Market Overview:
The global mayonnaise market exhibited moderate growth during 2015-2020. Looking forward, IMARC Group expects the market to reach a value of US$ 13.27 Billion by 2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end-use industries. These insights are included in the report as a major market contributor.
Mayonnaise is a thick and creamy sauce prepared using egg yolks, oil, vinegar or lemon juice, and various seasonings. It is an emulsion which is produced by slowly adding one ingredient to another, and simultaneously stirring the mixture. Nowadays, mayonnaise has emerged as a popular condiment, which is used as a spread for sandwiches or burgers, dips for snacks, and base for tacos or rolls. Apart from this, it is utilized as a base for making other sauces, such as tartar sauce and thousand-island salad dressing. Mayonnaise also offers several health benefits when consumed in moderation, such as lowering cholesterol levels, assisting in nutrient absorption, and improving heart health.
With a significant change in the lifestyles and eating habits, consumers now prefer affordable, convenient and quick meals which require minimal cooking. Owing to this shift in eating habits, along with the versatility and taste of mayonnaise, it is used as a spread for bread, sandwiches and burgers, a dip for snacks and a base for rolls and tacos. It also enhances the taste of raw vegetables due to which it is used in salads as a dressing. However, a significant shift toward vegan diets and increase in health-consciousness among consumers has prompted manufacturers to produce egg-less, vegan, low-fat and organic mayonnaise variants. They have also introduced multiple flavors, including cheese, mint, tangy pickle, chipotle and tandoori, to cater to the diversified tastes and preferences of an extensive consumer base. Other factors contributing significantly to the market growth include growing westernization and acceptance of world cuisines and the proliferation of online retail stores aiding in smooth product distribution across the globe.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global mayonnaise market, along with forecasts for growth at the global, regional and country level from 2021-2026. Our report has categorized the market based on region, type, end use and distribution channel.
Breakup by Type:
- Unflavored mayonnaise
- Flavored mayonnaise
Currently, unflavored mayonnaise accounts for the majority of the market share as it is excessively used in the preparation of dishes like salads, pasta and dips.
Breakup by End Use:
Based on the end use, the institutional segment currently dominates the market. This can be accredited to the emergence of fast-food joints, which have increased the demand for mayonnaise across the globe.
Breakup by Distribution Channel:
- Supermarkets and hypermarkets
- Convenience stores
- Online retailers
- Specialty store
- Others
At present, supermarkets and hypermarkets represent the largest distribution channel as they provide consumers easier access to a wide range of product variants including classic, garlic, diet and green mint mayonnaise.
Regional Insights:
- North America
- Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
- Latin America
- Middle East and Africa
Amongst these, North America holds the leading position in the market on account of the extreme popularity of fast-food and snacking items, specifically in the United States and Canada, where consumers dine-out on an everyday basis.
Competitive Landscape:
The market is concentrated in nature with only a few players sharing the majority of the global market. Some of the leading players operating in the market are:
- Nestlé SA
- Ajinomoto Co., Inc.
- McCormick & Company, Inc.
- Kraft Heinz Company
- Unilever PLC
Key Questions Answered in This Report
The global mayonnaise market size to reach a value of US$ 13.27 Billion by 2026.
Increasing demand for ready-to-eat products based on the growing adoption of on-the-go food consumption habits represents one of the key drivers for the global mayonnaise market.
The introduction of innovative flavors of mayonnaise, along with the emergence of low-calorie, vegan, and eggless product variants represent some of the key trends in the global mayonnaise market.
Sudden outbreak of the COVID-19 pandemic had led to the implementation of stringent lockdown regulations across several nations resulting in temporary shutdown of numerous manufacturing units and disrupted supply chains for mayonnaise and other related products.
On the basis of the type, the market has been classified into flavored mayonnaise and unflavored mayonnaise. Currently, unflavored mayonnaise accounts for the majority of the market share.
On the basis of the end use, the market has been classified into institutional and retail. At present, the institutional segment exhibits a clear dominance in the market.
On the basis of the distribution channel, the market has been classified into supermarkets and hypermarkets, convenience stores, online retailers, specialty stores, and others. Currently, supermarkets and hypermarkets represent the largest segment.
