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Global Radio Advertising Market Report & Forecast 2021-2026

Market Overview:

The global radio advertising market reached a value of US$ 38.1 Billion in 2020. Looking forward, IMARC Group expects the market to reach a value of US$ 44.3 Billion by 2026, at a CAGR of 2.5% during 2021-2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on the industry.

Radio advertising represents one of the oldest forms of advertising across the globe. It broadcasts audio content to a vast audience and is relatively cheaper as compared to television advertising as no expenses are incurred in making complex and eye-catchy visuals. Despite the advent of newer advertising platforms like the internet, radio still holds a considerable share in the market on account of reasons such as its portability. Moreover, as it acts as an influential route of publicity, it is widely preferred by both big and small companies worldwide.

 

 
 

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Note: Values and trends in the above chart consists of dummy data and are only shown here for representation purpose. Kindly contact us for the actual market size and trends.

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Radia Advertising Market Trends:

Radio is an efficient and portable advertising medium that appeals to a broader audience. As a result, leading brands and advertisers rely on radio commercials to communicate with their target audience. It is also utilized by governing authorities of numerous countries and international organizations for mass outreach programs. Apart from this, due to the availability of radio stations in most parts of the world, radio acts as a sole source of information and entertainment for people residing in remote and rural regions. Moreover, individuals worldwide prefer listening to the radio while driving, exercising, playing video games, and performing daily chores. This, in confluence with the development of in-car media apps that support radio, is creating lucrative growth opportunities for advertisers. Furthermore, radio channels are employing innovative solutions, such as radio automation software, which is integrated with pre-recorded audio content, such as songs, commercials, and interviews. This software also assists in operating multiple stations or channels, which is anticipated to create a favorable market outlook.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global radio advertising market, along with forecasts for growth at the global and regional level from 2021-2026. Our report has categorized the market based on type and region.

Breakup by Type:

 

 
 

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  • Traditional Radio Advertising
  • Terrestrial Radio Broadcasting Advertising
  • Terrestrial Radio Online Advertising
  • Satellite Radio Advertising

 

Breakup by Key Regions:

  • North America
  • Europe, Middle East & Africa
  • Asia Pacific
  • Latin America

 

At present, North America enjoys the leading position in the market on account of the presence of the key broadcasting companies in the United States.

Competitive Landscape:

The competitive landscape of the market has been analyzed in the report, along with the detailed profiles of the major players operating in the industry. Some of these players are WPP plc, Omnicom Group Inc., Publicis Groupe S.A., The Interpublic Group of Companies, Inc., and Dentsu International Group.

1   Preface
2   Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Introduction
    3.1 Overview
    3.2 Executive Summary
    3.3 Key Industry Trends 
4   Global Advertising Market
    4.1 Current and Historical Market Trends
    4.2 Performance of Various Segments
    4.3 Performance of Various Regions
    4.4 Key Players and their Market Shares
    4.5 Market Forecast
5   Global Radio Advertising Market
    5.1 Market Overview
    5.2 Current and Historical Market Trends
    5.3 Impact of COVID-19
    5.4 Market Breakup by Type
        5.4.1 Traditional Radio Advertising
        5.4.2 Terrestrial Radio Broadcast Advertising
        5.4.3 Terrestrial Radio Online Advertising
        5.4.4 Satellite Radio Advertising
    5.5 Market Breakup by Region
        5.5.1 North America
        5.5.2 Europe, Middle East & Africa
        5.5.3 Asia Pacific
        5.5.4 Latin America
    5.6 Market Breakup by Industry
    5.7 Market Forecast
    5.8 Radio Advertising Pricing Models
    5.9 SWOT Analysis
        5.9.1 Overview
        5.9.2 Strengths
        5.9.3 Weaknesses
        5.9.4 Opportunities
        5.9.5 Threats
    5.10 Value Chain Analysis
        5.10.1 Research
        5.10.2 Content Development
        5.10.3 Advertising Agencies
        5.10.4 Radio Channels 
        5.10.5 Audience
    5.11 Porters Five Forces Analysis
        5.11.1 Bargaining Power of Suppliers
        5.11.2 Bargaining Power of Buyers
        5.11.3 Threat of Substitutes
        5.11.4 Competitive Rivalry
        5.11.5 Threat of New Entrants
    5.12 Key Challenges
6   Global Radio Advertising Market: Competitive Landscape
    6.1 Market Structure
    6.2 Profiles of Leading Players

