Power Bank Market

The global power bank market reached a value of around US$ 12 Billion in 2019. Power banks are portable chargers that are designed for recharging electronic gadgets on the go. They can range from pocket-sized, slim devices to larger and higher-capacity chargers. Owing to their convenient nature, power banks are used for charging various devices, such as tablets, portable speakers, laptops, mobile phones and cameras. Depending on the budget limits and power requirement of the user, portable chargers are available in varied shapes and sizes. Generally made from Lithium-Ion (Li-Ion) and Lithium-Polymer (Li-Po) batteries, these chargers are categorized as universal/standard, and solar power bank. The standard or universal charger can be charged through conventional USB sources, whereas solar power banks can use both USB chargers and sunlight.

At present, various factors are driving the growth of the industry, which include a significant shift toward 3G and 4G networks, the rising popularity of digital content, and the increasing processing power of devices. Along with this, burgeoning demand for smartphones and the declining prices of power banks are some of the other drivers that are influencing market growth. Also, the industry has been witnessing a rise in the number of new entrants as power banks are emerging as fast-moving consumer electronics and require low capital investment for the establishment of manufacturing facilities. This increase in competition has prompted manufacturers to introduce innovative solutions in the market to retain and expand their consumer base. For instance, in 2019, the Portugal-based technology company, EGG Electronics, launched EGG Traveler, the world’s first portable power strip with a built-in power bank and wireless charging. Looking forward, IMARC Group expects the global power bank market to exhibit double-digit growth during the next five years.

Breakup by Product Type:

• Portable Power Banks
• Solar Power Banks
• Battery Cases

Currently, portable power banks are mostly preferred by consumers.

Breakup by Battery Type:

• Lithium-Ion
• Lithium-Polymer

The majority of the power banks consist of lithium-ion batteries.

Breakup by Power Rating:

• Below 3,000 mAh
• 3,001 mAh – 8,000 mAh
• 8,001 mAh – 20,000 mAh
• Above 20,000 mAh

Presently, 8,001 mAh – 20,000 mAh is the largest segment.

Breakup by Application:

• Smartphones
• Tablets
• Portable Media Devices
• Others

At present, most power banks are used for charging smartphones.

Regional Insights:

• Asia Pacific
• North America
• Europe
• Middle East and Africa
• Latin America

On a regional basis, Asia Pacific is the biggest market for power banks, accounting for the largest market share. It can be attributed to the increasing sales of smartphones and other portable devices across the region.

Competitive Landscape:

The competitive landscape of the market has also been examined with some of the key players being Beijing Xiaomi Technology Co. Ltd., Lenovo Group Ltd., Microsoft Corporation, Panasonic Corporation, Sony Corporation, Adata Technology Co., Ltd., Asustek Computer Inc., Ambrane India Pvt. Ltd., Anker Technology Co. Ltd., Intex Technologies (India) Ltd., OnePlus Technology (Shenzhen) Co. Ltd., UNU Electronics Inc., and Samsung SDI Co. Ltd.

Key Questions Answered in This Report:

• How has the market performed so far and how will it perform in the coming years?
• What are the key regions in the market?
• What has been the impact of COVID-19 on the global power bank market?
• What are the popular product types in the market?
• What are the major battery types in the market?
• What are the key application segments in the market?
• What are the various stages in the value chain of the market?
• What are the key driving factors and challenges in the market?
• What is the structure of the market and who are the key players?
• What is the degree of competition in the market?
• How are power banks manufactured?

