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Press Release:

Global Mayonnaise Market to Reach US$ 15.1 Billion by 2027, Impelled by Evolving Dietary Habits

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Mayonnaise Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

Market Overview:

The global mayonnaise market size reached US$ 11.8 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 15.1 Billion by 2027, exhibiting at a CAGR of 4.13% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use sectors. These insights are included in the report as a major market contributor.

Mayonnaise is a thick and creamy sauce prepared using egg yolks, oil, vinegar or lemon juice, and various seasonings. It is an emulsion which is produced by slowly adding one ingredient to another, and simultaneously stirring the mixture. Nowadays, mayonnaise has emerged as a popular condiment, which is used as a spread for sandwiches or burgers, dips for snacks, and base for tacos or rolls. Apart from this, it is utilized as a base for making other sauces, such as tartar sauce and thousand-island salad dressing. Mayonnaise also offers several health benefits when consumed in moderation, such as lowering cholesterol levels, assisting in nutrient absorption, and improving heart health.

 

 
 

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With a significant change in the lifestyles and eating habits, consumers now prefer affordable, convenient and quick meals which require minimal cooking. Owing to this shift in eating habits, along with the versatility and taste of mayonnaise, it is used as a spread for bread, sandwiches and burgers, a dip for snacks and a base for rolls and tacos. It also enhances the taste of raw vegetables due to which it is used in salads as a dressing. However, a significant shift toward vegan diets and increase in health-consciousness among consumers has prompted manufacturers to produce egg-less, vegan, low-fat and organic mayonnaise variants. They have also introduced multiple flavors, including cheese, mint, tangy pickle, chipotle and tandoori, to cater to the diversified tastes and preferences of an extensive consumer base. Other factors contributing significantly to the market growth include growing westernization and acceptance of world cuisines and the proliferation of online retail stores aiding in smooth product distribution across the globe.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global mayonnaise market report, along with forecasts for growth at the global and regional level from 2022-2027. Our report has categorized the market based on type, end use and distribution channel.

Breakup by Type:

 

 
 

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  • Unflavored mayonnaise
  • Flavored mayonnaise
     

Currently, unflavored mayonnaise accounts for majority of the market share as it is excessively used in the preparation of dishes like salads, pasta and dips.

Breakup by End Use:

  • Institutional
  • Retail
     

Based on the end use, the institutional segment currently dominates the market. This can be accredited to the emergence of fast-food joints, which have increased the demand for mayonnaise across the globe.

Breakup by Distribution Channel:

  • Supermarkets and hypermarkets
  • Convenience stores
  • Online retailers
  • Specialty store
  • Others
     

At present, supermarkets and hypermarkets represent the largest distribution channel as they provide consumers easier access to a wide range of product variants including classic, garlic, diet and green mint mayonnaise.

Regional Insights:

 

 
 

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  • North America
    • United States
    • Canada
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa
     

Amongst these, North America holds the leading position in the market on account of the extreme popularity of fast-food and snacking items, specifically in the United States and Canada, where consumers dine-out on an everyday basis.

Competitive Landscape:

The market is concentrated in nature with only a few players sharing the majority of the global market. Some of the leading players operating in the market are:

  • Nestlé SA
  • Ajinomoto Co., Inc.
  • McCormick & Company, Inc.
  • Kraft Heinz Company
  • Unilever PLC
     

Report Coverage:

Report Features Details
Base Year of the Analysis 2021
Historical Period 2016-2021
Forecast Period 2022-2027
Units US$ Billion
Segment Coverage Type, End Use, Distribution Channel, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Nestlé SA, Ajinomoto Co., Inc., McCormick & Company, Inc., Kraft Heinz Company and Unilever PLC
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2499
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Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