List of Figures

Figure 5 1: Global: Advertising Market: Sales Value (in Billion US$), 2015-2020
Figure 5 2: Global: Advertising Market: Breakup by Segment (in %), 2020
Figure 5 3: Global: Advertising Market: Regional Breakup by Value (in Billion US$), 2015 and 2020
Figure 5 4: Global: Advertising Market: Regional Breakup (in %), 2020
Figure 5 5: Global: Advertising Market: Share of Key Players (in %), 2020
Figure 5 6: Global: Advertising Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 5 7: Global: Advertising Market Forecast: Breakup by Segment (in %), 2026
Figure 5 8: Global: Advertising Market Forecast: Regional Breakup (in %), 2026
Figure 6 1: Global: Radio Advertising Market: Sales Value (in Billion US$), 2015-2020
Figure 6 2: Global: Radio Advertising Market: Value Breakup by Type (in %), 2020
Figure 6 3: Global: Traditional Radio Advertising Market: Sales Value (in Billion US$), 2015-2020
Figure 6 4: Global: Traditional Radio Advertising Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 6 5: Global: Terrestrial Radio Broadcast Advertising Market: Sales Value (in Billion US$), 2015-2020
Figure 6 6: Global: Terrestrial Radio Broadcast Advertising Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 6 7: Global: Terrestrial Radio Online Advertising Market: Sales Value (in Billion US$), 2015-2020
Figure 6 8: Global: Terrestrial Radio Online Advertising Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 6 9: Global: Satellite Radio Advertising Market: Sales Value (in Billion US$), 2015-2020
Figure 6 10: Global: Satellite Radio Advertising Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 6 11: Global: Radio Advertising Market: Regional Breakup by Value (in Billion US$), 2020 and 2026
Figure 6 12: Global: Radio Advertising Market: Regional Breakup (in %), 2020
Figure 6 13: North America: Radio Advertising Market: Sales Value (in Billion US$), 2020 and 2026
Figure 6 14: Europe, Middle East & Africa: Radio Advertising Market: Sales Value (in Billion US$), 2020 and 2026
Figure 6 15: Asia Pacific: Radio Advertising Market: Sales Value (in Billion US$), 2020 and 2026
Figure 6 16: Latin America: Radio Advertising Market: Sales Value (in Billion US$), 2020 and 2026
Figure 6 17: Global: Radio Advertising Market: Breakup by Industries (in %), 2020
Figure 6 18: Global: Radio Advertising Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 6 19: Radio Advertising Market: SWOT Analysis
Figure 6 20: Radio Advertising Market: Value Chain Analysis
Figure 6 21: Radio Advertising Market: Porter’s Five Forces Analysis

List of Tables

Table 3 1: Global: Advertising Market: Performance of Various Segments, (in Billion US$), 2015-2020
Table 3 2: Global: Advertising Market Forecast: Performance of Various Segments, (in Billion US$), 2021-2026
Table 5 1: Global: Radio Advertising Market Forecast: Breakup by Type (in Billion US$), 2021-2026
Table 5 2: Global: Radio Advertising Market Forecast: Breakup by Industries (in Billion US$), 2021-2026
Table 5 3: Global: Radio Advertising Market Forecast: Breakup by Region (in Billion US$), 2021-2026

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Key Question Answered in this Report

The outbreak of the coronavirus disease (COVID-19) has positively influenced the market growth as radio advertisements are widely being used for news about governmental awareness initiatives and regulatory developments, as well as sharing helpful advice to listeners regarding resisting the virus.

The global radio advertising market is expected to exhibit moderate growth during the next five years.

The global radio advertising market reached a value of US$ 38.1 in 2020.

Radio represents a powerful advertising medium as it offers a wide demographic coverage due to its appeal to a varied audience via news, education, music, and entertainment. This is a major factor bolstering the market growth.

One of the significant market trends is the increasing penetration of smartphones and internet facilities, which has led to a rise in online radio audiences.

Based on the type, the market has been categorized into traditional radio, terrestrial radio broadcast, terrestrial radio online and satellite radio advertising.

Region-wise, North America represents the largest market for radio advertising. Other major markets include Asia Pacific, Europe, Middle East and Africa, and Latin America.

The leading players are WPP PLC, Omnicom Group Inc., Publicis Groupe, The Interpublic Group of Companies, Inc. and Dentsu Inc.

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