Market Overview:

The global mayonnaise market size reached US$ 12.3 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 15.7 Billion by 2028, exhibiting a growth rate (CAGR) of 4.08% during 2023-2028.

Mayonnaise is a thick, white, creamy condiment prepared from emulsifying eggs, oil, lime juice, and vinegar. It is rich in vitamins, minerals, potassium, sodium, fats, carbohydrates, and other essential nutrients. Its consumption is consequently associated with several health benefits, such as moisturizing rough and chapped skin, maintaining heart health, improving blood sugar levels, reducing inflammation, and promoting healthy hair, skin, and nail growth. It also improves blood circulation, minimizes the risk of developing cardiovascular diseases, and treats symptoms of arthritis, colon inflammation, and depression. At present, mayonnaise is widely utilized in the preparation of different food products across the globe.

Mayonnaise Market Trends:

Mayonnaise is used in burgers, sandwiches, salads, dips, sauce, pasta, pizza, and other food products served at restaurants, bakeries, and cafes around the world. This, in confluence with the burgeoning food and beverage (F&B) industry, represents one of the major factors bolstering the market growth. In addition, the increasing working population, rapid urbanization, expanding purchasing power, and improving living standards of individuals are driving the demand for on-the-go mayonnaise-based food items. Apart from this, product manufacturers are introducing cheese, mint, lime, BBQ, chipotle and tandoori flavors. They are also focusing on launching vegan, organic, and egg-less variants on account of the increasing adoption of veganism and vegetarian diet. Besides this, manufacturers are investing in advertising campaigns, such as celebrity endorsements and social media campaigns, to improve their existing sales and profitability. Furthermore, the expansion of organized distribution channels, such as hypermarkets, supermarkets, convenience stores, grocery stores, and online shopping applications, are offering lucrative growth opportunities to industry players.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global mayonnaise market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on type, end use and distribution channel.

Breakup by Type:

• Unflavored mayonnaise
• Flavored mayonnaise
   

Unflavored mayonnaise dominates the market as it is used in the preparation of various dishes.

Breakup by End Use:

• Institutional
• Retail
   

Mayonnaise finds extensive application in the institutional sector.

Breakup by Distribution Channel:

• Supermarkets and hypermarkets
• Convenience stores
• Online retailers
• Specialty store
• Others
   

Supermarkets and hypermarkets hold the majority of the market share as they have vast collections and easy access to products.

Regional Insights:

• North America
  • United States
  • Canada
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

North America holds the majority of the global mayonnaise market share due to the escalating demand for snacks in the region.

Competitive Landscape:

The market is concentrated in nature with only a few players sharing the majority of the global market. Some of the leading players operating in the market are:

• Nestlé SA
• Ajinomoto Co., Inc.
• McCormick & Company, Inc.
• Kraft Heinz Company
• Unilever PLC
   

Report Coverage: