Philippines Skin Care Products Market

Philippines Skin Care Products Market Overview:

The Philippines skin care products market size reached USD 2.48 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 5.04 Billion by ​2033​, exhibiting a growth rate (CAGR) of 7.60% during 2025-2033. The Philippines skin care products market is driven by increasing consumer awareness of skin health, a rising middle class with higher disposable income, the influence of K-beauty and international brands, digitalization and e-commerce growth, and a tropical climate that fuels demand for sun protection, hydration, and skin repair solutions.

Philippines Skin Care Products Market Trends:

Rising Consumer Awareness and Demand for Personal Care

Over the past few years, Filipino consumers have become more aware of personal skin health and hygiene. This increased awareness has created a boom in skin care product sales. Most people now follow complete facial care regimens, ranging from cleansing to toning and moisturizing. This trend is seen by the fact that reported sales of facial washes, toners, and moisturizers went up by a recorded 13% in one year. In addition, there has been a significant increase in the use of sun protection products. This indicates increased awareness about the need to protect the skin from damaging ultraviolet rays, which can cause premature aging and other skin issues. Increased use of sun protection reflects a forward-thinking attitude among consumers in ensuring healthy skin. Significant growth has also been observed in the eye cosmetics segment, this suggests that consumers are investing in products that improve skin health, as well as their appearance, especially with the eyes. The emphasis on eye cosmetics is associated with cultural factors and cosmetic criteria, which are expressive and well-defined priorities of the eye. This growing consumer consciousness and demand for personal care products have built a strong market for skin care products in the Philippines. Retailers and manufacturers are taking advantage of this by providing a wide variety of products suited to the unique needs and tastes of Filipino consumers.

Economic Growth and Increased Disposable Income

The Philippines has been enjoying steady economic growth, which has benefited many industries, including the skin care industry and the service sector, contributing almost 62.42% to the economy. This economic boom has resulted in a growth in disposable income levels in Filipino households. With higher financial endowments available to them, consumers opt to spend on discretionary products such as beauty and skin care products. The need to spend on personal care is always related to enhanced self-esteem and social status, translating into increased demand in the market. Additionally, the Philippines wellness economy has experienced significant growth, up to USD 41 Billion in 2022. This makes the country a major contributor to the wellness economy globally, coming in at number eighth in Asia and 22nd in the world. The growing wellness industry includes segments such as skin care and signifies people's changing attitudes toward caring for their health and well-being. The synergy of economic growth and a developing wellness culture has created an environment that supports the growth of the skin care market. Customers are more likely to spend a portion of their rising income on products that contribute to their health and beauty, resulting in consistent growth in the market. Moreover, the Philippines skin care products industry is being pushed by increased consumer consciousness on personal care and the positive impact of economic growth on disposable income. These factors combined push the dynamic and growing country's skin care market.

Philippines Skin Care Products Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the region/country level for 2025-2033. Our report has categorized the market based on product type, ingredient, gender, and distribution channel.

Product Type Insights:

• Face Cream
  • Skin Brightening Cream 
  • Anti-Aging Cream 
  • Sun Protection Cream
• Body Lotion
  • Mass Body Care 
  • Premium Body Care 
  • Others

The report has provided a detailed breakup and analysis of the market based on the product type. This includes face cream (skin brightening cream, anti-aging cream, and sun protection cream) and body lotion (mass body care, premium body care, and others).

Ingredient Insights:

• Chemical
• Natural

A detailed breakup and analysis of the market based on the ingredients have also been provided in the report. This includes chemical and natural.

Gender Insights:

• Male
• Female
• Unisex

A detailed breakup and analysis of the market based on gender have also been provided in the report. This includes male, female, and unisex.

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Beauty Parlors and Salons
• Multi Branded Retail Stores
• Online
• Exclusive Retail Stores
• Others

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes supermarkets and hypermarkets, beauty parlors and salons, multi branded retail stores, online, exclusive retail stores, and others.

Regional Insights:

• Luzon
• Visayas
• Mindanao

The report has also provided a comprehensive analysis of all the major regional markets, which include Luzon, Visayas, and Mindanao.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Philippines Skin Care Products Market News:

• February 2025: The beauty and skincare category in the SEA region including the Philippines has been led by K-beauty products, which was the main driver of growth for Shopee Korea in 2024, with a 77% year-on-year increase in order volume. Shopee Korea's growth rate was 1.8 times higher than Shopee's global growth rate during the same period, indicating a stronger growth trend.
• August 2024: The arrival of TIA’M, a South Korean skincare label, via its collaboration with AnyMind Group propelled the skincare products market in the Philippines. This partnership harnessed e-commerce, logistics, and influencer marketing, transforming market dynamics by improving accessibility and brand exposure.

Philippines Skin Care Products Market Report Coverage:

Key Questions Answered in This Report:

• How has the Philippines skin care products market performed so far and how will it perform in the coming years?
• What is the breakup of the Philippines skin care products market on the basis of product type?
• What is the breakup of the Philippines skin care products market on the basis of ingredient?
• What is the breakup of the Philippines skin care products market on the basis of gender?
• What is the breakup of the Philippines skin care products market on the basis of distribution channel?
• What are the various stages in the value chain of the Philippines skin care products market? 
• What are the key driving factors and challenges in the Philippines skin care products market?
• What is the structure of the Philippines skin care products market and who are the key players?
• What is the degree of competition in the Philippines skin care products market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Philippines skin care products market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Philippines skin care products market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Philippines skin care products industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.