Market Overview 2021-2026:
The global personal hygiene market reached a value of US$ 55.7 Billion in 2020. Looking forward, IMARC Group expects the market to grow at a CAGR of 5.80% during 2021-2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.
Personal hygiene refers to the regular practice of maintaining cleanliness and grooming the body. It includes protecting the body parts by washing, sanitizing, cleaning, or covering in order to prevent the body from illnesses caused by the contamination of germs and viruses. Some of the commonly utilized products include alcohol-based hand sanitizers, face masks, gloves, stretchable caps, antibacterial wipes, feminine hygiene products and incontinence garments. Maintaining a high level of personal hygiene also aids in improving self-esteem and confidence, along with social, personal and psychological well-being.
Global Personal Hygiene Market Trends and Drivers:
The increasing awareness regarding the benefits of maintaining cleanliness and personal hygiene is one of the primary factors driving the growth of the market. Furthermore, both government and private organizations, especially in the developing economies, regularly undertake various initiatives and campaigns spreading the significance of maintaining personal hygiene. This, along with aggressive promotions by manufacturers of personal hygiene products, such as shower gels, deodorants, and antiperspirants, to encourage a clean and healthy lifestyle, is also contributing to the market growth. The growing trend of product premiumization is also acting as a growth-inducing factor. Manufacturers are launching innovative and natural intimate care products and toilet seat sanitizers for both men and women that are chemical-free and environment-friendly.
The outbreak of the coronavirus disease (COVID-19) pandemic has further led to the widespread adoption of personal hygiene products to prevent and minimize the spread of the virus, thereby contributing to the market growth. Other factors, including rising expenditure capacities of the consumers and rapid urbanization, coupled with the implementation of initiatives to promote sanitary napkins and other feminine hygiene products, especially in developing nations, are projected to drive the market further.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global personal hygiene market report, along with forecasts for growth at the global, regional and country level from 2021-2026. Our report has categorized the market based on product type, pricing, usability, distribution channel and region.
Breakup by Product Type:
- Feminine Hygiene Products
- Sanitary Napkins
- Tampons
- Others
- Incontinence Garments
- Adult Diaper
- Protective Underwear
- Cloth Adult Diaper
- Others
- Disinfectants
- Hand Sanitizers
- Masks
- Gloves
- Stretchable Caps
- Antimicrobial Wipes
- Others
Breakup by Pricing:
- Mass Products
- Premium Products
Breakup by Usability:
Breakup by Distribution Channel:
- Hospital Pharmacies
- Supermarkets and Hypermarkets
- Online Stores and Pharmacies
- Convenience Stores and Retail Pharmacies
- Others
Breakup by Region:
- North America
- Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
- Latin America
- Middle East and Africa
Competitive Landscape:
The report has also analysed the competitive landscape of the market with some of the key players being 3M, Auchan, Carrefour S.A., Colgate-Palmolive Company, Costco, Henkel AG & Company, Johnson & Johnson, Kao Corporation, Kimberly-Clark Corporation, Publix, Reckitt Benckiser Group, The Kroger Co., The Procter & Gamble Company, Unilever, Unicharm Corporation, etc.
Key Questions Answered in This Report:
- How has the global personal hygiene market performed so far and how will it perform in the coming years?
- What are the key regional markets?
- What has been the impact of COVID-19 on the global personal hygiene industry?
- What is the breakup of the market based on the product type?
- What is the breakup of the market based on the pricing?
- What is the breakup of the market based on the usability?
- What is the breakup of the market based on the distribution channel?
- What are the various stages in the value chain of the industry?
- What are the key driving factors and challenges in the industry?
- What is the structure of the global personal hygiene market and who are the key players?
- What is the degree of competition in the industry?
