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Pan Masala Market in India: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026

Market Overview:

The pan masala market in India reached a value of INR 45,585 Crore in 2020. Looking forward, IMARC Group expects the market to reach a value of INR 69,518 Crore by 2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.

Pan masala is consumed to remove the bad odor of the mouth and provide fresh breath. It is prepared using a balanced mixture of lime, catechu, cardamom, areca nuts, flavoring agents and natural perfuming materials. It is preferred as a mouth freshener in both the rural and urban parts of India. This can be accredited to the convenient packaging, significant investments by manufacturers in advertising campaigns and a shift from other tobacco-based products to pan masala.

The demand for pan masala is escalating in India as the leading players are offering innovative product variants, such as chocolate, sugar-coated fennel seeds, cardamom, saffron (Kesar), gulkand (sweet-preserved rose petals) and silver-coated betel nuts, to enhance the flavor and expand their consumer base. They are also introducing products in flexible, convenient and cost-efficient packaging, such as pouches or sachets. For instance, Rajnigandha, a product of Dharampal Satyapal Limited, is available in both sachets and tin packaging. Furthermore, the key players are improving the packaging to ensure longer shelf life and retain the fragrance of the product. At present, the market is experiencing a decline in the overall product sales as the Government of India has imposed a complete lockdown on account of the surging cases of the coronavirus disease (COVID-19). Consequently, the key players are unable to produce or deliver products at optimum capacity due to the unavailability of labor, supply chain disruptions, and limited availability of raw materials. However, the market is anticipated to grow once normalcy is regained.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the pan masala market in India report, along with forecasts for growth at the country and state level from 2021-2026. Our report has categorized the market based on type, price, and packaging.

Breakup by Type:

  • Pan Masala with Tobacco
  • Plain
  • Flavored
  • Others


Pan masala with tobacco exhibits a clear dominance in the market.

Breakup by Price:

  • Premium
  • Non-Premium


The non-premium segment currently holds the largest market share.

Breakup by Packaging:

  • Pouch
  • Cans
  • Others


At present, pouches account for the majority of the total market share.

Regional Insights:

  • Uttar Pradesh
  • Bihar
  • Maharashtra
  • Madhya Pradesh
  • Odisha
  • Jharkhand
  • Delhi
  • Others


Uttar Pradesh enjoys the leading position in the market.

Competitive Landscape:

The competitive landscape of the market has been analyzed in the report, along with the detailed profiles of the major players operating in the industry.

Report Coverages:

Report Features Details
Base Year of the Analysis 2020
Historical Period 2015-2020
Forecast Period 2021-2026
Units INR Crores
Segment Coverage Type, Price, Packaging, State
States Covered Uttar Pradesh, Bihar, Maharashtra, Madhya Pradesh, Odisha, Jharkhand, Delhi, Others
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 1999
Five User License: US$ 2499
Corporate License: US$ 2999
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