Region-wise, the market has been classified into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America, where North America dominates the global market.
The key companies in the global mayonnaise market are Nestlé SA, Ajinomoto Co., Inc., McCormick & Company, Inc., Kraft Heinz Company and Unilever PLC.
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Mayonnaise Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Breakup by Type
5.5 Market Breakup by End-Use
5.6 Market Breakup by Distribution Channel
5.7 Market Breakup by Region
5.8 Market Forecast
5.9 SWOT Analysis
5.9.1 Overview
5.9.2 Strengths
5.9.3 Weaknesses
5.9.4 Opportunities
5.9.5 Threats
5.10 Value Chain Analysis
5.10.1 Overview
5.10.2 Research and Development
5.10.3 Raw Material Procurement
5.10.4 Manufacturing
5.10.5 Marketing
5.10.6 Distribution
5.10.7 End-Use
5.11 Porters Five Forces Analysis
5.11.1 Overview
5.11.2 Bargaining Power of Buyers
5.11.3 Bargaining Power of Suppliers
5.11.4 Degree of Competition
5.11.5 Threat of New Entrants
5.11.6 Threat of Substitutes
6 Market Breakup by Type
6.1 Unflavoured Mayonnaise
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Flavoured Mayonnaise
6.2.1 Market Trends
6.2.2 Market Forecast
7 Market Breakup by End Use
7.1 Institutional
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Retail
7.2.1 Market Trends
7.2.2 Market Forecast
8 Market Breakup by Distribution Channel
8.1 Supermarkets and Hypermarkets
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Convenience Stores
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Online Retailers
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Specialty Stores
8.4.1 Market Trends
8.4.2 Market Forecast
8.5 Others
8.5.1 Market Trends
8.5.2 Market Forecast
9 Market Breakup by Region
9.1 North America
9.1.1 United States
9.1.1.1 Market Trends
9.1.1.2 Market Forecast
9.1.2 Canada
9.1.2.1 Market Trends
9.1.2.2 Market Forecast
9.2 Asia Pacific
9.2.1 China
9.2.1.1 Market Trends
9.2.1.2 Market Forecast
9.2.2 Japan
9.2.2.1 Market Trends
9.2.2.2 Market Forecast
9.2.3 India
9.2.3.1 Market Trends
9.2.3.2 Market Forecast
9.2.4 South Korea
9.2.4.1 Market Trends
9.2.4.2 Market Forecast
9.2.5 Australia
9.2.5.1 Market Trends
9.2.5.2 Market Forecast
9.2.6 Indonesia
9.2.6.1 Market Trends
9.2.6.2 Market Forecast
9.2.7 Others
9.2.7.1 Market Trends
9.2.7.2 Market Forecast
9.3 Europe
9.3.1 Germany
9.3.1.1 Market Trends
9.3.1.2 Market Forecast
9.3.2 France
9.3.2.1 Market Trends
9.3.2.2 Market Forecast
9.3.3 United Kingdom
9.3.3.1 Market Trends
9.3.3.2 Market Forecast
9.3.4 Italy
9.3.4.1 Market Trends
9.3.4.2 Market Forecast
9.3.5 Spain
9.3.5.1 Market Trends
9.3.5.2 Market Forecast
9.3.6 Russia
9.3.6.1 Market Trends
9.3.6.2 Market Forecast
9.3.7 Others
9.3.7.1 Market Trends
9.3.7.2 Market Forecast
9.4 Latin America
9.4.1 Brazil
9.4.1.1 Market Trends
9.4.1.2 Market Forecast
9.4.2 Mexico
9.4.2.1 Market Trends
9.4.2.2 Market Forecast
9.4.3 Others
9.4.3.1 Market Trends
9.4.3.2 Market Forecast
9.5 Middle East and Africa
9.5.1 Market Trends
9.5.2 Market Breakup by Country
9.5.3 Market Forecast
10 Mayonnaise Manufacturing Process
10.1 Product Overview
10.2 Raw Material Requirements
10.3 Manufacturing Process
10.4 Key Success and Risk Factors
11 Competitive Landscape
11.1 Market Structure
11.2 Key Players
11.3 Profiles of Key Players
11.3.1 Nestlé SA
11.3.1.1 Company Overview
11.3.1.2 Description
11.3.1.3 Product Portfolio
11.3.1.4 Financials
11.3.1.5 SWOT Analysis
11.3.2 Ajinomoto Co., Inc.
11.3.2.1 Company Overview
11.3.2.2 Description
11.3.2.3 Product Portfolio
11.3.2.4 Financials
11.3.2.5 SWOT Analysis
11.3.3 McCormick & Company, Inc.
11.3.3.1 Company Overview
11.3.3.2 Description
11.3.3.3 Product Portfolio
11.3.3.4 Financials
