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The global personal hygiene market was valued at US$ 55.7 Billion in 2020.
We expect the global personal hygiene market to exhibit a CAGR of 5.80% during 2021-2026.
The increasing consumer consciousness for maintaining cleanliness and personal hygiene is currently catalyzing the global personal hygiene market.
Sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of personal hygiene products.
Based on the product type, the global personal hygiene market can be segmented into feminine hygiene products, incontinence garments, disinfectants, hand sanitizers, masks, gloves, stretchable caps, antimicrobial wipes, and others. Currently, feminine hygiene products hold the majority of the total market share.
Based on the usability, the global personal hygiene market has been segregated into disposable and reusable, where disposable currently represents the highest usability.
Based on the distribution channel, the global personal hygiene market can be categorized into hospital pharmacies, supermarkets and hypermarkets, online stores and pharmacies, convenience stores and retail pharmacies, and others. Among these, supermarkets and hypermarkets exhibit a clear dominance in the market.
On a regional level, the market has been classified into North America, Asia Pacific, Europe, Latin America, and Middle East and Africa, where Asia Pacific currently dominates the global market.
Some of the major players in the global personal hygiene market include 3M, Auchan, Carrefour S.A., Colgate-Palmolive Company, Costco, Henkel AG & Company, Johnson & Johnson, Kao Corporation, Kimberly-Clark Corporation, Publix, Reckitt Benckiser Group, The Kroger Co., The Procter & Gamble Company, Unilever, Unicharm Corporation, etc.
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