Power Bank Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023

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Power banks are gadgets which act as reservoirs for the battery backup, storing energy from the input source and venting it out as and when required. They have currently gained immense popularity across the world owing to the popularisation of digital products. This is also due to their distinct characteristics which include durability, portability, multiple sockets, fast charging, low cost, etc. In case of a prolonged power outage or an unstable electricity supply, power banks save the device from turning off. According to the latest report by IMARC Group, titled “Power Bank Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023”, the global power bank market exceeded a value of US$ 8.2 Billion in 2017.

Digitalisation has made humans dependent upon various gadgets for a simpler and convenient life. A rapid demand for the compact electronic devices such as smartphones, tablets and laptops has boosted the growth of the global power bank market. Apart from this, the advent of 4G networks and consistent use of internet services have made these devices less efficient in terms of power consumption. This has created a huge demand for power banks across the world, thereby stimulating the market growth. Furthermore, the introduction of power banks with solar and hydrogen cell is expected to broaden the growth prospects. Looking forward, the market value is projected to reach approximately US$ 26.4 Billion by 2023, registering a CAGR of more than 21.5% during 2018-2023.

Power Bank Market Price

Market Summary:

  • Based on the product type, the market has been segmented as portable power banks, solar power banks and battery cases. Currently, portable power banks dominate the market, holding the largest share.
  • On the basis of battery type, the market has been categorised into Lithium-ion and Lithium-polymer.
  • The capacity range of the power banks covered in the report includes Below 3,000 mAh, 3,001 mAh – 8,000 mAh, 8,001 mAh – 20,000 mAh and Above 20,000 mAh.
  • Based on the application, the major segments include smartphones, tablets, portable media devices and others.
  • Region-wise, the market has been segmented into North America, Europe, Asia-Pacific, Middle East and Africa and Latin America. 
  • The competitive landscape of the market has also been examined with some of the key players being Beijing Xiaomi Technology Co., Ltd., Lenovo Group Ltd., Microsoft Corp., Panasonic Corp., Sony Corp., Adata Technology Co., Ltd., Asustek Computer Inc., Ambrane India Pvt. Ltd., Anker Technology Co. Ltd., Intex Technologies (India) Ltd., Oneplus Technology (Shenzhen) Co. Ltd., UNU Electronics Inc. Electronics Co, Ltd (Samsung SDI), Panasonic Corporation,, Adata Technology Co., Ltd. , Asustek Computer Inc., Ambrane India Pvt. Ltd. ,Anker Technology Co. Ltd., Intex Technologies (India) Ltd., Oneplus Technology (Shenzhen) Co. Ltd. And UNU Electronics Inc.


This report provides a deep insight into the global power banks market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists and all those who have any kind of stake or are planning to foray into the power banks market in any manner.

Key Questions Answered in This Report:

  • How has the global power banks market performed so far and how will it perform in the coming years?
  • What are the key regions in the global power banks market?
  • What are the popular product types in the global power banks market?
  • What are the popular battery types in the global power banks market?
  • What are the key application segments in the global power banks market?
  • What are the various stages in the value chain of the power banks market?
  • What are the key driving factors and challenges in the global power banks market?
  • What is the structure of the global power banks market and who are the key players?
  • What is the degree of competition in the global power banks market?
  • How are power banks manufactured?

