Plant Based Food Market Size

Plant-Based Food Market Size and Share:

The global plant-based food market size was valued at USD 11.77 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 30.30 Billion by 2033, exhibiting a CAGR of 11.1% during 2025-2033. Asia-Pacific currently dominates the market, holding a significant market share of over 38.6% in 2024. The market is experiencing significant growth driven by the growing demand for sustainable food options to stop animal cruelty, rising adoption of vegan lifestyle habits among the masses, and increasing availability of a wide variety of unique vegan food products via online platforms.

The plant-based food market is driven by a combination of health, environmental, and ethical factors. Growing consumer awareness of the health risks associated with excessive meat consumption has led to increased interest in plant-based diets. Concerns over climate change, deforestation, and resource-intensive livestock farming also motivate environmentally conscious consumers to seek sustainable alternatives. Ethical considerations, including animal welfare, play a significant role, especially among younger demographics. Advances in food technology have improved the taste and texture of plant-based products, making them more appealing to a broader audience. Additionally, media influence, celebrity endorsements, and social media trends have helped normalize plant-based eating. Retail expansion, product variety, and increasing availability in mainstream restaurants further contribute to the plant-based food market outlook.

Health consciousness is a primary driver of the market across the United States, with many consumers reducing meat intake due to concerns about chronic illnesses. Environmental awareness also plays a significant role, as individuals seek sustainable dietary choices to mitigate climate change. Ethical considerations regarding animal welfare further influence consumer preferences. For instance, in April 2025, TiNDLE Foods revealed its biggest US retail expansion to date, introducing its plant-based chicken items at 500 additional grocery stores nationwide. The newly added stores feature Kroger-supported Fred Meyer, Ralphs, and Smith’s, marking TiNDLE's debut in stores across the West Coast and Mountain Region of the US. The growth additionally raises TiNDLE's overall count of grocery stockists to over 1,300. Advancements in food technology have improved the taste and texture of plant-based products, enhancing their appeal. Increased availability in retail and foodservice sectors, coupled with media influence and celebrity endorsements, has normalized plant-based eating. Government initiatives promoting plant-based options in schools and public institutions also contribute to market growth.

Plant-Based Food Market Trends:

The Growing Number of Health-Conscious Individuals

The expanding flexitarian and vegetarian population, accounting for around 4.98 million vegetarians worldwide, who aim to minimize the risk of chronic diseases, is augmenting the consumption of plant-based food products. In addition to this, out of these, 3.8 million were from India, a country where individuals generally prefer to consume plant-based, non-veg products as a healthy alternative to meat and chicken. Furthermore, the escalating expatriate population in numerous countries and the elevating number of new start-ups, including Fazenda Futuro, KBW ventures, Vbites, etc., are attracting customers towards plant-based meat, which is acting as another significant growth-inducing factor. According to the plant-based food market forecast, various food manufacturers are developing and promoting a wide range of creative and delicious vegan food items to meet the rising demand. For instance, the data released by Vegconomist (a vegan business magazine) shows that among 130 million people living in Mexico, a startling 20% have eliminated animal-based food and beverages as a part of their vegan lifestyle. 

Rising Need for Environmental Sustainability

People are becoming more aware of the environmental consequences, on account of which they are seeking sustainable and eco-friendly alternatives, such as vegan meals. Vegan food products emit less carbon than food products containing animal products, driving the plant-based food market growth. In a survey carried out by the United States, 71% of consumers expressed worry about climate change, while 67% were aware of food production's effect on climate change. Moreover, 47% of those surveyed favored plant-based meat because it produces lower carbon dioxide emissions and has a considerably reduced environmental impact compared to meat from animals. Additionally, one research investigation employed life cycle assessment (LCA), in which plant-derived protein options took the place of ground beef. Replacing 25%, 10%, and 50% of ground beef with plant-based burgers nationwide led to decreases in yearly GHG emissions, water usage, and land use. This, in turn, is anticipated to augment the future of the plant-based food industry in the coming years. 

Advancements in Food Technology

Advancements in food technology have led to the development of unique plant-based substitutes that closely imitate the flavor, texture, and appearance of animal products, which is primarily driving the plant-based food market demand. Plant-based meats, such as burgers, sausages, and nuggets, are now available with the same flavors and textures as traditional meat products. These alternatives are made from plant-based ingredients, including soy, wheat, and pea protein. Food technology has also permitted the creation of vegan cheese, ice cream, yogurt, and other dairy alternatives that are remarkably identical to their animal-based counterparts. Texture modifiers, taste enhancers, and emulsifiers are being employed to enhance the sensory experience of vegan alternatives. For instance, Shiru, Inc., a U.S.-based company, announced the launch of OleoPro, a plant-based fat ingredient. The company's proprietary technology platform, Flourish, was used for developing the ingredient. The platform leverages Artificial Intelligence (AI) to generate insights for unique plant proteins.

