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*As the coronavirus disease (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the purchase behaviours of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.

Lager Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2020-2025

Market Overview:

The global lager market grew at a CAGR of around 5% during 2014-2019. Lager refers to a kind of bottom-fermented beer that is produced at low temperatures with a slow fermentation and refrigeration process. The conditioning of beer at low temperatures reduces the speed of yeast activity, thus enhancing the stability of the beer for attaining the desired flavor, fragrance and color. It is usually dark, amber or pale in color and is a rich source of vitamins and natural antioxidants that aid in minimizing the risk of kidney stones, heart attacks and stroke. In comparison to ale that is brewed at higher temperatures, lagers usually have a mellow, smooth, light and crisp taste and more carbonation.

A substantial increase in the global consumption of alcoholic beverages represents one of the key factors driving the growth of the market. Furthermore, the rising demand for premium and super-premium beer by consumers, especially millennials, is also driving the market growth. There is an increasing inclination toward experimenting with a variety of alcoholic beverages served in bars, restaurants, hotels and quick serving restaurants (QSRs). Additionally, the introduction of innovative flavors, such as apple, cheese, blueberry, chocolate and lemon, is acting as another growth-inducing factor. Product manufacturers are also emphasizing on using natural and organic ingredients that are free from harmful fertilizers, pesticides and inorganic chemicals. Other factors, including the advent of microbreweries, along with the proliferating online retail channels, which offer easy product availability with a wide range of options, are anticipated to drive the market further. Looking forward, IMARC Group expects the global lager market to continue its moderate growth during the next five years.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global lager market market report, along with forecasts for growth at the global, regional and country level from 2020-2025. Our report has categorized the market based on region, product and distribution channel.

Breakup by Product:

  • Standard
  • Premium
     

Breakup by Distribution Channel:

  • On-Trade
  • Supermarkets and Hypermarkets
  • Specialist Retailers
  • Convenience Stores
  • Others
     

Breakup by Region:

  • North America
    • United States
    • Canada
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa
     

Competitive Landscape:

The report has also analysed the competitive landscape of the market with some of the key players being Anheuser-Busch Companies LLC, Asahi Breweries Ltd., Carlsberg Breweries A/S, China Resources Beer (Holdings) Company Limited, Diageo Plc, Heineken N.V., Kirin Brewery Company Limited, Molson Coors Beverage Company, Tsingtao Brewery Company Limited and United Breweries Holdings Limited.

Key Questions Answered in This Report:

  • How has the global lager market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the global lager market?
  • What are the key regional markets?
  • What is the breakup of the market based on the product?
  • What is the breakup of the market based on the distribution channel?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the global lager market and who are the key players?
  • What is the degree of competition in the industry?

1    Preface
2    Scope and Methodology 

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    Global Lager Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6    Market Breakup by Product
    6.1    Standard
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Premium
        6.2.1 Market Trends
        6.2.2 Market Forecast
7    Market Breakup by Distribution Channel
    7.1    On-trade
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Supermarkets and Hypermarkets
        7.2.1 Market Trends
        7.2.2 Market Forecast
    7.3    Specialist Retailers
        7.3.1 Market Trends
        7.3.2 Market Forecast
    7.4    Convenience Stores
        7.4.1 Market Trends
        7.4.2 Market Forecast
    7.5    Others
        7.5.1 Market Trends
        7.5.2 Market Forecast
8    Market Breakup by Region
    8.1    North America
        8.1.1 United States
           8.1.1.1 Market Trends
           8.1.1.2 Market Forecast
        8.1.2 Canada
           8.1.2.1 Market Trends
           8.1.2.2 Market Forecast
    8.2    Asia Pacific
        8.2.1 China
           8.2.1.1 Market Trends
           8.2.1.2 Market Forecast
        8.2.2 Japan
           8.2.2.1 Market Trends
           8.2.2.2 Market Forecast
        8.2.3 India
           8.2.3.1 Market Trends
           8.2.3.2 Market Forecast
        8.2.4 South Korea
           8.2.4.1 Market Trends
           8.2.4.2 Market Forecast
        8.2.5 Australia
           8.2.5.1 Market Trends
           8.2.5.2 Market Forecast
        8.2.6 Indonesia
           8.2.6.1 Market Trends
           8.2.6.2 Market Forecast
        8.2.7 Others
           8.2.7.1 Market Trends
           8.2.7.2 Market Forecast
    8.3    Europe
        8.3.1 Germany
           8.3.1.1 Market Trends
           8.3.1.2 Market Forecast
        8.3.2 France
           8.3.2.1 Market Trends
           8.3.2.2 Market Forecast
        8.3.3 United Kingdom
           8.3.3.1 Market Trends
           8.3.3.2 Market Forecast
        8.3.4 Italy
           8.3.4.1 Market Trends
           8.3.4.2 Market Forecast
        8.3.5 Spain
           8.3.5.1 Market Trends
           8.3.5.2 Market Forecast
        8.3.6 Russia
           8.3.6.1 Market Trends
           8.3.6.2 Market Forecast
        8.3.7 Others
           8.3.7.1 Market Trends
           8.3.7.2 Market Forecast
    8.4    Latin America
        8.4.1 Brazil
           8.4.1.1 Market Trends
           8.4.1.2 Market Forecast
        8.4.2 Mexico
           8.4.2.1 Market Trends
           8.4.2.2 Market Forecast
        8.4.3 Others
           8.4.3.1 Market Trends
           8.4.3.2 Market Forecast
    8.5    Middle East and Africa
        8.5.1 Market Trends
        8.5.2 Market Breakup by Country
        8.5.3 Market Forecast
9    SWOT Analysis
    9.1    Overview
    9.2    Strengths
    9.3    Weaknesses
    9.4    Opportunities
    9.5    Threats
10    Value Chain Analysis
11    Porters Five Forces Analysis

