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The global online beauty and personal care products market size reached US$ 47.8 Billion in 2021 and it is expected to reach US$ 90.4 Billion by 2027, exhibiting at a CAGR of 10.8% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.
Beauty and personal care products assist in enhancing the physical appearance, maintaining health and hygiene, and boosting the overall self-esteem of individuals. Some of the commonly used beauty and personal care products are moisturizers, soaps, cleansers, toothpaste, hair dyes, perfumes, facial tissues, lipsticks and feminine hygiene products. At present, rapid urbanization and increasing internet penetration are boosting the sales of these products through online distribution channels, which offer a wide selection of brands, as well as quick and efficient shipping and return policies.
Hectic lifestyles of individuals are positively influencing the demand for a convenient and hassle-free shopping experience. This represents one of the significant factors driving online beauty and personal care products market growth. Furthermore, the growing trend of vertical markets, along with the inflating income levels and improving standards of living, are escalating the demand for premium product variants. Vertical markets generally offer exotic brands, signature collections and convenient cross-category shopping in established brands. Other than this, the rising influence of social media and the willingness of consumers to try out different brands is encouraging several players to engage in aggressive promotional campaigns. These players are also investing in product packaging and research and development (R&D) activities to introduce organic and chemical-free products. Besides this, they are focusing on the launch of products using ingredients that cater to the personal care needs of different customers based on their preferences and skin and hair type. In addition to this, several prominent e-retailers are offering additional benefits, such as same-day or one-day delivery services, better security features for online payments, and easy-to-navigate dashboard, to expand their existing consumer base.
IMARC Group provides an analysis of the key trends in each sub-segment of the global online beauty and personal care products market, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on product, ingredient, end-user and pricing.
Breakup by Product:
Breakup by Ingredient:
Breakup by End-User:
Breakup by Pricing:
Breakup by Region:
The competitive landscape of the industry has also been examined with some of the key player being Avon Products Inc., Beiersdorf, Kao Corporation, L’occitane International S.A., L'Oréal, Procter & Gamble, Shiseido Company Ltd., Unilever, Revlon Inc. (MacAndrews & Forbes Incorporated), Johnson & Johnson, Oriflame Cosmetics, Chanel (CHANEL International B.V.), The Estée Lauder Companies Inc., etc.
|Base Year of the Analysis||2021|
|Segment Coverage||Product, Ingredient, End-User, Pricing, Region|
|Region Covered||Asia Pacific, Europe, North America, Latin America, Middle East and Africa|
|Countries Covered||United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico|
|Companies Covered||Avon Products Inc., Beiersdorf, Kao Corporation, L’occitane International S.A., L'Oréal, Procter & Gamble, Shiseido Company Ltd., Unilever, Revlon Inc. (MacAndrews & Forbes Incorporated), Johnson & Johnson, Oriflame Cosmetics, Chanel (CHANEL International B.V.) and The Estée Lauder Companies Inc.|
|Customization Scope||10% Free Customization|
|Report Price and Purchase Option||Single User License: US$ 2499
Five User License: US$ 3499
Corporate License: US$ 4499
|Post-Sale Analyst Support||10-12 Weeks|
|Delivery Format||PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)|
Key Questions Answered in This Report:
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