North America Pasta Market to Reach US$ 7.7 Billion by 2028, Impelled by Increasing Preference for Convenience Food

January 21, 2022 | Food & Beverages

According to the latest report by IMARC Group, titled "North America Pasta Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028," the North America pasta market reached a value of US$ 5.9 Billion in 2022. Pasta is a staple food of Italian cuisine that is popularly served with vegetables, meat, soup and sauces. It is generally prepared from an unleavened dough of egg, flour and water, which is further extruded into various sheets and shapes with different tastes and textures. Some of the common variants available in the market include fusilli, spaghetti, penne, rigatoni, ravioli and linguine. It contains a good amount of carbohydrates, fiber and proteins with low sodium and cholesterol content, due to which it has gained widespread popularity in North America.

North America Pasta Market Trends:

The market in North America is primarily driven by the changing lifestyle patterns of the masses. This is supported by the increasing preference for convenience food items due to the hectic routine and busy schedules led by working professionals. Along with this, leading players are heavily investing in the introduction of vegan and gluten-free pasta variants in the market, which is gaining prominence among consumers. Additionally, various technological advancements and the deployment of automation in the production process are creating a positive outlook for the market. Moreover, the proliferation of restaurants offering customized flavor pasta variants that suit regional taste preferences is positively influencing the market growth. Furthermore, the rising adoption of innovative marketing strategies by key players is providing a boost to the market growth across the region. Other factors, including the escalating popularity of Italian cuisine across North America and the easy product availability through online and offline organized retail channels, are further contributing to the market growth. On account of the aforementioned factors, the market is anticipated to reach a value of US$ 7.7 Billion by 2028, expanding at a CAGR of 4.57% during 2023-2028. 

Market Summary: 

  • On the basis of the type, the market has been segmented into dried pasta, chilled/fresh pasta, canned/preserved pasta and others.
  • Based on the raw material, the market has been segregated into durum wheat semolina, wheat, mix, barley, rice, maize and others.
  • On the basis of the distribution channel, the market has been classified into supermarkets, hypermarkets, discount stores, independent small grocers, online stores and others.
  • Based on the country, the market has been divided into the United States and Canada.
  • The competitive landscape of the market has been studied in the report with the detailed profiles of the key players.


Report Scope:

Report Features Details
Base Year of the Analysis 2022
Historical Period 2017-2022
Forecast Period 2023-2028
Units US$ Billion
Segment Coverage Type, Raw Material, Distribution Channel, Country
Countries Covered United States, Canada
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2699
Five User License: US$ 3699
Corporate License: US$ 4699
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)


About Us:

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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North America Pasta Market to Reach US$ 7.7 Billion by 2028, Impelled by Increasing Preference for Convenience Food
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