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Australia Online Gambling Market to Reach US$ 6.6 Billion by 2027, Bolstered by the Inflating Disposable Incomes

Published on Oct 12, 2022

The latest report by IMARC Group, titled “Australia Online Gambling Market: Industry Trends, Share, Size, Growth, Opportunity, and Forecast 2022-2027,” finds that the Australia online gambling market size reached US$ 4.0 Billion in 2021. Online gambling, also known as electronic gambling, is the process of placing bets with a betting shop, bookie, and other gambling establishments. It is conducted via the internet, which offers a wide range of benefits, such as free games, bonuses, loyalty points, no traveling, global access, flexibility, convenience, and a wide range of payment options. In Australia, the introduction of new forms of online gambling, like keno, instant scratch tickets, and lottery terminals, has gained popularity across the country. Online gambling platforms also attract the younger generation and reach people who do not have access to casinos or bars.

We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.

Australia Online Gambling Market Trends:

The market is primarily driven by inflating disposable incomes and the increasing reliance on smartphones in the region. In addition, key market players are launching online gambling applications which can be easily accessed via tablets or mobile devices. Moreover, the sudden outbreak of the coronavirus (Covid-19) disease pandemic and the lockdown restrictions encouraged consumers to shift toward online gaming, which represents another major growth-inducing factor. Besides this, the market is also being propelled by rising penetration of the internet, which assisted consumers in interacting with international and domestic gambling websites and mobile applications. Furthermore, the advent of advanced technologies, including virtual reality (VR), 3D animation, and blockchain, which create an immersive experience for the player and help maintain the transparency of gambling activities, is contributing to market growth. Looking forward, IMARC Group expects the market value to reach US$ 6.6 Billion by 2027, exhibiting a CAGR of 8.1% during the forecast period (2022-2027).

Market Summary:

  • Based on the game type, the market has been classified into sports betting (football, horse racing, e-sports, and others), casino betting (live casino, baccarat, blackjack, poker, slots, and others), and others.
  • On the basis of the device, the market has been segmented into desktop, mobile, and others.
  • Region-wise, the market has been divided into Australia Capital Territory and New South Wales, Victoria and Tasmania, Queensland, Northern Territory and Southern Australia, and Western Australia.
  • The competitive landscape of the industry has also been examined, along with the profiles of the key players.
     

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