Mayonnaise Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023

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The global mayonnaise market was worth around US$ 10 Billion in 2017. The market is further projected to cross US$ 12 Billion by 2023, at a CAGR of 4% during the year 2018-2023. Mayonnaise refers to a thick and creamy sauce which is conventionally prepared using egg yolks, oil, vinegar or lemon juice, and seasonings. It is an emulsion which is produced by slowly adding one ingredient to another, simultaneously stirring the mixture. Nowadays, mayonnaise is considered as a popular condiment which is used as a spread for sandwiches or burgers, dips for snacks, and base for tacos or rolls. Apart from this, it is used as a base for making other sauces, like tartar sauce and thousand-island salad dressing. Mayonnaise also offers several health-benefits which include lowering of cholesterol levels, assisting in nutrient absorption, and improving the heart health, if consumed in moderation.

Global Mayonnaise Market Drivers/Constraints:

  • Factors such as growing urbanisation, increasing disposable incomes and thriving fast-food chains have resulted in the changing lifestyles and altering eating patterns of the consumers. Presently, there is a high preference for affordable, convenient and on-the-go meal options which require minimal cooking. This has created numerous remunerative opportunities for the manufacturers.
  • Currently, there are different types of mayonnaise available in the market, which offers a large variety and unique flavours for the consumers. These include multiple flavours like cheese, mint, tangy pickle, chipotle, tandoori, etc., and also low-fat and no fat mayonnaise which can cater to the taste and preferences of a large number of consumers.
  • Developing regions are expected to drive the global mayonnaise market in the upcoming years.  Earlier, the consumption of mayonnaise was largely confined to the western countries. However, with the confluence of increasing trend of westernisation of food patterns and acceptance of different cuisines along with burgeoning middle-class population, the consumption of mayonnaise in developing countries has risen.
  • The growth of the organised retail sector is witnessing a positive impact on the global mayonnaise market. Earlier, a number of global players were hesitant to sell their products in developing countries due to lack of infrastructure, storage facilities and appropriate knowledge about the developing markets. Nevertheless, with an increase in the number of organised retail stores, various players are investing in these markets. This is expected to eventually result in the increased consumption of mayonnaise in the next few years.


Mayonnaise Market Trends 2018

Breakup by Product Type:

On the basis of type, the market is segregated as unflavoured mayonnaise and flavoured mayonnaise. Currently, unflavoured mayonnaise accounts for the majority of the market share as it is excessively used in the preparation of dishes like salads, pasta, dips, etc. It is also regarded as a good source of proteins, calories, fats, vitamins and carbohydrates.

Breakup by End-Use:

Based on end-use, the report finds that institutional currently represent the largest end-use segment of mayonnaise, which is followed by retail.

Breakup by Distribution Channel:

On the basis of distribution channel, supermarkets and hypermarkets represent the biggest segment on account of convenience and rising trend of supermarket shopping culture. Supermarkets and hypermarkets are followed by convenience stores, online retailers, specialty stores and others.

Regional Insights:

On a geographical front, North America enjoys a leading position in the global mayonnaise market on account of extreme popularity of fast-food and snacking items, specifically in the United States and Canada, where consumers dine-out on an everyday basis. North America is followed by Europe, Asia Pacific, Middle East and Africa, and Latin America.

Competitive Landscape:

The market is concentrated in nature with the presence of only few manufacturers who are competing in terms of prices and quality. Nonetheless, in the emerging regions like India and China, there exists various unorganised manufacturers of mayonnaise. There prevails a rigid competition in the market which makes it difficult for small players to enter. Some of the major players functioning in the market include:

  • Nestlé
  • Ajinomoto
  • McCormick
  • Kraft Heinz
  • Unilever


This report provides a deep insight into the global mayonnaise market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the mayonnaise market in any manner.

Key Questions Answered in This Report:

  • How has the global mayonnaise market performed so far and how will it perform in the coming years?
  • What are the key regions in the global mayonnaise market?
  • Which are the popular product types in the global mayonnaise market?
  • What are the key distribution channels in the global mayonnaise market?
  • What are the major end-use sectors in the global mayonnaise market?
  • What are the various stages in the value chain of the global mayonnaise market?
  • What are the key driving factors and challenges in the global mayonnaise market?
  • What are the import and export trends of the global mayonnaise market?
  • What is the structure of the global mayonnaise market and who are the key players?
  • What is the degree of competition in the global mayonnaise market?
  • How is mayonnaise manufactured?

