According to the latest report by IMARC Group, titled "United States Online Grocery Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027," the United States online grocery market is expected to exhibit a CAGR of 19.6% during 2022-2027. Online grocery stores are e-commerce websites and mobile applications that aid customers in ordering fresh produce, packaged food and dairy products, along with other necessary household items, via the internet. These platforms enable users to schedule delivery of the required items directly from local stores and third-party e-retailing organizations, thereby reducing the additional costs. They also provide flexible payment options to their customers and allow them to select particular delivery slots as per their convenience. Apart from this, they also offer easy return, refund and exchange policies, due to which they are gaining widespread prominence among the masses.
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
United States Online Grocery Market Trends:
The market is majorly driven by the penetration of high-speed internet connectivity across the United States, along with the increasing adoption of smartphones. Coupled with the enhanced convenience offered by online grocery platforms, there has been a considerable rise in the preference for these portals. Additionally, continual improvements in the e-commerce sector across the country are also creating a positive outlook for the market. The market is further driven by the rapid outbreak of the coronavirus disease (COVID-19) that has encouraged individuals to order groceries and essential household items online with contactless deliveries and digital payment methods in an attempt to minimize social contact and contain the spread of the virus. Some of the other factors contributing to the market growth include rising investments by various key players in celebrity endorsements to expand their existing consumer base and the advent of subscription-based and on-demand delivery models across the country.
- On the basis of the product type, the market has been divided into vegetables and fruits, dairy products, staples and cooking essentials, snacks, meat and seafood, and others.
- Based on the business model, the market has been classified into pure marketplace, hybrid marketplace, and others.
- On the basis of the platform, the market has been categorized into web-based and app-based.
- Based on the purchase type, the market has been segmented into one-time and subscription.
- On the basis of the region, the market has been segregated into Northeast, Midwest, South and West.
- The competitive landscape of the industry has been examined in the report with the detailed profiles of the key players.
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