speciality stores, convenience stores, online, and others. Currently,
supermarkets and hypermarkets account for the majority of the total market share.
On a regional level, the market has been classified into North America, Europe, Asia Pacific, Middle
East and Africa, and Latin America, where North America currently dominates the global market.
Some of the major players in the global on-the-go healthy snacks market include B&G Foods Inc.,
Calbee Inc., DANONE SA (DANONE), General Mills Inc., Hormel Foods Corporation, Kellogg Company,
Mondelez International Inc., Nestlé S.A., PepsiCo Inc., Select Harvests Limited, The Hain Celestial
Group Inc, and Tyson Foods, Inc.
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