Saudi Arabia Beauty and Personal Care Market

Market Overview:

Saudi Arabia beauty and personal care market size reached USD 4.6 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 6.4 Billion by 2033, exhibiting a growth rate (CAGR) of 3.7% during 2025-2033. The growing awareness and emphasis on self-care and personal grooming, increasing number of e-commerce and social media platforms, and rising integration of augmented reality (AR) and virtual reality (VR) represent some of the key factors driving the market.

Beauty and personal care enable individuals in maintaining or enhance their physical appearance. They comprise skincare products like cleansers, toners, serums, moisturizers, and sunscreens, each catering to specific skin types and concerns. They also consist of hair care items like shampoos, conditioners, hair masks, styling products, and tools tailored to various hair types and needs. Besides this, they include makeup products like foundation, lipstick, eyeshadow, and mascara, allowing individuals to enhance or alter their facial features. They also encompass fragrance items like perfumes, colognes, and body sprays, available in various scents to suit different preferences. In addition, they encompass various grooming products like razors, electric shavers, skincare tools, and nail care items, vital for maintaining personal hygiene and grooming standards. They help in boosting the self-confidence and self-esteem, facilitating individuals in feeling their best. They assist in maintaining personal hygiene, preventing skin and hair issues, and promoting overall health. They allow individuals to express their individuality, creativity, and style through their appearance. They also aid in reducing body odor and enhancing confidence in individuals.

Saudi Arabia Beauty and Personal Care Market Trends:

At present, the increasing awareness and emphasis on self-care and personal grooming represents one of the crucial factors impelling the market growth in Saudi Arabia. Besides this, the rising focus on individual appearance and well-being is encouraging people to purchase a wide variety of beauty and personal care products to enhance their appearance. The pursuit of self-expression and confidence through cosmetics, skincare, haircare, and fragrance products is also propelling the market growth in the country. In addition, the growing number of e-commerce platforms are allowing buyers to explore and purchase beauty products conveniently online, which is offering a favorable market outlook. The rising adoption of digital marketing strategies to shape buyer preferences and foster brand loyalty is contributing to the market growth. Apart from this, the increasing integration of augmented reality (AR) and virtual reality (VR) technologies is enabling virtual try-ons, further enhancing the online shopping experience and reducing the uncertainty associated with product selection. Additionally, individuals are becoming concerned about the environmental impact of beauty products and encouraging brands to adopt eco-friendly practices, reduce packaging waste, and invest in sustainable sourcing and production methods. Manufacturers are also producing beauty products with various active ingredients and botanical extracts to deliver effective and spontaneous results. Furthermore, the rising demand for more inclusive product ranges that cater to diverse skin types, hair types, and beauty standards is strengthening the market growth in the country.

Saudi Arabia Beauty and Personal Care Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on type, category, and distribution channel.

Type Insights:

• Personal Care Products
  • Hair Care Products
    • Shampoo
    • Conditioner
    • Hair Oil
    • Others
  • Skin Care Products
    • Facial Care Products
    • Body Care Products
    • Lip Care Products
  • Bath and Shower Products
  • Oral Care Products
    • Toothbrushes and Replacements
    • Toothpaste
    • Mouthwashes and Rinses
    • Others
  • Men's Grooming Products
  • Fragrances and Perfumes
• Cosmetics/Make-up Products
  • Facial Cosmetics
  • Eye Cosmetic Products
  • Lip and Nail Products
  • Hair Styling and Coloring Products
     

The report has provided a detailed breakup and analysis of the market based on the type. This includes personal care products [hair care products (shampoo, conditioner hair oil, and others), skin care products (facial care products, body care products, and lip care products), bath and shower products, oral care products (toothbrushes and replacements, toothpaste, mouthwashes and rinses, and others), men's grooming products, fragrances and perfumes] and cosmetics/make-up products (facial cosmetics, eye cosmetic products, lip and nail products, and hair styling and coloring products).

Category Insights:

• Premium Products
• Mass Products
   

A detailed breakup and analysis of the market based on the category have also been provided in the report. This includes premium products and mass products.

Distribution Channel Insights:

• Specialist Retailers
• Hypermarkets/Supermarkets
• Online Retailing
• Others
   

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes specialist retailers, hypermarkets/supermarkets, online retailing, and others.

Regional Insights:

• Northern and Central Region
• Western Region
• Eastern Region
• Southern Region
   

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern and Central Region, Western Region, Eastern Region, and Southern Region.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Saudi Arabia Beauty and Personal Care Market Report Coverage:

Key Questions Answered in This Report:

• How has the Saudi Arabia beauty and personal care market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Saudi Arabia beauty and personal care market?
• What is the breakup of the Saudi Arabia beauty and personal care market on the basis of type?
• What is the breakup of the Saudi Arabia beauty and personal care market on the basis of category?
• What is the breakup of the Saudi Arabia beauty and personal care market on the basis of distribution channel?
• What are the various stages in the value chain of the Saudi Arabia beauty and personal care market? 
• What are the key driving factors and challenges in the Saudi Arabia beauty and personal care?
• What is the structure of the Saudi Arabia beauty and personal care market and who are the key players?
• What is the degree of competition in the Saudi Arabia beauty and personal care market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Saudi Arabia beauty and personal care market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Saudi Arabia beauty and personal care market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Saudi Arabia beauty and personal care industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.