1   Preface
2   Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Executive Summary
4   Introduction

    4.1    Overview
    4.2    Key Industry Trends
5   Global Pan Masala Industry
    5.1    Market Overview
    5.2    Market Performance
    5.3    Market Breakup by Country
6   Indian Pan Masala Industry
    6.1    Market Overview
    6.2    Market Performance
    6.3    Impact of COVID-19 
    6.4    Market Breakup by State 
    6.5    Market Breakup by Type
    6.6    Market Breakup by Price
    6.7    Market Breakup by Packaging
    6.8    Top Pan Masala Importing Countries from India
    6.9    Key Ingredients used by Major Pan Masala Manufacturers
    6.10    Price Analysis 
        6.10.1    Key Price Indicators
        6.10.2    Price Structure
        6.10.3    Price Trends
    6.11    Market Forecast
    6.12    SWOT Analysis
        6.12.1    Overview
        6.12.2    Strengths
        6.12.3    Weaknesses
        6.12.4    Opportunities
        6.12.5    Threats
    6.13    Value Chain Analysis
        6.13.1    Input Suppliers
        6.13.2    Raw Material Procurement 
        6.13.3    Manufacturers
        6.13.4    Marketing
        6.13.5    Exports
        6.13.6    Whole Sellers
        6.13.7    Retailers
    6.14    Porter’s Five Forces Analysis
        6.14.1    Overview
        6.14.2    Bargaining Power of Buyers
        6.14.3    Bargaining Power of Suppliers
        6.14.4    Degree of Competition
        6.14.5    Threat of New Entrants
        6.14.6    Threat of Substitutes
    6.15    Key Market Drivers and Challenges
    6.16    Success Factors for Manufacturers
7   Market Breakup by State
    7.1    Uttar Pradesh
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Bihar
        7.2.1 Market Trends
        7.2.2 Market Forecast
    7.3    Maharashtra
        7.3.1 Market Trends
        7.3.2 Market Forecast
    7.4    Madhya Pradesh
        7.4.1 Market Trends
        7.4.2 Market Forecast
    7.5    Odisha
        7.5.1 Market Trends
        7.5.2 Market Forecast
    7.6    Jharkhand
        7.6.1 Market Trends
        7.6.2 Market Forecast
    7.7    Delhi 
        7.7.1 Market Trends
        7.7.2 Market Forecast
    7.8    Others
        7.8.1 Market Trends
        7.8.2 Market Forecast
8   Market Breakup by Type
    8.1    Pan Masala with Tobacco
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Plain Pan Masala
        8.2.1 Market Trends
        8.2.2 Market Forecast
    8.3    Flavored Pan Masala
        8.3.1 Market Trends
        8.3.2 Market Forecast
    8.4    Others
        8.4.1 Market Trends
        8.4.2 Market Forecast
9   Market Breakup by Price
    9.1    Premium
        9.1.1 Market Trends
        9.1.2 Market Forecast
    9.2    Non-Premium
        9.2.1 Market Trends
        9.2.2 Market Forecast
10   Market Breakup by Packaging
    10.1    Pouch
        10.1.1 Market Trends
        10.1.2 Market Forecast
    10.2    Cans
        10.2.1 Market Trends
        10.2.2 Market Forecast
    10.3    Others
        10.3.1 Market Trends
        10.3.2 Market Forecast
11   Competitive Landscape
    11.1    Market Structure
    11.2    Market Breakup by Key Players
12   Pan Masala Manufacturing Process
    12.1    Product Overview
    12.2    Detailed Process Flow
    12.3    Various Types of Unit Operations Involved
    12.4    Mass Balance and Raw Material Requirements
13   Project Details, Requirements and Costs Involved
    13.1    Land Requirements and Expenditures
    13.2    Construction Requirements and Expenditures
    13.3    Plant Layout
    13.4    Plant Machinery
    13.5    Machinery Pictures
    13.6    Raw Material Requirements and Expenditures
    13.7    Raw Material and Final Product Pictures
    13.8    Packaging Requirements and Expenditures
    13.9    Transportation Requirements and Expenditures
    13.10   Utility Requirements and Expenditures
    13.11   Manpower Requirements and Expenditures
    13.12   Other Capital Investments
14   Loans and Financial Assistance
15   Project Economics

    15.1    Capital Cost of the Project
    15.2    Techno-Economic Parameters
    15.3    Product Pricing and Margins Across Various Levels of the Supply Chain
    15.4    Taxation and Depreciation
    15.5    Income Projections
    15.6    Expenditure Projections
    15.7    Financial Analysis
    15.8    Profit Analysis
    15.9   Rules and Regulations on Pan Masala Products
        15.9.1     General Rules and Regulations
        15.9.2      Rules and Regulations Related to Packaging Machinery
    15.10    Procedures, Times and Associated Costs for Plant Set-Up
16   Key Player Profiles

