The global pro AV market grew at a CAGR of around 11% during 2015-2020. Pro audio/visual (AV) refers to an advanced interaction system installed for commercial sharing, advertising and marketing. It is used for electronic displays to deliver videos, web content, graphics and texts in private and public complexes. It consists of lighting and sound devices, digital signages, video conferencing systems, companion whiteboard recording equipment and projector systems. These components aid in improving the overall communication and connectivity between the users and are also used for classrooms, presentations and on-site product demonstrations. As a result, pro AV finds extensive applications across various industries, such as hospitality, education and retail.
Significant growth in the education industry, along with rapid urbanization across the globe, is one of the key factors creating a positive outlook for the market. Pro AV is widely adopted for smart learning systems in schools, universities and various academic and research institutions, which use multi-touch high-definition (HD) televisions (TVs). They enhance real-time blended teaching and learning and augment visualization and creativity to provide improved in-classroom experience. In line with this, pro AVs are installed in shopping centers, exhibition halls, hotels and stadiums to attract consumers’ attention and influence their buying decisions, thereby favoring the market growth. Additionally, various technological advancements, such as the integration of pro AV with the Internet of Things (IoT), smart and cloud-computing systems, are acting as other growth-inducing factors. These technologies are effective for conferencing, collaboration, learning, live events, security and surveillance. Other factors, including the development of 360-degree cameras, drones and virtual reality (VR) systems to offer specialized content, along with improvements in the telecommunication infrastructure, are anticipated to drive the market further. Looking forward, IMARC Group expects the global pro AV market to continue its strong growth during the next five years.
IMARC Group provides an analysis of the key trends in each sub-segment of the global pro AV market report, along with forecasts for growth at the global, regional and country level from 2021-2026. Our report has categorized the market based on region, solution, distribution channel and application.
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The report has also analysed the competitive landscape of the market with some of the key players being Anixter International Inc. (Wesco International Inc.), AVI Systems Inc., AVI-SPL Inc., Biamp Systems LLC, CCS Presentation Systems LLC, Ford Audio-Video Systems LLC, New ERA Technology Inc., Professional Audio Visual Ltd., Solutionz Inc., Telerent Leasing Corp. (ITOCHU International Inc.) and Vistacom Inc.
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