Reduced Salt Food Products Market Size, Share, Outlook, Report

Market Overview:

The global reduced salt food products market size reached US$ 352.2 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 569.7 Billion by 2032, exhibiting a growth rate (CAGR) of 5.49% during 2024-2032. The rising health consciousness among individuals across the globe, favorable government regulations and initiatives about lowering sodium content in everyday diet, and increasing lifestyle-related diseases among the masses are some of the major factors propelling the market.

Reduced salt food products are specifically formulated or processed to comprise lower levels of sodium as compared to regular food products. They are widely available as canned soups, sauces, snacks, bread, and processed meats food products. They undergo a modification process that involves reducing the amount of added salt or utilizing alternative ingredients to enhance flavor without compromising taste. As they assist in managing the sodium intake in the body while maintaining taste, the demand for reduced salt food products is rising across the globe.

At present, the increasing adoption of reduced salt food products among people suffering from hypertension is contributing to the growth of the market. Besides this, the wide availability of reduced salt food products through various distribution channels, such as hypermarkets, supermarkets, and convenience and online stores, around the world is offering lucrative growth opportunities to industry investors. In line with this, the growing demand for reduced salt food products due to the increasing consumer awareness about the harmful impact of consuming high sodium-containing products is positively influencing the market. Furthermore, the growing demand for reduced salt food products on account of the changing consumer preference for healthier and nutritious food products is offering a positive market outlook. Apart from this, key players are introducing alternative ingredients, flavor enhancers, and processing techniques to maintain taste while reducing sodium content, which is strengthening the market growth.

Reduced Salt Food Products Market Trends/Drivers:

Rising health consciousness among individuals

There is a rise in the demand for reduced salt food products due to the increasing health consciousness among individuals across the globe. People are becoming more aware of the adverse health effects associated with excessive salt consumption. In addition, consuming high levels of sodium can cause high blood pressure, heart disease, and stroke among individuals. People are rapidly seeking healthier alternatives that can benefit individuals in managing their sodium intake. Furthermore, they are now reading labels and choosing products that have lower sodium content as compared to conventional high-sodium content products, leading to increased sales of reduced salt food products.

Favorable government regulations and initiatives

Governing agencies and health organizations of various countries are encouraging the adoption of reduced salt food products by implementing stringent regulations and guidelines for food manufacturers to limit the amount of salt in their products. They have set maximum sodium limits for specific food categories and are focus on nutrients labeling to provide clear information to consumers. In addition, they are taking numerous initiatives by organizing campaigns and classes and spreading awareness about the benefits of consuming lower-sodium products. Apart from this, governing authorities are promoting healthier diet options to maintain a fit and healthy body and prevent diseases.

Increasing lifestyle-related diseases

There is a rise in the prevalence of lifestyle-related diseases, such as diabetes, obesity, and cardiovascular diseases, among individuals on account of unhealthy eating patterns and lack of physical exercise. These diseases are mainly associated with poor dietary choices, such as excessive sodium intake. People are increasingly focusing on preventive healthcare and dietary food patterns that help them to stay away from several chronic diseases. Besides this, various key players are introducing reduced salt food products across numerous categories to attract a large consumer base due to the changing consumer behavior. In addition, low sodium intake assists in promoting the overall health and well-being of individuals.

Reduced Salt Food Products Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global reduced salt food products market report, along with forecasts at the global, regional, and country levels from 2024-2032. Our report has categorized the market based on product type and distribution channel.

Breakup by Product Type:

• Snacks
• Meat, Poultry and Seafood
• Others
   

Snacks dominate the market

The report has provided a detailed breakup and analysis of the market based on the product type. This includes snacks, meat, poultry and seafood, and others. According to the report, snacks represented the largest segment.

Snacks include a wide range of products, such as chips, pretzels, crackers, popcorn, and nuts, that are increasingly formulated with lower levels of sodium. In addition, the rising demand for ready-to-eat (RTE) processed food products due to their convenience is contributing to the growth of the market. Apart from this, various manufacturers are introducing innovative flavors in snacks with reduced salt content to cater to the demand for health-conscious consumers, which is positively influencing the market.