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Personal Hygiene Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Product Type
6.1 Feminine Hygiene Products
6.1.1 Market Trends
6.1.2 Major Types
6.1.2.1 Sanitary Napkins
6.1.2.2 Tampons
6.1.2.3 Others
6.1.3 Market Forecast
6.2 Incontinence Garments
6.2.1 Market Trends
6.2.2 Major Types
6.2.2.1 Adult Diaper
6.2.2.2 Protective Underwear
6.2.2.3 Cloth Adult Diaper
6.2.2.4 Others
6.2.3 Market Forecast
6.3 Disinfectants
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Hand Sanitizers
6.4.1 Market Trends
6.4.2 Market Forecast
6.5 Masks
6.5.1 Market Trends
6.5.2 Market Forecast
6.6 Gloves
6.6.1 Market Trends
6.6.2 Market Forecast
6.7 Stretchable Caps
6.7.1 Market Trends
6.7.2 Market Forecast
6.8 Antimicrobial Wipes
6.8.1 Market Trends
6.8.2 Market Forecast
6.9 Others
6.9.1 Market Trends
6.9.2 Market Forecast
7 Market Breakup by Pricing
7.1 Mass Products
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Premium Products
7.2.1 Market Trends
7.2.2 Market Forecast
8 Market Breakup by Usability
8.1 Disposable
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Reusable
8.2.1 Market Trends
8.2.2 Market Forecast
9 Market Breakup by Distribution Channel
9.1 Hospital Pharmacies
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Supermarkets and Hypermarkets
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Online Stores and Pharmacies
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 Convenience Stores and Retail Pharmacies