List of Figures

Figure 1: India: Pan Masala Market: Major Drivers and Challenges
Figure 2: India: Pan Masala Market: Value Trends (in INR Crores), 2015-2020
Figure 3: India: Pan Masala Market: Consumption Breakup by Type (in %), 2020
Figure 4: India: Pan Masala Market: Breakup by State (in %), 2020
Figure 5: India: Pan Masala Market: Breakup by Price (in %), 2020
Figure 6: India: Pan Masala Market: Breakup by Packaging (in %), 2020
Figure 7: India: Pan Masala Market Forecast: Value Trends (in INR Crores), 2021-2026
Figure 8: India: Pan Masala Market: Export Value Breakup by Country (in %)
Figure 9: India: Pan Masala Market: Breakup by Key Players (in %), 2020
Figure 10: India: Pan Masala Industry: SWOT Analysis
Figure 11: India: Pan Masala Industry: Value Chain Analysis
Figure 12: India: Pan Masala Industry: Porter’s Five Forces Analysis
Figure 13: India: Pan Masala (with Tobacco) Market: Value Trends (in INR Crores), 2015 & 2020
Figure 14: India: Pan Masala (with Tobacco) Market Forecast: Value Trends (in INR Crores), 2021-2026
Figure 15: India: Pan Masala (Plain) Market: Value Trends (in INR Crores), 2015 & 2020
Figure 16: India: Pan Masala (Plain) Market Forecast: Value Trends (in INR Crores), 2021-2026
Figure 17: India: Pan Masala (Flavored) Market: Value Trends (in INR Crores), 2015 & 2020
Figure 18: India: Pan Masala (Flavored) Market Forecast: Value Trends (in INR Crores), 2021-2026
Figure 19: India: Pan Masala (Other Types) Market: Value Trends (in INR Crores), 2015 & 2020
Figure 20: India: Pan Masala (Other Types) Market Forecast: Value Trends (in INR Crores), 2021-2026
Figure 21: India: Pan Masala (Premium) Market: Value Trends (in INR Crores), 2015 & 2020
Figure 22: India: Pan Masala (Premium) Market Forecast: Value Trends (in INR Crores), 2021-2026
Figure 23: India: Pan Masala (Non-Premium) Market: Value Trends (in INR Crores), 2015 & 2020
Figure 24: India: Pan Masala (Non-Premium) Market Forecast: Value Trends (in INR Crores), 2021-2026
Figure 25: India: Pan Masala (in Pouch Packaging) Market: Value Trends (in INR Crores), 2015 & 2020
Figure 26: India: Pan Masala (in Pouch Packaging) Market Forecast: Value Trends (in INR Crores), 2021-2026
Figure 27: India: Pan Masala (in Can Packaging) Market: Value Trends (in INR Crores), 2015 & 2020
Figure 28: India: Pan Masala (in Can Packaging) Market Forecast: Value Trends (in INR Crores), 2021-2026
Figure 29: India: Pan Masala (Other Packaging Types) Market: Value Trends (in INR Crores), 2015 & 2020
Figure 30: India: Pan Masala (Other Packaging Types) Market Forecast: Value Trends (in INR Crores), 2021-2026
Figure 31: Uttar Pradesh: Pan Masala Market: Value Trends (in INR Crores), 2015 & 2020
Figure 32: Uttar Pradesh: Pan Masala Market Forecast: Value Trends (in INR Crores), 2021-2026
Figure 33: Bihar: Pan Masala Market: Value Trends (in INR Crores), 2015 & 2020
Figure 34: Bihar: Pan Masala Market Forecast: Value Trends (in INR Crores), 2021-2026
Figure 35: Maharashtra: Pan Masala Market: Value Trends (in INR Crores), 2015 & 2020
Figure 36: Maharashtra: Pan Masala Market Forecast: Value Trends (in INR Crores), 2021-2026
Figure 37: Madhya Pradesh: Pan Masala Market: Value Trends (in INR Crores), 2015 & 2020
Figure 38: Madhya Pradesh: Pan Masala Market Forecast: Value Trends (in INR Crores), 2021-2026
Figure 39: Odisha: Pan Masala Market: Value Trends (in INR Crores), 2015 & 2020
Figure 40: Odisha: Pan Masala Market Forecast: Value Trends (in INR Crores), 2021-2026
Figure 41: Jharkhand: Pan Masala Market: Value Trends (in INR Crores), 2015 & 2020
Figure 42: Jharkhand: Pan Masala Market Forecast: Value Trends (in INR Crores), 2021-2026
Figure 43: Delhi: Pan Masala Market: Value Trends (in INR Crores), 2015 & 2020
Figure 44: Delhi: Pan Masala Market Forecast: Value Trends (in INR Crores), 2021-2026
Figure 45: Others: Pan Masala Market: Value Trends (in INR Crores), 2015 & 2020
Figure 46: Others: Pan Masala Market Forecast: Value Trends (in INR Crores), 2021-2026
Figure 47: Pan Masala Manufacturing: Detailed Process Flow
Figure 48: Pan Masala (Flavored) Manufacturing Process: Conversion Rate of Feedstocks
Figure 49: Pan Masala Manufacturing: Breakup of Capital Costs (in %)
Figure 50: Pan Masala Industry: Profit Margins at Various Levels of the Supply Chain
Figure 51: Pan Masala Production: Manufacturing Cost Breakup (in %)

