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The pan masala market in India reached a value of INR 45,585 Crore in 2020.
The market is witnessing growth as the leading manufacturers are offering innovative product variants, such as chocolate, sugar-coated fennel seeds, cardamom, saffron (Kesar), gulkand (sweet-preserved rose petals) and silver-coated betel nuts, to expand their consumer base.
There is a decline in the overall sales of pan masala with tobacco on account of the bans imposed on the consumption of tobacco-based products in various states. However, market players are focusing on value-added products to offset declining sales.
The market has been segmented on the basis of the type into pan masala with tobacco, plain pan masala, flavored pan masala and others.
On the basis of the price, the market has been bifurcated into premium and non-premium pan masala.
Based on the packaging, the market has been segregated into pouches, cans and others.
On the geographical front, the market has been divided into Uttar Pradesh, Bihar, Maharashtra, Madhya Pradesh, Odisha, Jharkhand, Delhi and others.
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