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The global tequila market was valued at US$ 13 Billion in 2021.
We expect the global tequila market to exhibit a CAGR of 12.9% during 2022-2027.
The emerging trend of social drinking, along with the growing popularity of canned tequila cocktails, is
currently driving the global tequila market.
The sudden outbreak of the COVID-19 pandemic had led to the implementation of stringent lockdown
regulations across several nations resulting in temporary decline in on-premises sales of tequila.
However, there is a rising demand for alcoholic beverages through e-commerce channels.
Based on the product type, the global tequila market has been segregated into Blanco, Reposado, Mixto
Gold, Anejo, Joven, and Extra Anejo. Currently, Blanco tequila represents the largest market share.
Based on the purity, the global tequila market can be categorized into 100% tequila and 60% tequila,
where 100% tequila currently exhibits a clear dominance in the market.
Based on the price range, the global tequila market has been divided into premium tequila, value
tequila, premium and super-premium tequila, and ultra-premium tequila. Amongst these, premium and
super-premium tequila currently accounts for the majority of the total market share.
Based on the distribution channel, the global tequila market can be bifurcated into off-trade and on-
trade. Currently, on-trade channel holds the largest market share.
On a regional level, the market has been classified into North America, Asia Pacific, Europe, Latin
America, and Middle East and Africa, where North America currently dominates the global market.
Some of the major players in the global tequila market include Ambhar Tequila, Bacardi Limited, Beam
Suntory Inc. (Suntory Beverage & Food Ltd), Brown–Forman, Diageo Plc, Dos Lunas, El Agave Artesanal,
El Grado Tequila, Jose Cuervo, Tequila Arette, etc.
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