List of Tables

Table 1: India: Pan Masala Market: Key Industry Highlights, 2020 and 2026
Table 2: India: Pan Masala Market Forecast: Breakup by State (in INR Crores), 2021-2026
Table 3: India: Pan Masala Market Forecast: Breakup by Type (in INR Crores), 2021-2026
Table 4: India: Pan Masala Market Forecast: Breakup by Price (in INR Crores), 2021-2026
Table 5: India: Pan Masala Market Forecast: Breakup by Packaging (in INR Crores), 2021-2026
Table 6: India: Pan Masala Manufacturing: Key Ingredients used by Major Manufacturers
Table 7: Pan Masala Manufacturing Plant: Rental Costs (in INR)
Table 8: Pan Masala Manufacturing Plant: Costs Related to Civil Works (in INR)
Table 9: Pan Masala Manufacturing Plant: Costs Related to Machinery (in INR)
Table 10: Pan Masala Manufacturing Plant: Raw Material Requirements (in Tons/Year)
Table 11: Pan Masala Manufacturing Plant: Costs Related to Utilities (in INR)
Table 12: Pan Masala Manufacturing Plant: Costs Related to Salaries and Wages (in INR)
Table 13: Pan Masala Manufacturing Plant: Costs Related to Other Capital Investments (in INR)
Table 14: Details of Financial Assistance Offered by Financial Institutions
Table 15: Pan Masala Manufacturing Plant: Capital Costs (in INR)
Table 16: Pan Masala Manufacturing Plant: Techno-Economic Parameters
Table 17: Pan Masala Manufacturing Plant: Taxation and Depreciation
Table 18: Pan Masala Manufacturing Plant: Income Projections (in INR)
Table 19: Pan Masala Manufacturing Plant: Expenditure Projections (in INR)
Table 20: Pan Masala Manufacturing Plant: Cash Flow Analysis Without Considering the Income Tax Liability
Table 21: Pan Masala Manufacturing Plant: Cash Flow Analysis on Considering the Income Tax Liability
Table 22: Pan Masala Manufacturing Plant: Profit and Loss Account
Table 23: Pan Masala Packaging Machines: Capacity Determination Rules (No. of Pouches per Packing Machine per Month)
Table 24: Pan Masala Packaging Machines: Rules for Duty Collection (In INR for Per Packing Machine per Month)
Table 25: Procedures, Times and Associated Costs to Set-Up a Manufacturing Plant

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Key Question Answered in this Report

The pan masala market in India reached a value of INR 45,585 Crore in 2020.

The market is witnessing growth as the leading manufacturers are offering innovative product variants, such as chocolate, sugar-coated fennel seeds, cardamom, saffron (Kesar), gulkand (sweet-preserved rose petals) and silver-coated betel nuts, to expand their consumer base.

There is a decline in the overall sales of pan masala with tobacco on account of the bans imposed on the consumption of tobacco-based products in various states. However, market players are focusing on value-added products to offset declining sales.

The market has been segmented on the basis of the type into pan masala with tobacco, plain pan masala, flavored pan masala and others.

On the basis of the price, the market has been bifurcated into premium and non-premium pan masala.

Based on the packaging, the market has been segregated into pouches, cans and others.

On the geographical front, the market has been divided into Uttar Pradesh, Bihar, Maharashtra, Madhya Pradesh, Odisha, Jharkhand, Delhi and others.

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