Pet Milk Market

Global Pet Milk Market:

The global pet milk market size reached US$ 150.8 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 257.4 Million by 2032, exhibiting a growth rate (CAGR) of 5.94% during 2024-2032. The growing awareness towards pet health and nutrition is primarily driving the market.

Pet Milk Market Analysis:

• Major Market Drivers: The rising number of pet owners seeking quality and specialized products is one of the key factors bolstering the market. Moreover, the easy availability of a range of products specifically formulated for pets' dietary needs is also acting as another significant growth-inducing factor
• Key Market Trends: The emerging pet wellness and preventive care trends are positively influencing the market. Apart from this, continuous advancements in pet milk formulations are further catalyzing the market.
• Competitive Landscape: Some of the prominent companies in the global market include Beaphar B.V., Fetch For Pets LLC, Grober Nutrition (Gay Lea Foods Co-operative Limited), Manna Pro Products LLC (Compana Pet Brands), Mars Incorporated, Milk Specialties Global, PBI-Gordon Corporation, and TopLife Formula, among many others.
• Geographical Trends: North America exhibits a clear dominance in the market, owing to high pet ownership rates.
• Challenges and Opportunities: One of the challenges hindering the market is varying quality standards. However, the introduction of transparent ingredient sourcing and production processes will continue to fuel the market over the forecasted period.
   

Pet Milk Market Trends:

Rising Government Policies

The launch of favorable policies by regulatory authorities to promote the adoption of premium pet milk products that offer additional functional benefits, such as omega-3 fatty acids, added probiotics, joint support ingredients, etc., is propelling the market. For instance, in July 2024, Nova Dairy announced the launch of a comprehensive initiative aimed at improving animal welfare within its cattle supply chain. It focuses on educating farmers across various regions about the critical importance of animal welfare, thereby ensuring that animals are treated with care and respect throughout their lives. This is escalating the pet milk market demand.

Diversification of Product Offerings

To cater to a wide range of pets and their dietary needs, companies are diversifying their product offerings. This includes launching several flavors and formulations, such as plant-based milk alternatives, goat milk, fortified milk options, etc., for different life stages or health conditions. Moreover, by expanding their product lines, companies can attract a broader customer base and address the unique nutritional requirements of different pets, from kittens and puppies to senior animals. For instance, in July 2024, Pure Paws introduced two new products, namely organic pumpkin powder and goat milk powder, that are specifically designed to offer pet owners a straightforward and natural approach to pet nutrition, thereby elevating the pet milk market's recent price.

Growing Trend of Pet Humanization

As pets increasingly become considered part of the family, owners are more inclined to offer them high-quality and nutritious food products, including specialized pet milk. Additionally, the rising need to receive the same level of care and dietary attention as human family members is also acting as another significant growth-inducing factor. For example, in June 2024, Fettle introduced new ground seed milk thistle powder that is particularly beneficial for older dogs and cats that may have undergone extensive medication or drug use.

Global Pet Milk Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with the pet milk market forecast at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on the pet type, product form, and distribution channel.

Breakup by Pet Type:

• Dog
• Cat
   

Dog accounts for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the pet type. This includes dog and cat. According to the report, dog represented the largest market segmentation.

Pet milk for dogs is specially formulated to provide essential nutrients that support their overall health and well-being. Unlike regular cow's milk, which can cause digestive issues due to lactose intolerance, dog-specific pet milk is often lactose-free and enriched with vitamins and minerals tailored to canine needs. For example, Esbilac Puppy Milk Replacer is a popular product designed for puppies that need extra nutrition, whether due to being orphaned, having a large litter, or requiring supplementary feeding. This, in turn, is escalating the pet milk market outlook.

Breakup by Product Form:

• Powder
• Liquid
   

Powder accounts for the majority of the pet milk market share

The report has provided a detailed breakup and analysis of the market based on the product form. This includes powder and liquid. According to the report, powder represented the largest market segmentation.

Pet milk in powder form is a convenient and long-lasting option for pet owners looking to provide supplemental nutrition to their pets. This format allows for easy storage and mixing, ensuring pets receive fresh, nutritious milk whenever needed. For example, PetAg KMR Powder is a widely used milk replacer for kittens, providing a nutritionally balanced formula that mimics a mother cat's milk.

