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Tequila Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

Market Overview 2022-2027:

The global tequila market reached a value of US$ 13 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 27.7 Billion by 2027, exhibiting at a CAGR of 12.9% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.

Tequila is a distilled alcoholic beverage produced from the Agave Tequilana plant. It is fermented with additional sweeteners, such as glucose and fructose, and artificial additives for flavorings. The alcohol content, flavor and color of tequila generally vary depending on the duration of the aging process. Its moderate consumption aids in digestion, increasing probiotic levels, enhancing the absorption of calcium and magnesium, and supporting the growth of healthful microbes in the intestines. It is widely utilized as a base ingredient in cocktails and is popular among young individuals across the globe.

 

 
 

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Tequila Market Trends:

A significant rise in the popularity of cocktail culture both in and out of the house represents one of the key factors impelling the global tequila market growth. Moreover, due to changing lifestyles and inflating income levels, ultra-premium and exclusive handcrafted tequila variants are gaining traction around the world. Apart from this, the leading players are introducing variants produced with natural ingredients, such as lemon, coconut tangerine, strawberry, pineapple, mango and pear to expand their product portfolio. They are also offering canned tequila cocktails, which are convenient and cost-effective, to increase their overall sales. However, on account of the spread of the coronavirus disease (COVID-19), governments of several countries have implemented complete lockdowns and social distancing measures to contain the spread of the pandemic. Although the on-premises sales of tequila have decreased, there is a rise in the demand for alcoholic beverages through e-commerce channels in some countries.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global tequila market, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on product type, purity, price range and distribution channel.

Breakup by Product Type:

 

 
 

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  • Blanco
  • Joven
  • Mixto Gold
  • Reposado
  • Anejo
  • Extra Anejo
     

Breakup by Purity:

  • 100% Tequila
  • 60% Tequila
     

Breakup by Price Range:

  • Premium Tequila
  • Value Tequila
  • Premium and Super-Premium Tequila
  • Ultra-Premium Tequila
     

Breakup by Distribution Channel:   

  • Off-Trade 
    • Supermarkets and Hypermarkets            
    • Discount Stores 
    • Online Stores
    • Others
  • On-Trade 
    • Restaurants and Bars            
    • Liquor Stores 
    • Others
       

Breakup by Region:

 

 
 

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  • North America
    • United States
    • Canada
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa


Competitive Landscape:

The report has also analysed the competitive landscape of the market with some of the key players:

  • Ambhar Tequila
  • Bacardi Limited
  • Beam Suntory Inc. (Suntory Beverage & Food Ltd)
  • Brown–Forman
  • Diageo Plc
  • Dos Lunas
  • El Agave Artesanal
  • El Grado Tequila
  • Jose Cuervo
  • Tequila Arette
     

Report Coverage:

Report Features Details
Base Year of the Analysis 2021
Historical Period 2016-2021
Forecast Period 2022-2027
Units US$ Billion
Segment Coverage Product Type, Purity, Price Range, Distribution Channel, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Ambhar Tequila, Bacardi Limited, Beam Suntory Inc. (Suntory Beverage & Food Ltd), Brown–Forman, Diageo Plc, Dos Lunas, El Agave Artesanal, El Grado Tequila, Jose Cuervo and Tequila Arette
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2499
Five User License: US$ 3499
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

1   Preface
2   Scope and Methodology 

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Executive Summary
4   Introduction

    4.1    Overview
    4.2    Key Industry Trends
5   Global Tequila Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6   Market Breakup by Product Type
    6.1    Blanco
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Joven
        6.2.1 Market Trends
        6.2.2 Market Forecast
    6.3    Mixto Gold
        6.3.1 Market Trends
        6.3.2 Market Forecast
    6.4    Reposado
        6.4.1 Market Trends
        6.4.2 Market Forecast
    6.5    Anejo
        6.5.1 Market Trends
        6.5.2 Market Forecast
    6.6    Extra Anejo
        6.6.1 Market Trends
        6.6.2 Market Forecast
7   Market Breakup by Purity
    7.1    100% Tequila
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    60% Tequila
        7.2.1 Market Trends
        7.2.2 Market Forecast
8   Market Breakup by Price Range
    8.1    Premium Tequila
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Value Tequila
        8.2.1 Market Trends
        8.2.2 Market Forecast
    8.3    Premium and Super-Premium Tequila
        8.3.1 Market Trends
        8.3.2 Market Forecast
    8.4    Ultra-Premium Tequila
        8.4.1 Market Trends
        8.4.2 Market Forecast
9   Market Breakup by Distribution Channel
    9.1    Off-Trade 
        9.1.1    Market Trends 
        9.1.2    Market Breakup by Type
            9.1.2.1   Supermarkets and Hypermarkets       
                   9.1.2.1.1 Market Trends
                   9.1.2.1.2 Market Forecast     
            9.1.2.2   Discount Stores 
                   9.1.2.2.1 Market Trends
                   9.1.2.2.2 Market Forecast     
            9.1.2.3   Online Stores
                   9.1.2.3.1 Market Trends
                   9.1.2.3.2 Market Forecast     
            9.1.2.4   Others
                   9.1.2.4.1 Market Trends
                   9.1.2.4.2 Market Forecast     
        9.1.3    Market Forecast 
     9.2    On-Trade 
        9.2.1    Market Trends 
        9.2.2    Market Breakup by Type
            9.2.2.1   Restaurants and Bars    
                   9.2.2.1.1 Market Trends
                   9.2.2.1.2 Market Forecast             
            9.2.2.2   Liquor Stores 
                   9.2.2.2.1 Market Trends
                   9.2.2.2.2 Market Forecast     
            9.2.2.3   Others
                   9.2.2.3.1 Market Trends
                   9.2.2.3.2 Market Forecast     
        9.2.3    Market Forecast 
10  Market Breakup by Region
    10.1    North America
        10.1.1 United States
           10.1.1.1 Market Trends
           10.1.1.2 Market Forecast
        10.1.2 Canada
           10.1.2.1 Market Trends
           10.1.2.2 Market Forecast
    10.2    Asia Pacific
        10.2.1 China
           10.2.1.1 Market Trends
           10.2.1.2 Market Forecast
        10.2.2 Japan
           10.2.2.1 Market Trends
           10.2.2.2 Market Forecast
        10.2.3 India
           10.2.3.1 Market Trends
           10.2.3.2 Market Forecast
        10.2.4 South Korea
           10.2.4.1 Market Trends
           10.2.4.2 Market Forecast
        10.2.5 Australia
           10.2.5.1 Market Trends
           10.2.5.2 Market Forecast
        10.2.6 Indonesia
           10.2.6.1 Market Trends
           10.2.6.2 Market Forecast
        10.2.7 Others
           10.2.7.1 Market Trends
           10.2.7.2 Market Forecast
    10.3    Europe
        10.3.1 Germany
           10.3.1.1 Market Trends
           10.3.1.2 Market Forecast
        10.3.2 France
           10.3.2.1 Market Trends
           10.3.2.2 Market Forecast
        10.3.3 United Kingdom
           10.3.3.1 Market Trends
           10.3.3.2 Market Forecast
        10.3.4 Italy
           10.3.4.1 Market Trends
           10.3.4.2 Market Forecast
        10.3.5 Spain
           10.3.5.1 Market Trends
           10.3.5.2 Market Forecast
        10.3.6 Russia
           10.3.6.1 Market Trends
           10.3.6.2 Market Forecast
        10.3.7 Others
           10.3.7.1 Market Trends
           10.3.7.2 Market Forecast
    10.4    Latin America
        10.4.1 Brazil
           10.4.1.1 Market Trends
           10.4.1.2 Market Forecast
        10.4.2 Mexico
           10.4.2.1 Market Trends
           10.4.2.2 Market Forecast
        10.4.3 Others
           10.4.3.1 Market Trends
           10.4.3.2 Market Forecast
    10.5    Middle East and Africa
        10.5.1 Market Trends
        10.5.2 Market Breakup by Country
        10.5.3 Market Forecast
11  SWOT Analysis
    11.1    Overview
    11.2    Strengths
    11.3    Weaknesses
    11.4    Opportunities
    11.5    Threats
12  Value Chain Analysis
13  Porters Five Forces Analysis

