Real-Time Bidding Market

Real-Time Bidding Market Overview 2025-2033:

The global real-time bidding market size reached USD 18.8 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 92.6 Billion by 2033, exhibiting a growth rate (CAGR) of 18.41% during 2025-2033. At present, North America holds the largest share of the market due to the increasing digital ad spending, advancements in AI and data analytics for personalized targeting, and the widespread adoption of mobile and video ad formats across various industries seeking efficient, scalable advertising solutions.

Real-time bidding (RTB) refers to the process of buying and selling online advertisements, impressions or views through live, automated auctions. It is a crucial component of programmatic buying, where once the buyer wins an auction, his/her advertisement is instantly displayed on the publisher’s website. Instead of inventory-centric and bulk buying, real-time bidding mimics the functioning of the stock exchange and uses computer-based algorithms to make the trade in milliseconds. It enhances the effectiveness of advertising campaigns by analyzing demographics and behavioral data obtained from the internet, thus aiding in improved attribution accuracy, and greater transparency and profit margins, while reducing media wastage and overall costs.

Real-Time Bidding Market Trends:

Growing Digital Ad Spend

The rapid increase in digital ad spending is a major driver of the market, as advertisers seek more efficient ways to reach specific audiences. RTB enables advertisers to buy and sell ad space on an impression-by-impression basis, maximizing ad spend by targeting users in real-time based on their interests and behaviors. As digital media consumption grows, businesses are increasingly moving their budgets from traditional advertising channels to digital platforms, where RTB allows for precise audience segmentation. This transition is particularly noticeable in North America, where brands prioritize digital engagement strategies to improve ROI and streamline ad campaigns, making RTB a key component in achieving cost-effective advertising that aligns with user preferences.

Significant Advancements in AI and Data Analytics

The growing advancements in AI and data analytics technologies are increasing the overall real-time bidding market share, allowing advertisers to deliver highly personalized and relevant ads to users. Through machine learning algorithms, advertisers can analyze vast amounts of user data, such as browsing habits, preferences, and real-time behaviors, to predict the likelihood of engagement and conversion. This data-driven approach enhances the accuracy of ad targeting and improves campaign effectiveness, as RTB platforms optimize ad placements in real time. Moreover, AI allows advertisers to reduce ad fraud and improve security, protecting investments. The rise in programmatic advertising, driven by AI capabilities, empowers marketers to make informed decisions and achieve higher returns on digital ad spend, thereby fueling the market growth.

Rise in Mobile and Video Advertising

The rise in mobile device usage and the popularity of video content are propelling the demand for RTB, as advertisers prioritize mobile and video ad formats to engage audiences. RTB platforms enable real-time bidding for video and mobile ad spaces, helping advertisers reach consumers effectively across devices, which, in turn, is contributing to the real-time bidding market growth. As video content gains traction on social media and streaming platforms, RTB allows advertisers to capture users' attention through dynamic and interactive ads. The shift to mobile-first strategies also benefits from RTB, as it enables location-based targeting and in-app advertising, reaching users on the go. This focus on mobile and video formats aligns with evolving consumer behavior, making RTB a powerful tool for brands aiming to deliver high-impact advertising experiences.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global real-time bidding market report, along with forecasts at the global, regional and country levels from 2025-2033. Our report has categorized the market based on auction type, advertisement format, application and device.

Breakup by Auction Type:

• Open Auction
• Invitation-Auction
   

Breakup by Advertisement Format:

• Video
• Image
   

Breakup by Application:

• Media & Entertainment
• Retail and E-commerce
• Games
• Travel & Luxury
• Mobile Applications
• Others
   

Breakup by Device:

• Mobile
• Desktop
• Others
   

Breakup by Region:

• North America
  • United States
  • Canada
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Colombia
  • Chile
  • Peru
  • Others
• Middle East and Africa
  • Turkey
  • Saudi Arabia
  • Iran
  • United Arab Emirates
  • Others
     

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the global real-time bidding market. Detailed profiles of all major companies have also been provided. Some of the companies covered include:

• Adobe Inc.
• AppNexus Inc.
• Criteo SA
• Facebook Inc.
• Google LLC
• Match2One AB
• MediaMath, Inc.
• MoPub/ Twitter, Inc.
• PubMatic, Inc.
• Salesforce.com, inc.
• Smaato, Inc.
• The Rubicon Project, Inc.
• Verizon Media
• WPP plc
• Yandex Europe AG
   

Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.

Real-Time Bidding Market News:

• In November 2023, RTB House launched a new generative artificial intelligence (AI) solution that leverages first-party publisher data to provide marketers with more precise consumer insights. The generative AI tool will support the real-time bidding specialist’s core performance-oriented services, along with improving accuracy in content targeting through its AdLook buying platform and audience segmentation through its PrimeAudience solution.
• In October 2023, Google Ads planned to adopt real-time bidding auctions for apps, ceasing to respond to multiple calls in mediation to enhance media buying efficiency. Google Ads will no longer engage with or participate in the practice of handling multiple requests for the same ad impression within the mediation process.
• In April 2024, Roblox hired PubMatic to help ramp up sales of new video advertisements the gaming platform expects to launch later this year. The deal with PubMatic will allow brands to purchase Roblox's video-ad inventory through real-time bidding that will be served to users who are 13 years and older.

Report Coverage: