Outdoor Living Structure Market

Global Outdoor Living Structure Market:

The global outdoor living structure market size reached US$ 2.2 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 3.5 Billion by 2032, exhibiting a growth rate (CAGR) of 5.27% during 2024-2032. The changing lifestyles and demographics, advancements in technology and design to create custom outdoor living spaces, extensive investments by homeowners in outdoor structures, and the increasing awareness about environmental issues, represent some of the key factors driving the market. 

Outdoor Living Structure Market Analysis:

• Major Market Drivers: Changing lifestyles and demographics are primarily driving the demand for outdoor living structures. Additionally, spending time outdoors has been linked to improved physical and mental health. As a result, outdoor living structures, such as pergolas, gazebos, and outdoor kitchens, are gaining popularity as they provide shade and shelter, allowing homeowners to spend more time outside comfortably, further driving the market's growth.
• Key Market Trends: The increasing awareness about environmental issues has led to a rise in demand for eco-friendly outdoor living structures. Apart from this, advancements in technology and design have made it easier to create custom outdoor living spaces that meet the unique needs and preferences of homeowners, which is further expected to propel the market demand.
• Competitive Landscape: Some of the prominent outdoor living structure market companies include Absolute Outdoor Living, Aussie Outdoor Living, Bosman Homefront, IQ Outdoor Living, Outdoor Structure Company LLC, Renson, and Totally Outdoors, among many others.
• Geographical Trends: According to the outdoor living structure market dynamics, North America exhibits a clear dominance in the market owing to an increasing trend towards outdoor living and entertaining among homeowners, driven by preferences for relaxation, socialization, and connecting with nature.
• Challenges and Opportunities: High initial costs associated with the development of outdoor spaces, and shortages of skilled labor are hampering the market's growth. However, the increasing consumer interest in outdoor leisure and entertainment spaces presents opportunities to expand product offerings and services catering to diverse preferences and lifestyles.

Outdoor Living Structure Market Trends:

Aging Population

The rising elderly population is driving the demand for outdoor living space infrastructure. For instance, according to an article published by Science Direct, nearly 85% of the elderly population says that being outdoors makes them feel healthier and happier. Aging homeowners seeking to age in place are investing in outdoor living structures that offer accessibility features, ease of maintenance, and support for independent living, presenting a niche market opportunity. These factors further positively influence the outdoor living structure market forecast.

Home Improvement Trends

Homeowners are investing in outdoor living structures as part of broader home improvement projects aimed at increasing property value, enhancing curb appeal, and creating functional outdoor environments for year-round use. For instance, according to an article published by the International Casual Furnishings Association in March 2021, nearly one-third of millennials i.e., 32% want to improve their outdoor spaces to increase the value of their houses. Also, more than half of individuals in the U.S. i.e., 53% desire to establish a comfortable and functional environment. These factors are expected to propel the outdoor living structure market in the coming years.

Technological Advancements

Innovations in materials, construction techniques, and design technologies have improved the durability, aesthetics, and functionality of outdoor living structures. This includes advancements in weather-resistant materials, eco-friendly options, and smart technology integration (e.g., smart lighting and automated controls). For instance, in May 2024, Govee introduced the Outdoor Wall Light. The Matter-compatible smart light provides both white and colorful lights with a variety of hues and effects. Other features include multicolored striped lighting and music-synchronized lighting effects. These factors are further boosting the outdoor living structure market revenue.

Global Outdoor Living Structure Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global outdoor living structure market, along with forecasts at the global, regional, and country levels from 2024-2032. Our report has categorized the market based on the product. 

Breakup by Product: 

• Pavilions/Gazebos
• Pergolas/Patio
   

Pavilions/gazebos represented the largest segment

The report has provided a detailed breakup and analysis of the outdoor living structure market based on the product. This includes pavilions/gazebos and pergolas/patio. According to the report, pavilions/gazebos represented the largest segment.

According to the outdoor living structure market outlook, there is a growing trend towards outdoor living spaces that extend the functionality of homes beyond their indoor confines. Pavilions and gazebos provide designated areas for outdoor dining, socializing, relaxation, and entertainment, contributing to their popularity. Moreover, homeowners seek to beautify their outdoor environments and increase curb appeal with structures that complement their landscaping and architectural style. Pavilions and gazebos serve as focal points in gardens, backyards, and outdoor settings, adding visual interest and charm.

Breakup by Region:

• North America
  • United States
  • Canada
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Others
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

North America accounts for the largest market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for outdoor living structures.

According to the outdoor living structure market statistics, some of the factors driving the North America outdoor living structure market included increasing focus on outdoor living and entertainment, growing awareness of the benefits of outdoor living, and expansion of residential construction and remodeling projects. There is a rising preference among homeowners for creating outdoor living environments that serve as extensions of their indoor spaces. For instance, according to the 2019 U.S. Houzz & Home report, homeowners invested more to improve their outdoor spaces. This trend includes the installation of structures, such as pavilions, gazebos, pergolas, outdoor kitchens, and fire pits, which enhance the usability and appeal of outdoor areas.

Competitive Landscape:

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major market companies have also been provided. Some of the key players in the market include: 

• Absolute Outdoor Living
• Aussie Outdoor Living
• Bosman Homefront
• IQ Outdoor Living
• Outdoor Structure Company LLC
• Renson
• Totally Outdoors
   

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Outdoor Living Structure Market Recent Developments:

• May 2024: Govee introduced the Outdoor Wall Light. The Matter-compatible smart light provides both white and colorful lights with a variety of hues and effects.
• May 2024: Foster + Partners Industrial Design teamed with ESCOFET, a Spanish urban furniture company, to produce two outdoor furniture collections.
• March 2024: Martha Stewart by POLYWOOD unveiled the Acadia Collection, an outdoor furniture line inspired by Stewart's Skylands house in Maine. The series represents traditional Craftsman furniture styles with strong vertical lines.

Outdoor Living Structure Market Report Scope:

Key Questions Answered in This Report:

• How has the global outdoor living structure market performed so far, and how will it perform in the coming years?
• What are the drivers, restraints, and opportunities in the global outdoor living structure market?
• What is the impact of each driver, restraint, and opportunity on the global outdoor living structure market?
• What are the key regional markets?
• Which countries represent the most attractive outdoor living structure market?
• What is the breakup of the market based on the product?
• Which is the most attractive product in the outdoor living structure market?
• What is the competitive structure of the global outdoor living structure market?
• Who are the key players/companies in the global outdoor living structure market?

Key Benefits for Stakeholders:

• IMARC's report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the outdoor living structure market from 2018-2032.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global outdoor living structure market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the outdoor living structure industry and its attractiveness.
• The competitive landscape allows stakeholders to understand their competitive environment and provides insight into the current positions of key players in the market.