Breakup by Distribution Channel:

• Specialty Stores
• Mass Retail Stores
• Direct-to-Consumers
• Online Stores
• Others
   

Specialty stores account for the majority of the pet milk market revenue

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes specialty stores, mass retail stores, direct-to-consumers, online stores, and others. According to the report, specialty stores represented the largest market segmentation.

Pet milk available through specialty stores offers pet owners access to high-quality, tailored nutritional options for their pets. These stores often stock premium products formulated to meet specific dietary needs and preferences. For example, Cat-Sip Real Milk Treat for Cats, available at specialty stores like Petco, provides a lactose-free milk option enriched with taurine, an essential amino acid for feline health.

Breakup by Region:

• North America
  • United States
  • Canada
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

North America leads the pet milk market statistics

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Russia, Spain, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.

As per the pet milk market overview, North America is experiencing significant growth, driven by increasing awareness of pet health and nutrition. Consumers are looking for high-quality, specialized products to support the well-being of their pets, leading to a rise in the availability and variety of pet milk options. For example, PetAg’s Esbilac Puppy Milk Replacer is a popular choice among pet owners in North America. It provides essential nutrients for puppies, particularly those who are orphaned or need supplemental feeding.

Competitive Landscape:

Key players in the pet milk market are actively engaging in strategies to strengthen their market position and meet the evolving needs of pet owners globally. These companies are investing heavily in research and development (R&D) to innovate and improve the nutritional value and safety of their products, ensuring they cater to specific health needs of pets, like lactose intolerance or dietary allergies. They are also expanding their product ranges to include organic and natural options, appealing to the growing consumer demand for wholesome and environmentally sustainable pet foods. This represents the pet milk market's recent opportunities. Additionally, these players are enhancing their distribution networks, both in physical retail spaces and through e-commerce platforms, to ensure wider accessibility and convenience for consumers. Marketing efforts are increasingly focusing on digital and social media platforms, utilizing targeted campaigns and influencer partnerships to connect with a broader, more diverse customer base. Moreover, collaborations with veterinary health professionals are being pursued to bolster the credibility and trustworthiness of their products in the market.

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major pet milk market companies have also been provided. Some of the key players in the market include:

• Beaphar B.V.
• Fetch For Pets LLC
• Grober Nutrition (Gay Lea Foods Co-operative Limited)
• Manna Pro Products LLC (Compana Pet Brands)
• Mars Incorporated
• Milk Specialties Global
• PBI-Gordon Corporation
• TopLife Formula
   

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Pet Milk Market Recent Developments:

• July 2024: Nova Dairy announced the launch of a comprehensive initiative aimed at improving animal welfare within its cattle supply chain.
• July 2024: Pure Paws introduced two new products, namely organic pumpkin powder and goat milk powder, that are specifically designed to offer pet owners a straightforward and natural approach to pet nutrition.
• June 2024: Fettle unveiled new pet milk offerings, such as ground seed milk thistle powder, which is particularly beneficial for older dogs and cats that may have undergone extensive medication or drug use.

Pet Milk Market Report Scope:

Key Questions Answered in This Report:

• How has the global pet milk market performed so far, and how will it perform in the coming years?
• What are the drivers, restraints, and opportunities in the global pet milk market?
• What is the impact of each driver, restraint, and opportunity on the global pet milk market growth?
• What are the key regional markets?
• Which countries represent the most attractive pet milk market?
• What is the breakup of the market based on pet type?
• Which is the most attractive pet type in the pet milk market?
• What is the breakup of the market based on product form?
• Which is the most attractive product form in the pet milk market?
• What is the breakup of the market based on the distribution channel?
• Which is the most attractive distribution channel in the pet milk market?
• What is the competitive structure of the market?
• Who are the key players/companies in the global pet milk market?

Key Benefits for Stakeholders:

• IMARC's industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the pet milk market from 2018-2032.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the global pet milk market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the pet milk industry and its attractiveness.
• The competitive landscape allows stakeholders to understand their competitive environment and provides insight into the current positions of key players in the market.