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COVID-19
The pandemic continues to cause unprecedented disruption across industries worldwide.
Get detailed insights regarding the impact of COVID-19 on the market.

Premium Messaging Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026

Market Overview:

The global premium messaging market exhibited moderate growth during 2015-2020. Looking forward, IMARC Group expects the market to grow at a CAGR of around 5% during 2021-2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use sectors. These insights are included in the report as a major market contributor.

Premium messaging refers to a service wherein Short Message Service (SMS) is sent using a unique short code. Its subscription requires an additional fee compared to the standard messaging rate, which is billed into the user’s mobile credits. It gives access to various information and services, including routes, quizzes, music, translations, ringtones, phone numbers, search results, contest games, chat sessions, background images, and stock exchange prices, using speed dial numbers. Nowadays, these services operate on-demand and at a predetermined frequency, such as flight delays and sports results.

 

 
 

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Premium Messaging Market Trends:

A significant increase in the number of mobile subscribers, along with the surging adoption of two-factor authentication, represents one of the key factors positively influencing the market. Moreover, enterprises are utilizing cloud application programming interface (API) with embedded contextual communications for applications, such as field service software and customer relationship management (CRM). This is aiding in registering users, enhancing customer interaction, and sending status updates on pending services globally. In addition, premium messaging can be used for charity and voting activities. For instance, subscribers can easily send an SMS message to donate funds and help people in need during a natural disaster. It also provides the benefits of weather alerts, transport updates, and reverse charge phone calls. Apart from this, the rising prevalence of medical conditions is expanding the use of premium messaging in the healthcare industry for automatic reminders about upcoming appointments and hassle-free communication. Furthermore, it is employed in the banking, financial services, and insurance (BFSI) sector across the globe to enhance internal and external communications with staff, automate back-end IT processes, and improve customer relations and services.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global premium messaging market, along with forecasts at the global, regional and country level from 2021-2026. Our report has categorized the market based on type, tools and end user.

Breakup by Type:

 

 
 

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  • A2P Messaging
  • P2A Messaging
     

Breakup by Tools:

  • Cloud API Messaging Platform
  • Traditional and Managed Messaging Services
     

Breakup by End User:

  • BFSI
  • Transport and Travelling
  • Healthcare
  • Media and Entertainment
  • Retail and E-Commerce
  • IT and Telecom
  • Government
  • Others
     

Breakup by Region:

 

 
 

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  • North America
    • United States
    • Canada
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa
     

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being AMD Telecom S.A., AT&T Inc., Comviva Technologies Limited (Tech Mahindra Limted), Infobip Ltd., Mavenir, Sinch, Syniverse Technologies LLC, Tata Communications Limited, Twilio Inc., Tyntec and Verizon Communications Inc.

Report Coverage:

Report Features Details
Base Year of the Analysis 2020
    Historical Period 2015-2020
Forecast Period 2021-2026
Units US$ Billion
Segment Coverage Type, Tools, End User, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered AMD Telecom S.A., AT&T Inc., Comviva Technologies Limited (Tech Mahindra Limted), Infobip Ltd., Mavenir, Sinch, Syniverse Technologies LLC, Tata Communications Limited, Twilio Inc., Tyntec and Verizon Communications Inc.
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2299
Five User License: US$ 3399
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

 

Key Questions Answered in This Report:

  • How has the global premium messaging market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the global premium messaging market?
  • What are the key regional markets?
  • What is the breakup of the market based on the type?
  • What is the breakup of the market based on the tools?
  • What is the breakup of the market based on the end user?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the global premium messaging market and who are the key players?
  • What is the degree of competition in the industry?

