According to the latest report by IMARC Group, titled "North America Pasta Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028," the North America pasta market reached a value of US$ 5.9 Billion in 2022. Pasta is a staple food of Italian cuisine that is popularly served with vegetables, meat, soup and sauces. It is generally prepared from an unleavened dough of egg, flour and water, which is further extruded into various sheets and shapes with different tastes and textures. Some of the common variants available in the market include fusilli, spaghetti, penne, rigatoni, ravioli and linguine. It contains a good amount of carbohydrates, fiber and proteins with low sodium and cholesterol content, due to which it has gained widespread popularity in North America.
North America Pasta Market Trends:
The market in North America is primarily driven by the changing lifestyle patterns of the masses. This is supported by the increasing preference for convenience food items due to the hectic routine and busy schedules led by working professionals. Along with this, leading players are heavily investing in the introduction of vegan and gluten-free pasta variants in the market, which is gaining prominence among consumers. Additionally, various technological advancements and the deployment of automation in the production process are creating a positive outlook for the market. Moreover, the proliferation of restaurants offering customized flavor pasta variants that suit regional taste preferences is positively influencing the market growth. Furthermore, the rising adoption of innovative marketing strategies by key players is providing a boost to the market growth across the region. Other factors, including the escalating popularity of Italian cuisine across North America and the easy product availability through online and offline organized retail channels, are further contributing to the market growth. On account of the aforementioned factors, the market is anticipated to reach a value of US$ 7.7 Billion by 2028, expanding at a CAGR of 4.57% during 2023-2028.
- On the basis of the type, the market has been segmented into dried pasta, chilled/fresh pasta, canned/preserved pasta and others.
- Based on the raw material, the market has been segregated into durum wheat semolina, wheat, mix, barley, rice, maize and others.
- On the basis of the distribution channel, the market has been classified into supermarkets, hypermarkets, discount stores, independent small grocers, online stores and others.
- Based on the country, the market has been divided into the United States and Canada.
- The competitive landscape of the market has been studied in the report with the detailed profiles of the key players.
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