1    Preface
2    Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    Global Mayonnaise Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Market Breakup by Type
    5.4    Market Breakup by End-Use
    5.5    Market Breakup by Distribution Channel
    5.6    Market Breakup by Region
    5.7    Market Forecast
    5.8    SWOT Analysis
        5.8.1    Overview
        5.8.2    Strengths
        5.8.3    Weaknesses
        5.8.4    Opportunities
        5.8.5    Threats
    5.9    Value Chain Analysis
        5.9.1    Overview
        5.9.2    Research and Development
        5.9.3    Raw Material Procurement
        5.9.4    Manufacturing
        5.9.5    Marketing
        5.9.6    Distribution
        5.9.7    End-Use
    5.10    Porters Five Forces Analysis
        5.10.1    Overview
        5.10.2    Bargaining Power of Buyers
        5.10.3    Bargaining Power of Suppliers
        5.10.4    Degree of Competition
        5.10.5    Threat of New Entrants
        5.10.6    Threat of Substitutes
6    Market Breakup by Type
    6.1    Unflavoured Mayonnaise
    6.2    Flavoured Mayonnaise
7    Market Breakup by End Use
    7.1    Institutional
    7.2    Retail
8    Market Breakup by Distribution Channel
    8.1    Supermarkets and Hypermarkets
    8.2    Convenience Stores
    8.3    Online Retailers
    8.4    Speciality Stores
    8.5    Others
9    Market Breakup by Region
    9.1    North America
    9.2    Europe
    9.3    Asia Pacific
    9.4    Middle East and Africa
    9.5    Latin America
10    Mayonnaise Manufacturing Process
    10.1    Product Overview
    10.2    Raw Material Requirements
    10.3    Manufacturing Process
    10.4    Key Success and Risk Factors
11    Competitive Landscape
    11.1    Market Structure
    11.2    Key Players
    11.3    Profiles of Key Players
        11.3.1    Nestlé
            11.3.1.1    Company Overview
            11.3.1.2    Description
            11.3.1.3    Product Portfolio
            11.3.1.4    Financials
            11.3.1.5    SWOT Analysis
        11.3.2    Ajinomoto
            11.3.2.1    Company Overview
            11.3.2.2    Description
            11.3.2.3    Product Portfolio
            11.3.2.4    Financials
            11.3.2.5    SWOT Analysis
        11.3.3    McCormick
            11.3.3.1    Company Overview
            11.3.3.2    Description
            11.3.3.3    Product Portfolio
            11.3.3.4    Financials
            11.3.3.5    SWOT Analysis
        11.3.4    Kraft Heinz
            11.3.4.1    Company Overview
            11.3.4.2    Description
            11.3.4.3    Product Portfolio
            11.3.4.4    Financials
            11.3.4.5    SWOT Analysis
        11.3.5    Unilever
            11.3.5.1    Company Overview
            11.3.5.2    Description
            11.3.5.3    Product Portfolio
            11.3.5.4    Financials
            11.3.5.5    SWOT Analysis


List of Figures

Figure 1: Global: Mayonnaise Market: Major Drivers and Challenges
Figure 2: Global: Mayonnaise Market: Sales Value (in Billion US$), 2010-2017
Figure 3: Global: Mayonnaise Market: Breakup by Type (in %), 2017
Figure 4: Global: Mayonnaise Market: Breakup by End-Use (in %), 2017
Figure 5: Global: Mayonnaise Market: Breakup by Distribution Channel (in %), 2017
Figure 6: Global: Mayonnaise Market: Breakup by Region (in %), 2017
Figure 7: Global: Mayonnaise Market Forecast: Sales Value (in Billion US$), 2018-2023
Figure 8: Global: Mayonnaise Industry: SWOT Analysis
Figure 9: Global: Mayonnaise Industry: Value Chain Analysis
Figure 10: Global: Mayonnaise Industry: Porter’s Five Forces Analysis
Figure 11: Global: Unflavoured Mayonnaise Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 12: Global: Flavoured Mayonnaise Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 13: Global: Institutional Mayonnaise Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 14: Global: Retail Mayonnaise Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 15: Global: Mayonnaise Market: Sales Through Supermarkets and Hypermarkets (in Million US$), 2010, 2017 & 2023
Figure 16: Global: Mayonnaise Market: Sales Through Convenience stores (in Million US$), 2010, 2017 & 2023
Figure 17: Global: Mayonnaise Market: Sales Through Online retailers (in Million US$), 2010, 2017 & 2023
Figure 18: Global: Mayonnaise Market: Sales Through Speciality Stores (in Million US$), 2010, 2017 & 2023
Figure 19: Global: Mayonnaise Market: Sales Through Other Distribution Channels (in Million US$), 2010, 2017 & 2023
Figure 20: North America: Mayonnaise Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 21: Europe: Mayonnaise Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 22: Asia Pacific: Mayonnaise Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 23: Middle East and Africa: Mayonnaise Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 24: Latin America: Mayonnaise Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 25: Mayonnaise Manufacturing: Process Flow


List of Tables

Table 1: Global: Mayonnaise Market: Key Industry Highlights, 2017 and 2023
Table 2: Global: Mayonnaise Market Forecast: Breakup by Type (in Million US$), 2018-2023
Table 3: Global: Mayonnaise Market Forecast: Breakup by End Use (in Million US$), 2018-2023
Table 4: Global: Mayonnaise Market Forecast: Breakup by Distribution Channel (in Million US$), 2018-2023
Table 5: Global: Mayonnaise Market Forecast: Breakup by Region (in Million US$), 2018-2023
Table 6: Mayonnaise: Raw Material Requirements
Table 7: Global: Mayonnaise Market Structure
Table 8: Global: Mayonnaise Market: Key Players


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