Europe Online Grocery Market to Grow at 13.9% During 2024-2032, Propelled by the Changing Shopping Preferences of Individuals

September 06, 2022 | Technology & Media

The latest report by IMARC, titled “Europe Online Grocery Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2024-2032”, finds that the Europe online grocery market is expected to grow at a CAGR of 13.9% during 2024-2032. Online grocery is a service provided by numerous platforms which offer various fresh and packaged products, such as fruits, dairy products, vegetables, meat, frozen food, beverages, and other cooking essentials. Some of the added advantages offered by these websites include express delivery options, cashback and discounted offers, and instant payment gateways. In recent years, online grocery shopping has gained momentum in Europe due to the busy lifestyles of the masses and faster delivery of products with doorstep facilities over traditional shopping.


Europe Online Grocery Market Trends:

One of the primary factors driving the market is the changing shopping preferences of individuals on account of the sudden outbreak of the coronavirus disease (COVID-19). Additionally, the significant growth of the e-commerce industry in the past years is positively influencing the market growth. Other than this, online grocery shopping platforms offer numerous options of online payments along with the assurance of contactless deliveries, thus creating a positive market outlook. Besides this, the extensive investments by key players in promotional campaigns and the increasing penetration of social media apps, including Facebook and Instagram, has created a strong influence on the consumers while allowing the market players to expand their consumer base by conversing with potential and existing consumers; thereby escalating the demand for online grocery in Europe. Furthermore, the integration of advanced technologies, including the Internet of Things (IoT), artificial intelligence (AI), and Big Data, which enable brands to predict customer behavior for targeted advertising, are driving the market growth. Moreover, online distribution channels offer more benefits to consumers as compared to traditional channels. For instance, e-commerce platforms allow customers to compare numerous products and make informed decisions at their convenience while avoiding crowds. Along with this, features such as order history for reordering and saved preferences are also escalating the demand for online grocery shopping platforms across the region.


Market Summary:

  • Based on the product type, the market has been divided into vegetables and fruits, dairy products, staples and cooking essentials, snacks, meat and seafood, and others.
  • On the basis of the business model, the market has been segmented into pure marketplace, hybrid marketplace, and others.
  • Based on the platform, the market has been bifurcated into web- and app-based.
  • On the basis of the purchase type, the market has been categorized into one-time and subscription.
  • Country-wise, the market has been classified into Germany, France, the United Kingdom, Italy, Spain, and others.
  • The competitive landscape of the market has also been analyzed, along with the detailed profiles of the key players operating in the industry.


Report Scope:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Segment Coverage Product Type, Business Model, Platform, Purchase Type, Country
Countries Covered Germany, France, United Kingdom, Italy, Spain, Others
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 3699
Five User License: US$ 4699
Corporate License: US$ 5699
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)


About Us:

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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Europe Online Grocery Market to Grow at 13.9% During 2024-2032, Propelled by the Changing Shopping Preferences of Individuals
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