• Phone: +1-631-791-1145
  • Email: sales@imarcgroup.com

*As the coronavirus disease (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the purchase behaviours of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.

Tequila Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2020-2025

Market Overview:

The global tequila market grew at a CAGR of around 4% during 2014-2019. Tequila is a distilled alcoholic beverage produced from the Agave Tequilana plant. It is fermented with additional sweeteners, such as glucose and fructose, and artificial additives for flavorings. The alcohol content, flavor and color of tequila generally vary depending on the duration of the aging process. Its moderate consumption aids in digestion, increasing probiotic levels, enhancing the absorption of calcium and magnesium, and supporting the growth of healthful microbes in the intestines. It is widely utilized as a base ingredient in cocktails and is popular among young individuals across the globe.

A significant rise in the popularity of cocktail culture both in and out of the house represents one of the key factors impelling the global tequila market growth. Moreover, due to changing lifestyles and inflating income levels, ultra-premium and exclusive handcrafted tequila variants are gaining traction around the world. Apart from this, the leading players are introducing variants produced with natural ingredients, such as lemon, coconut tangerine, strawberry, pineapple, mango and pear to expand their product portfolio. They are also offering canned tequila cocktails, which are convenient and cost-effective, to increase their overall sales. However, on account of the spread of the coronavirus disease (COVID-19), governments of several countries have implemented complete lockdowns and social distancing measures to contain the spread of the pandemic. Although the on-premises sales of tequila have decreased, there is a rise in the demand for alcoholic beverages through e-commerce channels in some countries. Looking forward, IMARC Group expects the global tequila market to continue its moderate growth during the next five years.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global tequila market report, along with forecasts for growth at the global, regional and country level from 2020-2025. Our report has categorized the market based on region, product type, purity, price range and distribution channel.

Breakup by Product Type:

  • Blanco
  • Joven
  • Mixto Gold
  • Reposado
  • Anejo
  • Extra Anejo
     

Breakup by Purity:

  • 100% Tequila
  • 60% Tequila
     

Breakup by Price Range:

  • Premium Tequila
  • Value Tequila
  • Premium and Super-Premium Tequila
  • Ultra-Premium Tequila
     

Breakup by Distribution Channel:   

  • Off-Trade 
    • Supermarkets and Hypermarkets            
    • Discount Stores 
    • Online Stores
    • Others
  • On-Trade 
    • Restaurants and Bars            
    • Liquor Stores 
    • Others
       

Breakup by Region:

  • North America
    • United States
    • Canada
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa


Competitive Landscape:

The report has also analysed the competitive landscape of the market with some of the key players being Ambhar Tequila, Bacardi Limited, Beam Suntory Inc. (Suntory Beverage & Food Ltd), Brown–Forman, Diageo Plc, Dos Lunas, El Agave Artesanal, El Grado Tequila, Jose Cuervo and Tequila Arette.

Key Questions Answered in This Report:

  • How has the global tequila market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the global tequila market?
  • What are the key regional markets?
  • What is the breakup of the market based on the product type?
  • What is the breakup of the market based on the purity?
  • What is the breakup of the market based on the price range?
  • What is the breakup of the market based on the distribution channel?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the global tequila market and who are the key players?
  • What is the degree of competition in the industry?

1    Preface
2    Scope and Methodology 

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    Global Tequila Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6    Market Breakup by Product Type
    6.1    Blanco
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Joven
        6.2.1 Market Trends
        6.2.2 Market Forecast
    6.3    Mixto Gold
        6.3.1 Market Trends
        6.3.2 Market Forecast
    6.4    Reposado
        6.4.1 Market Trends
        6.4.2 Market Forecast
    6.5    Anejo
        6.5.1 Market Trends
        6.5.2 Market Forecast
    6.6    Extra Anejo
        6.6.1 Market Trends
        6.6.2 Market Forecast
7    Market Breakup by Purity
    7.1    100% Tequila
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    60% Tequila
        7.2.1 Market Trends
        7.2.2 Market Forecast
8    Market Breakup by Price Range
    8.1    Premium Tequila
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Value Tequila
        8.2.1 Market Trends
        8.2.2 Market Forecast
    8.3    Premium and Super-Premium Tequila
        8.3.1 Market Trends
        8.3.2 Market Forecast
    8.4    Ultra-Premium Tequila
        8.4.1 Market Trends
        8.4.2 Market Forecast
9    Market Breakup by Distribution Channel
    9.1    Off-Trade 
        9.1.1    Market Trends 
        9.1.2    Market Breakup by Type
            9.1.2.1   Supermarkets and Hypermarkets            
            9.1.2.2   Discount Stores 
            9.1.2.3   Online Stores
            9.1.2.4   Others
        9.1.3    Market Forecast 
     9.2    On-Trade 
        9.2.1    Market Trends 
        9.2.2    Market Breakup by Type
            9.2.2.1   Restaurants and Bars            
            9.2.2.2   Liquor Stores 
            9.2.2.3   Others
        9.2.3    Market Forecast 
10    Market Breakup by Region
    10.1    North America
        10.1.1 United States
           10.1.1.1 Market Trends
           10.1.1.2 Market Forecast
        10.1.2 Canada
           10.1.2.1 Market Trends
           10.1.2.2 Market Forecast
    10.2    Asia Pacific
        10.2.1 China
           10.2.1.1 Market Trends
           10.2.1.2 Market Forecast
        10.2.2 Japan
           10.2.2.1 Market Trends
           10.2.2.2 Market Forecast
        10.2.3 India
           10.2.3.1 Market Trends
           10.2.3.2 Market Forecast
        10.2.4 South Korea
           10.2.4.1 Market Trends
           10.2.4.2 Market Forecast
        10.2.5 Australia
           10.2.5.1 Market Trends
           10.2.5.2 Market Forecast
        10.2.6 Indonesia
           10.2.6.1 Market Trends
           10.2.6.2 Market Forecast
        10.2.7 Others
           10.2.7.1 Market Trends
           10.2.7.2 Market Forecast
    10.3    Europe
        10.3.1 Germany
           10.3.1.1 Market Trends
           10.3.1.2 Market Forecast
        10.3.2 France
           10.3.2.1 Market Trends
           10.3.2.2 Market Forecast
        10.3.3 United Kingdom
           10.3.3.1 Market Trends
           10.3.3.2 Market Forecast
        10.3.4 Italy
           10.3.4.1 Market Trends
           10.3.4.2 Market Forecast
        10.3.5 Spain
           10.3.5.1 Market Trends
           10.3.5.2 Market Forecast
        10.3.6 Russia
           10.3.6.1 Market Trends
           10.3.6.2 Market Forecast
        10.3.7 Others
           10.3.7.1 Market Trends
           10.3.7.2 Market Forecast
    10.4    Latin America
        10.4.1 Brazil
           10.4.1.1 Market Trends
           10.4.1.2 Market Forecast
        10.4.2 Mexico
           10.4.2.1 Market Trends
           10.4.2.2 Market Forecast
        10.4.3 Others
           10.4.3.1 Market Trends
           10.4.3.2 Market Forecast
    10.5    Middle East and Africa
        10.5.1 Market Trends
        10.5.2 Market Breakup by Country
        10.5.3 Market Forecast
11    SWOT Analysis
    11.1    Overview
    11.2    Strengths
    11.3    Weaknesses
    11.4    Opportunities
    11.5    Threats
12    Value Chain Analysis
13    Porters Five Forces Analysis

    13.1    Overview
    13.2    Bargaining Power of Buyers
    13.3    Bargaining Power of Suppliers
    13.4    Degree of Competition
    13.5    Threat of New Entrants
    13.6    Threat of Substitutes
14    Price Analysis
15    Competitive Landscape