    13.1    Overview
    13.2    Bargaining Power of Buyers
    13.3    Bargaining Power of Suppliers
    13.4    Degree of Competition
    13.5    Threat of New Entrants
    13.6    Threat of Substitutes
14  Price Analysis
15  Competitive Landscape

    15.1    Market Structure
    15.2    Key Players
    15.3    Profiles of Key Players
        15.3.1    Ambhar Tequila
           15.3.1.1 Company Overview
           15.3.1.2 Product Portfolio
        15.3.2    Bacardi Limited
           15.3.2.1 Company Overview
           15.3.2.2 Product Portfolio 
           15.3.2.3 SWOT Analysis
        15.3.3    Beam Suntory, Inc. (Suntory Beverage & Food Ltd)
           15.3.3.1 Company Overview
           15.3.3.2 Product Portfolio 
        15.3.4    Brown–Forman
           15.3.4.1 Company Overview
           15.3.4.2 Product Portfolio 
           15.3.4.3 Financials
           15.3.4.4 SWOT Analysis
        15.3.5   Diageo Plc
           15.3.5.1 Company Overview
           15.3.5.2 Product Portfolio 
        15.3.6   Dos Lunas
           15.3.6.1 Company Overview
           15.3.6.2 Product Portfolio
        15.3.7    El Agave Artesanal
           15.3.7.1 Company Overview
           15.3.7.2 Product Portfolio 
        15.3.8    El Grado Tequila
           15.3.8.1 Company Overview
           15.3.8.2 Product Portfolio
        15.3.9    Jose Cuervo
           15.3.9.1 Company Overview
           15.3.9.2 Product Portfolio 
        15.3.10    Tequila Arette
           15.3.10.1 Company Overview
           15.3.10.2 Product Portfolio 