1    Preface
2    Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    Global Premium Messaging Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6    Market Breakup by Type
    6.1    A2P Messaging
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    P2A Messaging
        6.2.1 Market Trends
        6.2.2 Market Forecast
7    Market Breakup by Tools
    7.1    Cloud API Messaging Platform
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Traditional and Managed Messaging Services
        7.2.1 Market Trends
        7.2.2 Market Forecast
8    Market Breakup by End User
    8.1    BFSI
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Transport and Travelling
        8.2.1 Market Trends
        8.2.2 Market Forecast
    8.3    Healthcare
        8.3.1 Market Trends
        8.3.2 Market Forecast
    8.4    Media and Entertainment
        8.4.1 Market Trends
        8.4.2 Market Forecast
    8.5    Retail and E-Commerce
        8.5.1 Market Trends
        8.5.2 Market Forecast
    8.6    IT and Telecom
        8.6.1 Market Trends
        8.6.2 Market Forecast
    8.7    Government
        8.7.1 Market Trends
        8.7.2 Market Forecast
    8.8    Others
        8.8.1 Market Trends
        8.8.2 Market Forecast
9    Market Breakup by Region
    9.1    North America
        9.1.1 United States
           9.1.1.1 Market Trends
           9.1.1.2 Market Forecast
        9.1.2 Canada
           9.1.2.1 Market Trends
           9.1.2.2 Market Forecast
    9.2    Asia-Pacific
        9.2.1 China
           9.2.1.1 Market Trends
           9.2.1.2 Market Forecast
        9.2.2 Japan
           9.2.2.1 Market Trends
           9.2.2.2 Market Forecast
        9.2.3 India
           9.2.3.1 Market Trends
           9.2.3.2 Market Forecast
        9.2.4 South Korea
           9.2.4.1 Market Trends
           9.2.4.2 Market Forecast
        9.2.5 Australia
           9.2.5.1 Market Trends
           9.2.5.2 Market Forecast
        9.2.6 Indonesia
           9.2.6.1 Market Trends
           9.2.6.2 Market Forecast
        9.2.7 Others
           9.2.7.1 Market Trends
           9.2.7.2 Market Forecast
    9.3    Europe
        9.3.1 Germany
           9.3.1.1 Market Trends
           9.3.1.2 Market Forecast
        9.3.2 France
           9.3.2.1 Market Trends
           9.3.2.2 Market Forecast
        9.3.3 United Kingdom
           9.3.3.1 Market Trends
           9.3.3.2 Market Forecast
        9.3.4 Italy
           9.3.4.1 Market Trends
           9.3.4.2 Market Forecast
        9.3.5 Spain
           9.3.5.1 Market Trends
           9.3.5.2 Market Forecast
        9.3.6 Russia
           9.3.6.1 Market Trends
           9.3.6.2 Market Forecast
        9.3.7 Others
           9.3.7.1 Market Trends
           9.3.7.2 Market Forecast
    9.4    Latin America
        9.4.1 Brazil
           9.4.1.1 Market Trends
           9.4.1.2 Market Forecast
        9.4.2 Mexico
           9.4.2.1 Market Trends
           9.4.2.2 Market Forecast
        9.4.3 Others
           9.4.3.1 Market Trends
           9.4.3.2 Market Forecast
    9.5    Middle East and Africa
        9.5.1 Market Trends
        9.5.2 Market Breakup by Country
        9.5.3 Market Forecast
10    SWOT Analysis
    10.1    Overview
    10.2    Strengths
    10.3    Weaknesses
    10.4    Opportunities
    10.5    Threats
11    Value Chain Analysis
12    Porters Five Forces Analysis

    12.1    Overview
    12.2    Bargaining Power of Buyers
    12.3    Bargaining Power of Suppliers
    12.4    Degree of Competition
    12.5    Threat of New Entrants
    12.6    Threat of Substitutes
13    Price Analysis
14    Competitive Landscape

