Japan Online Gambling Market to Reach US$ 10.7 Billion by 2028, Propelled by Increasing Reliance on Smartphones

August 16, 2022 | Technology & Media

The latest report by IMARC Group, titled “Japan Online Gambling Market: Industry Trends, Share, Sie, Growth, Opportunity, and Forecast 2023-2028”, finds that Japan online gambling market reached a value of US$ 7.2 Billion in 2022. Online gambling or electronic gambling refers to any form of betting activity that operates over the internet. They include casino-styled games such as blackjack, sports betting, roulette, poker, and slot machines. These games are easily accessible on a personal computer and also played through the website. In recent years, online gambling has gained momentum in Japan due to the growing popularity of new forms of online gambling, such as keno, video lottery terminals, and instant scratch tickets, due to the high internet penetration.

Japan Online Gambling Market Trends:

One of the primary factors driving the market is the increasing dependence on smartphones. Furthermore, the incorporation of blockchain technology is escalating the demand for online gambling as it secures payments ensuring transparency in gaming activities. In line with this, the sudden outbreak of the coronavirus disease (COVID-19) pandemic has led to the extensive adoption of the work-from-home (WFH) culture, thus escalating the demand for online gambling across the country. Apart from these factors, the convenience of adopting mobile and online payment gateways is propelling the market growth. Moreover, the advancements in the digital space are creating lucrative opportunities for the key players in the market. For instance, the integration of virtual reality (VR) in gambling creates the simulation of surroundings, thus improving the consumer experience. Other growth-inducing factors include celebrity endorsements, the advent of bitcoin gambling, stringent regulations imposed by the Government of Japan for the benefit of gamblers, and corporate sponsorships. Looking forward, IMARC Group expects the market value to reach US$ 10.7 Billion by 2028, expanding at a CAGR of 6.3% during the forecast period (2023-2028).

Market Summary:

  • Based on the game type, the market has been divided into sports betting (football, horse racing, e-sports, and others), casino (live casino, baccarat, blackjack, poker, slots, and others), and others.
  • Based on the device, the market has been segmented into desktop, mobile, and others.
  • Region-wise, the market has been classified into Kanto, Kinki, Central/Chubu, Kyushu-Okinawa, Tohoku, Chugoku, Hokkaido, and Shikoku region.
  • The competitive landscape of the market has also been analyzed, along with the profiles of the key players operating in the industry.


Report Scope:

Report Features Details
Base Year of the Analysis 2022
Historical Period 2017-2022
Forecast Period 2023-2028
Units US$ Billion
Segment Coverage Game Type, Device, Region
Region Covered Kanto Region, Kinki Region, Central/ Chubu Region, Kyushu-Okinawa Region, Tohoku Region, Chugoku Region, Hokkaido Region, Shikoku Region
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2699
Five User License: US$ 3699
Corporate License: US$ 4699
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)


About Us:

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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Japan Online Gambling Market to Reach US$ 10.7 Billion by 2028, Propelled by Increasing Reliance on Smartphones
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