List of Figures

Figure 1: Global: Tequila Market: Major Drivers and Challenges
Figure 2: Global: Tequila Market: Sales Value (in Billion US$), 2016-2021
Figure 3: Global: Tequila Market: Breakup by Product Type (in %), 2021
Figure 4: Global: Tequila Market: Breakup by Purity (in %), 2021
Figure 5: Global: Tequila Market: Breakup by Price Range (in %), 2021
Figure 6: Global: Tequila Market: Breakup by Distribution Channel (in %), 2021
Figure 7: Global: Tequila Market: Breakup by Region (in %), 2021
Figure 8: Global: Tequila Market Forecast: Sales Value (in Billion US$), 2022-2027
Figure 9: Global: Tequila (Blanco) Market: Sales Value (in Million US$), 2016 & 2021
Figure 10: Global: Tequila (Blanco) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 11: Global: Tequila (Joven) Market: Sales Value (in Million US$), 2016 & 2021
Figure 12: Global: Tequila (Joven) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 13: Global: Tequila (Mixto Gold) Market: Sales Value (in Million US$), 2016 & 2021
Figure 14: Global: Tequila (Mixto Gold) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 15: Global: Tequila (Reposado) Market: Sales Value (in Million US$), 2016 & 2021
Figure 16: Global: Tequila (Reposado) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 17: Global: Tequila (Anejo) Market: Sales Value (in Million US$), 2016 & 2021
Figure 18: Global: Tequila (Anejo) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 19: Global: Tequila (Extra Anejo) Market: Sales Value (in Million US$), 2016 & 2021
Figure 20: Global: Tequila (Extra Anejo) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 21: Global: Tequila (100% Tequila) Market: Sales Value (in Million US$), 2016 & 2021
Figure 22: Global: Tequila (100% Tequila) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 23: Global: Tequila (60% Tequila) Market: Sales Value (in Million US$), 2016 & 2021
Figure 24: Global: Tequila (60% Tequila) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 25: Global: Tequila (Premium Tequila) Market: Sales Value (in Million US$), 2016 & 2021
Figure 26: Global: Tequila (Premium Tequila) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 27: Global: Tequila (Value Tequila) Market: Sales Value (in Million US$), 2016 & 2021
Figure 28: Global: Tequila (Value Tequila) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 29: Global: Tequila (Premium and Super-Premium Tequila) Market: Sales Value (in Million US$), 2016 & 2021
Figure 30: Global: Tequila (Premium and Super-Premium Tequila) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 31: Global: Tequila (Ultra-Premium Tequila) Market: Sales Value (in Million US$), 2016 & 2021
Figure 32: Global: Tequila (Ultra-Premium Tequila) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 33: Global: Tequila (Off-Trade) Market: Sales Value (in Million US$), 2016 & 2021
Figure 34: Global: Tequila (Off-Trade) Market: Breakup by Type (in %), 2021
Figure 35: Global: Tequila (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2016 & 2021
Figure 36: Global: Tequila (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 37: Global: Tequila (Discount Stores) Market: Sales Value (in Million US$), 2016 & 2021
Figure 38: Global: Tequila (Discount Stores) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 39: Global: Tequila (Online Stores) Market: Sales Value (in Million US$), 2016 & 2021
Figure 40: Global: Tequila (Online Stores) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 41: Global: Tequila (Others) Market: Sales Value (in Million US$), 2016 & 2021
Figure 42: Global: Tequila (Others) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 43: Global: Tequila (Off-Trade) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 44: Global: Tequila (On-Trade) Market: Sales Value (in Million US$), 2016 & 2021
Figure 45: Global: Tequila (On-Trade) Market: Breakup by Type (in %), 2021
Figure 46: Global: Tequila (Restaurants and Bars) Market: Sales Value (in Million US$), 2016 & 2021
Figure 47: Global: Tequila (Restaurants and Bars) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 48: Global: Tequila (Liquor Stores) Market: Sales Value (in Million US$), 2016 & 2021
Figure 49: Global: Tequila (Liquor Stores) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 50: Global: Tequila (Others) Market: Sales Value (in Million US$), 2016 & 2021
Figure 51: Global: Tequila (Others) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 52: Global: Tequila (On-Trade) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 53: North America: Tequila Market: Sales Value (in Million US$), 2016 & 2021
Figure 54: North America: Tequila Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 55: United States: Tequila Market: Sales Value (in Million US$), 2016 & 2021
Figure 56: United States: Tequila Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 57: Canada: Tequila Market: Sales Value (in Million US$), 2016 & 2021
Figure 58: Canada: Tequila Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 59: Asia Pacific: Tequila Market: Sales Value (in Million US$), 2016 & 2021
Figure 60: Asia Pacific: Tequila Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 61: China: Tequila Market: Sales Value (in Million US$), 2016 & 2021
Figure 62: China: Tequila Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 63: Japan: Tequila Market: Sales Value (in Million US$), 2016 & 2021
Figure 64: Japan: Tequila Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 65: India: Tequila Market: Sales Value (in Million US$), 2016 & 2021
Figure 66: India: Tequila Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 67: South Korea: Tequila Market: Sales Value (in Million US$), 2016 & 2021
Figure 68: South Korea: Tequila Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 69: Australia: Tequila Market: Sales Value (in Million US$), 2016 & 2021
Figure 70: Australia: Tequila Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 71: Indonesia: Tequila Market: Sales Value (in Million US$), 2016 & 2021
Figure 72: Indonesia: Tequila Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 73: Others: Tequila Market: Sales Value (in Million US$), 2016 & 2021
Figure 74: Others: Tequila Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 75: Europe: Tequila Market: Sales Value (in Million US$), 2016 & 2021
Figure 76: Europe: Tequila Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 77: Germany: Tequila Market: Sales Value (in Million US$), 2016 & 2021
Figure 78: Germany: Tequila Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 79: France: Tequila Market: Sales Value (in Million US$), 2016 & 2021
Figure 80: France: Tequila Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 81: United Kingdom: Tequila Market: Sales Value (in Million US$), 2016 & 2021
Figure 82: United Kingdom: Tequila Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 83: Italy: Tequila Market: Sales Value (in Million US$), 2016 & 2021
Figure 84: Italy: Tequila Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 85: Spain: Tequila Market: Sales Value (in Million US$), 2016 & 2021
Figure 86: Spain: Tequila Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 87: Russia: Tequila Market: Sales Value (in Million US$), 2016 & 2021
Figure 88: Russia: Tequila Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 89: Others: Tequila Market: Sales Value (in Million US$), 2016 & 2021
Figure 90: Others: Tequila Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 91: Latin America: Tequila Market: Sales Value (in Million US$), 2016 & 2021
Figure 92: Latin America: Tequila Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 93: Brazil: Tequila Market: Sales Value (in Million US$), 2016 & 2021
Figure 94: Brazil: Tequila Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 95: Mexico: Tequila Market: Sales Value (in Million US$), 2016 & 2021
Figure 96: Mexico: Tequila Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 97: Others: Tequila Market: Sales Value (in Million US$), 2016 & 2021
Figure 98: Others: Tequila Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 99: Middle East and Africa: Tequila Market: Sales Value (in Million US$), 2016 & 2021
Figure 100: Middle East and Africa: Tequila Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 101: Global: Tequila Industry: SWOT Analysis
Figure 102: Global: Tequila Industry: Value Chain Analysis
Figure 103: Global: Tequila Industry: Porter’s Five Forces Analysis

