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Japan Online Gambling Market to Reach US$ 10.1 Billion by 2027, Propelled by Increasing Reliance on Smartphones

Published on Aug 16, 2022

The latest report by IMARC Group, titled “Japan Online Gambling Market: Industry Trends, Share, Sie, Growth, Opportunity, and Forecast 2022-2027”, finds that Japan online gambling market size reached US$ 6.7 Billion in 2027. Online gambling or electronic gambling refers to any form of betting activity that operates over the internet. They include casino-styled games such as blackjack, sports betting, roulette, poker, and slot machines. These games are easily accessible on a personal computer and also played through the website. In recent years, online gambling has gained momentum in Japan due to the growing popularity of new forms of online gambling, such as keno, video lottery terminals, and instant scratch tickets, due to the high internet penetration.

We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.

Japan Online Gambling Market Trends:

One of the primary factors driving the market is the increasing dependence on smartphones. Furthermore, the incorporation of blockchain technology is escalating the demand for online gambling as it secures payments ensuring transparency in gaming activities. In line with this, the sudden outbreak of the coronavirus disease (COVID-19) pandemic has led to the extensive adoption of the work-from-home (WFH) culture, thus escalating the demand for online gambling across the country. Apart from these factors, the convenience of adopting mobile and online payment gateways is propelling the market growth. Moreover, the advancements in the digital space are creating lucrative opportunities for the key players in the market. For instance, the integration of virtual reality (VR) in gambling creates the simulation of surroundings, thus improving the consumer experience. Other growth-inducing factors include celebrity endorsements, the advent of bitcoin gambling, stringent regulations imposed by the Government of Japan for the benefit of gamblers, and corporate sponsorships. Looking forward, IMARC Group expects the market value to reach US$ 10.1 Billion in 2027, expanding at a CAGR of 6.95% during the forecast period (2022-2027).

Market Summary:

  • Based on the game type, the market has been divided into sports betting (football, horse racing, e-sports, and others), casino (live casino, baccarat, blackjack, poker, slots, and others), and others.
  • Based on the device, the market has been segmented into desktop, mobile, and others.
  • Region-wise, the market has been classified into Kanto, Kinki, Central/Chubu, Kyushu-Okinawa, Tohoku, Chugoku, Hokkaido, and Shikoku region.
  • The competitive landscape of the market has also been analyzed, along with the profiles of the key players operating in the industry.


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