11.3.3.5 SWOT Analysis
11.3.4 Kraft Heinz Company
11.3.4.1 Company Overview
11.3.4.2 Description
11.3.4.3 Product Portfolio
11.3.4.4 Financials
11.3.4.5 SWOT Analysis
11.3.5 Unilever PLC
11.3.5.1 Company Overview
11.3.5.2 Description
11.3.5.3 Product Portfolio
11.3.5.4 Financials
11.3.5.5 SWOT Analysis
List of Figures
Figure 1: Global: Mayonnaise Market: Major Drivers and Challenges
Figure 2: Global: Mayonnaise Market: Sales Value (in Billion US$), 2015-2020
Figure 3: Global: Mayonnaise Market: Breakup by Type (in %), 2020
Figure 4: Global: Mayonnaise Market: Breakup by End-Use (in %), 2020
Figure 5: Global: Mayonnaise Market: Breakup by Distribution Channel (in %), 2020
Figure 6: Global: Mayonnaise Market: Breakup by Region (in %), 2020
Figure 7: Global: Mayonnaise Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 8: Global: Mayonnaise Industry: SWOT Analysis
Figure 9: Global: Mayonnaise Industry: Value Chain Analysis
Figure 10: Global: Mayonnaise Industry: Porter’s Five Forces Analysis
Figure 11: Global: Unflavoured Mayonnaise Market: Sales Value (in Million US$), 2015 & 2020
Figure 12: Global: Unflavoured Mayonnaise Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 13: Global: Flavoured Mayonnaise Market: Sales Value (in Million US$), 2015 & 2020
Figure 14: Global: Flavoured Mayonnaise Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 15: Global: Mayonnaise Market (in Institutional Sector): Sales Value (in Million US$), 2015 & 2020
Figure 16: Global: Mayonnaise Market Forecast (in Institutional Sector): Sales Value (in Million US$), 2021-2026
Figure 17: Global: Mayonnaise Market (in Retail Sector): Sales Value (in Million US$), 2015 & 2020
Figure 18: Global: Mayonnaise Market Forecast (in Retail Sector): Sales Value (in Million US$), 2021-2026
Figure 19: Global: Mayonnaise Market: Sales through Supermarkets and Hypermarkets (in Million US$), 2015 & 2020
Figure 20: Global: Mayonnaise Market Forecast: Sales through Supermarkets and Hypermarkets (in Million US$), 2021-2026
Figure 21: Global: Mayonnaise Market: Sales through Convenience Stores (in Million US$), 2015 & 2020
Figure 22: Global: Mayonnaise Market Forecast: Sales through Convenience Stores (in Million US$), 2021-2026
Figure 23: Global: Mayonnaise Market: Sales through Online Retailers (in Million US$), 2015 & 2020
Figure 24: Global: Mayonnaise Market Forecast: Sales through Online Retailers (in Million US$), 2021-2026
Figure 25: Global: Mayonnaise Market: Sales through Specialty Stores (in Million US$), 2015 & 2020
Figure 26: Global: Mayonnaise Market Forecast: Sales through Specialty Stores (in Million US$), 2021-2026
Figure 27: Global: Mayonnaise Market: Sales through Other Distribution Channels (in Million US$), 2015 & 2020
Figure 28: Global: Mayonnaise Market Forecast: Sales through Other Distribution Channels (in Million US$), 2021-2026
Figure 29: North America: Mayonnaise Market: Sales Value (in Million US$), 2015 & 2020
Figure 30: North America: Mayonnaise Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 31: United States: Mayonnaise Market: Sales Value (in Million US$), 2015 & 2020
Figure 32: United States: Mayonnaise Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 33: Canada: Mayonnaise Market: Sales Value (in Million US$), 2015 & 2020
Figure 34: Canada: Mayonnaise Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 35: Asia Pacific: Mayonnaise Market: Sales Value (in Million US$), 2015 & 2020
Figure 36: Asia Pacific: Mayonnaise Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 37: China: Mayonnaise Market: Sales Value (in Million US$), 2015 & 2020
Figure 38: China: Mayonnaise Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 39: Japan: Mayonnaise Market: Sales Value (in Million US$), 2015 & 2020
