Pea Protein Market

Market Overview:

The global pea protein market size reached USD 1,237.3 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 3,183.7 Million by 2033, exhibiting a growth rate (CAGR) of 12.54% during 2025-2033. Europe represents the largest region owing to the implementation of rigorous standards for food labeling, allergens, and genetically modified organisms (GMOs). Besides this, the rising consumer consciousness about the importance of maintaining a nutritious diet, the escalating adoption of veganism, and wide utilization of pea protein in beverages, plant-based meat alternatives, and nutritional supplements are some of the major factors propelling the market.

Market Size & Forecasts:

• Pea protein market was valued at USD 1,237.3 Million in 2024.
• The market is projected to reach USD 3,183.7 Million by 2033, at a CAGR of 12.54% from 2025-2033.

Dominant Segments:

• Product Type: Isolates hold the biggest market share since they typically contain around the highest protein content, as compared to concentrates.
• Application: Meat substitutes dominate the market since pea protein offers a sustainable and nutritionally rich protein source that can effectively mimic the texture and taste of meat.
• End-User: Retail represents the largest segment as retail stores offer a wide range of products that include not just supplements, but also ready-to-eat meals, plant-based meat substitutes, and even baked goods infused with pea protein.
• Region: Europe leads the market owing to the implementation of stringent regulations for food labeling, allergens, and genetically modified organisms (GMOs). 

 Key Players:

• The leading companies in the market include Axiom Foods, Inc., Cosucra-Groupe Warcoing, Nutri-Pea Limited, Roquette Frères S.A., Shandong Jianyuan Foods Co., Ltd, Sotexpro SA, The Scoular Company, Naturz Organics, Fenchem, Glanbia Plc, etc.

Key Drivers of Market Growth:

• Consciousness about Health: Increasing recognition of the health advantages of plant-based proteins like improved heart function, reduced cholesterol, and weight control is driving the market for pea protein as a best-selling alternative to animal proteins.
• Sustainability Issues: Greater emphasis on sustainability of the environment, such as minimizing carbon footprints, is encouraging consumers and producers towards plant-based proteins due to their lower environmental footprint vis-à-vis animal farming.
• Diet Changes: More people are following vegetarian, vegan, and flexitarian diets, turning to plant protein sources to fulfill their dietary requirements, further increasing the demand for pea protein products.
• Product Innovation: Advances in processing technologies are making pea protein more acceptable than before in terms of taste, texture, and nutritive profile. Continuous innovation is then expanding the application range from protein powders to ready-to-eat meals and snacks.
• Increasing Demand for Plant-Based Foods: Global demand for plant-based food alternatives, driven by consumer interest in ethical and sustainable goods, is rising the supply and demand for pea protein to expand in both the food and beverage (F&B) market and the dietary supplement sector.

Future Outlook:

• Strong Growth Outlook: The pea protein market is likely to grow significantly, driven by the growing use of plant-based diets, mounting demand for sustainable food, and ongoing innovation in pea protein-based products.
• Market Evolution: The market will transition from being a niche player serving segments like vegan and vegetarian consumers to taking the form of mainstream ingredient in a large range of applications, ranging from meat analogues and dairy alternatives to functional foods, spreading across geographically diversified regions.

The global market is driven by the rising consumer consciousness about the importance of maintaining a nutritious diet. Additionally, busy lifestyles often make it challenging to maintain a balanced diet. Protein supplements and protein-enriched foods offer a convenient solution, and pea protein provides a plant-based alternative that aligns with consumer’s increasing health and sustainability concerns. The adoption of veganism is not just a trend but increasingly a lifestyle choice made for ethical, health, and environmental reasons. Pea protein perfectly fits the requirements of this segment, offering a plant-based protein source that doesn’t compromise on quality or taste. Moreover, the ubiquity of online shopping and increased shelf space in retail stores make pea protein products more accessible than ever, reaching wider demographics and geographies. Additionally, pea protein is gaining traction in diverse food categories, including beverages, plant-based meat alternatives, nutritional supplements, and baked goods, widening its market presence. Also, the potential therapeutic applications of pea protein in managing health conditions, including diabetes, cardiovascular issues, and renal diseases, are solidifying its market standing.