9.4.1 Market Trends
9.4.2 Market Forecast
9.5 Others
9.5.1 Market Trends
9.5.2 Market Forecast
10 Market Breakup by Region
10.1 North America
10.1.1 United States
10.1.1.1 Market Trends
10.1.1.2 Market Forecast
10.1.2 Canada
10.1.2.1 Market Trends
10.1.2.2 Market Forecast
10.2 Asia Pacific
10.2.1 China
10.2.1.1 Market Trends
10.2.1.2 Market Forecast
10.2.2 Japan
10.2.2.1 Market Trends
10.2.2.2 Market Forecast
10.2.3 India
10.2.3.1 Market Trends
10.2.3.2 Market Forecast
10.2.4 South Korea
10.2.4.1 Market Trends
10.2.4.2 Market Forecast
10.2.5 Australia
10.2.5.1 Market Trends
10.2.5.2 Market Forecast
10.2.6 Indonesia
10.2.6.1 Market Trends
10.2.6.2 Market Forecast
10.2.7 Others
10.2.7.1 Market Trends
10.2.7.2 Market Forecast
10.3 Europe
10.3.1 Germany
10.3.1.1 Market Trends
10.3.1.2 Market Forecast
10.3.2 France
10.3.2.1 Market Trends
10.3.2.2 Market Forecast
10.3.3 United Kingdom
10.3.3.1 Market Trends
10.3.3.2 Market Forecast
10.3.4 Italy
10.3.4.1 Market Trends
10.3.4.2 Market Forecast
10.3.5 Spain
10.3.5.1 Market Trends
10.3.5.2 Market Forecast
10.3.6 Russia
10.3.6.1 Market Trends
10.3.6.2 Market Forecast
10.3.7 Others
10.3.7.1 Market Trends
10.3.7.2 Market Forecast
10.4 Latin America
10.4.1 Brazil
10.4.1.1 Market Trends
10.4.1.2 Market Forecast
10.4.2 Mexico
10.4.2.1 Market Trends
10.4.2.2 Market Forecast
10.4.3 Others
10.4.3.1 Market Trends
10.4.3.2 Market Forecast
10.5 Middle East and Africa
10.5.1 Market Trends
10.5.2 Market Breakup by Country
10.5.3 Market Forecast
11 SWOT Analysis
11.1 Overview
11.2 Strengths
11.3 Weaknesses
11.4 Opportunities
11.5 Threats
12 Value Chain Analysis
13 Porters Five Forces Analysis
13.1 Overview
13.2 Bargaining Power of Buyers
13.3 Bargaining Power of Suppliers
13.4 Degree of Competition
13.5 Threat of New Entrants
13.6 Threat of Substitutes
14 Price Analysis
15 Competitive Landscape
15.1 Market Structure
15.2 Key Players
15.3 Profiles of Key Players
15.3.1 3M
15.3.1.1 Company Overview
15.3.1.2 Product Portfolio
15.3.2 Auchan
15.3.2.1 Company Overview
15.3.2.2 Product Portfolio
15.3.2.3 Financials
15.3.3 Carrefour S.A.
15.3.3.1 Company Overview
15.3.3.2 Product Portfolio
15.3.3.3 Financials
15.3.4 Colgate-Palmolive Company
15.3.4.1 Company Overview
15.3.4.2 Product Portfolio
15.3.4.3 Financials
15.3.4.4 SWOT Analysis
15.3.5 Costco
15.3.5.1 Company Overview
15.3.5.2 Product Portfolio
15.3.5.3 Financials
15.3.5.4 SWOT Analysis
15.3.6 Henkel AG & Company
15.3.6.1 Company Overview
15.3.6.2 Product Portfolio
15.3.7 Johnson & Johnson
15.3.7.1 Company Overview
15.3.7.2 Product Portfolio
15.3.7.3 Financials
15.3.7.4 SWOT Analysis
15.3.8 Kao Corporation
15.3.8.1 Company Overview
15.3.8.2 Product Portfolio
15.3.9 Kimberly-Clark Corporation
15.3.9.1 Company Overview
15.3.9.2 Product Portfolio
15.3.10 Publix
15.3.10.1 Company Overview
15.3.10.2 Product Portfolio
15.3.10.3 SWOT Analysis
15.3.11 Reckitt Benckiser Group
15.3.11.1 Company Overview
15.3.11.2 Product Portfolio
15.3.11.3 Financials
15.3.11.4 SWOT Analysis
15.3.12 The Kroger Co.
15.3.12.1 Company Overview
15.3.12.2 Product Portfolio
15.3.12.3 Financials
15.3.12.4 SWOT Analysis
15.3.13 The Procter & Gamble Company
15.3.13.1 Company Overview
15.3.13.2 Product Portfolio
15.3.13.3 Financials
15.3.13.4 SWOT Analysis
15.3.14 Unicharm Corporation
15.3.14.1 Company Overview
15.3.14.2 Product Portfolio
15.3.15 Unilever
15.3.15.1 Company Overview
15.3.15.2 Product Portfolio
15.3.15.3 Financials
List of Figures
Figure 1: Global: Personal Hygiene Market: Major Drivers and Challenges
Figure 2: Global: Personal Hygiene Market: Sales Value (in Billion US$), 2015-2020
Figure 3: Global: Personal Hygiene Market: Breakup by Product Type (in %), 2020
Figure 4: Global: Personal Hygiene Market: Breakup by Pricing (in %), 2020
Figure 5: Global: Personal Hygiene Market: Breakup by Usability (in %), 2020
Figure 6: Global: Personal Hygiene Market: Breakup by Distribution Channel (in %), 2020
Figure 7: Global: Personal Hygiene Market: Breakup by Region (in %), 2020
Figure 8: Global: Personal Hygiene Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 9: Global: Personal Hygiene (Feminine Hygiene Products) Market: Sales Value (in Million US$), 2015 & 2020
Figure 10: Global: Personal Hygiene (Feminine Hygiene Products) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 11: Global: Personal Hygiene (Incontinence Garments) Market: Sales Value (in Million US$), 2015 & 2020
Figure 12: Global: Personal Hygiene (Incontinence Garments) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 13: Global: Personal Hygiene (Disinfectants) Market: Sales Value (in Million US$), 2015 & 2020
Figure 14: Global: Personal Hygiene (Disinfectants) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 15: Global: Personal Hygiene (Hand Sanitizers) Market: Sales Value (in Million US$), 2015 & 2020
Figure 16: Global: Personal Hygiene (Hand Sanitizers) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 17: Global: Personal Hygiene (Masks) Market: Sales Value (in Million US$), 2015 & 2020
Figure 18: Global: Personal Hygiene (Masks) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 19: Global: Personal Hygiene (Gloves) Market: Sales Value (in Million US$), 2015 & 2020
Figure 20: Global: Personal Hygiene (Gloves) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 21: Global: Personal Hygiene (Stretchable Caps) Market: Sales Value (in Million US$), 2015 & 2020
Figure 22: Global: Personal Hygiene (Stretchable Caps) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 23: Global: Personal Hygiene (Antimicrobial Wipes) Market: Sales Value (in Million US$), 2015 & 2020
Figure 24: Global: Personal Hygiene (Antimicrobial Wipes) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 25: Global: Personal Hygiene (Other Product Types) Market: Sales Value (in Million US$), 2015 & 2020
Figure 26: Global: Personal Hygiene (Other Product Types) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 27: Global: Personal Hygiene (Mass Products) Market: Sales Value (in Million US$), 2015 & 2020
Figure 28: Global: Personal Hygiene (Mass Products) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 29: Global: Personal Hygiene (Premium Products) Market: Sales Value (in Million US$), 2015 & 2020
Figure 30: Global: Personal Hygiene (Premium Products) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 31: Global: Personal Hygiene (Disposable) Market: Sales Value (in Million US$), 2015 & 2020