Figure 40: Japan: Mayonnaise Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 41: India: Mayonnaise Market: Sales Value (in Million US$), 2015 & 2020
Figure 42: India: Mayonnaise Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 43: South Korea: Mayonnaise Market: Sales Value (in Million US$), 2015 & 2020
Figure 44: South Korea: Mayonnaise Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 45: Australia: Mayonnaise Market: Sales Value (in Million US$), 2015 & 2020
Figure 46: Australia: Mayonnaise Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 47: Indonesia: Mayonnaise Market: Sales Value (in Million US$), 2015 & 2020
Figure 48: Indonesia: Mayonnaise Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 49: Others: Mayonnaise Market: Sales Value (in Million US$), 2015 & 2020
Figure 50: Others: Mayonnaise Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 51: Europe: Mayonnaise Market: Sales Value (in Million US$), 2015 & 2020
Figure 52: Europe: Mayonnaise Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 53: Germany: Mayonnaise Market: Sales Value (in Million US$), 2015 & 2020
Figure 54: Germany: Mayonnaise Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 55: France: Mayonnaise Market: Sales Value (in Million US$), 2015 & 2020
Figure 56: France: Mayonnaise Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 57: United Kingdom: Mayonnaise Market: Sales Value (in Million US$), 2015 & 2020
Figure 58: United Kingdom: Mayonnaise Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 59: Italy: Mayonnaise Market: Sales Value (in Million US$), 2015 & 2020
Figure 60: Italy: Mayonnaise Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 61: Spain: Mayonnaise Market: Sales Value (in Million US$), 2015 & 2020
Figure 62: Spain: Mayonnaise Market Forecast: Sales Value (in Million US$), 2020-2026
Figure 63: Russia: Mayonnaise Market: Sales Value (in Million US$), 2015 & 2020
Figure 64: Russia: Mayonnaise Market Forecast: Sales Value (in Million US$), 2020-2026
Figure 65: Others: Mayonnaise Market: Sales Value (in Million US$), 2015 & 2020
Figure 66: Others: Mayonnaise Market Forecast: Sales Value (in Million US$), 2020-2026
Figure 67: Latin America: Mayonnaise Market: Sales Value (in Million US$), 2015 & 2020
Figure 68: Latin America: Mayonnaise Market Forecast: Sales Value (in Million US$), 2020-2026
Figure 69: Brazil: Mayonnaise Market: Sales Value (in Million US$), 2015 & 2020
Figure 70: Brazil: Mayonnaise Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 71: Mexico: Mayonnaise Market: Sales Value (in Million US$), 2015 & 2020
Figure 72: Mexico: Mayonnaise Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 73: Others: Mayonnaise Market: Sales Value (in Million US$), 2015 & 2020
Figure 74: Others: Mayonnaise Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 75: Middle East and Africa: Mayonnaise Market: Sales Value (in Million US$), 2015 & 2020
Figure 76: Middle East and Africa: Mayonnaise Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 77: Mayonnaise Manufacturing: Detailed Process Flow
List of Tables
Table 1: Global: Mayonnaise Market: Key Industry Highlights, 2020 and 2026
Table 2: Global: Mayonnaise Market Forecast: Breakup by Type (in Million US$), 2021-2026
Table 3: Global: Mayonnaise Market Forecast: Breakup by End Use (in Million US$), 2021-2026
Table 4: Global: Mayonnaise Market Forecast: Breakup by Distribution Channel (in Million US$), 2021-2026
Table 5: Global: Mayonnaise Market Forecast: Breakup by Region (in Million US$), 2021-2026
Table 6: Mayonnaise Manufacturing: Raw Material Requirements
Table 7: Global: Mayonnaise Market: Competitive Structure
Table 8: Global: Mayonnaise Market: Key Players