Plant-Based Food Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global plant-based food market, along with forecasts at the global, regional, and country levels from 2025-2033. The market has been categorized based on type, source, and distribution channel.

Analysis by Type:

• Dairy Alternatives
• Meat Alternatives
• Egg Substitutes and Condiments
• Others

Dairy alternatives stand as the largest type in 2024, holding around 44.4% of the market. The dairy alternatives segment within the plant-based food market includes products like almond milk, soy milk, oat milk, and various plant-based yogurts and cheeses. The escalating demand for dairy alternatives can be attributed to the growing number of lactose-intolerant consumers who have dairy allergies or choose plant-based options for health, environmental, or ethical reasons. Various key market players are responding to this demand by offering improved versions of plant-based milk and milk products. For instance, in March 2024, Haven, a New Zealand-based infant nutrition firm, launched an oat-milk-based drink, known as Haven Oat Toddler Drink, for toddlers aged one and above. Innovations and advancements like these will continue to bolster the growth of this segment in the global market. 

Analysis by Source:

• Soy
• Almond
• Wheat
• Others

Soy leads the market with around 39.7% of market share in 2024. The escalating demand for soy-based meat products, owing to their ability to replicate the taste and texture of animal-derived meats, is propelling the plant-based food market demand. For example, around 50% of Indonesian soybean consumption is in the form of tempeh. The increasing need for imported soybeans to produce soya-based products, including tempeh, in Indonesia is expected to reach 3 million metric tons per year.

Analysis by Distribution Channel:

• Supermarkets and Hypermarkets
• Convenience Stores
• Online Stores
• Others

Supermarkets and hypermarkets lead the market with around 55.3% of market share in 2024. The wide accessibility of plant-based meat in supermarkets and hypermarkets, as these retail facilities facilitate ethical and sustainable choices, is also augmenting the plant-based food market size. Moreover, the presence of well-known brands and established players in these stores instills confidence in consumers, driving them to make plant-based choices. Apart from this, supermarkets frequently collaborate with vegan firms, promoting the creation and availability of a broader selection of vegan items. As per the plant-based food market statistics, Pacific Foods of Oregon LLC was acquired by Campbell Soup Company for USD 700 million to bolster Campbell's health and wellness portfolio in the expanding natural and organic market.

Regional Analysis:

• North America
  • United States
  • Canada
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa

In 2024, Asia-Pacific accounted for the largest market share of over 38.6%. The Asia Pacific plant-based food market size is fueled by increasing health awareness, a growing middle-class population, and dietary diversity. The adoption of plant-based diets, particularly in countries like China and India, is rising, creating a substantial market for plant-based products. For instance, in 2020/21, China's soybean meal consumption reached 72.68 MMT, registering an increase of about 9% compared to 2018. Additionally, approximately 81% of Indian consumers cut back on meat in their diets in 2021. Likewise, in 2020, Japan's average daily consumption of plant-derived proteins was 34.3 grams. The growth of plant-based diets is anticipated to keep offering chances for food producers in the coming years.

Key Regional Takeaways:

North America Plant-Based Food Market Analysis

​The plant-based food market in North America is driven by a combination of health, environmental, ethical, and technological factors. Health-conscious consumers are reducing meat and dairy intake due to concerns over chronic diseases and lactose intolerance. Environmental awareness, particularly regarding the impacts of livestock farming, motivates many to choose sustainable alternatives. Ethical considerations about animal welfare further influence dietary choices. Improvements in technology have enhanced the flavor and consistency of plant-based items, attracting a wider range of consumers. Government initiatives, such as promoting plant-based options in schools and public institutions, also contribute to market growth. Additionally, increased availability in retail and foodservice sectors, along with media influence and celebrity endorsements, has normalized plant-based eating. ​

United States Plant-Based Food Market Analysis

In 2024, the United States accounted for over 83.40% of the plant-based food market in North America. The United States is witnessing an accelerated shift toward plant-based food, largely driven by the growing number of health-conscious individuals. According to a survey, Close to 7 out of 10 (68%) American participants acknowledge that maintaining healthy eating habits is a crucial element in enhancing an individual's likelihood of living a long and healthy life. Consumers are increasingly prioritizing nutrition-rich diets that support weight management, lower cholesterol, and overall wellness. This health-focused mindset has reshaped purchasing behaviors, pushing plant-based alternatives into mainstream consumption. Increased awareness around chronic disease prevention and a preference for natural ingredients are prompting consumers to switch from traditional animal-based products. The food industry is actively responding with a diverse range of plant-based options that align with this evolving demand. As more individuals embrace healthy eating patterns, the influence of plant-based choices continues to expand. The rising trend of mindful eating and clean labels further strengthens plant-based food adoption, reinforcing the impact of health-conscious individuals on dietary preferences across the region.