    15.1    Market Structure
    15.2    Key Players
    15.3    Profiles of Key Players
        15.3.1    Ambhar Tequila
           15.3.1.1 Company Overview
           15.3.1.2 Product Portfolio
        15.3.2    Bacardi Limited
           15.3.2.1 Company Overview
           15.3.2.2 Product Portfolio 
           15.3.2.4 SWOT Analysis
        15.3.3    Beam Suntory, Inc. (Suntory Beverage & Food Ltd)
           15.3.3.1 Company Overview
           15.3.3.2 Product Portfolio 
        15.3.4    Brown–Forman
           15.3.4.1 Company Overview
           15.3.4.2 Product Portfolio 
           15.3.4.3 Financials
           15.3.4.4 SWOT Analysis
        15.3.5   Diageo Plc
           15.3.5.1 Company Overview
           15.3.5.2 Product Portfolio 
        15.3.6   Dos Lunas
           15.3.6.1 Company Overview
           15.3.6.2 Product Portfolio
        15.3.7    El Agave Artesanal
           15.3.7.1 Company Overview
           15.3.7.2 Product Portfolio 
        15.3.8    El Grado Tequila
           15.3.8.1 Company Overview
           15.3.8.2 Product Portfolio
        15.3.9    Jose Cuervo
           15.3.9.1 Company Overview
           15.3.9.2 Product Portfolio 
        15.3.10    Tequila Arette
           15.3.10.1 Company Overview
           15.3.10.2 Product Portfolio 