1   Preface
2   Scope and Methodology
    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Executive Summary
4   Introduction
    4.1    Overview
    4.2    Key Industry Trends
5   Global Power Bank Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Price Analysis
        5.4.1    Key Price Indicators
        5.4.2    Price Structure
        5.4.3    Margin Analysis
    5.5    Market Breakup by Product Type
    5.6    Market Breakup by Battery Type
    5.7    Market Breakup by Power Ratings (Capacity)
    5.8    Market Breakup by Application
    5.9    Market Breakup by Region
    5.10    Market Forecast
    5.11    SWOT Analysis
        5.11.1    Overview
        5.11.2    Strengths
        5.11.3    Weaknesses
        5.11.4    Opportunities
        5.11.5    Threats
    5.12    Value Chain Analysis
        5.12.1    Overview
        5.12.2    Research and Development
        5.12.3    Raw Material Procurement
        5.12.4    Manufacturing
        5.12.5    Marketing
        5.12.6    Distribution
        5.12.7    End-Use
    5.13    Porters Five Forces Analysis
        5.13.1    Overview
        5.13.2    Bargaining Power of Buyers  
        5.13.3    Bargaining Power of Suppliers
        5.13.4    Degree of Competition
        5.13.5    Threat of New Entrants
        5.13.6    Threat of Substitutes
6   Market Breakup by Product Type
    6.1    Portable Power Banks
        6.1.1    Market Performance
        6.1.2    Market Forecast
    6.2    Solar Power Banks
        6.2.1    Market Performance
        6.2.2    Market Forecast
    6.3    Battery Cases
        6.3.1    Market Performance
        6.3.2    Market Forecast
7   Market Breakup by Battery Type
    7.1    Lithium-Ion
        7.1.1    Market Performance
        7.1.2    Market Forecast
    7.2    Lithium-Polymer
        7.2.1    Market Performance
        7.2.2    Market Forecast
8   Market Breakup by Power Rating
    8.1    Below 3,000 mAh
        8.1.1    Market Performance
        8.1.2    Market Forecast
    8.2    3,001 mAh – 8,000 mAh
        8.2.1    Market Performance
        8.2.2    Market Forecast
    8.3    8,001 mAh – 20,000 mAh
        8.3.1    Market Performance
        8.3.2    Market Forecast
    8.4    Above 20,000 mAh
        8.4.1    Market Performance
        8.4.2    Market Forecast
9   Market Breakup by Application
    9.1    Smartphones
        9.1.1    Market Performance
        9.1.2    Market Forecast
    9.2    Tablets
        9.2.1    Market Performance
        9.2.2    Market Forecast
    9.3    Portable Media Devices
        9.3.1    Market Performance
        9.3.2    Market Forecast
    9.4    Others
        9.4.1    Market Performance
        9.4.2    Market Forecast
10  Market Breakup by Region
    10.1    North America
        10.1.1    Market Performance
        10.1.2    Market Forecast
    10.2    Europe
        10.2.1    Market Performance
        10.2.2    Market Forecast
    10.3    Asia Pacific
        10.3.1    Market Performance
        10.3.2    Market Forecast
    10.4    Middle East and Africa
        10.4.1    Market Performance
        10.4.2    Market Forecast
    10.5    Latin America
        10.5.1    Market Performance
        10.5.2    Market Forecast
11  Power Bank Manufacturing Process
    11.1    Product Overview
    11.2    Raw Material Requirements
    11.3    Manufacturing Process
    11.4    Key Success and Risk Factors
12  Competitive Landscape
    12.1    Market Structure
    12.2    Key Players
    12.3    Profiles of Key Players
        12.3.1    Beijing Xiaomi Technology Co., Ltd. 
        12.3.2    Lenovo Group Ltd. 
        12.3.3    Microsoft Corp. 
        12.3.4    Panasonic Corp.  
        12.3.5    Sony Corp.     
        12.3.6    Adata Technology Co., Ltd. 
        12.3.7    Asustek Computer Inc. 
        12.3.8    Ambrane India Pvt. Ltd. 
        12.3.9    Anker Technology Co. Ltd. 
        12.3.10    Intex Technologies (India) Ltd. 
        12.3.11    Oneplus Technology (Shenzhen) Co. Ltd. 
        12.3.12    UNU Electronics Inc. 