Pea Protein Market Trends:

Growing Health Consciousness

Consumers are increasingly prioritizing healthier lifestyles, which is driving the demand for plant-based protein alternatives like pea protein. People are becoming more aware of the health benefits associated with plant-based food products like better cardiovascular health, weight management, and reduced complications of chronic diseases. As this health-consciousness continues to grow, individuals are actively seeking cleaner, more natural protein sources. Pea protein is being widely recognized for its rich amino acid profile and digestibility, making it an attractive option for those transitioning to plant-based diets. Nutritionists and health experts are also recommending pea protein as an essential dietary supplement, further promoting its adoption. This growing focus on health is encouraging both consumers and food manufacturers to incorporate pea protein into their daily diets, including snacks, shakes, and meal replacements, reinforcing its position in the global market. For instance, in 2024, Ingredion Incorporated revealed the growth of its range of North American sourced and produced protein fortification solutions with the launch of VITESSENCE® Pea 100 HD in the U.S. and Canada, a pea protein tailored for cold-pressed bars. The updated solution preserves the softness of cold-pressed bars over their shelf life, offers desirable texture and sensory features, and enhances nutritional value to increase consumer appeal.

Heightened Need for Vegan and Gluten-Free Alternatives

There is a rise in need for vegan and gluten-free food options, as more consumers are seeking alternatives to traditional animal-based proteins and gluten-containing ingredients due to dietary restrictions or lifestyle choices. Pea protein, being naturally vegan, gluten-free, and hypoallergenic, is perfectly positioned to meet these needs. As more people adopt vegan, vegetarian, or gluten-free diets, they are actively seeking protein sources that align with their nutritional and ethical preferences. Food manufacturers are increasingly using pea protein as a key ingredient in vegan and gluten-free products, such as meat analogues, plant-based dairy, and protein supplements. This trend is creating a significant market opportunity for pea protein, as it becomes a go-to ingredient for those with dietary restrictions. The continued rise in demand for plant-based and allergen-free food options is driving the market. IMARC Group predicts that the global vegan food market is projected to attain USD 42.09 Billion by 2033.

Shift Toward Plant-Based Diets

The global shift toward adopting plant-based diets is growing, with more individuals turning to vegetarian, vegan, and flexitarian lifestyles. People are actively choosing plant-based proteins, such as pea protein, to meet their dietary requirements while aligning with their ethical and health-conscious values. As per the research conducted by YouGov and Veganuary, around 25.8 million people globally adopted veganism in 2025. This shift is driven by several factors, including concerns about animal welfare, the desire to reduce personal environmental impact, and health-related motivations. As the demand for plant-based food products increases, food manufacturers are rapidly introducing pea protein-based offerings to cater to this growing market. The popularity of pea protein in meat analogues, dairy substitutes, and functional foods is continuing to rise, further strengthening its position in the marketplace. This shift is not only confined to specific demographics but is becoming a mainstream trend, indicating sustained long-term growth.

Pea Protein Market Growth Drivers:

Rising Environmental Awareness

The increasing environmental impact of animal-based food production, including greenhouse gas emissions, deforestation, and water usage, is facilitating the shift toward plant-based protein sources. As environmental concerns continue to rise, consumers are actively choosing sustainable food options that have a lower ecological footprint. Pea protein, sourced from legumes that require fewer resources than animal farming, is gaining popularity due to its minimal environmental impact. By choosing plant-based proteins like pea protein, individuals are contributing to reducing their overall carbon footprint. Governments and sustainability organizations are also encouraging this shift by supporting plant-based alternatives through policies and incentives. As more individuals become conscious about the environmental benefits of plant-based proteins, they are opting for pea protein over traditional animal-based proteins.

Innovations in Food Products:

Continuous innovation in food technology and product formulations is playing a crucial role in expanding the use of pea protein. Manufacturers are constantly improving the sensory attributes, such as taste, texture, and mouthfeel, of pea protein to ensure its widespread appeal. This ongoing research and development (R&D) are resulting in pea protein being incorporated into a variety of consumer-friendly products like plant-based burgers, milk alternatives, protein bars, and smoothies. Additionally, advancements in processing technologies, such as microencapsulation and enzymatic treatments, are enhancing the protein's solubility and digestibility, making it a viable ingredient for a broader range of food products. As innovation continues, pea protein is becoming more versatile and appealing to a wider audience, further accelerating its market penetration. Consumers are also embracing pea protein in various forms, from powders to ready-to-eat meals.