    11.1    Overview
    11.2    Bargaining Power of Buyers
    11.3    Bargaining Power of Suppliers
    11.4    Degree of Competition
    11.5    Threat of New Entrants
    11.6    Threat of Substitutes
12    Price Analysis
13    Competitive Landscape

    13.1    Market Structure
    13.2    Key Players
    13.3    Profiles of Key Players
        13.3.1    Anheuser-Busch Companies LLC
           13.3.1.1 Company Overview
           13.3.1.2 Product Portfolio 
           13.3.1.3 SWOT Analysis
        13.3.2    Asahi Breweries Ltd.
           13.3.2.1 Company Overview
           13.3.2.2 Product Portfolio
        13.3.3    Carlsberg Breweries A/S
           13.3.3.1 Company Overview
           13.3.3.2 Product Portfolio 
           13.3.3.3 Financials
        13.3.4    China Resources Beer (Holdings) Company Limited
           13.3.4.1 Company Overview
           13.3.4.2 Product Portfolio 
           13.3.4.3 Financials 
           13.3.4.4 SWOT Analysis
        13.3.5    Diageo Plc
           13.3.5.1 Company Overview
           13.3.5.2 Product Portfolio 
           13.3.5.3 Financials
           13.3.5.4 SWOT Analysis
        13.3.6    Heineken N.V.
           13.3.6.1 Company Overview
           13.3.6.2 Product Portfolio
           13.3.6.3 Financials 
           13.3.6.4 SWOT Analysis
        13.3.7    Kirin Brewery Company Limited
           13.3.7.1 Company Overview
           13.3.7.2 Product Portfolio 
        13.3.8    Molson Coors Beverage Company
           13.3.8.1 Company Overview
           13.3.8.2 Product Portfolio
           13.3.8.3 Financials 
           13.3.8.4 SWOT Analysis
        13.3.9    Tsingtao Brewery Company Limited
           13.3.9.1 Company Overview
           13.3.9.2 Product Portfolio 
           13.3.9.3 Financials 
        13.3.10    United Breweries Holdings Limited
           13.3.10.1 Company Overview
           13.3.10.2 Product Portfolio

