The global ready to drink tea and coffee market reached US$ 114 Billion in 2020. Looking forward, IMARC Group expects the market to grow at a CAGR of 7.5% during 2021-2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use sectors. These insights are included in the report as a major market contributor.
Ready to drink (RTD) tea and coffee refer to pre-prepared packaged beverages that are ready for consumption at the time of purchase. Some of the commonly available RTD tea includes fruit, black, green, herbal, matcha, oolong and iced, and RTD coffee includes yerba mate, guarana, acai berry, ginseng, taurine and iced variants. They are manufactured using various additives, extracts, preservatives, artificial and natural sweeteners, flavors, acidulants and nutraceuticals. These products are usually fortified with essential vitamins and minerals and are a rich source of antioxidants. For instance, RTD green tea is infused with catechin, and black coffee is enriched with vitamin B, potassium, magnesium, polyphenols and caffeine. They are widely served in cans, glass bottles, polyethylene terephthalate (PET) bottles and aseptic cartons. In comparison to the conventionally used beverage mixes, powders or brew-it-yourself tea or coffee products, RTD tea and coffee offer various health benefits and enhanced convenience to the consumers.
Rising Popularity of Ready-to-Drink Beverages Boosting the Market Growth
The market is primarily driven by the increasing demand for RTD beverages, such as packaged teas and coffees, across the globe. The changing lifestyles, increasing expenditure capacities and shifting dietary preferences of consumers are further providing a thrust to the market growth. Due to the increasing working population and hectic schedules, the consumption of RTD tea and coffee products has escalated significantly. Consumers are increasingly preferring food and beverages that require minimum time to prepare and can be consumed on-the-go. The canned and bottled packaging of these beverages are also adding to the convenience of consumers, thereby increasing their overall demand.
In line with this, rising health consciousness and awareness regarding the adverse effects of prolonged consumption of carbonated drinks are acting as other growth-inducing factors. Furthermore, the increasing prevalence of chronic lifestyle ailments, such as heart diseases, diabetes, obesity and cancer, along with the rising geriatric population, which is more susceptible to such conditions, has enhanced the demand for RTD beverages to meet the patients' dietary requirements. RTD teas and coffees can also be customized to provide personalized health benefits to the consumers to fulfill the nutritional gaps, especially in women and children. Furthermore, the youth across various developed and developing countries are shifting to RTD beverages in place of synthetic sports drinks for an instant boost of energy.
Significant growth in the Food and Beverage Industry Favoring the Market Growth
The increasing demand for ready-to-drink tea and coffee is further supported by significant growth in the food and beverage industry across the globe. Hotels, cafes and quick serving restaurant (QSR) chains are offering a wide variety of RTD beverages to their customers. They are also used as recreational products to attract the younger population seeking a healthier alternative to carbonated drinks that have high sugar content. RTD teas and coffees have low-calorie content and are also known to relieve stress, anxiety and improve mental functioning, energy levels, hydration levels and eyesight. Certain variants infused with herbs and spices, such as ginger, cumin, fennel, basil and rosehip, also have anti-inflammatory compounds that aid in reducing body pain, bloating, arthritic joint pain and muscle soreness. Moreover, RTD coffees are being considered as a gourmet product and are widely preferred by consumers to relax from their hectic schedules.
Shifting Preference Toward Organic Product Variants to Create Positive Outlook for the Market
The emerging trend of better-for-you beverages has significantly enhanced the demand for RTD tea and coffee. The rising health consciousness among the masses has also led to the increasing demand for healthier and organic beverages that are manufactured using non-genetically modified organism (GMO) ingredients or functional formulations. The product manufacturers are also developing variants with improved flavors that are produced using plant-based milk and infused with fruity and floral flavors, such as apple, peach, orange, lavender and rose.
Proliferating Online Retail Channels to Propel the Market Growth
The market is further driven by aggressive promotional activities by product manufacturers on various social media platforms through the Internet. In line with this, millennials are among the largest consumers of RTD beverages and are highly influenced by social media personalities. Product vendors are using innovative marketing strategies to promote these beverages through influential celebrities and sports personalities to reach and attract a broader consumer base. They are using attractive packaging solutions to grab the consumer’s attention and provide them with an authentic and luxurious experience through their high-quality products. Through online retail platforms, consumers are now able to place orders from the convenience of their homes and the product manufacturers and vendors are able to reach the audiences present in remote locations. They can also now operate with minimal expenses and are increasingly investing in the research and development (R&D) activities of the products.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global ready to drink tea and coffee market report, along with forecasts for growth at the global, regional and country level from 2021-2026. Our report has categorized the market based on region, product, additives, packaging, price segment and distribution channel.
- Market Breakup by Product:
- RTD Tea
- Black Tea
- Fruit & Herbal Based Tea
- Oolong Tea
- Green Tea
- RTD Coffee
- Ginseng
- Vitamin B
- Taurine
- Guarana
- Yerba Mate
- Acai Berry
- Market Breakup by Additives:
- Flavors
- Artificial Sweeteners
- Acidulants
- Nutraceuticals
- Preservatives
- Others
- Market Breakup by Packaging:
- Glass Bottle
- Canned
- PET Bottle
- Aseptic
- Others
- Market Breakup by Price Segment:
- Premium
- Regular
- Popular Priced
- Fountain
- Super Premium
- Market Breakup by Distribution Channel:
- Off-trade
- Independent Retailers
- Supermarkets/Hypermarkets
- Convenience Stores
- Others
- On-trade
- Market Breakup by Region:
- North America
- Europe
- Asia Pacific
- Middle East and Africa
- Latin America
Competitive Landscape:
The report has also analyzed the competitive landscape of the market, with some of the key players being Asahi Breweries, Dr Pepper Snapple Group, Starbucks, Pepsico, The Coca Cola Company, Ajinomoto General Foods Inc., Ting Hsin International Group, Uni-President Enterprises Corporation, Nestlé, Dunkin' Brands, Ferolito Vultaggio & Sons, Keurig Dr Pepper, Hangzhou Wahaha Group, Lotte Chilsung, Monster Beverage, Acqua Minerale San Benedetto, Kirin Holdings Company, Unilever, Arizona Beverage Company, Suntory, etc.
Report Coverages:
| Report Features |
Details |
|---|
| Base Year of the Analysis |
2020 |
| Historical Period |
2015-2020 |
| Forecast Period |
2021-2026 |
| Units |
US$ Billion |
| Segment Coverage |
Product, Additives, Packaging, Price Segment, Distribution Channel, Region |
| Region Covered |
Asia Pacific, Europe, North America, Latin America, Middle East and Africa |
| Companies Covered |
Asahi Breweries, Dr Pepper Snapple Group, Starbucks, Pepsico, The Coca Cola Company, Ajinomoto General Foods Inc., Ting Hsin International Group, Uni-President Enterprises Corporation, Nestlé, Dunkin' Brands, Ferolito Vultaggio & Sons, Keurig Dr Pepper, Hangzhou Wahaha Group, Lotte Chilsung, Monster Beverage, Acqua Minerale San Benedetto, Kirin Holdings Company, Unilever, Arizona Beverage Company and Suntory |
| Customization Scope |
10% Free Customization |
| Report Price and Purchase Option |
Single User License: US$ 2299
Five User License: US$ 3399
Corporate License: US$ 4499 |
| Post-Sale Analyst Support |
10-12 Weeks |
| Delivery Format |
PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
The global ready to drink tea and coffee market reached US$ 114 Billion in 2020.
According to the estimates by IMARC Group, the global ready to drink tea and coffee market to grow at a CAGR of 7.5% during 2021-2026.
The increasing working population with hectic work schedules is currently driving the demand for RTD beverages. Additionally, the growing popularity of café culture and quick-service restaurants represents one of the key drivers for the global ready to drink tea and coffee market.
The introduction of authentic tea and coffee flavors including organic ingredients with numerous health benefits represents one of the key trends in the ready to drink tea and coffee market.
Sudden outbreak of the COVID-19 pandemic has led to the implementation of stringent lockdown regulations across several nations resulting in temporary closure of cafes, quick-service restaurants, food joints, etc., thereby hampering the overall demand for RTD tea and coffee.
On the basis of the product, the market has been bifurcated into ready to drink tea and coffee. Amongst these, ready to drink tea, including black tea, fruit and herbal -based tea, oolong tea, and green tea, hold the majority of the total market share.
On the basis of the packaging, the market has been categorized into glass bottle, canned, PET bottle, aseptic, and others. PET bottle exhibits a clear dominance in the market.
On the basis of the distribution channel, the market has been divided into off-trade and on-trade, where off-trade distribution channel currently accounts for the majority of the total market share.
Region-wise, the market has been classified into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America, where Europe dominates the global market.
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Ready to Drink Tea and Coffee Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Breakup by Product
5.5 Market Breakup by Additives
5.6 Market Breakup by Packaging
5.7 Market Breakup by Price Segment
5.8 Market Breakup by Distribution Channel
5.9 Market Breakup by Region
5.10 Market Forecast
6 Market Breakup by Product
6.1 RTD Tea
6.1.1 Market Trends
6.1.1 Major Types
6.1.1.1 Black Tea
6.1.1.2 Fruit & Herbal Based Tea
6.1.1.3 Oolong Tea
6.1.1.4 Green Tea
6.1.2 Market Forecast
6.2 RTD Coffee
6.2.1 Market Trends
6.2.2 Major Types
6.2.2.1 Ginseng
6.2.2.2 Vitamin B
6.2.2.3 Taurine
6.2.2.4 Guarana
6.2.2.5 Yerba Mate
6.2.2.6 Acai Berry
6.2.3 Market Forecast
7 Market Breakup by Additives
7.1 Flavors
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Artificial Sweeteners
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Acidulants
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Nutraceuticals
7.4.1 Market Trends
7.4.2 Market Forecast
7.5 Preservatives
7.5.1 Market Trends
7.5.2 Market Forecast
7.6 Others
7.6.1 Market Trends
7.6.2 Market Forecast
8 Market Breakup by Packaging
8.1 Glass Bottle
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Canned
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 PET Bottle
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Aseptic
8.4.1 Market Trends
8.4.2 Market Forecast
8.5 Others
8.5.1 Market Trends
8.5.2 Market Forecast
9 Market Breakup by Price Segment
9.1 Premium
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Regular
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Popular Priced
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 Fountain
9.4.1 Market Trends
9.4.2 Market Forecast
9.5 Super Premium
9.5.1 Market Trends
9.5.2 Market Forecast
10 Market Breakup by Distribution Channel
10.1 Off-Trade
10.1.1 Market Trends
10.1.2 Major Channels
10.1.2.1 Independent Retailers
10.1.2.2 Supermarkets and Hypermarkets
10.1.2.3 Convenience Stores
10.1.2.4 Others
10.1.3 Market Forecast
10.2 On-Trade
10.2.1 Market Trends
10.2.2 Major Channels
10.2.2.1 Food Service
10.2.2.2 Vending
10.2.3 Market Forecast
11 Market Breakup by Region
11.1 North America
11.1.1 Market Trends
11.1.2 Market Forecast
11.2 Europe
11.2.1 Market Trends
11.2.2 Market Forecast
11.3 Asia Pacific
11.3.1 Market Trends
11.3.2 Market Forecast
11.4 Middle East and Africa
11.4.1 Market Trends
11.4.2 Market Forecast
11.5 Latin America
11.5.1 Market Trends
11.5.2 Market Forecast
12 SWOT Analysis
12.1 Overview
12.2 Strengths
12.3 Weaknesses
12.4 Opportunities
12.5 Threats
13 Value Chain Analysis
14 Porter’s Five Forces Analysis
14.1 Overview
14.2 Bargaining Power of Buyers
14.3 Bargaining Power of Suppliers
14.4 Degree of Competition
14.5 Threat of New Entrants
14.6 Threat of Substitutes
15 Price Analysis
16 Competitive Landscape
16.1 Market Structure
16.2 Key Players
16.3 Profiles of Key Players
16.3.1 Asahi Breweries
16.3.2 Dr Pepper Snapple Group
16.3.3 Starbucks
16.3.4 Pepsico
16.3.5 The Coca Cola Company
16.3.6 Ajinomoto General Foods Inc.
16.3.7 Ting Hsin International Group
16.3.8 Uni-President Enterprises Corporation
16.3.9 Nestlé
16.3.10 Dunkin' Brands
16.3.11 Ferolito Vultaggio & Sons
16.3.12 Keurig Dr Pepper
16.3.13 Hangzhou Wahaha Group
16.3.14 Lotte Chilsung,
16.3.15 Monster Beverage
16.3.16 Acqua Minerale San Benedetto
16.3.17 Kirin Holdings Company
16.3.18 Unilever
16.3.19 Arizona Beverage Company
16.3.20 Suntory
List of Figures
Figure 1: Global: Ready to Drink Tea and Coffee Market: Major Drivers and Challenges
Figure 2: Global: Ready to Drink Tea and Coffee Market: Sales Value (in Billion US$), 2015-2020
Figure 3: Global: Ready to Drink Tea and Coffee Market: Breakup by Product (in %), 2020
Figure 4: Global: Ready to Drink Tea and Coffee Market: Breakup by Additives (in %), 2020
Figure 5: Global: Ready to Drink Tea and Coffee Market: Breakup by Packaging (in %), 2020
Figure 6: Global: Ready to Drink Tea and Coffee Market: Breakup by Price Segment (in %), 2020
Figure 7: Global: Ready to Drink Tea and Coffee Market: Breakup by Distribution Channel (in %), 2020
Figure 8: Global: Ready to Drink Tea and Coffee Market: Breakup by Region (in %), 2020
Figure 9: Global: Ready to Drink Tea and Coffee Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 10: Global: Ready to Drink Tea and Coffee Industry: SWOT Analysis
Figure 11: Global: Ready to Drink Tea and Coffee Industry: Value Chain Analysis
Figure 12: Global: Ready to Drink Tea and Coffee Industry: Porter’s Five Forces Analysis
Figure 13: Global: Ready to Drink Tea and Coffee (RTD Tea) Market: Sales Value (in Billion US$), 2015 & 2020
Figure 14: Global: Ready to Drink Tea and Coffee (RTD Tea) Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 15: Global: Ready to Drink Tea and Coffee (RTD Coffee) Market: Sales Value (in Billion US$), 2015 & 2020
Figure 16: Global: Ready to Drink Tea and Coffee (RTD Coffee) Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 17: Global: Ready to Drink Tea and Coffee (Flavors) Market: Sales Value (in Billion US$), 2015 & 2020
Figure 18: Global: Ready to Drink Tea and Coffee (Flavors) Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 19: Global: Ready to Drink Tea and Coffee (Artificial Sweeteners) Market: Sales Value (in Billion US$), 2015 & 2020
Figure 20: Global: Ready to Drink Tea and Coffee (Artificial Sweeteners) Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 21: Global: Ready to Drink Tea and Coffee (Acidulants) Market: Sales Value (in Billion US$), 2015 & 2020
Figure 22: Global: Ready to Drink Tea and Coffee (Acidulants) Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 23: Global: Ready to Drink Tea and Coffee (Nutraceuticals) Market: Sales Value (in Billion US$), 2015 & 2020
Figure 24: Global: Ready to Drink Tea and Coffee (Nutraceuticals) Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 25: Global: Ready to Drink Tea and Coffee (Preservatives) Market: Sales Value (in Billion US$), 2015 & 2020
Figure 26: Global: Ready to Drink Tea and Coffee (Preservatives) Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 27: Global: Ready to Drink Tea and Coffee (Other Additives) Market: Sales Value (in Billion US$), 2015 & 2020
Figure 28: Global: Ready to Drink Tea and Coffee (Other Additives) Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 29: Global: Ready to Drink Tea and Coffee (Glass Bottle) Market: Sales Value (in Billion US$), 2015 & 2020
Figure 30: Global: Ready to Drink Tea and Coffee (Glass Bottle) Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 31: Global: Ready to Drink Tea and Coffee (Canned) Market: Sales Value (in Billion US$), 2015 & 2020
Figure 32: Global: Ready to Drink Tea and Coffee (Canned) Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 33: Global: Ready to Drink Tea and Coffee (PET Bottle) Market: Sales Value (in Billion US$), 2015 & 2020
Figure 34: Global: Ready to Drink Tea and Coffee (PET Bottle) Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 35: Global: Ready to Drink Tea and Coffee (Aseptic) Market: Sales Value (in Billion US$), 2015 & 2020
