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Real-Time Bidding Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

Market Overview:

The global real-time bidding market size reached US$ 10.1 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 36.2 Billion by 2027, exhibiting a growth rate (CAGR) of 23.41% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries. These insights are included in the report as a major market contributor.

Real-time bidding (RTB) refers to the process of buying and selling online advertisements, impressions or views through live, automated auctions. It is a crucial component of programmatic buying, where once the buyer wins an auction, his/her advertisement is instantly displayed on the publisher’s website. Instead of inventory-centric and bulk buying, real-time bidding mimics the functioning of the stock exchange and uses computer-based algorithms to make the trade in milliseconds. It enhances the effectiveness of advertising campaigns by analyzing demographics and behavioral data obtained from the internet, thus aiding in improved attribution accuracy, and greater transparency and profit margins, while reducing media wastage and overall costs.

The key factors driving the growth of the market include the proliferation of various social media platforms and the rapidly increasing number of internet users across the globe. The thriving e-commerce and retail industries are also providing a boost to the market. Consumers are increasingly spending time surfing the internet and watching online content through smartphones, computers and laptops. This has encouraged the advertisers to invest in RTB video ads, as they are proving to be a powerful tool to engage the target audience. Additionally, increasing service adoption by businesses to display personalized ads to individual users according to their online activity is also creating a positive impact on the market. Advertisers can buy and sell individual page views in real-time to enhance their campaign efficiency and brand awareness. Moreover, the integration of digital marketing, machine learning (ML) and artificial intelligence (AI) techniques with the bidding software is projected to drive the market further. Other factors, such as significant growth and advancements in the media and entertainment industry, along with the rising trend of digital marketing, are also creating a positive outlook for the market.

IMARC Group’s latest report provides a deep insight into the global real-time bidding market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for industry players, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the real-time bidding market in any manner.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global real-time bidding market report, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on auction type, advertisement format, application and device.

Breakup by Auction Type:

  • Open Auction
  • Invitation-Auction
     

Breakup by Advertisement Format:

  • Video
  • Image
     

Breakup by Application:

  • Media & Entertainment
  • Retail and E-commerce
  • Games
  • Travel & Luxury
  • Mobile Applications
  • Others
     

Breakup by Device:

  • Mobile
  • Desktop
  • Others
     

Breakup by Region:

  • North America
    • United States
    • Canada
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Argentina
    • Colombia
    • Chile
    • Peru
    • Others
  • Middle East and Africa
    • Turkey
    • Saudi Arabia
    • Iran
    • United Arab Emirates
    • Others
       

Competitive Landscape:

The competitive landscape of the industry has also been examined with some of the key players being Adobe Inc., AppNexus Inc., Criteo SA, Facebook Inc., Google LLC, Match2One AB, MediaMath, Inc., MoPub/ Twitter, Inc., PubMatic, Inc., Salesforce.com, inc., Smaato, Inc., The Rubicon Project, Inc., Verizon Media, WPP plc, Yandex Europe AG.

Report Coverage:

Report Features Details
Base Year of the Analysis 2021
 Historical Period 2016-2021
Forecast Period 2022-2027
Units US$ Billion
Segment Coverage Auction Type, Advertisement Format, Application, Device, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, China, Japan, India, South Korea, Australia, Indonesia, Germany, France, United Kingdom, Italy, Spain, Russia, Brazil, Mexico, Argentina, Colombia, Chile, Peru, Turkey, Saudi Arabia, Iran, United Arab Emirates
Companies Covered Adobe Inc., AppNexus Inc., Criteo SA, Facebook Inc., Google LLC, Match2One AB, MediaMath, Inc., MoPub/ Twitter, Inc., PubMatic, Inc., Salesforce.com, inc., Smaato, Inc., The Rubicon Project, Inc., Verizon Media, WPP plc, and Yandex Europe AG
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2499
Five User License: US$ 3499
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

1   Preface
2   Scope and Methodology 

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Executive Summary
4   Introduction