Europe Plant-Based Food Market Analysis

Europe is experiencing a steady increase in plant-based food adoption because of the growing adoption of plant-based diets. For instance, in 2023, the value of plant-based food sales in six European nations reached €5.4 billion, reflecting a 5.5% increase from 2022. Consumers are consciously moving away from meat and dairy products, influenced by rising concerns over animal welfare and climate impact. Flexitarian and vegetarian eating styles are becoming widely accepted, creating demand for accessible and flavorful plant-based alternatives. Regulatory support, awareness campaigns, and a focus on sustainable agriculture are also encouraging consumers to embrace these diets. Regional food providers are aligning with this trend by offering varied plant-based offerings across traditional and modern formats. Public interest in healthier, eco-friendly diets is reshaping food landscapes in this region. Enhanced labeling transparency and consumer education are aiding transition efforts. As plant-based diets gain mainstream appeal, the market for plant-derived food options is expected to strengthen further across Europe.

Latin America Plant-Based Food Market Analysis

Latin America is seeing a significant boost in plant-based food consumption due to growing e-commerce. Increased internet access and smartphone usage are expanding consumer reach and enabling easy discovery of plant-based alternatives. E-retail platforms are promoting diverse offerings with targeted marketing, encouraging consumers to explore healthier options. Online sales channels are bridging gaps in product availability and convenience, accelerating plant-based choices in the region.

Middle East and Africa Plant-Based Food Market Analysis

The Middle East and Africa are observing an increase in plant-based food trends driven by growing supermarkets and hypermarkets. For instance, BinDawood Holdings’ plans to open ten stores between 2022 and 2027, and Lulu Group plans to open 21 new hypermarkets and express stores. These retail formats are expanding their product portfolios to include plant-based items, improving accessibility and awareness. Strategic shelf placement and promotional campaigns are influencing consumers to consider plant-derived foods as viable alternatives.

Competitive Landscape:

The plant-based food market is highly competitive, with key players like Beyond Meat, Impossible Foods, Nestlé, and Danone driving innovation in meat and dairy alternatives. Startups are gaining traction by offering clean-label, allergen-free options, while legacy food companies are expanding portfolios through acquisitions. Retail and foodservice sectors increasingly demand diverse, high-quality products, pushing brands to differentiate through taste, texture, and sustainability. Brand loyalty is still emerging, creating opportunities for newcomers. However, competition intensifies as more entrants crowd the space, making shelf placement and marketing crucial. Continuous R&D and clear messaging around health and environmental benefits are essential for success in this evolving market.

The report provides a comprehensive analysis of the competitive landscape in the plant-based food market with detailed profiles of all major companies, including:

• Amy's Kitchen Inc. 
• Atlantic Natural Foods LLC
• Beyond Meat Inc.
• Danone SA
• Garden Protein International Inc.
• Impossible Foods Inc. 
• Lightlife Foods Inc. (Maple Leaf Foods Inc.)
• Nestle S.A.
• Tyson Foods Inc.
• Vbite Food Ltd.

Latest News and Developments:

• February 2025: Beyond Meat expanded its plant-based meat portfolio by introducing two new pre-seasoned Beyond Steak varieties: Chimichurri and Korean BBQ-Style. Each serving offers 20 grams of plant-based protein, 1 gram of saturated fat, and zero cholesterol. 
• April 2024: Supermarket chain REWE Group launched its first fully plant-based supermarket, 'REWE voll pflanzlich', in Berlin's Friedrichshain district. The 212-square-meter store offers over 2,700 vegan products, including fresh produce, baked goods, and health items. Featuring brands like REWE Bio + Vegan, Oatly, and Alpro, the store also introduces newcomers, such as Not Guilty and Greenforce. 
• March 2024: The Kraft Heinz Not Company LLC launched NotSausages and NotHotDogs, the first-ever plant-based Oscar Mayer offerings and the first plant-based meat innovation from the joint venture between TheNotCompany, Inc. and The Kraft Heinz Company.
• March 2024: DSM-Firmenich inaugurated a new pilot facility in Plainsboro, New Jersey, aimed at fostering collaboration with clients. The pilot facility belongs to DSM-Firmenich's Taste, Texture & Health Business Unit.

Plant-Based Food Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the plant-based food market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global plant-based food market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's Five Forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the plant-based food industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.