1   Preface
2   Scope and Methodology
    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Executive Summary
4   Introduction
    4.1    Overview
    4.2    Key Industry Trends
5   Global Mayonnaise Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Breakup by Type
    5.5    Market Breakup by End Use
    5.6    Market Breakup by Distribution Channel
    5.7    Market Breakup by Region
    5.8    Market Forecast
    5.9    SWOT Analysis
        5.9.1    Overview
        5.9.2    Strengths
        5.9.3    Weaknesses
        5.9.4    Opportunities
        5.9.5    Threats
    5.10    Value Chain Analysis
        5.10.1    Overview
        5.10.2    Research and Development
        5.10.3    Raw Material Procurement
        5.10.4    Manufacturing
        5.10.5    Marketing
        5.10.6    Distribution
        5.10.7    End-Use
    5.11    Porters Five Forces Analysis
        5.11.1    Overview
        5.11.2    Bargaining Power of Buyers
        5.11.3    Bargaining Power of Suppliers
        5.11.4    Degree of Competition
        5.11.5    Threat of New Entrants
        5.11.6    Threat of Substitutes
6   Market Breakup by Type
    6.1    Unflavoured Mayonnaise
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Flavoured Mayonnaise
        6.2.1 Market Trends
        6.2.2 Market Forecast
7    Market Breakup by End Use
    7.1    Institutional
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Retail
        7.2.1 Market Trends
        7.2.2 Market Forecast
8   Market Breakup by Distribution Channel
    8.1    Supermarkets and Hypermarkets
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Convenience Stores
        8.2.1 Market Trends
        8.2.2 Market Forecast
    8.3    Online Retailers
        8.3.1 Market Trends
        8.3.2 Market Forecast
    8.4    Specialty Stores
        8.4.1 Market Trends
        8.4.2 Market Forecast
    8.5    Others
        8.5.1 Market Trends
        8.5.2 Market Forecast
9   Market Breakup by Region
    9.1    North America
        9.1.1 United States
           9.1.1.1 Market Trends
           9.1.1.2 Market Forecast
        9.1.2 Canada
           9.1.2.1 Market Trends
           9.1.2.2 Market Forecast
    9.2    Asia Pacific
        9.2.1 China
           9.2.1.1 Market Trends
           9.2.1.2 Market Forecast
        9.2.2 Japan
           9.2.2.1 Market Trends
           9.2.2.2 Market Forecast
        9.2.3 India
           9.2.3.1 Market Trends
           9.2.3.2 Market Forecast
        9.2.4 South Korea
           9.2.4.1 Market Trends
           9.2.4.2 Market Forecast
        9.2.5 Australia
           9.2.5.1 Market Trends
           9.2.5.2 Market Forecast
        9.2.6 Indonesia
           9.2.6.1 Market Trends
           9.2.6.2 Market Forecast
        9.2.7 Others
           9.2.7.1 Market Trends
           9.2.7.2 Market Forecast
    9.3    Europe
        9.3.1 Germany
           9.3.1.1 Market Trends
           9.3.1.2 Market Forecast
        9.3.2 France
           9.3.2.1 Market Trends
           9.3.2.2 Market Forecast
        9.3.3 United Kingdom
           9.3.3.1 Market Trends
           9.3.3.2 Market Forecast
        9.3.4 Italy
           9.3.4.1 Market Trends
           9.3.4.2 Market Forecast
        9.3.5 Spain
           9.3.5.1 Market Trends
           9.3.5.2 Market Forecast
        9.3.6 Russia
           9.3.6.1 Market Trends
           9.3.6.2 Market Forecast
        9.3.7 Others
           9.3.7.1 Market Trends
           9.3.7.2 Market Forecast
    9.4    Latin America
        9.4.1 Brazil
           9.4.1.1 Market Trends
           9.4.1.2 Market Forecast
        9.4.2 Mexico
           9.4.2.1 Market Trends
           9.4.2.2 Market Forecast
        9.4.3 Others
           9.4.3.1 Market Trends
           9.4.3.2 Market Forecast
    9.5    Middle East and Africa
        9.5.1 Market Trends
        9.5.2 Market Breakup by Country
        9.5.3 Market Forecast
10  Mayonnaise Manufacturing Process
    10.1    Product Overview
    10.2    Raw Material Requirements
    10.3    Manufacturing Process
    10.4    Key Success and Risk Factors
11  Competitive Landscape
    11.1    Market Structure
    11.2    Key Players
    11.3    Profiles of Key Players
        11.3.1    Nestlé SA
            11.3.1.1    Company Overview
            11.3.1.2    Description
            11.3.1.3    Product Portfolio
            11.3.1.4    Financials
            11.3.1.5    SWOT Analysis
        11.3.2    Ajinomoto Co., Inc.
            11.3.2.1    Company Overview
            11.3.2.2    Description
            11.3.2.3    Product Portfolio
            11.3.2.4    Financials
            11.3.2.5    SWOT Analysis
        11.3.3    McCormick & Company, Inc.
            11.3.3.1    Company Overview
            11.3.3.2    Description
            11.3.3.3    Product Portfolio
            11.3.3.4    Financials
            11.3.3.5    SWOT Analysis
        11.3.4    Kraft Heinz Company
            11.3.4.1    Company Overview
            11.3.4.2    Description
            11.3.4.3    Product Portfolio
            11.3.4.4    Financials
            11.3.4.5    SWOT Analysis
        11.3.5    Unilever PLC
            11.3.5.1    Company Overview
            11.3.5.2    Description
            11.3.5.3    Product Portfolio
            11.3.5.4    Financials
            11.3.5.5    SWOT Analysis

