Pea Flakes Market

Market Overview:

The global pea flakes market size reached US$ 1.9 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 3.7 Billion by 2032, exhibiting a growth rate (CAGR) of 7.7% during 2024-2032. The increasing health consciousness among individuals and rising awareness about the nutritional benefits of pea flakes, escalating demand for plant-based proteins, and the expanding food processing industry represent some of the key factors driving the market.

Pea flakes are processed food products derived predominantly from peas. They are made from yellow or green split peas and cooked, dried, and rolled into flat flakes. They are packed with high protein content and used in preparing various dishes. They provide an easy means of integrating the nutritional benefits of peas into the diet, including dietary fiber, vitamins, and minerals. They are widely used in vegetarian and vegan diets due to their plant-based protein source. Besides this, they are also used in formulating feed for small pets, such as rabbits and guinea pigs. They also offer various health benefits, including their low glycemic index, which makes them suitable for individuals managing diabetes and heart disease.

The growing awareness among individuals about the nutritional benefits of pea flakes represents one of the key factors driving the market. As more people around the world are actively adopting healthier lifestyles, there is a continual shift towards consuming foods that are not only high in nutritional value but also beneficial in managing various health conditions. Additionally, the global shift towards plant-based diets, driven by environmental, health, and ethical considerations, is catalyzing the demand for protein-rich, vegan-friendly ingredients like pea flakes. Apart from this, the widespread adoption of pea flakes in the food and beverage (F&B) industry to prepare various dishes, which include soups and stews to baked goods and pet foods, is favoring market growth. Furthermore, the increasing global focus on sustainability to reduce carbon footprints and promote sustainable agricultural practices is contributing to market growth. Pea flakes are derived from a crop that requires fewer resources as compared to others and is increasingly used across the globe.

Pea Flakes Market Trends/Drivers:

Rising health consciousness

As consumers globally are becoming more aware about their health, the demand for nutritious, wholesome, and natural food items is on the rise. The growing interest in high-protein diets, weight management, and prevention of lifestyle diseases is positively influencing consumer food choices. Pea flakes are rich in protein, fiber, vitamins, and minerals, have a low glycemic index and help release glucose into the bloodstream slowly, promoting better blood sugar control and making them suitable for individuals with diabetes. Furthermore, the protein content in pea flakes aids in muscle building and recovery, attracting the attention of fitness enthusiasts and individuals engaged in regular physical activities.

Increasing adoption of a plant-based diet

With the increasing awareness about animal welfare and the environmental impact of meat production, many people are adopting vegetarian, vegan, and flexitarian diets. This shift has created a substantial market for plant-based protein sources, and pea flakes have emerged as a preferred choice. They offer a substantial amount of plant-based protein, meeting the nutritional requirements of these diets without the need to rely on animal products. Moreover, pea flakes appeal to consumers with dietary restrictions, such as gluten intolerance, further broadening their market reach. Furthermore, by offering an alternative protein source that aligns with ethical and dietary preferences, pea flakes are capitalizing on the growing popularity of plant-based diets.

Growing focus on sustainable food production

There is an increase in the focus on sustainable food production due to the heightened concern over climate change and environmental degradation. Peas are a particularly sustainable crop as they can fix atmospheric nitrogen, reducing the need for synthetic fertilizers, and they require less water compared to other crops like wheat or corn. Therefore, pea flakes, being derived from peas, are seen as a more environmentally friendly option, resonating with eco-conscious consumers. Additionally, the sustainability of pea farming also makes pea flakes economically attractive to farmers and food producers, as they can lower input costs while still yielding a high-value product. The alignment of pea flakes with the pressing need for more sustainable food systems is a key factor in the market growth.

Pea Flakes Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global pea flakes market report, along with forecasts at the global, regional, and country levels from 2024-2032. Our report has categorized the market based on type, nature, and application.

Breakup by Type:

• Yellow
• Green
   

Yellow pea flakes dominate the market

The report has provided a detailed breakup and analysis of the market based on the type. This includes yellow and green. According to the report, yellow pea flakes represented the largest segment. Yellow peas are a rich source of plant-based protein and fiber, and they also provide important vitamins and minerals. Due to increasing health consciousness and the rising consumption of plant-based diets, the demand for foods that are high in protein and fiber but low in fat, which is impelling the market growth. Additionally, there is a rise in the utilization of processed products derived from yellow peas, such as pea protein and pea flakes in the food and beverage (F&B) industry.

