The global mayonnaise market was worth around US$ 10.3 Billion in 2018. Mayonnaise is a thick and creamy sauce prepared using egg yolks, oil, vinegar or lemon juice, and various seasonings. It is an emulsion which is produced by slowly adding one ingredient to another, and simultaneously stirring the mixture. Nowadays, mayonnaise has emerged as a popular condiment, which is used as a spread for sandwiches or burgers, dips for snacks, and base for tacos or rolls. Apart from this, it is utilized as a base for making other sauces, such as tartar sauce and thousand-island salad dressing. Mayonnaise also offers several health benefits when consumed in moderation, such as lowering cholesterol levels, assisting in nutrient absorption, and improving heart health.
With a significant change in the lifestyles and eating habits, consumers now prefer affordable, convenient and quick meals which require minimal cooking. Owing to this shift in eating habits, along with the versatility and taste of mayonnaise, it is used as a spread for bread, sandwiches and burgers, a dip for snacks and a base for rolls and tacos. It also enhances the taste of raw vegetables due to which it is used in salads as a dressing. However, a significant shift toward vegan diets and increase in health-consciousness among consumers has prompted manufacturers to produce egg-less, vegan, low-fat and organic mayonnaise variants. They have also introduced multiple flavors, including cheese, mint, tangy pickle, chipotle and tandoori, to cater to the diversified tastes and preferences of an extensive consumer base. Other factors contributing significantly to the market growth include growing westernization and acceptance of world cuisines and the proliferation of online retail stores aiding in smooth product distribution across the globe. Looking forward, IMARC Group expects the market value to reach US$ 13.2 Billion by 2024, growing at a CAGR of 4.1% during the period 2019-2024.
Breakup by Type:
- Unflavored mayonnaise
- Flavored mayonnaise
Currently, unflavored mayonnaise accounts for the majority of the market share as it is excessively used in the preparation of dishes like salads, pasta and dips.
Breakup by End Use:
Based on the end use, the institutional segment currently dominates the market. This can be accredited to the emergence of fast-food joints, which have increased the demand for mayonnaise across the globe.
Breakup by Distribution Channel:
- Supermarkets and hypermarkets
- Convenience stores
- Online retailers
- Specialty store
- Others
At present, supermarkets and hypermarkets represent the largest distribution channel as they provide consumers easier access to a wide range of product variants including classic, garlic, diet and green mint mayonnaise.
Regional Insights:
- Asia Pacific
- North America
- Europe
- Middle East and Africa
- Latin America
Amongst these, North America holds the leading position in the market on account of the extreme popularity of fast-food and snacking items, specifically in the United States and Canada, where consumers dine-out on an everyday basis.
Competitive Landscape:
The market is concentrated in nature with only a few players sharing the majority of the global market. Some of the leading players operating in the market are:
- Nestlé SA
- Ajinomoto Co., Inc.
- McCormick & Company, Inc.
- Kraft Heinz Company
- Unilever PLC
Key Questions Answered in This Report:
- How has the global mayonnaise market performed so far and how will it perform in the coming years?
- What are the key regions in the global mayonnaise market?
- Which are the popular product types in the global mayonnaise market?
- What are the primary distribution channels in the global mayonnaise market?
- What are the major end use sectors in the global mayonnaise market?
- What are the various stages in the value chain of the global mayonnaise market?
- What are the key driving factors and challenges in the global mayonnaise market?
- What are the import and export trends of the global mayonnaise market?
- What is the structure of the global mayonnaise market and who are the key players?
- What is the degree of competition in the global mayonnaise market?
- How is mayonnaise manufactured?
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Mayonnaise Market
5.1 Market Overview
5.2 Market Performance
5.3 Market Breakup by Type
5.4 Market Breakup by End-Use
5.5 Market Breakup by Distribution Channel
5.6 Market Breakup by Region
5.7 Market Forecast
5.8 SWOT Analysis
5.8.1 Overview
5.8.2 Strengths
5.8.3 Weaknesses
5.8.4 Opportunities
5.8.5 Threats
5.9 Value Chain Analysis
5.9.1 Overview
5.9.2 Research and Development
5.9.3 Raw Material Procurement
5.9.4 Manufacturing
5.9.5 Marketing
5.9.6 Distribution
5.9.7 End-Use
5.10 Porters Five Forces Analysis
5.10.1 Overview
5.10.2 Bargaining Power of Buyers
5.10.3 Bargaining Power of Suppliers
5.10.4 Degree of Competition
5.10.5 Threat of New Entrants
5.10.6 Threat of Substitutes
6 Market Breakup by Type
6.1 Unflavoured Mayonnaise
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Flavoured Mayonnaise
6.2.1 Market Trends
6.2.2 Market Forecast
7 Market Breakup by End Use
7.1 Institutional
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Retail
7.2.1 Market Trends
7.2.2 Market Forecast
8 Market Breakup by Distribution Channel
8.1 Supermarkets and Hypermarkets
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Convenience Stores
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Online Retailers