    14.1    Market Structure
    14.2    Key Players
    14.3    Profiles of Key Players
        14.3.1    AMD Telecom S.A.
           14.3.1.1 Company Overview
           14.3.1.2 Product Portfolio
        14.3.2    AT&T Inc.
           14.3.2.1 Company Overview
           14.3.2.2 Product Portfolio
           14.3.2.3 Financials
           14.3.2.4 SWOT Analysis
        14.3.3    Comviva Technologies Limited (Tech Mahindra Limted)
           14.3.3.1 Company Overview
           14.3.3.2 Product Portfolio
        14.3.4    Infobip Ltd.
           14.3.4.1 Company Overview
           14.3.4.2 Product Portfolio
        14.3.5    Mavenir
           14.3.5.1 Company Overview
           14.3.5.2 Product Portfolio
        14.3.6    Sinch
           14.3.6.1 Company Overview
           14.3.6.2 Product Portfolio
           14.3.6.3 Financials
        14.3.7    Syniverse Technologies LLC
           14.3.7.1 Company Overview
           14.3.7.2 Product Portfolio
        14.3.8    Tata Communications Limited
           14.3.8.1 Company Overview
           14.3.8.2 Product Portfolio
           14.3.8.3 Financials
           14.3.8.4 SWOT Analysis
        14.3.9    Twilio Inc.
           14.3.9.1 Company Overview
           14.3.9.2 Product Portfolio
           14.3.9.3 Financials
           14.3.9.4 SWOT Analysis
        14.3.10    Tyntec
           14.3.10.1 Company Overview
           14.3.10.2 Product Portfolio
        14.3.11    Verizon Communications Inc.
           14.3.11.1 Company Overview
           14.3.11.2 Product Portfolio
           14.3.11.3 Financials
           14.3.11.4 SWOT Analysis