The increasing consumer awareness about health and nutrition, coupled with the rising trend towards plant-based diets, is driving the demand for nutrient-dense foods such as green peas. Furthermore, green peas are being increasingly used in a variety of products, ranging from pea protein powders and meat substitutes to snack foods and pet food.

Breakup by Nature:

• Organic
• Conventional
   

A detailed breakup and analysis of the market based on the nature has also been provided in the report. This includes organic and conventional.

The growing health consciousness among consumers is catalyzing the demand for food products devoid of synthetic pesticides, fertilizers, and GMOs. Organic peas, grown under rigorous organic farming standards, cater perfectly to this demand. Simultaneously, heightened environmental awareness is promoting the preference for organically grown products, including peas, due to their perceived minimal impact on ecological balance and biodiversity. Furthermore, the ongoing expansion of retail channels, both offline and online, is making organic peas more readily accessible, thereby catalyzing their demand. Moreover, supportive regulatory policies for organic farming are contributing to the overall sales of organic pea flakes.

Conventional peas are usually priced lower, making them more accessible to a wider demographic, particularly in emerging markets. In terms of supply, conventional farming methods, with their higher yields, can meet the escalating demand more effectively. Simultaneously, advances in food processing technology are driving the use of conventional peas in an expanding range of products, from protein powders to meat substitutes, further fueling their demand.

Breakup by Application:

• Food Processing
• Animal Feed
• Aqua Feed
• Households/Retail
   

Food processing represented the largest market segment

A detailed breakup and analysis of the market based on the application has also been provided in the report. This includes food processing, animal feed, aqua feed and households/retail. According to the report, food processing accounted for the largest market share. The rising demand for pea flakes in food processing can be attributed to a convergence of consumer trends, nutritional benefits, and functional properties. As a rich source of plant-based protein and dietary fiber, pea flakes align well with the increasing consumer preference for nutritious and wholesome food ingredients. They are an excellent fit for health-conscious consumers and those adhering to specific diets. Furthermore, pea flakes have a low glycemic index, which is helpful for individuals managing their blood sugar levels. Additionally, their mild flavor profile and flexible textural qualities make them a versatile ingredient in a wide array of food products, from baked goods and snack bars to plant-based meats and pet food.

Breakup by Region:

• North America
  • United States
  • Canada
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Others
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

North America exhibits a clear dominance, accounting for the largest pea flakes market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. 

The high purchasing power for higher quality and nutritionally rich food products represents one of the primary factors driving the North America pea flakes market. Moreover, the growing awareness among individuals about the nutritional benefits of plant-based proteins is catalyzing the demand for pea flakes in the region. Furthermore, the growing utilization of pea flakes in the food and beverage (F&B) industry is favoring the market growth.

Competitive Landscape:

Leading companies are implementing various strategies to strengthen their market position and capitalize on the growing demand. They are consistently investing in research and development (R&D), striving to innovate and develop new pea flake-based products that align with the dietary needs and preferences of health-conscious consumers. In their quest for improved product quality, these companies are also working on enhancing processing techniques to bolster the nutritional profile and digestibility of pea flakes. Simultaneously, in response to rising consumer awareness about sustainability, these companies are reassessing their production processes to minimize environmental impact, focusing on areas like water and energy conservation, waste reduction, and sustainable sourcing of peas.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

• Exotic Nutrition
• Garden Valley Foods
• Inland Empire Foods Inc.
• Om Foods Inc
• Sotexpro (Gemef Industries)
• Wheeeky Pets LLC

Pea Flakes Market Report Scope:

Key Questions Answered in This Report:

• How has the global pea flakes market performed so far, and how will it perform in the coming years?
• What are the drivers, restraints, and opportunities in the global pea flakes market?
• What is the impact of each driver, restraint, and opportunity on the global pea flakes market?
• What are the key regional markets?
• Which countries represent the most attractive pea flakes market?
• What is the breakup of the market based on the type?
• Which is the most attractive type in the pea flakes market?
• What is the breakup of the market based on the nature?
• Which is the most attractive nature in the pea flakes market?
• What is the breakup of the market based on the application?
• Which is the most attractive application in the pea flakes market?
• What is the competitive structure of the global pea flakes market?
• Who are the key players/companies in the global pea flakes market?

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the pea flakes market from 2018-2032.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global pea flakes market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the pea flakes industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.