    4.1    Overview
    4.2    Key Industry Trends
5   Global Real-Time Bidding Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6   Market Breakup by Auction Type
    6.1    Open Auction
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Invitation-Auction
        6.2.1 Market Trends
        6.2.2 Market Forecast
7   Market Breakup by Advertisement Format
    7.1    Video
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Image
        7.2.1 Market Trends
        7.2.2 Market Forecast
8   Market Breakup by Application
    8.1    Media & Entertainment
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Retail and E-commerce
        8.2.1 Market Trends
        8.2.2 Market Forecast
    8.3    Games
        8.3.1 Market Trends
        8.3.2 Market Forecast
    8.4    Travel & Luxury
        8.4.1 Market Trends
        8.4.2 Market Forecast
    8.5    Mobile Applications
        8.5.1 Market Trends
        8.5.2 Market Forecast
    8.6    Others
        8.6.1 Market Trends
        8.6.2 Market Forecast
9   Market Breakup by Device
    9.1    Mobile
        9.1.1 Market Trends
        9.1.2 Market Forecast
    9.2    Desktop
        9.2.1 Market Trends
        9.2.2 Market Forecast
    9.3    Others
        9.3.1 Market Trends
        9.3.2 Market Forecast
10  Market Breakup by Region
    10.1    North America
        10.1.1 United States
           10.1.1.1 Market Trends
           10.1.1.2 Market Forecast
        10.1.2 Canada
           10.1.2.1 Market Trends
           10.1.2.2 Market Forecast
    10.2    Asia Pacific
        10.2.1 China
           10.2.1.1 Market Trends
           10.2.1.2 Market Forecast
        10.2.2 Japan
           10.2.2.1 Market Trends
           10.2.2.2 Market Forecast
        10.2.3 India
           10.2.3.1 Market Trends
           10.2.3.2 Market Forecast
        10.2.4 South Korea
           10.2.4.1 Market Trends
           10.2.4.2 Market Forecast
        10.2.5 Australia
           10.2.5.1 Market Trends
           10.2.5.2 Market Forecast
        10.2.6 Indonesia
           10.2.6.1 Market Trends
           10.2.6.2 Market Forecast
        10.2.7 Others
           10.2.7.1 Market Trends
           10.2.7.2 Market Forecast
    10.3    Europe
        10.3.1 Germany
           10.3.1.1 Market Trends
           10.3.1.2 Market Forecast
        10.3.2 France
           10.3.2.1 Market Trends
           10.3.2.2 Market Forecast
        10.3.3 United Kingdom
           10.3.3.1 Market Trends
           10.3.3.2 Market Forecast
        10.3.4 Italy
           10.3.4.1 Market Trends
           10.3.4.2 Market Forecast
        10.3.5 Spain
           10.3.5.1 Market Trends
           10.3.5.2 Market Forecast
        10.3.6 Russia
           10.3.6.1 Market Trends
           10.3.6.2 Market Forecast
        10.3.7 Others
           10.3.7.1 Market Trends
           10.3.7.2 Market Forecast
    10.4    Latin America
        10.4.1 Brazil
           10.4.1.1 Market Trends
           10.4.1.2 Market Forecast
        10.4.2 Mexico
           10.4.2.1 Market Trends
           10.4.2.2 Market Forecast
        10.4.3 Argentina
           10.4.3.1 Market Trends
           10.4.3.2 Market Forecast
        10.4.4 Colombia
           10.4.4.1 Market Trends
           10.4.4.2 Market Forecast
        10.4.5 Chile
           10.4.5.1 Market Trends
           10.4.5.2 Market Forecast
        10.4.6 Peru
           10.4.6.1 Market Trends
           10.4.6.2 Market Forecast
        10.4.7 Others
           10.4.7.1 Market Trends
           10.4.7.2 Market Forecast
    10.5    Middle East and Africa
        10.5.1 Turkey
           10.5.1.1 Market Trends
           10.5.1.2 Market Forecast
        10.5.2 Saudi Arabia
           10.5.2.1 Market Trends
           10.5.2.2 Market Forecast
        10.5.3 Iran
           10.5.3.1 Market Trends
           10.5.3.2 Market Forecast
        10.5.4 United Arab Emirates
           10.5.4.1 Market Trends
           10.5.4.2 Market Forecast
        10.5.5 Others
           10.5.5.1 Market Trends
           10.5.5.2 Market Forecast
11  SWOT Analysis
    11.1    Overview
    11.2    Strengths
    11.3    Weaknesses
    11.4    Opportunities
    11.5    Threats
12  Value Chain Analysis
    12.1    Overview
    12.2    Inbound Logistics
    12.3    Operations
    12.4    Outbound Logistics
    12.5    Marketing and Sales
    12.6    Service
13  Porters Five Forces Analysis
    13.1    Overview
    13.2    Bargaining Power of Buyers
    13.3    Bargaining Power of Suppliers
    13.4    Degree of Competition
    13.5    Threat of New Entrants
    13.6    Threat of Substitutes
14  Price Indicators
15  Competitive Landscape

    15.1    Market Structure
    15.2    Key Players
    15.3    Profiles of Key Players
        15.3.1    Adobe Inc.
           15.3.1.1 Company Overview
           15.3.1.2 Product Portfolio 
           15.3.1.3 Financials
           15.3.1.4 SWOT Analysis    
        15.3.2    AppNexus Inc.
           15.3.2.1 Company Overview
           15.3.2.2 Product Portfolio 
        15.3.3    Criteo SA
           15.3.3.1 Company Overview
           15.3.3.2 Product Portfolio 
           15.3.3.3 Financials
        15.3.4    Facebook Inc.
           15.3.4.1 Company Overview
           15.3.4.2 Product Portfolio
        15.3.5    Google LLC
           15.3.5.1 Company Overview
           15.3.5.2 Product Portfolio 
           15.3.5.3 SWOT Analysis
        15.3.6    Match2One AB
           15.3.6.1 Company Overview
           15.3.6.2 Product Portfolio
        15.3.7    MediaMath, Inc.
           15.3.7.1 Company Overview
           15.3.7.2 Product Portfolio
        15.3.8    MoPub/ Twitter, Inc.
           15.3.8.1 Company Overview
           15.3.8.2 Product Portfolio 
        15.3.9    PubMatic, Inc.
           15.3.9.1 Company Overview
           15.3.9.2 Product Portfolio 
        15.3.10    Salesforce.com, inc.
           15.3.10.1 Company Overview
           15.3.10.2 Product Portfolio
        15.3.11    Smaato, Inc.
           15.3.11.1 Company Overview
           15.3.11.2 Product Portfolio
        15.3.12    The Rubicon Project, Inc.
           15.3.12.1 Company Overview
           15.3.12.2 Product Portfolio 
           15.3.12.3 Financials
        15.3.13    Verizon Media           
           15.3.13.1 Company Overview
           15.3.13.2 Product Portfolio  
        15.3.14    WPP plc
           15.3.14.1 Company Overview
           15.3.14.2 Product Portfolio 
           15.3.14.3 Financials
           15.3.14.4 SWOT Analysis
        15.3.15    Yandex Europe AG
           15.3.15.1 Company Overview
           15.3.15.2 Product Portfolio 