List of Figures

Figure 1: Global: Power Bank Market: Major Drivers and Challenges
Figure 2: Global: Power Bank Market: Sales Value (in Billion US$), 2014-2019
Figure 3: Global: Power Bank Market: Breakup by Product Type (in %), 2019
Figure 4: Global: Power Bank Market: Breakup by Power Ratings (in %), 2019
Figure 5: Global: Power Bank Market: Breakup by Battery Type (in %), 2019
Figure 6: Global: Power Bank Market: Breakup by Application (in %), 2019
Figure 7: Global: Power Bank Market: Breakup by Region (in %), 2019
Figure 8: Global: Power Bank Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 9: Global: Power Bank Industry: SWOT Analysis
Figure 10: Global: Power Bank Industry: Value Chain Analysis
Figure 11: Global: Power Bank Industry: Porter’s Five Forces Analysis
Figure 12: Global: Power Bank (Portable Power Banks) Market: Sales Value (in Million US$), 2014 & 2019
Figure 13: Global: Power Bank (Portable Power Banks) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 14: Global: Power Bank (Solar Power Banks) Market: Sales Value (in Million US$), 2014 & 2019
Figure 15: Global: Power Bank (Solar Power Banks) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 16: Global: Power Bank (Battery Cases) Market: Sales Value (in Million US$), 2014 & 2019
Figure 17: Global: Power Bank (Battery Cases) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 18: Global: Power Bank (Lithium-Ion) Market: Sales Value (in Million US$), 2014 & 2019
Figure 19: Global: Power Bank (Lithium-Ion) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 20: Global: Power Bank (Lithium-Polymer) Market: Sales Value (in Million US$), 2014 & 2019
Figure 21: Global: Power Bank (Lithium-Polymer) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 22: Global: Power Bank (Below 3,000 mAh) Market: Sales Value (in Million US$), 2014 & 2019
Figure 23: Global: Power Bank (Below 3,000 mAh) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 24: Global: Power Bank (3,001 mAh – 8,000 mAh) Market: Sales Value (in Million US$), 2014 & 2019
Figure 25: Global: Power Bank (3,001 mAh – 8,000 mAh) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 26: Global: Power Bank (8,001 mAh – 20,000 mAh) Market: Sales Value (in Million US$), 2014 & 2019
Figure 27: Global: Power Bank (8,001 mAh – 20,000 mAh) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 28: Global: Power Bank (Above 20,000 mAh) Market: Sales Value (in Million US$), 2014 & 2019
Figure 29: Global: Power Bank (Above 20,000 mAh) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 30: Global: Power Bank (Applications in Smartphones) Market: Sales Value (in Million US$), 2014 & 2019
Figure 31: Global: Power Bank (Applications in Smartphones) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 32: Global: Power Bank (Applications in Tablets) Market: Sales Value (in Million US$), 2014 & 2019
Figure 33: Global: Power Bank (Applications in Tablets) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 34: Global: Power Bank (Applications in Portable Media Devices) Market: Sales Value (in Million US$), 2014 & 2019
Figure 35: Global: Power Bank (Applications in Portable Media Devices) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 36: Global: Power Bank (Other Applications) Market: Sales Value (in Million US$), 2014 & 2019
Figure 37: Global: Power Bank (Other Applications) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 38: North America: Power Bank Market: Sales Value (in Million US$), 2014 & 2019
Figure 39: North America: Power Bank Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 40: Europe: Power Bank Market: Sales Value (in Million US$), 2014 & 2019
Figure 41: Europe: Power Bank Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 42: Asia Pacific: Power Bank Market: Sales Value (in Million US$), 2014 & 2019
Figure 43: Asia Pacific: Power Bank Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 44: Middle East and Africa: Power Bank Market: Sales Value (in Million US$), 2014 & 2019
Figure 45: Middle East and Africa: Power Bank Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 46: Latin America: Power Bank Market: Sales Value (in Million US$), 2014 & 2019
Figure 47: Latin America: Power Bank Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 48: Power Bank Manufacturing: Detailed Process Flow

List of Tables

Table 1: Global: Power Bank Market: Key Industry Highlights, 2019 and 2025
Table 2: Global: Power Bank Market Forecast: Breakup by Product Type (in Million US$), 2020-2025
Table 3: Global: Power Bank Market Forecast: Breakup by Battery Type (in Million US$), 2020-2025
Table 4: Global: Power Bank Market Forecast: Breakup by Power Capacity (in Million US$), 2020-2025
Table 5: Global: Power Bank Market Forecast: Breakup by Application (in Million US$), 2020-2025
Table 6: Global: Power Bank Market Forecast: Breakup by Region (in Million US$), 2020-2025
Table 7: Power Bank Manufacturing: Raw Material Requirements
Table 8: Global: Power Bank Market Structure
Table 9: Global: Power Bank Market: Key Players