List of Figures

Figure 1: Global: Mayonnaise Market: Major Drivers and Challenges
Figure 2: Global: Mayonnaise Market: Sales Value (in Billion US$), 2016-2021
Figure 3: Global: Mayonnaise Market: Breakup by Type (in %), 2021
Figure 4: Global: Mayonnaise Market: Breakup by End Use (in %), 2021
Figure 5: Global: Mayonnaise Market: Breakup by Distribution Channel (in %), 2021
Figure 6: Global: Mayonnaise Market: Breakup by Region (in %), 2021
Figure 7: Global: Mayonnaise Market Forecast: Sales Value (in Billion US$), 2022-2027
Figure 8: Global: Mayonnaise Industry: SWOT Analysis
Figure 9: Global: Mayonnaise Industry: Value Chain Analysis
Figure 10: Global: Mayonnaise Industry: Porter’s Five Forces Analysis
Figure 11: Global: Unflavoured Mayonnaise Market: Sales Value (in Million US$), 2016 & 2021    
Figure 12: Global: Unflavoured Mayonnaise Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 13: Global: Flavoured Mayonnaise Market: Sales Value (in Million US$), 2016 & 2021
Figure 14: Global: Flavoured Mayonnaise Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 15: Global: Mayonnaise Market (in Institutional Sector): Sales Value (in Million US$), 2016 & 2021
Figure 16: Global: Mayonnaise Market Forecast (in Institutional Sector): Sales Value (in Million US$), 2022-2027
Figure 17: Global: Mayonnaise Market (in Retail Sector): Sales Value (in Million US$), 2016 & 2021
Figure 18: Global: Mayonnaise Market Forecast (in Retail Sector): Sales Value (in Million US$), 2022-2027
Figure 19: Global: Mayonnaise Market: Sales through Supermarkets and Hypermarkets (in Million US$), 2016 & 2021
Figure 20: Global: Mayonnaise Market Forecast: Sales through Supermarkets and Hypermarkets (in Million US$), 2022-2027
Figure 21: Global: Mayonnaise Market: Sales through Convenience Stores (in Million US$), 2016 & 2021
Figure 22: Global: Mayonnaise Market Forecast: Sales through Convenience Stores (in Million US$), 2022-2027
Figure 23: Global: Mayonnaise Market: Sales through Online Retailers (in Million US$), 2016 & 2021
Figure 24: Global: Mayonnaise Market Forecast: Sales through Online Retailers (in Million US$), 2022-2027
Figure 25: Global: Mayonnaise Market: Sales through Specialty Stores (in Million US$), 2016 & 2021
Figure 26: Global: Mayonnaise Market Forecast: Sales through Specialty Stores (in Million US$), 2022-2027
Figure 27: Global: Mayonnaise Market: Sales through Other Distribution Channels (in Million US$), 2016 & 2021
Figure 28: Global: Mayonnaise Market Forecast: Sales through Other Distribution Channels (in Million US$), 2022-2027
Figure 29: North America: Mayonnaise Market: Sales Value (in Million US$), 2016 & 2021
Figure 30: North America: Mayonnaise Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 31: United States: Mayonnaise Market: Sales Value (in Million US$), 2016 & 2021
Figure 32: United States: Mayonnaise Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 33: Canada: Mayonnaise Market: Sales Value (in Million US$), 2016 & 2021
Figure 34: Canada: Mayonnaise Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 35: Asia Pacific: Mayonnaise Market: Sales Value (in Million US$), 2016 & 2021
Figure 36: Asia Pacific: Mayonnaise Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 37: China: Mayonnaise Market: Sales Value (in Million US$), 2016 & 2021
Figure 38: China: Mayonnaise Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 39: Japan: Mayonnaise Market: Sales Value (in Million US$), 2016 & 2021
Figure 40: Japan: Mayonnaise Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 41: India: Mayonnaise Market: Sales Value (in Million US$), 2016 & 2021
Figure 42: India: Mayonnaise Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 43: South Korea: Mayonnaise Market: Sales Value (in Million US$), 2016 & 2021
Figure 44: South Korea: Mayonnaise Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 45: Australia: Mayonnaise Market: Sales Value (in Million US$), 2016 & 2021
Figure 46: Australia: Mayonnaise Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 47: Indonesia: Mayonnaise Market: Sales Value (in Million US$), 2016 & 2021
Figure 48: Indonesia: Mayonnaise Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 49: Others: Mayonnaise Market: Sales Value (in Million US$), 2016 & 2021
Figure 50: Others: Mayonnaise Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 51: Europe: Mayonnaise Market: Sales Value (in Million US$), 2016 & 2021
Figure 52: Europe: Mayonnaise Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 53: Germany: Mayonnaise Market: Sales Value (in Million US$), 2016 & 2021
Figure 54: Germany: Mayonnaise Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 55: France: Mayonnaise Market: Sales Value (in Million US$), 2016 & 2021
Figure 56: France: Mayonnaise Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 57: United Kingdom: Mayonnaise Market: Sales Value (in Million US$), 2016 & 2021
Figure 58: United Kingdom: Mayonnaise Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 59: Italy: Mayonnaise Market: Sales Value (in Million US$), 2016 & 2021
Figure 60: Italy: Mayonnaise Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 61: Spain: Mayonnaise Market: Sales Value (in Million US$), 2016 & 2021
Figure 62: Spain: Mayonnaise Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 63: Russia: Mayonnaise Market: Sales Value (in Million US$), 2016 & 2021
Figure 64: Russia: Mayonnaise Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 65: Others: Mayonnaise Market: Sales Value (in Million US$), 2016 & 2021
Figure 66: Others: Mayonnaise Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 67: Latin America: Mayonnaise Market: Sales Value (in Million US$), 2016 & 2021
Figure 68: Latin America: Mayonnaise Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 69: Brazil: Mayonnaise Market: Sales Value (in Million US$), 2016 & 2021
Figure 70: Brazil: Mayonnaise Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 71: Mexico: Mayonnaise Market: Sales Value (in Million US$), 2016 & 2021
Figure 72: Mexico: Mayonnaise Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 73: Others: Mayonnaise Market: Sales Value (in Million US$), 2016 & 2021
Figure 74: Others: Mayonnaise Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 75: Middle East and Africa: Mayonnaise Market: Sales Value (in Million US$), 2016 & 2021
Figure 76: Middle East and Africa: Mayonnaise Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 77: Mayonnaise Manufacturing: Detailed Process Flow