List of Tables

Table 1: Global: Tequila Market: Key Industry Highlights, 2021 and 2027
Table 2: Global: Tequila Market Forecast: Breakup by Product Type (in Million US$), 2022-2027
Table 3: Global: Tequila Market Forecast: Breakup by Purity (in Million US$), 2022-2027
Table 4: Global: Tequila Market Forecast: Breakup by Price Range (in Million US$), 2022-2027
Table 5: Global: Tequila Market Forecast: Breakup by Distribution Channel (in Million US$), 2022-2027
Table 6: Global: Tequila Market Forecast: Breakup by Region (in Million US$), 2022-2027
Table 7: Global: Tequila Market Structure
Table 8: Global: Tequila Market: Key Players

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Key Questions Answered in This Report

The global tequila market was valued at US$ 13 Billion in 2021.

We expect the global tequila market to exhibit a CAGR of 12.9% during 2022-2027.

The emerging trend of social drinking, along with the growing popularity of canned tequila cocktails, is
currently driving the global tequila market.

The sudden outbreak of the COVID-19 pandemic had led to the implementation of stringent lockdown
regulations across several nations resulting in temporary decline in on-premises sales of tequila.
However, there is a rising demand for alcoholic beverages through e-commerce channels.

Based on the product type, the global tequila market has been segregated into Blanco, Reposado, Mixto
Gold, Anejo, Joven, and Extra Anejo. Currently, Blanco tequila represents the largest market share.

Based on the purity, the global tequila market can be categorized into 100% tequila and 60% tequila,
where 100% tequila currently exhibits a clear dominance in the market.

Based on the price range, the global tequila market has been divided into premium tequila, value
tequila, premium and super-premium tequila, and ultra-premium tequila. Amongst these, premium and
super-premium tequila currently accounts for the majority of the total market share.

Based on the distribution channel, the global tequila market can be bifurcated into off-trade and on-
trade. Currently, on-trade channel holds the largest market share.

On a regional level, the market has been classified into North America, Asia Pacific, Europe, Latin
America, and Middle East and Africa, where North America currently dominates the global market.

Some of the major players in the global tequila market include Ambhar Tequila, Bacardi Limited, Beam
Suntory Inc. (Suntory Beverage & Food Ltd), Brown–Forman, Diageo Plc, Dos Lunas, El Agave Artesanal,
El Grado Tequila, Jose Cuervo, Tequila Arette, etc.

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