1    Preface
2    Scope and Methodology
    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction
    4.1    Overview
    4.2    Key Industry Trends
5    Global Power Bank Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Price Analysis
        5.3.1    Price Indicators
        5.3.2    Price Structure
        5.3.3    Margin Analysis
    5.4    Market Breakup by Product Type
    5.5    Market Breakup by Battery Type
    5.6    Market Breakup by Power Ratings (Capacity)
    5.7    Market Breakup by Application
    5.8    Market Breakup by Region
    5.9    Market Forecast
    5.10    SWOT Analysis
        5.10.1    Overview
        5.10.2    Strengths
        5.10.3    Weaknesses
        5.10.4    Opportunities
        5.10.5    Threats
    5.11    Value Chain Analysis
        5.11.1    Overview
        5.11.2    Research and Development
        5.11.3    Raw Material Procurement
        5.11.4    Manufacturing
        5.11.5    Marketing
        5.11.6    Distribution
        5.11.7    End-Use
    5.12    Porters Five Forces Analysis
        5.12.1    Overview
        5.12.2    Bargaining Power of Buyers
        5.12.3    Bargaining Power of Suppliers
        5.12.4    Degree of Competition
        5.12.5    Threat of New Entrants
        5.12.6    Threat of Substitutes
6    Market Breakup by Product Type
    6.1    Portable Power Banks
    6.2    Solar Power Banks
    6.3    Battery Cases
7    Market Breakup by Battery Type
    7.1    Lithium-Ion
    7.2    Lithium-Polymer
8    Market Breakup by Power Ratings (Capacity) 
    8.1    Below 3,000 mAh
    8.2    3,001 mAh – 8,000 mAh
    8.3    8,001 mAh – 20,000 mAh
    8.4    Above 20,000 mAh
9    Market Breakup by Application
    9.1    Smartphones
    9.2    Tablets
    9.3    Portable Media Devices
    9.4    Others
10    Market Breakup by Region
    10.1    North America
    10.2    Europe
    10.3    Asia Pacific
    10.4    Middle East and Africa
    10.5    Latin America
11    Power Bank Manufacturing Process
    11.1    Product Overview
    11.2    Raw Material Requirements
    11.3    Manufacturing Process
    11.4    Key Success and Risk Factors
12    Competitive Landscape
    12.1    Market Structure
    12.2    Key Players
    12.3    Profiles of Key Players
        12.3.1    Beijing Xiaomi Technology Co., Ltd. 
        12.3.2    Lenovo Group Ltd. 
        12.3.3    Microsoft Corp. 
        12.3.4    Panasonic Corp.  
        12.3.5    Sony Corp. 
        12.3.6    Adata Technology Co., Ltd. 
        12.3.7    Asustek Computer Inc. 
        12.3.8    Ambrane India Pvt. Ltd. 
        12.3.9    Anker Technology Co. Ltd. 
        12.3.10    Intex Technologies (India) Ltd. 
        12.3.11    Oneplus Technology (Shenzhen) Co. Ltd. 
        12.3.12    UNU Electronics Inc. 


List of Figures

Figure 1: Global: Power Bank Market: Major Drivers and Challenges
Figure 2: Global: Power Bank Market: Sales Value (in Billion US$), 2010-2017
Figure 3: Global: Power Bank Market: Breakup by Product Type (in %), 2017
Figure 4: Global: Power Bank Market: Breakup by Power Ratings (in %), 2017
Figure 5: Global: Power Bank Market: Breakup by Battery Type (in %), 2017
Figure 6: Global: Power Bank Market: Breakup by Application (in %), 2017
Figure 7: Global: Power Bank Market: Breakup by Region (in %), 2017
Figure 8: Global: Power Bank Market Forecast: Sales Value (in Billion US$), 2018-2023
Figure 9: Global: Power Bank Industry: SWOT Analysis
Figure 10: Global: Power Bank Industry: Value Chain Analysis
Figure 11: Global: Power Bank Industry: Porter’s Five Forces Analysis
Figure 12: Global: Power Bank (Portable Power Banks) Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 13: Global: Power Bank (Solar Power Banks) Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 14: Global: Power Bank (Battery Cases) Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 15: Global: Power Bank (Lithium-Ion) Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 16: Global: Power Bank (Lithium-Polymer) Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 17: Global: Power Bank (Below 3,000 mAh) Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 18: Global: Power Bank (3,001 mAh – 8,000 mAh) Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 19: Global: Power Bank (8,001 mAh – 20,000 mAh) Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 20: Global: Power Bank (Above 20,000 mAh) Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 21: Global: Power Bank (Applications in Smartphones) Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 22: Global: Power Bank (Applications in Teblets) Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 23: Global: Power Bank (Applications in Portable Media Devices) Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 24: Global: Power Bank (Other Applications) Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 25: North America: Power Bank Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 26: Europe: Power Bank Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 27: Asia Pacific: Power Bank Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 28: Middle East and Africa: Power Bank Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 29: Latin America: Power Bank Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 30: Power Bank Manufacturing: Process Flow

 
List of Tables

Table 1: Global: Power Bank Market: Key Industry Highlights, 2017 and 2023
Table 2: Global: Power Bank Market Forecast: Breakup by Product Type (in Million US$), 2018-2023
Table 3: Global: Power Bank Market Forecast: Breakup by Battery Type (in Million US$), 2018-2023
Table 4: Global: Power Bank Market Forecast: Breakup by Power Capacity (in Million US$), 2018-2023
Table 5: Global: Power Bank Market Forecast: Breakup by Application (in Million US$), 2018-2023
Table 6: Global: Power Bank Market Forecast: Breakup by Region (in Million US$), 2018-2023
Table 7: Power Bank: Raw Material Requirements
Table 8: Global: Power Bank Market Structure
Table 9: Global: Power Bank Market: Key Players


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