List of Tables

Table 1: Global: Mayonnaise Market: Key Industry Highlights, 2021 and 2027
Table 2: Global: Mayonnaise Market Forecast: Breakup by Type (in Million US$), 2022-2027
Table 3: Global: Mayonnaise Market Forecast: Breakup by End Use (in Million US$), 2022-2027
Table 4: Global: Mayonnaise Market Forecast: Breakup by Distribution Channel (in Million US$), 2022-2027
Table 5: Global: Mayonnaise Market Forecast: Breakup by Region (in Million US$), 2022-2027
Table 6: Mayonnaise Manufacturing: Raw Material Requirements
Table 7: Global: Mayonnaise Market: Competitive Structure
Table 8: Global: Mayonnaise Market: Key Players

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Key Questions Answered in This Report

The global mayonnaise market was valued at US$ 11.8 Billion in 2021.

We expect the global mayonnaise market to exhibit a CAGR of 4.13% during 2022-2027.

The growing prominence of low-calorie, vegan, and eggless variants of mayonnaise for health-
conscious consumers, is currently driving the global mayonnaise market.

The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from
conventional brick-and-mortar distribution channels towards online retail platforms for the purchase
of mayonnaise.

Based on the type, the global mayonnaise market can be bifurcated into flavored mayonnaise and
unflavored mayonnaise. Currently, unflavored mayonnaise accounts for the majority of the market
share.

Based on the end use, the global mayonnaise market has been divided into institutional and retail,
where the institutional segment currently exhibits a clear dominance in the market.

Based on the distribution channel, the global mayonnaise market can be segmented into
supermarkets and hypermarkets, convenience stores, online retailers, specialty stores, and others.
Among these, supermarkets and hypermarkets currently represent the largest market share.

On a regional level, the market has been classified into North America, Europe, Asia Pacific, Middle
East and Africa, and Latin America, where North America dominates the global market.

Some of the major players in the global mayonnaise market include Nestlé SA, Ajinomoto Co., Inc.,
McCormick & Company, Inc., Kraft Heinz Company, Unilever PLC, etc.

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