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Speciality Stores
8.4.1 Market Trends
8.4.2 Market Forecast
8.5 Others
8.5.1 Market Trends
8.5.2 Market Forecast
9 Market Breakup by Region
9.1 North America
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Europe
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Asia Pacific
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 Middle East and Africa
9.4.1 Market Trends
9.4.2 Market Forecast
9.5 Latin America
9.5.1 Market Trends
9.5.2 Market Forecast
10 Mayonnaise Manufacturing Process
10.1 Product Overview
10.2 Raw Material Requirements
10.3 Manufacturing Process
10.4 Key Success and Risk Factors
11 Competitive Landscape
11.1 Market Structure
11.2 Key Players
11.3 Profiles of Key Players
11.3.1 Nestlé
11.3.1.1 Company Overview
11.3.1.2 Description
11.3.1.3 Product Portfolio
11.3.1.4 Financials
11.3.1.5 SWOT Analysis
11.3.2 Ajinomoto
11.3.2.1 Company Overview
11.3.2.2 Description
11.3.2.3 Product Portfolio
11.3.2.4 Financials
11.3.2.5 SWOT Analysis
11.3.3 McCormick
11.3.3.1 Company Overview
11.3.3.2 Description
11.3.3.3 Product Portfolio
11.3.3.4 Financials
11.3.3.5 SWOT Analysis
11.3.4 Kraft Heinz
11.3.4.1 Company Overview
11.3.4.2 Description
11.3.4.3 Product Portfolio
11.3.4.4 Financials
11.3.4.5 SWOT Analysis
11.3.5 Unilever
11.3.5.1 Company Overview
11.3.5.2 Description
11.3.5.3 Product Portfolio
11.3.5.4 Financials
11.3.5.5 SWOT Analysis
List of Figures
Figure 1: Global: Mayonnaise Market: Major Drivers and Challenges
Figure 2: Global: Mayonnaise Market: Sales Value (in Billion US$), 2011-2018
Figure 3: Global: Mayonnaise Market: Breakup by Type (in %), 2018
Figure 4: Global: Mayonnaise Market: Breakup by End-Use (in %), 2018
Figure 5: Global: Mayonnaise Market: Breakup by Distribution Channel (in %), 2018
Figure 6: Global: Mayonnaise Market: Breakup by Region (in %), 2018
Figure 7: Global: Mayonnaise Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 8: Global: Mayonnaise Industry: SWOT Analysis
Figure 9: Global: Mayonnaise Industry: Value Chain Analysis
Figure 10: Global: Mayonnaise Industry: Porter’s Five Forces Analysis
Figure 11: Global: Unflavoured Mayonnaise Market: Sales Value (in Million US$), 2011 & 2018
Figure 12: Global: Unflavoured Mayonnaise Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 13: Global: Flavoured Mayonnaise Market: Sales Value (in Million US$), 2011 & 2018
Figure 14: Global: Flavoured Mayonnaise Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 15: Global: Mayonnaise Market (in Institutional Sector): Sales Value (in Million US$), 2011 & 2018
Figure 16: Global: Mayonnaise Market Forecast (in Institutional Sector): Sales Value (in Million US$), 2019-2024
Figure 17: Global: Mayonnaise Market (in Retail Sector): Sales Value (in Million US$), 2011 & 2018
Figure 18: Global: Mayonnaise Market Forecast (in Retail Sector): Sales Value (in Million US$), 2019-2024
Figure 19: Global: Mayonnaise Market: Sales through Supermarkets and Hypermarkets (in Million US$), 2011 & 2018
Figure 20: Global: Mayonnaise Market Forecast: Sales through Supermarkets and Hypermarkets (in Million US$), 2019-2024
Figure 21: Global: Mayonnaise Market: Sales through Convenience Stores (in Million US$), 2011 & 2018
Figure 22: Global: Mayonnaise Market Forecast: Sales through Convenience Stores (in Million US$), 2019-2024
Figure 23: Global: Mayonnaise Market: Sales through Online Retailers (in Million US$), 2011 & 2018
Figure 24: Global: Mayonnaise Market Forecast: Sales through Online Retailers (in Million US$), 2019-2024
Figure 25: Global: Mayonnaise Market: Sales through Speciality Stores (in Million US$), 2011 & 2018
Figure 26: Global: Mayonnaise Market Forecast: Sales through Speciality Stores (in Million US$), 2019-2024
Figure 27: Global: Mayonnaise Market: Sales through Other Distribution Channel (in Million US$), 2011 & 2018
Figure 28: Global: Mayonnaise Market Forecast: Sales through Other Distribution Channel (in Million US$), 2019-2024
Figure 29: North America: Mayonnaise Market: Sales Value (in Million US$), 2011 & 2018
Figure 30: North America: Mayonnaise Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 31: Europe: Mayonnaise Market: Sales Value (in Million US$), 2011 & 2018
Figure 32: Europe: Mayonnaise Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 33: Asia Pacific: Mayonnaise Market: Sales Value (in Million US$), 2011 & 2018
Figure 34: Asia Pacific: Mayonnaise Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 35: Middle East and Africa: Mayonnaise Market: Sales Value (in Million US$), 2011 & 2018
Figure 36: Middle East and Africa: Mayonnaise Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 37: Latin America: Mayonnaise Market: Sales Value (in Million US$), 2011 & 2018
Figure 38: Latin America: Mayonnaise Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 39: Mayonnaise Manufacturing: Detailed Process Flow
List of Tables
Table 1: Global: Mayonnaise Market: Key Industry Highlights, 2018 and 2024
Table 2: Global: Mayonnaise Market Forecast: Breakup by Type (in Million US$), 2019-2024
Table 3: Global: Mayonnaise Market Forecast: Breakup by End Use (in Million US$), 2019-2024
Table 4: Global: Mayonnaise Market Forecast: Breakup by Distribution Channel (in Million US$), 2019-2024
Table 5: Global: Mayonnaise Market Forecast: Breakup by Region (in Million US$), 2019-2024
Table 6: Mayonnaise Manufacturing: Raw Material Requirements
Table 7: Global: Mayonnaise Market: Competitive Structure
Table 8: Global: Mayonnaise Market: Key Players