List of Figures

Figure 1: Global: Real-Time Bidding Market: Major Drivers and Challenges
Figure 2: Global: Real-Time Bidding Market: Sales Value (in Billion US$), 2016-2021
Figure 3: Global: Real-Time Bidding Market: Breakup by Auction Type (in %), 2021
Figure 4: Global: Real-Time Bidding Market: Breakup by Advertisement Format (in %), 2021
Figure 5: Global: Real-Time Bidding Market: Breakup by Application (in %), 2021
Figure 6: Global: Real-Time Bidding Market: Breakup by Device (in %), 2021
Figure 7: Global: Real-Time Bidding Market: Breakup by Region (in %), 2021
Figure 8: Global: Real-Time Bidding Market Forecast: Sales Value (in Billion US$), 2022-2027
Figure 9: Global: Real-Time Bidding (Open Auction) Market: Sales Value (in Million US$), 2016 & 2021
Figure 10: Global: Real-Time Bidding (Open Auction) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 11: Global: Real-Time Bidding (Invitation-Auction) Market: Sales Value (in Million US$), 2016 & 2021
Figure 12: Global: Real-Time Bidding (Invitation-Auction) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 13: Global: Real-Time Bidding (Video) Market: Sales Value (in Million US$), 2016 & 2021
Figure 14: Global: Real-Time Bidding (Video) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 15: Global: Real-Time Bidding (Image) Market: Sales Value (in Million US$), 2016 & 2021
Figure 16: Global: Real-Time Bidding (Image) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 17: Global: Real-Time Bidding (Media & Entertainment) Market: Sales Value (in Million US$), 2016 & 2021
Figure 18: Global: Real-Time Bidding (Media & Entertainment) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 19: Global: Real-Time Bidding (Retail and E-commerce) Market: Sales Value (in Million US$), 2016 & 2021
Figure 20: Global: Real-Time Bidding (Retail and E-commerce) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 21: Global: Real-Time Bidding (Games) Market: Sales Value (in Million US$), 2016 & 2021
Figure 22: Global: Real-Time Bidding (Games) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 23: Global: Real-Time Bidding (Travel & Luxury) Market: Sales Value (in Million US$), 2016 & 2021
Figure 24: Global: Real-Time Bidding (Travel & Luxury) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 25: Global: Real-Time Bidding (Mobile Applications) Market: Sales Value (in Million US$), 2016 & 2021
Figure 26: Global: Real-Time Bidding (Mobile Applications) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 27: Global: Real-Time Bidding (Other Applications) Market: Sales Value (in Million US$), 2016 & 2021
Figure 28: Global: Real-Time Bidding (Other Applications) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 29: Global: Real-Time Bidding (Mobile) Market: Sales Value (in Million US$), 2016 & 2021
Figure 30: Global: Real-Time Bidding (Mobile) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 31: Global: Real-Time Bidding (Desktop) Market: Sales Value (in Million US$), 2016 & 2021
Figure 32: Global: Real-Time Bidding (Desktop) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 33: Global: Real-Time Bidding (Other Devices) Market: Sales Value (in Million US$), 2016 & 2021
Figure 34: Global: Real-Time Bidding (Other Devices) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 35: North America: Real-Time Bidding Market: Sales Value (in Million US$), 2016 & 2021
Figure 36: North America: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 37: United States: Real-Time Bidding Market: Sales Value (in Million US$), 2016 & 2021
Figure 38: United States: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 39: Canada: Real-Time Bidding Market: Sales Value (in Million US$), 2016 & 2021
Figure 40: Canada: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 41: Asia Pacific: Real-Time Bidding Market: Sales Value (in Million US$), 2016 & 2021
Figure 42: Asia Pacific: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 43: China: Real-Time Bidding Market: Sales Value (in Million US$), 2016 & 2021
Figure 44: China: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 45: Japan: Real-Time Bidding Market: Sales Value (in Million US$), 2016 & 2021
Figure 46: Japan: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 47: India: Real-Time Bidding Market: Sales Value (in Million US$), 2016 & 2021
Figure 48: India: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 49: South Korea: Real-Time Bidding Market: Sales Value (in Million US$), 2016 & 2021
Figure 50: South Korea: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 51: Australia: Real-Time Bidding Market: Sales Value (in Million US$), 2016 & 2021
Figure 52: Australia: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 53: Indonesia: Real-Time Bidding Market: Sales Value (in Million US$), 2016 & 2021
Figure 54: Indonesia: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 55: Others: Real-Time Bidding Market: Sales Value (in Million US$), 2016 & 2021
Figure 56: Others: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 57: Europe: Real-Time Bidding Market: Sales Value (in Million US$), 2016 & 2021
Figure 58: Europe: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 59: Germany: Real-Time Bidding Market: Sales Value (in Million US$), 2016 & 2021
Figure 60: Germany: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 61: France: Real-Time Bidding Market: Sales Value (in Million US$), 2016 & 2021
Figure 62: France: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 63: United Kingdom: Real-Time Bidding Market: Sales Value (in Million US$), 2016 & 2021
Figure 64: United Kingdom: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 65: Italy: Real-Time Bidding Market: Sales Value (in Million US$), 2016 & 2021
Figure 66: Italy: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 67: Spain: Real-Time Bidding Market: Sales Value (in Million US$), 2016 & 2021
Figure 68: Spain: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 69: Russia: Real-Time Bidding Market: Sales Value (in Million US$), 2016 & 2021
Figure 70: Russia: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 71: Others: Real-Time Bidding Market: Sales Value (in Million US$), 2016 & 2021
Figure 72: Others: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 73: Latin America: Real-Time Bidding Market: Sales Value (in Million US$), 2016 & 2021
Figure 74: Latin America: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 75: Brazil: Real-Time Bidding Market: Sales Value (in Million US$), 2016 & 2021
Figure 76: Brazil: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 77: Mexico: Real-Time Bidding Market: Sales Value (in Million US$), 2016 & 2021
Figure 78: Mexico: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 79: Argentina: Real-Time Bidding Market: Sales Value (in Million US$), 2016 & 2021
Figure 80: Argentina: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 81: Colombia: Real-Time Bidding Market: Sales Value (in Million US$), 2016 & 2021
Figure 82: Colombia: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 83: Chile: Real-Time Bidding Market: Sales Value (in Million US$), 2016 & 2021
Figure 84: Chile: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 85: Peru: Real-Time Bidding Market: Sales Value (in Million US$), 2016 & 2021
Figure 86: Peru: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 87: Others: Real-Time Bidding Market: Sales Value (in Million US$), 2016 & 2021
Figure 88: Others: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 89: Middle East and Africa: Real-Time Bidding Market: Sales Value (in Million US$), 2016 & 2021
Figure 90: Middle East and Africa: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 91: Turkey: Real-Time Bidding Market: Sales Value (in Million US$), 2016 & 2021
Figure 92: Turkey: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 93: Saudi Arabia: Real-Time Bidding Market: Sales Value (in Million US$), 2016 & 2021
Figure 94: Saudi Arabia: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 95: Iran: Real-Time Bidding Market: Sales Value (in Million US$), 2016 & 2021
Figure 96: Iran: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 97: United Arab Emirates: Real-Time Bidding Market: Sales Value (in Million US$), 2016 & 2021
Figure 98: United Arab Emirates: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 99: Others: Real-Time Bidding Market: Sales Value (in Million US$), 2016 & 2021
Figure 100: Others: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 101: Global: Real-Time Bidding Industry: SWOT Analysis
Figure 102: Global: Real-Time Bidding Industry: Value Chain Analysis
Figure 103: Global: Real-Time Bidding Industry: Porter’s Five Forces Analysis