Figure 32: Global: Personal Hygiene (Disposable) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 33: Global: Personal Hygiene (Reusable) Market: Sales Value (in Million US$), 2015 & 2020
Figure 34: Global: Personal Hygiene (Reusable) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 35: Global: Personal Hygiene (Hospital Pharmacies) Market: Sales Value (in Million US$), 2015 & 2020
Figure 36: Global: Personal Hygiene (Hospital Pharmacies) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 37: Global: Personal Hygiene (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2015 & 2020
Figure 38: Global: Personal Hygiene (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 39: Global: Personal Hygiene (Online Stores and Pharmacies) Market: Sales Value (in Million US$), 2015 & 2020
Figure 40: Global: Personal Hygiene (Online Stores and Pharmacies) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 41: Global: Personal Hygiene (Convenience Stores and Retail Pharmacies) Market: Sales Value (in Million US$), 2015 & 2020
Figure 42: Global: Personal Hygiene (Convenience Stores and Retail Pharmacies) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 43: Global: Personal Hygiene (Other Distribution Channels) Market: Sales Value (in Million US$), 2015 & 2020
Figure 44: Global: Personal Hygiene (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 45: North America: Personal Hygiene Market: Sales Value (in Million US$), 2015 & 2020
Figure 46: North America: Personal Hygiene Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 47: United States: Personal Hygiene Market: Sales Value (in Million US$), 2015 & 2020
Figure 48: United States: Personal Hygiene Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 49: Canada: Personal Hygiene Market: Sales Value (in Million US$), 2015 & 2020
Figure 50: Canada: Personal Hygiene Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 51: Asia Pacific: Personal Hygiene Market: Sales Value (in Million US$), 2015 & 2020
Figure 52: Asia Pacific: Personal Hygiene Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 53: China: Personal Hygiene Market: Sales Value (in Million US$), 2015 & 2020
Figure 54: China: Personal Hygiene Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 55: Japan: Personal Hygiene Market: Sales Value (in Million US$), 2015 & 2020
Figure 56: Japan: Personal Hygiene Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 57: India: Personal Hygiene Market: Sales Value (in Million US$), 2015 & 2020
Figure 58: India: Personal Hygiene Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 59: South Korea: Personal Hygiene Market: Sales Value (in Million US$), 2015 & 2020
Figure 60: South Korea: Personal Hygiene Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 61: Australia: Personal Hygiene Market: Sales Value (in Million US$), 2015 & 2020
Figure 62: Australia: Personal Hygiene Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 63: Indonesia: Personal Hygiene Market: Sales Value (in Million US$), 2015 & 2020
Figure 64: Indonesia: Personal Hygiene Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 65: Others: Personal Hygiene Market: Sales Value (in Million US$), 2015 & 2020
Figure 66: Others: Personal Hygiene Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 67: Europe: Personal Hygiene Market: Sales Value (in Million US$), 2015 & 2020
Figure 68: Europe: Personal Hygiene Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 69: Germany: Personal Hygiene Market: Sales Value (in Million US$), 2015 & 2020
Figure 70: Germany: Personal Hygiene Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 71: France: Personal Hygiene Market: Sales Value (in Million US$), 2015 & 2020
Figure 72: France: Personal Hygiene Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 73: United Kingdom: Personal Hygiene Market: Sales Value (in Million US$), 2015 & 2020
Figure 74: United Kingdom: Personal Hygiene Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 75: Italy: Personal Hygiene Market: Sales Value (in Million US$), 2015 & 2020
Figure 76: Italy: Personal Hygiene Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 77: Spain: Personal Hygiene Market: Sales Value (in Million US$), 2015 & 2020
Figure 78: Spain: Personal Hygiene Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 79: Russia: Personal Hygiene Market: Sales Value (in Million US$), 2015 & 2020
Figure 80: Russia: Personal Hygiene Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 81: Others: Personal Hygiene Market: Sales Value (in Million US$), 2015 & 2020
Figure 82: Others: Personal Hygiene Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 83: Latin America: Personal Hygiene Market: Sales Value (in Million US$), 2015 & 2020
Figure 84: Latin America: Personal Hygiene Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 85: Brazil: Personal Hygiene Market: Sales Value (in Million US$), 2015 & 2020
Figure 86: Brazil: Personal Hygiene Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 87: Mexico: Personal Hygiene Market: Sales Value (in Million US$), 2015 & 2020
Figure 88: Mexico: Personal Hygiene Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 89: Others: Personal Hygiene Market: Sales Value (in Million US$), 2015 & 2020
Figure 90: Others: Personal Hygiene Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 91: Middle East and Africa: Personal Hygiene Market: Sales Value (in Million US$), 2015 & 2020
Figure 92: Middle East and Africa: Personal Hygiene Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 93: Global: Personal Hygiene Industry: SWOT Analysis
Figure 94: Global: Personal Hygiene Industry: Value Chain Analysis
Figure 95: Global: Personal Hygiene Industry: Porter’s Five Forces Analysis
List of Tables
Table 1: Global: Personal Hygiene Market: Key Industry Highlights, 2020 and 2026
Table 2: Global: Personal Hygiene Market Forecast: Breakup by Product Type (in Million US$), 2021-2026
Table 3: Global: Personal Hygiene Market Forecast: Breakup by Pricing (in Million US$), 2021-2026
Table 4: Global: Personal Hygiene Market Forecast: Breakup by Usability (in Million US$), 2021-2026
Table 5: Global: Personal Hygiene Market Forecast: Breakup by Distribution Channel (in Million US$), 2021-2026
Table 6: Global: Personal Hygiene Market Forecast: Breakup by Region (in Million US$), 2021-2026
Table 7: Global: Personal Hygiene Market: Competitive Structure
Table 8: Global: Personal Hygiene Market: Key Players