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The global online grocery market exhibited strong growth during 2015-2020. Looking forward, IMARC Group expects the market to grow at a CAGR of around 25% during 2021-2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.
Online grocery refers to the purchase of fresh and packaged products via e-commerce platforms. It includes a wide variety of products, including fresh vegetables and fruits, dairy, cereals, drinks, snacks, seafood, meat, and other cooking essentials. Online grocery portals enable customers to track the entire delivery process, selection of delivery slots, flexible payment options, access a wide product range, etc. As a result, online grocery shopping has emerged as a prevalent trend, particularly among the urbanized and millennial population, which is currently propelling the global market.
The rising penetration of smart devices coupled with an increasing penetration of internet connectivity is primarily driving the online sales of grocery items. Furthermore, the hectic consumer work schedules and rising working women population are also catalyzing the market for online grocery. The emergence of e-commerce platforms along with growing inclination towards hassle-free shopping experiences is further propelling the market growth. In addition to this, the rising adoption of online sales channels by renowned supermarket chains along with their increasing efforts for catering to customer’s needs is also augmenting the market for online grocery. The rising consumer awareness towards the several additional benefits of online grocery channels, such as express delivery options, accessible payment gateways, cashbacks, discounted offers, etc., is further driving the global market. Additionally, increasing influence of social media trends along with growing number of celebrity endorsements promoting the use of online grocery platforms, is also driving the market growth. Apart from this, the increasing penetration of advanced technologies, such as AI, IoT, predictive analytics, Big Data, etc., for providing a personalized shopping experience, is further augmenting the demand for online grocery platforms. The outbreak of the COVID-19 pandemic in early 2020 has also augmented the online sales of grocery and essential products due to the temporary closure of brick-and-mortar distribution channels. The implementation of stringent lockdown regulations and social distancing measures to eradicate coronavirus transmission have led to the rising consumer inclination towards online grocery channels. Furthermore, several e-commerce sites have also introduced a wide range of grocery items accompanied by contactless and scheduled delivery options, thereby bolstering the market growth.
IMARC Group provides an analysis of the key trends in each sub-segment of the global online grocery market, along with forecasts at the global, regional and country level from 2021-2026. Our report has categorized the market based on product type, business model, platform and purchase type.
Breakup by Product Type:
Breakup by Business Model:
Breakup by Platform:
Breakup by Purchase Type:
Breakup by Region:
The competitive landscape of the industry has also been examined with some of the key players being Amazon, Carrefour Hypermarches (Carrefour), Costco Wholesale Corporation, Edeka Zentrale AG & Co. Kg, Fresh Direct LLC, Happyfresh, Peapod LLC (Koninklijke Ahold Delhaize N.V.), Reliance Retail Limited (Reliance Industries Limited), Safeway Inc. (Albertsons Investor Holdings LLC), Schwan Food Company, Shopfoodex Co Inc., Tesco PLC, The Kroger Co. , Walmart Inc. and Wm Morrison Supermarkets PLC.
|Base Year of the Analysis||2020|
|Segment Coverage||Product Type, Business Model, Platform, Purchase Type, Region|
|Region Covered||Asia Pacific, Europe, North America, Latin America, Middle East and Africa|
|Countries Covered||United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico, Turkey, Saudi Arabia|
|Companies Covered||Amazon, Carrefour Hypermarches (Carrefour), Costco Wholesale Corporation, Edeka Zentrale AG & Co. Kg, Fresh Direct LLC, Happyfresh, Peapod LLC (Koninklijke Ahold Delhaize N.V.), Reliance Retail Limited (Reliance Industries Limited), Safeway Inc. (Albertsons Investor Holdings LLC), Schwan Food Company, Shopfoodex Co Inc., Tesco PLC, The Kroger Co. , Walmart Inc. and Wm Morrison Supermarkets PLC|
|Customization Scope||10% Free Customization|
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|Post-Sale Analyst Support||10-12 Weeks|
|Delivery Format||PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)|
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