Saudi Arabia Advertising Market

Saudi Arabia Advertising Market Overview:

Saudi Arabia advertising market size reached USD 6,281.4 Million in 2024. The market is projected to reach USD 8,890.9 Million by 2033, exhibiting a growth rate (CAGR) of 3.94% during 2025-2033​. The escalating ability to gather and analyze consumer data, which enables targeted advertising, improving efficiency and effectiveness, is driving the market.

Advertising is a strategic communication tool employed by businesses and individuals to promote products, services, or ideas to a target audience. Through various channels such as print, digital media, television, radio, and social platforms, advertisers aim to create awareness, generate interest, and stimulate demand for their offerings. Effectively crafted advertisements leverage creative elements, persuasive messaging, and visual appeal to capture the attention of potential consumers, influencing their perceptions and decision-making processes. The ultimate goal of advertising is to drive sales, build brand recognition, and establish a positive brand image in the competitive market. As technology advances, the advertising landscape continues to evolve, with personalized and data-driven approaches becoming integral components to reach specific demographics and maximize the impact of promotional efforts. In essence, advertising is a dynamic and ever-evolving practice that plays a pivotal role in shaping consumer behavior and shaping the marketplace.

Saudi Arabia Advertising Market Trends:

Increasing smartphone and internet penetration

High smartphone and internet penetration in Saudi Arabia is fueling the market growth. As per the DataReportal, at the beginning of 2024, Saudi Arabia had 36.84 Million individuals using the internet. As more people access the internet through smartphones, advertisers can connect with a broader and more engaged audience at any time and place. This widespread connectivity allows businesses to deliver personalized ads through social media, search engines, and mobile applications. It also enables real-time interaction, data collection, and user feedback, helping companies refine their strategies and improve ad performance. The popularity of video content and mobile games is further opening up diverse platforms for targeted advertising. Consequently, brands are investing more in digital channels, shifting away from traditional media. This trend is not only increasing advertising efficiency but also supporting the market growth across various sectors in Saudi Arabia.

Growing tourism activities

Rising tourism activities are positively influencing the market in Saudi Arabia. According to the government officials, the country recorded 30 Million international visitors in 2024. As the country is opening up to international tourists and investing in tourism infrastructure, businesses in hospitality, entertainment, and transport are actively using advertising to attract visitors. Local and international brands are increasing marketing efforts to showcase their offerings to the growing tourist audience. This is leading to higher spending on digital, outdoor, and print advertisements in key tourist zones. Tourism campaigns also focus on highlighting cultural heritage, events, and luxury experiences, which require strategic advertising across multiple platforms. As tourist numbers are growing, companies are competing for attention, encouraging creative and targeted advertising.

Expansion of e-commerce portals

The broadening of e-commerce sites is offering a favorable market outlook. As per industry reports, the e-commerce revenue in the Saudi Arabian market reached USD 7,552 Million in 2024. As more people are shopping through digital platforms, brands are investing heavily in digital advertising to reach potential buyers. E-commerce platforms use targeted ads, social media marketing, and search engine campaigns to attract traffic and boost sales. Businesses also rely on personalized promotions and product recommendations, which require advanced advertising strategies. The competitive online market is motivating companies to increase visibility through paid advertisements and influencer collaborations. As online shopping is becoming more common, especially among the younger population, advertisers are focusing on mobile-friendly and visually engaging content. This growing dependence on digital channels is catalyzing advertising demand in the country.

Saudi Arabia Advertising Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for ​2025-2033​. Our report has categorized the market based on type.

Type Insights:

• Television Advertising
• Print Advertising 
  • Newspaper Advertising
  • Magazine Advertising
• Radio Advertising
• Outdoor Advertising
• Internet Advertising
  • Search Advertising
  • Display Advertising
  • Classified Advertising
  • Video Advertising
• Mobile Advertising
• Cinema Advertising

The report has provided a detailed breakup and analysis of the market based on the type. This includes television advertising, print advertising (newspaper advertising and magazine advertising), radio advertising, outdoor advertising, internet advertising (search advertising, display advertising, classified advertising, and video advertising), mobile advertising, and cinema advertising.

Regional Insights:

• Northern and Central Region
• Western Region
• Eastern Region
• Southern Region

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern and Central Region, Western Region, Eastern Region, and Southern Region.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Saudi Arabia Advertising Market News:

• May 2025: GoWit, the prominent adtech firm focused on commerce and retail media technology, revealed a strategic alliance with Spike Media, the powerhouse of Saudi Arabia’s biggest in-app media network, to combine as GoSpike Retail Media. The collaboration intended to merge GoWit’s technology with Spike Media’s regional presence to transform the advertising environment throughout the Kingdom. GoWit’s comprehensive, self-service retail media ad (RMA) platform sought to enable retailers, agencies, brands, and publishers to initiate omnichannel advertising campaigns that could engage with customers throughout the entire journey.
• April 2025: Uber introduced its in-app advertising platform, Journey Ads, in Saudi Arabia as a significant effort to link brands with users while they were riding. With Journey Ads, advertisers could connect with Uber riders at different stages of their journey, from the booking process to their arrival.
• March 2025: Volvo launched its inaugural commercial generated by artificial intelligence (AI), a visually captivating campaign that was broadcast in Saudi Arabia. The advertisement emphasized concepts of resilience and advancement, coinciding with Volvo’s efforts in the Kingdom’s expanding electric vehicle (EV) sector.
• March 2025: Barn's in Saudi Arabia chose Horizon FCB Saudi as its new creative advertising agency. It would manage creative content, social media, and paid media campaigns for the 800-store coffee chain located in Jeddah.
• December 2024: The Saudi Company for Artificial Intelligence (SCAI) and the Saudi Media Company (SMC), a frontrunner in digital advertising sales in the Middle East, entered into a partnership to create a pioneering joint venture, representing a significant advancement in the adtech sector. The collaboration merged SCAI’s technological prowess with SMC’s strong media knowledge to create an all-encompassing platform aimed at meeting the changing demands of advertisers and publishers with innovative advertising solutions.
• August 2024: Samsung TV Plus selected MBC Media Solution (MMS) as its official advertising partner for the streaming television service. MMS, the business division of the Saudi media leader MBC Group, in collaboration with the Saudi Media Company, announced that this partnership would provide advertisers in Saudi Arabia, the UAE, and Egypt complete access to the platform's CTV advertising formats.

Saudi Arabia Advertising Market Report Coverage:

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Saudi Arabia advertising market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Saudi Arabia advertising market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Saudi Arabia advertising industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.