List of Tables

Table 1: Global: Real-Time Bidding Market: Key Industry Highlights, 2021 and 2027
Table 2: Global: Real-Time Bidding Market Forecast: Breakup by Auction Type (in Million US$), 2022-2027
Table 3: Global: Real-Time Bidding Market Forecast: Breakup by Advertisement Format (in Million US$), 2022-2027
Table 4: Global: Real-Time Bidding Market Forecast: Breakup by Application (in Million US$), 2022-2027
Table 5: Global: Real-Time Bidding Market Forecast: Breakup by Device (in Million US$), 2022-2027
Table 6: Global: Real-Time Bidding Market Forecast: Breakup by Region (in Million US$), 2022-2027
Table 7: Global: Real-Time Bidding Market: Competitive Structure
Table 8: Global: Real-Time Bidding Market: Key Players


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Key Questions Answered in This Report

The global real-time bidding market was valued at US$ 10.1 Billion in 2021.

We expect the global real-time bidding market to exhibit a CAGR of 23.41% during 2022-2027.

The rising consumer time on internet surfing, along with the increasing demand for real-time bidding, owing to its improved attribution accuracy and greater transparency and profit margins, is primarily driving the global real-time bidding market.

The sudden outbreak of the COVID-19 pandemic has led to the escalating demand for real-time bidding process to remotely buy and sell online advertisements, impressions or views through live, automated auction, during the lockdown scenario.

Based on the auction type, the global real-time bidding market has been segmented into open auction and invitation-auction. Currently, open auction holds the majority of the total market share.

Based on the advertisement format, the global real-time bidding market can be divided into video and image, where video format currently exhibits a clear dominance in the market.

Based on the application, the global real-time bidding market has been categorized into media & entertainment, retail and e-commerce, games, travel & luxury, mobile applications, and others. Among these, the retail and e-commerce sector accounts for the majority of the global market share.

Based on the device, the global real-time bidding market can be segregated into mobile, desktop, and others. Currently, mobile holds the largest market share.

On a regional level, the market has been classified into North America, Asia Pacific, Europe, Latin America, and Middle East and Africa, where North America currently dominates the global market.

Some of the major players in the global real-time bidding market include Adobe Inc., AppNexus Inc., Criteo SA, Facebook Inc., Google LLC, Match2One AB, MediaMath, Inc., MoPub/ Twitter, Inc., PubMatic, Inc., Salesforce.com, inc., Smaato, Inc., The Rubicon Project, Inc., Verizon Media, WPP plc, Yandex Europe AG, etc.

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