List of Figures

Figure 1: Global: Premium Messaging Market: Major Drivers and Challenges
Figure 2: Global: Premium Messaging Market: Sales Value (in Billion US$), 2015-2020
Figure 3: Global: Premium Messaging Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 4: Global: Premium Messaging Market: Breakup by Type (in %), 2020
Figure 5: Global: Premium Messaging Market: Breakup by Tools (in %), 2020
Figure 6: Global: Premium Messaging Market: Breakup by End User (in %), 2020
Figure 7: Global: Premium Messaging Market: Breakup by Region (in %), 2020
Figure 8: Global: Premium Messaging (A2P Messaging) Market: Sales Value (in Million US$), 2015 & 2020
Figure 9: Global: Premium Messaging (A2P Messaging) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 10: Global: Premium Messaging (P2A Messaging) Market: Sales Value (in Million US$), 2015 & 2020
Figure 11: Global: Premium Messaging (P2A Messaging) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 12: Global: Premium Messaging (Cloud API Messaging Platform) Market: Sales Value (in Million US$), 2015 & 2020
Figure 13: Global: Premium Messaging (Cloud API Messaging Platform) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 14: Global: Premium Messaging (Traditional and Managed Messaging Services) Market: Sales Value (in Million US$), 2015 & 2020
Figure 15: Global: Premium Messaging (Traditional and Managed Messaging Services) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 16: Global: Premium Messaging (BFSI) Market: Sales Value (in Million US$), 2015 & 2020
Figure 17: Global: Premium Messaging (BFSI) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 18: Global: Premium Messaging (Transport and Travelling) Market: Sales Value (in Million US$), 2015 & 2020
Figure 19: Global: Premium Messaging (Transport and Travelling) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 20: Global: Premium Messaging (Healthcare) Market: Sales Value (in Million US$), 2015 & 2020
Figure 21: Global: Premium Messaging (Healthcare) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 22: Global: Premium Messaging (Media and Entertainment) Market: Sales Value (in Million US$), 2015 & 2020
Figure 23: Global: Premium Messaging (Media and Entertainment) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 24: Global: Premium Messaging (Retail and E-Commerce) Market: Sales Value (in Million US$), 2015 & 2020
Figure 25: Global: Premium Messaging (Retail and E-Commerce) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 26: Global: Premium Messaging (IT and Telecom) Market: Sales Value (in Million US$), 2015 & 2020
Figure 27: Global: Premium Messaging (IT and Telecom) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 28: Global: Premium Messaging (Government) Market: Sales Value (in Million US$), 2015 & 2020
Figure 29: Global: Premium Messaging (Government) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 30: Global: Premium Messaging (Other End Users) Market: Sales Value (in Million US$), 2015 & 2020
Figure 31: Global: Premium Messaging (Other End Users) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 32: North America: Premium Messaging Market: Sales Value (in Million US$), 2015 & 2020
Figure 33: North America: Premium Messaging Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 34: United States: Premium Messaging Market: Sales Value (in Million US$), 2015 & 2020
Figure 35: United States: Premium Messaging Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 36: Canada: Premium Messaging Market: Sales Value (in Million US$), 2015 & 2020
Figure 37: Canada: Premium Messaging Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 38: Asia-Pacific: Premium Messaging Market: Sales Value (in Million US$), 2015 & 2020
Figure 39: Asia-Pacific: Premium Messaging Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 40: China: Premium Messaging Market: Sales Value (in Million US$), 2015 & 2020
Figure 41: China: Premium Messaging Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 42: Japan: Premium Messaging Market: Sales Value (in Million US$), 2015 & 2020
Figure 43: Japan: Premium Messaging Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 44: India: Premium Messaging Market: Sales Value (in Million US$), 2015 & 2020
Figure 45: India: Premium Messaging Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 46: South Korea: Premium Messaging Market: Sales Value (in Million US$), 2015 & 2020
Figure 47: South Korea: Premium Messaging Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 48: Australia: Premium Messaging Market: Sales Value (in Million US$), 2015 & 2020
Figure 49: Australia: Premium Messaging Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 50: Indonesia: Premium Messaging Market: Sales Value (in Million US$), 2015 & 2020
Figure 51: Indonesia: Premium Messaging Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 52: Others: Premium Messaging Market: Sales Value (in Million US$), 2015 & 2020
Figure 53: Others: Premium Messaging Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 54: Europe: Premium Messaging Market: Sales Value (in Million US$), 2015 & 2020
Figure 55: Europe: Premium Messaging Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 56: Germany: Premium Messaging Market: Sales Value (in Million US$), 2015 & 2020
Figure 57: Germany: Premium Messaging Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 58: France: Premium Messaging Market: Sales Value (in Million US$), 2015 & 2020
Figure 59: France: Premium Messaging Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 60: United Kingdom: Premium Messaging Market: Sales Value (in Million US$), 2015 & 2020
Figure 61: United Kingdom: Premium Messaging Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 62: Italy: Premium Messaging Market: Sales Value (in Million US$), 2015 & 2020
Figure 63: Italy: Premium Messaging Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 64: Spain: Premium Messaging Market: Sales Value (in Million US$), 2015 & 2020
Figure 65: Spain: Premium Messaging Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 66: Russia: Premium Messaging Market: Sales Value (in Million US$), 2015 & 2020
Figure 67: Russia: Premium Messaging Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 68: Others: Premium Messaging Market: Sales Value (in Million US$), 2015 & 2020
Figure 69: Others: Premium Messaging Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 70: Latin America: Premium Messaging Market: Sales Value (in Million US$), 2015 & 2020
Figure 71: Latin America: Premium Messaging Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 72: Brazil: Premium Messaging Market: Sales Value (in Million US$), 2015 & 2020
Figure 73: Brazil: Premium Messaging Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 74: Mexico: Premium Messaging Market: Sales Value (in Million US$), 2015 & 2020
Figure 75: Mexico: Premium Messaging Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 76: Others: Premium Messaging Market: Sales Value (in Million US$), 2015 & 2020
Figure 77: Others: Premium Messaging Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 78: Middle East and Africa: Premium Messaging Market: Sales Value (in Million US$), 2015 & 2020
Figure 79: Middle East and Africa: Premium Messaging Market: Breakup by Country (in %), 2020
Figure 80: Middle East and Africa: Premium Messaging Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 81: Global: Premium Messaging Industry: SWOT Analysis
Figure 82: Global: Premium Messaging Industry: Value Chain Analysis
Figure 83: Global: Premium Messaging Industry: Porter's Five Forces Analysis

List of Tables

Table 1: Global: Premium Messaging Market: Key Industry Highlights, 2020 and 2026
Table 2: Global: Premium Messaging Market Forecast: Breakup by Type (in Million US$), 2021-2026
Table 3: Global: Premium Messaging Market Forecast: Breakup by Tools (in Million US$), 2021-2026
Table 4: Global: Premium Messaging Market Forecast: Breakup by End User (in Million US$), 2021-2026
Table 5: Global: Premium Messaging Market Forecast: Breakup by Region (in Million US$), 2021-2026
Table 6: Global: Premium Messaging Market: Competitive Structure
Table 7: Global: Premium Messaging Market: Key Players

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