Figure 36: Global: Ready to Drink Tea and Coffee (Aseptic) Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 37: Global: Ready to Drink Tea and Coffee (Other Packaging Types) Market: Sales Value (in Billion US$), 2015 & 2020
Figure 38: Global: Ready to Drink Tea and Coffee (Other Packaging Types) Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 39: Global: Ready to Drink Tea and Coffee (Premium) Market: Sales Value (in Billion US$), 2015 & 2020
Figure 40: Global: Ready to Drink Tea and Coffee (Premium) Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 41: Global: Ready to Drink Tea and Coffee (Regular) Market: Sales Value (in Billion US$), 2015 & 2020
Figure 42: Global: Ready to Drink Tea and Coffee (Regular) Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 43: Global: Ready to Drink Tea and Coffee (Popular Priced) Market: Sales Value (in Billion US$), 2015 & 2020
Figure 44: Global: Ready to Drink Tea and Coffee (Popular Priced) Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 45: Global: Ready to Drink Tea and Coffee (Fountain) Market: Sales Value (in Billion US$), 2015 & 2020
Figure 46: Global: Ready to Drink Tea and Coffee (Fountain) Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 47: Global: Ready to Drink Tea and Coffee (Super Premium) Market: Sales Value (in Billion US$), 2015 & 2020
Figure 48: Global: Ready to Drink Tea and Coffee (Super Premium) Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 49: Global: Ready to Drink Tea and Coffee Market: Off-Trade Sales (in Billion US$), 2015 & 2020
Figure 50: Global: Ready to Drink Tea and Coffee Market Forecast: Off-Trade Sales (in Billion US$), 2021-2026
Figure 51: Global: Ready to Drink Tea and Coffee Market: On-Trade Sales (in Billion US$), 2015 & 2020
Figure 52: Global: Ready to Drink Tea and Coffee Market Forecast: On-Trade Sales (in Billion US$), 2021-2026
Figure 53: North America: Ready to Drink Tea and Coffee Market: Sales Value (in Billion US$), 2015 & 2020
Figure 54: North America: Ready to Drink Tea and Coffee Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 55: Europe: Ready to Drink Tea and Coffee Market: Sales Value (in Billion US$), 2015 & 2020
Figure 56: Europe: Ready to Drink Tea and Coffee Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 57: Asia Pacific: Ready to Drink Tea and Coffee Market: Sales Value (in Billion US$), 2015 & 2020
Figure 58: Asia Pacific: Ready to Drink Tea and Coffee Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 59: Middle East and Africa: Ready to Drink Tea and Coffee Market: Sales Value (in Billion US$), 2015 & 2020
Figure 60: Middle East and Africa: Ready to Drink Tea and Coffee Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 61: Latin America: Ready to Drink Tea and Coffee Market: Sales Value (in Billion US$), 2015 & 2020
Figure 62: Latin America: Ready to Drink Tea and Coffee Market Forecast: Sales Value (in Billion US$), 2021-2026
List of Tables
Table 1: Global: Ready to Drink Tea and Coffee Market: Key Industry Highlights, 2020 and 2026
Table 2: Global: Ready to Drink Tea and Coffee Market Forecast: Breakup by Product (in Billion US$), 2021-2026
Table 3: Global: Ready to Drink Tea and Coffee Market Forecast: Breakup by Additives (in Billion US$), 2021-2026
Table 4: Global: Ready to Drink Tea and Coffee Market Forecast: Breakup by Packaging (in Billion US$), 2021-2026
Table 5: Global: Ready to Drink Tea and Coffee Market Forecast: Breakup by Price Segment (in Billion US$), 2021-2026
Table 6: Global: Ready to Drink Tea and Coffee Market Forecast: Breakup by Distribution Channel (in Billion US$), 2021-2026
Table 7: Global: Ready to Drink Tea and Coffee Market Forecast: Breakup by Region (in Billion US$), 2021-2026
Table 8: Global: Ready to Drink Tea and Coffee Market Structure
Table 9: Global: Ready to Drink Tea and Coffee Market: Key Players