List of Figures

Figure 1: Global: Lager Market: Major Drivers and Challenges
Figure 2: Global: Lager Market: Sales Value (in Billion US$), 2014-2019
Figure 3: Global: Lager Market: Breakup by Product (in %), 2019
Figure 4: Global: Lager Market: Breakup by Distribution Channel (in %), 2019
Figure 5: Global: Lager Market: Breakup by Region (in %), 2019
Figure 6: Global: Lager Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 7: Global: Lager (Standard) Market: Sales Value (in Million US$), 2014 & 2019
Figure 8: Global: Lager (Standard) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 9: Global: Lager (Premium) Market: Sales Value (in Million US$), 2014 & 2019
Figure 10: Global: Lager (Premium) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 11: Global: Lager (On-trade) Market: Sales Value (in Million US$), 2014 & 2019
Figure 12: Global: Lager (On-trade) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 13: Global: Lager (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2014 & 2019
Figure 14: Global: Lager (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 15: Global: Lager (Specialist Retailers) Market: Sales Value (in Million US$), 2014 & 2019
Figure 16: Global: Lager (Specialist Retailers) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 17: Global: Lager (Convenience Stores) Market: Sales Value (in Million US$), 2014 & 2019
Figure 18: Global: Lager (Convenience Stores) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 19: Global: Lager (Others) Market: Sales Value (in Million US$), 2014 & 2019
Figure 20: Global: Lager (Others) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 21: North America: Lager Market: Sales Value (in Million US$), 2014 & 2019
Figure 22: North America: Lager Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 23: United States: Lager Market: Sales Value (in Million US$), 2014 & 2019
Figure 24: United States: Lager Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 25: Canada: Lager Market: Sales Value (in Million US$), 2014 & 2019
Figure 26: Canada: Lager Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 27: Asia Pacific: Lager Market: Sales Value (in Million US$), 2014 & 2019
Figure 28: Asia Pacific: Lager Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 29: China: Lager Market: Sales Value (in Million US$), 2014 & 2019
Figure 30: China: Lager Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 31: Japan: Lager Market: Sales Value (in Million US$), 2014 & 2019
Figure 32: Japan: Lager Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 33: India: Lager Market: Sales Value (in Million US$), 2014 & 2019
Figure 34: India: Lager Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 35: South Korea: Lager Market: Sales Value (in Million US$), 2014 & 2019
Figure 36: South Korea: Lager Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 37: Australia: Lager Market: Sales Value (in Million US$), 2014 & 2019
Figure 38: Australia: Lager Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 39: Indonesia: Lager Market: Sales Value (in Million US$), 2014 & 2019
Figure 40: Indonesia: Lager Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 41: Others: Lager Market: Sales Value (in Million US$), 2014 & 2019
Figure 42: Others: Lager Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 43: Europe: Lager Market: Sales Value (in Million US$), 2014 & 2019
Figure 44: Europe: Lager Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 45: Germany: Lager Market: Sales Value (in Million US$), 2014 & 2019
Figure 46: Germany: Lager Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 47: France: Lager Market: Sales Value (in Million US$), 2014 & 2019
Figure 48: France: Lager Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 49: United Kingdom: Lager Market: Sales Value (in Million US$), 2014 & 2019
Figure 50: United Kingdom: Lager Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 51: Italy: Lager Market: Sales Value (in Million US$), 2014 & 2019
Figure 52: Italy: Lager Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 53: Spain: Lager Market: Sales Value (in Million US$), 2014 & 2019
Figure 54: Spain: Lager Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 55: Russia: Lager Market: Sales Value (in Million US$), 2014 & 2019
Figure 56: Russia: Lager Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 57: Others: Lager Market: Sales Value (in Million US$), 2014 & 2019
Figure 58: Others: Lager Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 59: Latin America: Lager Market: Sales Value (in Million US$), 2014 & 2019
Figure 60: Latin America: Lager Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 61: Brazil: Lager Market: Sales Value (in Million US$), 2014 & 2019
Figure 62: Brazil: Lager Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 63: Mexico: Lager Market: Sales Value (in Million US$), 2014 & 2019
Figure 64: Mexico: Lager Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 65: Others: Lager Market: Sales Value (in Million US$), 2014 & 2019
Figure 66: Others: Lager Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 67: Middle East and Africa: Lager Market: Sales Value (in Million US$), 2014 & 2019
Figure 68: Middle East and Africa: Lager Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 69: Global: Lager Industry: SWOT Analysis
Figure 70: Global: Lager Industry: Value Chain Analysis
Figure 71: Global: Lager Industry: Porter’s Five Forces Analysis

List of Tables

Table 1: Global: Lager Market: Key Industry Highlights, 2019 and 2025
Table 2: Global: Lager Market Forecast: Breakup by Product (in Million US$), 2020-2025
Table 3: Global: Lager Market Forecast: Breakup by Distribution Channel (in Million US$), 2020-2025
Table 4: Global: Lager Market Forecast: Breakup by Region (in Million US$), 2020-2025
Table 5: Global: Lager Market Structure
Table 6: Global: Lager Market: Key Players

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