List of Figures

Figure 1: Global: Tequila Market: Major Drivers and Challenges
Figure 2: Global: Tequila Market: Sales Value (in Million US$), 2014-2019
Figure 3: Global: Tequila Market: Breakup by Product Type (in %), 2019
Figure 4: Global: Tequila Market: Breakup by Purity (in %), 2019
Figure 5: Global: Tequila Market: Breakup by Price Range (in %), 2019
Figure 6: Global: Tequila Market: Breakup by Distribution Channel (in %), 2019
Figure 7: Global: Tequila Market: Breakup by Region (in %), 2019
Figure 8: Global: Tequila Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 9: Global: Tequila (Blanco) Market: Sales Value (in Million US$), 2014 & 2019
Figure 10: Global: Tequila (Blanco) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 11: Global: Tequila (Joven) Market: Sales Value (in Million US$), 2014 & 2019
Figure 12: Global: Tequila (Joven) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 13: Global: Tequila (Mixto Gold) Market: Sales Value (in Million US$), 2014 & 2019
Figure 14: Global: Tequila (Mixto Gold) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 15: Global: Tequila (Reposado) Market: Sales Value (in Million US$), 2014 & 2019
Figure 16: Global: Tequila (Reposado) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 17: Global: Tequila (Anejo) Market: Sales Value (in Million US$), 2014 & 2019
Figure 18: Global: Tequila (Anejo) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 19: Global: Tequila (Extra Anejo) Market: Sales Value (in Million US$), 2014 & 2019
Figure 20: Global: Tequila (Extra Anejo) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 21: Global: Tequila (100% Tequila) Market: Sales Value (in Million US$), 2014 & 2019
Figure 22: Global: Tequila (100% Tequila) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 23: Global: Tequila (60% Tequila) Market: Sales Value (in Million US$), 2014 & 2019
Figure 24: Global: Tequila (60% Tequila) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 25: Global: Tequila (Premium Tequila) Market: Sales Value (in Million US$), 2014 & 2019
Figure 26: Global: Tequila (Premium Tequila) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 27: Global: Tequila (Value Tequila) Market: Sales Value (in Million US$), 2014 & 2019
Figure 28: Global: Tequila (Value Tequila) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 29: Global: Tequila (Premium and Super-Premium Tequila) Market: Sales Value (in Million US$), 2014 & 2019
Figure 30: Global: Tequila (Premium and Super-Premium Tequila) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 31: Global: Tequila (Ultra-Premium Tequila) Market: Sales Value (in Million US$), 2014 & 2019
Figure 32: Global: Tequila (Ultra-Premium Tequila) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 33: Global: Tequila (Off-Trade) Market: Sales Value (in Million US$), 2014 & 2019
Figure 34: Global: Tequila (Off-Trade) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 35: Global: Tequila (On-Trade) Market: Sales Value (in Million US$), 2014 & 2019
Figure 36: Global: Tequila (On-Trade) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 37: North America: Tequila Market: Sales Value (in Million US$), 2014 & 2019
Figure 38: North America: Tequila Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 39: United States: Tequila Market: Sales Value (in Million US$), 2014 & 2019
Figure 40: United States: Tequila Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 41: Canada: Tequila Market: Sales Value (in Million US$), 2014 & 2019
Figure 42: Canada: Tequila Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 43: Asia Pacific: Tequila Market: Sales Value (in Million US$), 2014 & 2019
Figure 44: Asia Pacific: Tequila Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 45: China: Tequila Market: Sales Value (in Million US$), 2014 & 2019
Figure 46: China: Tequila Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 47: Japan: Tequila Market: Sales Value (in Million US$), 2014 & 2019
Figure 48: Japan: Tequila Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 49: India: Tequila Market: Sales Value (in Million US$), 2014 & 2019
Figure 50: India: Tequila Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 51: South Korea: Tequila Market: Sales Value (in Million US$), 2014 & 2019
Figure 52: South Korea: Tequila Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 53: Australia: Tequila Market: Sales Value (in Million US$), 2014 & 2019
Figure 54: Australia: Tequila Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 55: Indonesia: Tequila Market: Sales Value (in Million US$), 2014 & 2019
Figure 56: Indonesia: Tequila Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 57: Others: Tequila Market: Sales Value (in Million US$), 2014 & 2019
Figure 58: Others: Tequila Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 59: Europe: Tequila Market: Sales Value (in Million US$), 2014 & 2019
Figure 60: Europe: Tequila Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 61: Germany: Tequila Market: Sales Value (in Million US$), 2014 & 2019
Figure 62: Germany: Tequila Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 63: France: Tequila Market: Sales Value (in Million US$), 2014 & 2019
Figure 64: France: Tequila Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 65: United Kingdom: Tequila Market: Sales Value (in Million US$), 2014 & 2019
Figure 67: United Kingdom: Tequila Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 68: Italy: Tequila Market: Sales Value (in Million US$), 2014 & 2019
Figure 69: Italy: Tequila Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 70: Spain: Tequila Market: Sales Value (in Million US$), 2014 & 2019
Figure 71: Spain: Tequila Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 72: Russia: Tequila Market: Sales Value (in Million US$), 2014 & 2019
Figure 73: Russia: Tequila Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 74: Others: Tequila Market: Sales Value (in Million US$), 2014 & 2019
Figure 75: Others: Tequila Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 76: Latin America: Tequila Market: Sales Value (in Million US$), 2014 & 2019
Figure 77: Latin America: Tequila Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 78: Brazil: Tequila Market: Sales Value (in Million US$), 2014 & 2019
Figure 79: Brazil: Tequila Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 80: Mexico: Tequila Market: Sales Value (in Million US$), 2014 & 2019
Figure 81: Mexico: Tequila Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 82: Others: Tequila Market: Sales Value (in Million US$), 2014 & 2019
Figure 83: Others: Tequila Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 84: Middle East and Africa: Tequila Market: Sales Value (in Million US$), 2014 & 2019
Figure 85: Middle East and Africa: Tequila Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 86: Global: Tequila Industry: SWOT Analysis
Figure 87: Global: Tequila Industry: Value Chain Analysis
Figure 88: Global: Tequila Industry: Porter’s Five Forces Analysis

List of Tables

Table 1: Global: Tequila Market: Key Industry Highlights, 2019 and 2025
Table 2: Global: Tequila Market Forecast: Breakup by Product Type (in Million US$), 2020-2025
Table 3: Global: Tequila Market Forecast: Breakup by Purity (in Million US$), 2020-2025
Table 4: Global: Tequila Market Forecast: Breakup by Price Range (in Million US$), 2020-2025
Table 5: Global: Tequila Market Forecast: Breakup by Distribution Channel (in Million US$), 2020-2025
Table 6: Global: Tequila Market Forecast: Breakup by Region (in Million US$), 2020-2025
Table 7: Global: Tequila Market Structure
Table 8: Global: Tequila Market: Key Players

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