Meat, poultry, and seafood products comprise various items, such as processed meats, deli meats, sausages, chicken, fish, and prawns. Additionally, the rising consumer demand for protein sources that contain low amounts of sodium content is bolstering the growth of the market. Besides this, the increasing adoption of preserved seafood products among individuals is propelling the growth of the market.

Breakup by Distribution Channel:

• Offline
• Online
   

Offline holds the largest share in the market

A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes offline and online. According to the report, offline accounted for the largest market share.

Offline distribution channels are the traditional brick-and-mortar retail outlets, such as supermarkets, hypermarkets, grocery, convenience, and specialty stores, wherein consumers can physically purchase reduced salt food products. In line with this, the increasing adoption of offline stores among consumers, as they offer convenient ways of selecting products directly from store shelves, is contributing to the growth of the market.

Online distribution channel refers to the sale and purchase of goods via e-commerce platforms and online retailers. These channels provide accessibility, convenience, and additional information about products as compared to traditional channels. Online platforms offer a wide range of options that allow consumers to find and compare different brands and products. In addition, the rising popularity of online shopping due to easy home delivery options is supporting the growth of the market.

Breakup by Region:

• North America
  • United States
  • Canada
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Others
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

Asia Pacific exhibits a clear dominance, accounting for the largest reduced salt food products market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. 

Asia Pacific held the biggest market share due to the increasing health awareness among individuals. In addition, the rising prevalence of various chronic diseases among the masses is contributing to the growth of the market. Apart from this, governing agencies of the region are encouraging manufacturers to develop reduced salt options, which is propelling the growth of the market. Additionally, the increasing adoption of Western easting culture, along with the thriving food and beverage (F&B) industry, is supporting the growth of the market in the region.

North America is estimated to expand further in the domain on account of the wide availability of a variety of reduced salt food products. Moreover, the growing consumer focus on transparency about added ingredients in food products is positively influencing the market in the region.

Competitive Landscape:

Various key players are reformulating their existing product lines to reduce sodium content by adjusting recipes, altering ingredient proportions, and exploring alternative flavor enhancers to maintain taste while lowering sodium levels. In line with this, major manufacturers are introducing snacks, ready-to-eat (RTE) meals, sauces, condiments, and other food items with lower sodium content to attract a large consumer base. Apart from this, they are providing clear and informative labeling about nutritional information and health claims related to reduced sodium. These initiatives by companies provide transparent and accurate information to health-conscious consumers to make informed decisions. Moreover, several companies are engaging in partnerships and collaborations with research institutions and nutrition experts to develop reduced salt food products and offer enhanced credibility.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

• Amy's Kitchen Inc.,
• Conagra Brands Inc.
• General Mills Inc.
• Hormel Foods Corporation
• Kellogg Company
• Maple Leaf Foods Inc.
• Nestlé S.A.
• Pepsico Inc.
• Smithfield Foods Inc. (WH Group Limited)
• Tyson Foods Inc.
   

Reduced Salt Food Products Market Report Scope:

Key Questions Answered in This Report:

• How has the global reduced salt food products market performed so far, and how will it perform in the coming years?
• What are the drivers, restraints, and opportunities in the global reduced salt food products market?
• What is the impact of each driver, restraint, and opportunity on the global reduced salt food products market?
• What are the key regional markets?
• Which countries represent the most attractive reduced salt food products market?
• What is the breakup of the market based on the product type?
• Which is the most attractive product type in the reduced salt food products market?
• What is the breakup of the market based on the distribution channel?
• Which is the most attractive distribution channel in the reduced salt food products market?
• What is the competitive structure of the global reduced salt food products market?
• Who are the key players/companies in the global reduced salt food products market?

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the reduced salt food products market from 2018-2032.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global reduced salt food products market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the reduced salt food products industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.