Expansion of the Sports and Fitness Market

The growing popularity of fitness and wellness trends is also contributing to the increasing demand for pea protein, especially within the sports nutrition sector. As more people engage in regular exercise and adopt healthier lifestyles, the need for high-quality protein to support muscle recovery and overall health is rising. Pea protein is gaining traction as an effective, plant-based source of protein that supports muscle growth, repair, and general well-being. Its high protein content, along with its entire amino acid profile, makes it a preferred option for athletes and fitness enthusiasts who are seeking vegan protein options. Additionally, the increased availability of pea protein-based sports nutrition products, such as protein powders and meal replacements, is fueling the market growth.

Pea Protein Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global pea protein market report, along with forecasts at the global and regional for 2025-2033. Our report has categorized the market based on product type, application, and end user.

Product Type Insights:

• Isolates 
• Concentrates
• Textured

Isolates dominates the market

The report has provided a detailed breakup and analysis of the market based on the product type. This includes isolates, concentrates, and textured. According to the report, isolates represented the largest segment.

Pea protein isolates are highly refined forms of pea protein that typically contain around highest protein content, as compared to concentrates. This makes isolates particularly attractive to individuals focusing on muscle growth, athletic performance, or specific dietary needs that require high protein intake. They are especially popular among fitness enthusiasts, bodybuilders, and athletes for whom every gram of protein counts. The production process of isolates removes most fats and carbohydrates, leaving behind a product that is almost purely protein. This makes isolates a prime choice for consumers keen on minimizing calorie intake from fats and carbs while maximizing protein consumption. Furthermore, isolates offer the advantage of being more digestible compared to less refined forms of pea protein. They are hypoallergenic and free from lactose, gluten, and soy, making them suitable for a broad audience including those with food allergies or sensitivities. From a manufacturing standpoint, isolates are also compelling due to their longer shelf life and better stability. This is crucial for food and beverage companies looking to ensure consistency, reduce waste, and offer a quality product to consumers.

Application Insights:

• Dietary Supplements
• Bakery Products
• Meat Substitutes
• Beverages
• Others

Meat substitutes dominates the market

The report has provided a detailed breakup and analysis of the market based on the application. This includes dietary supplements, bakery products, meat substitutes, beverages, and others. According to the report, meat substitutes represented the largest segment.

Pea protein offers a sustainable and nutritionally rich protein source that can effectively mimic the texture and taste of meat, making it a preferred choice for plant-based burgers, sausages, and other meat analogs. It works well in formulations that require binding and water retention, qualities essential for mimicking the juiciness and mouthfeel of meat products. Additionally, the protein's neutral flavor profile allows it to blend seamlessly into recipes without overwhelming other ingredients, making it highly versatile and adaptable to various cuisines and consumer preferences. Moreover, major food and beverage companies are entering the plant-based meat sector, either by developing their own products or through strategic partnerships and acquisitions. As technology advances, the texture, flavor, and overall quality of meat substitutes have improved remarkably, narrowing the gap between plant-based and animal-based products.

End-User Insights:

• Retail
• Institutional

Retail dominates the market

The report has provided a detailed breakup and analysis of the market based on the end user. This includes retail and institutional. According to the report, retail represented the largest segment.

The retail sector benefits from consumer impulses toward immediate purchase, facilitated by a growing range of products that include not just supplements, but also ready-to-eat meals, plant-based meat substitutes, and even baked goods infused with pea protein. The convenience of finding such diverse products under one roof plays into the retail segment's strength. Furthermore, the retail environment allows consumers to compare products directly, read labels, and make more informed choices, thereby often serving as an educational platform for healthier eating habits. Furthermore, the advent of private-label brands from large retail chains, offering pea protein-based products at a more affordable price point, thereby increasing its accessibility to a broader demographic. With more people becoming health-conscious and concerned about the sustainability of their dietary choices, having accessible, plant-based options in familiar retail settings plays a crucial role in driving demand.

Regional Insights:

• North America
• Europe
• Asia Pacific
• Middle East and Africa
• Latin America

Europe exhibits a clear dominance, accounting for the largest pea protein market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America, Europe, Asia Pacific, Middle East and Africa, and Latin America. According to the report, Europe accounted for the largest market share.

Europe's stringent food safety regulations play a role in this dominance. The European Union has rigorous standards when it comes to food labeling, allergens, and genetically modified organisms (GMOs). Pea protein fits well within these regulations, being generally free from common allergens and often non-GMO, making it easier for manufacturers to integrate into various food products. Furthermore, Europe has a strong focus on environmental sustainability. Pea protein is viewed as a more sustainable alternative to animal-based proteins, given its lower carbon footprint and less resource-intensive production process, aligning with the European ethos of environmental responsibility. Culturally, Europe is diverse, but there is a general openness to culinary innovation and experimentation. This has led to the integration of pea protein in various traditional and modern European cuisines, from meat-free bratwurst in Germany to plant-based pasta dishes in Italy. Moreover, Europe’s well-established supply chain and transportation infrastructure make it easier for pea protein products to be distributed widely and efficiently, from larger cities to smaller towns.

Competitive Landscape:

Several companies are investing heavily in research and development (R&D) to innovate new formulations and products that incorporate pea protein. This includes not only protein powders but also ready-to-eat meals, snacks, beverages, and plant-based meat substitutes. Firms are also focusing on marketing campaigns that highlight the benefits of pea protein, such as its high protein content, allergen-free nature, and sustainability aspects. They are also obtaining certifications, such as organic, non-GMO, and gluten-free to appeal to health-conscious consumers. Some companies are forming strategic partnerships with food and beverage companies to include pea protein in a wider range of products. This could range from joint ventures to create new products, to becoming a preferred supplier for established brands. Numerous, pea protein manufacturers are also looking at expanding their operations globally, especially in regions where plant-based diets are gaining popularity.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include: 

• Axiom Foods, Inc.
• Cosucra-Groupe Warcoing
• Nutri-Pea Limited
• Roquette Frères S.A.
• Shandong Jianyuan Foods Co Ltd
• Sotexpro SA
• The Scoular Company
• Naturz Organics
• Fenchem
• Glanbia Plc

Recent Developments:

• July 2025: ‘Protein Plus Slice’, a joint creation from CSIR-CFTRI, Mysuru, and McDonald’s India (West and South), was officially introduced at a Mumbai and presented during a national symposium on plant proteins at the CFTRI campus in Mysuru. As per a statement from McDonald’s India, the ‘Protein Plus Slice’ consists of entirely vegetarian components, such as soy and pea protein, and is free from artificial colors and flavors. It is also without onion and garlic, making it appropriate for various dietary choices.
• July 2025: Protein Industries Canada, in collaboration with global merchant and agricultural goods processor Louis Dreyfus Company (LDC) and the Seven Oaks Hospital Chronic Disease Innovation Centre (CDIC), launched a new pilot project aimed at addressing the need for protein alternatives produced in Canada. LDC and CDIC are joining forces to introduce new ingredients, enhancing market access opportunities for Canadian pea production. LDC has created a pea protein isolate that will be manufactured in its new plant, which is currently being built in Yorkton, Sask.
• June 2025: Roquette, a worldwide leader in plant-derived ingredients, is enhancing its NUTRALYS® plant protein range with two new textured options, signaling the company's entry into textured wheat and underscoring its dedication to next-generation food innovation. The innovative components, NUTRALYS® T WHEAT 600L textured wheat protein and NUTRALYS® T PEA 700XC textured pea protein, aim to assist food producers in satisfying the increasing need for healthy, cost-effective, and sustainable protein sources.
• June 2025: Plant protein expert Meala FoodTech has collaborated with dsm-firmenich to introduce Vertis PB Pea, an innovative texturizing pea protein ideal for functional foods. The functional ingredient aims to substitute modified binders such as hydrocolloids, enabling producers to create clean-label, plant-based meat substitutes that are rapidly increasing in popularity.
• March 2025: ACI Group, a top provider of cutting-edge functional ingredients, launched a flexible new selection of pea, soy, and wheat proteins along with a distinct plant-based protein concentrate mixture. This new product range targets the increasing need for sustainable, premium proteins, offering solutions suitable for diverse uses - from protein bars to meat alternatives and more.
• March 2025: Daily Harvest, a company dedicated to simplifying the consumption of sustainably-grown fruits and vegetables, announced the release of Organic Pea Protein Powder, an ideal addition for popular Smoothies and Breakfast Bowls. The launch reinforces Daily Harvest's dedication to pure, straightforward ingredients while addressing increasing customer needs for convenient, top-notch protein choices.

Pea Protein Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the pea protein market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the global pea protein market.
• The study maps the leading, as well as the fastest-growing, regional markets.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the pea protein industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.